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OTT Business Models: How to Make Money with OTT Revenue

Permalink - Posted on 2021-09-20 08:59

The OTT business models are the best way to make money with over-the-top streaming, but they can be challenging to navigate. We’ve made it easier for you by providing a list of the most common ways people earn revenue from their OTT content and how you can use them in your own business model. The […]


How the Metaverse Will Change the Future of Video Conferencing

Permalink - Posted on 2021-09-18 08:36

The Metaverse is the concept of a shared, immersive virtual space. It’s also what we’re all working to create! Our team at Drift has been hard at work with our partners to make this vision into reality. Imagine logging in and seeing your friends’ avatars, meeting new people from around the world, exploring an environment […]


OTT Trends to Watch For Over-The-Top Streaming in 2022

Permalink - Posted on 2021-09-17 08:56

People are no longer content to watch the same old TV shows and movies that they’ve seen dozens of times before, so they’re turning to over-the-top (OTT) streaming services like Netflix and Hulu instead. These services allow viewers to binge-watch their favorite shows without all those commercials in between episodes, and it’s also more accessible […]


LinkedIn Video Marketing Trends for 2022

Permalink - Posted on 2021-09-16 06:59

LinkedIn Video Marketing Trends for 2022 will be an in-depth look at the techniques to make your videos more engaging and shareable. With this research, you’ll learn how to use video marketing to create a better company culture and connect with consumers on social media. The trends are broken down into three sections: The future […]


Twitter Video Marketing Trends for 2022

Permalink - Posted on 2021-09-15 08:22

As the year 2022 nears, it is important to look back at what video marketing trends have emerged in recent years. With so many different platforms and strategies available for advertisers to use, marketers are experimenting with new metrics and ways of reaching their target audience. Let’s take a look at some of the most […]


How to Create Engagement for OTT Platforms With Better UI/UX Design

Permalink - Posted on 2021-09-14 09:49

A great design should create a seamless and engaging experience for the user. When designing an OTT platform, we think about what we want our viewers to feel when they first open the app and how it will look as they continue to use it. There is no excuse for having a poor UI/UX design […]


Snapchat Video Marketing Trends for 2022

Permalink - Posted on 2021-09-13 08:09

Snapchat the most trending social media platforms nowadays. It’s also one of the fastest-growing, with over 200 million daily active users and a user base that spends 30 minutes a day on the app. In 2022, Snapchat will be even more present in our lives as it continues to innovate and grow its features. The […]


Facebook Video Marketing Trends for 2022

Permalink - Posted on 2021-09-11 11:29

The social media giant Facebook has been dominating the video marketing world in recent years. Video content is becoming increasingly popular, and just about everyone has a smartphone with a camera built-in. This means that anyone can upload videos to their timelines and target their audience, no matter how large or small it may be. […]


TikTok Video Marketing Trends for 2022

Permalink - Posted on 2021-09-10 10:16

TikTok, the social media app where you can share short videos with other users, has become a significant player in the video marketing space. With millions of active monthly users and growing consumer demand for shorter content, TikTok is an excellent platform to reach your audience. It’s also free to publish on TikTok, so there […]


Instagram Video Marketing Trends for 2022

Permalink - Posted on 2021-09-09 08:45

The most important thing to know about the future of Instagram video marketing is that it’s not going anywhere. It should be embraced as a powerful tool for businesses. But, some new trends on the horizon will change how you approach your Instagram video strategy in 2022. In 2022, people will find it hard to […]