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Actionable Business Growth Tips & Tricks
Permalink - Posted on 2021-11-24 22:20
We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs.
This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales.
Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services.
We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we're offering the advice you need, free and easy to access.
Have you ever thought about selling something new, created it, set up a sales page, and published it — and then waited, but you didn’t sell anything? Unfortunately, the old adage “if you build it, they will come” is simply not true.
Marketing is how you get your products seen. But you don’t have to spend millions on a superbowl advertisement to get awareness for your product. There are many easy and affordable (even free) marketing tactics.
What you do need is some advice!
That’s why we created Marketing Week: To help you start selling and growing your income. From starting an email list all the way through retargeting current customers — you’ll get the tips and tools you need to make your first of many sales.
Let's face it: Most of us didn't learn anything about marketing in school (we were too busy learning chemistry we'd never use).
Whether you're a creator, a consultant, or you sell products / services, you're likely an expert in your own field — but not necessarily selling your craft.
Good news! The presentations and other resources offered during Marketing Week don't assume you know anything already. Simply come with an open mind and get some easy and actionable tips for making more sales.
No matter what you're selling, you must convince your customers to spend their money with you instead of someone else.
Get the information you need to show off your business, and capture the competitive edge.
December is a crazy good time for sales. But it's also a time when you need to start planning for the next year. Get the resources you need to sell more, starting at the beginning of next year.
Through live webinars, pre-recorded videos, and blog posts, we’ll be covering Marketing 101 for business owners. You don’t need any experience!
If you do know some marketing, you're welcome to come learn something new, too.
☐ Facebook Lead Ads: Steps to set up your first advertisement on Facebook.
☐ Videos: Creating a beautiful and interesting onboarding video to include in customer emails.
☐ Free tools: 30 of our favorite free marketing tools in 30 minutes (don’t worry, we’ll record the session for later viewing).
☐ Lead conversion: How to capture every lead from your marketing funnel to make the most sales from the time and money you spend on marketing.
☐ Customer feedback: Learn the best way to do effective marketing — by literally asking your customers what they want to hear.
☐ Remarketing: Getting your current customers to buy again and spend more.
You know AWeber would never put on an event without some email marketing tips and tricks. We’ve got advice for anyone who wants to write emails that result in a bigger audience and, ultimately, more sales.
☐ Improve open rates: There’s no quick trick. But we’ll cover ways to make sure your open rates are high and your audience loves your content.
☐ Copywriting: It’s all about knowing your audience. Learn how to write emails and sign-up forms that resonate with your audience.
☐ Abandoned cart emails: We’re sure you get those emails saying “We noticed you left something in your cart…” Want to start sending them? Learn how in this session.
☐ AMP for Email: Want to learn about the new wave of interactive email marketing? Our in-house experts will break it down in a way you can understand.
These experts in their industries are excited to teach you what they know and get you started on your marketing journey!
Head of Marketing at SocialBee
Get More Social Media Results With Less Effort
Partnership Ambassador for Bonjoro
5 Tips to get More Customers with an Onboarding Video
Partner Development Manager at Ruby
Investing in marketing but not seeing returns? Let’s talk calls
COO at ZeroBounce
8 Tips To Land Your Emails In The Inbox
Product Manager at AWeber
How to Make an Interactive Email with AMP
Email Designer at AWeber
How to Make an Interactive Email with AMP
Senior UX Designer at AWeber
How to Write Email Copy That Resonates with Your Customers
Product Manager at AWeber
30 Free Marketing Tools in 30 Minutes
Product Manager at AWeber and Creator of The Busy Traveler
How to Set Up Your First Facebook Lead Ads
Want to sign up for Marketing Week? There's no cost and no commitment. We'll simply invite you to all the presentations and let you know when the videos and blog posts are released. Note: You'll also be signed up for The AWeber Newsletter, sent weekly with marketing tips and resources.
The post Marketing Week 2021: Get Expert Sales & Marketing Tips at This December Event appeared first on AWeber.
Permalink - Posted on 2021-11-24 18:08
Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.
As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line.
The truth is, that while these are all great and important questions, the answer to these questions is different for every company. You can only answer these with email testing (which by the way IS a best practice).
No matter what your business is or what industry you’re in, some tried-and-true best email marketing best practices can only help guide you to success.
Email automation allows you to send the right message to the right people at the right time without having to set up and send one-off emails every time.
A perfect example of an automated email marketing campaign is your welcome email. Studies have shown a welcome email can generate 320% more revenue per email, 4 times higher open rates than other emails, and 5 times higher click-through rates than promotional emails.
In addition to the welcome series, you can set up email automation campaigns for:
While automated email campaigns can save you time and lead to higher results, it’s important not to set it and forget it. You should still monitor the performance of your automated email series and find ways to test so you can improve your email performance.
Email segmentation is a way to break up your list into smaller, more targeted groups, based on a specific set of criteria.
When you segment, you can send more personalized and relevant content or offers to customers based on similar interests, geographic location, purchase history, and so much more.
Plus, it leads to a higher open rate, click rate, and conversation rate. And more importantly, higher revenue. Some marketers reported as much as 760% increase in revenue.
Which of the two following examples do you think would trigger more foot traffic?
In this example, if I know Diane’s location preference is in Springfield and she’s previously purchased Martha Stewart products and LEGO’s, then this personalized email will resonate much more than the more generic example.
Email personalization allows you to create more targeted emails that stand out in the inbox. You should be personalizing everything in your emails from the subject line to the actual email content to the offer itself.
The purpose of your emails is to get people to read them so they can take the desired action. So obviously you want to create an email that is compelling and engaging. For some people that’s easier said than done. If you’re like me, then writing doesn’t come naturally, but don’t worry. AWeber has resources to help you write amazing emails.
Most emails need to have a call to action. Think of the result or action you want your subscriber to achieve, now call it out. Sure you will occasionally send an email that doesn’t require a call to action (or CTA), like a thank you email, and that’s fine.
For those other emails you need to have some form of a call to action. This could be a CTA button or hyperlink which directs subscribers to your website to read a blog, sign up for an event, or make a purchase. Other types of call to actions could have the results of driving traffic into a physical location.
Plus, you can get creative with your CTAs. Don’t feel like you can only use “click here,” “read more,” or “shop now.” Check out how shoe store DSW phrased its call to action in an email promoting a “buy one get one” offer:
Getting a subscriber to verify again that they want to receive your email is a great way to improve your delivery rate. And since they confirmed their email address, you know they really wanted to sign up. This should make them more responsive and lead to higher email engagement.
If we had a megaphone for this point, we would use it. Never purchase an email list. Sending emails which people didn’t provide their permission for is considered spam — not to mention illegal.
When you use a purchased email list, you’re setting yourself up for disaster. Since these people didn’t opt-in to hear from you, they begin to mark your messages as spam. This will lead to lower delivery rates and your emails will start to go straight to spam folders where they will never get seen or open.
AWeber, among other reputable email marketing service companies, will not allow you to import a purchased list.
Cleaning your email list should be viewed as addition by subtraction. By removing contacts from your list who have not opened your email over a specific period of time, you will receive better open rates. How? Because you’re only sending to those subscribers who are really interested in your product or service.
You also reduce the risk that an inactive subscriber will mark your email as spam, which could negatively impact your delivery rate.
It is recommended that your email list should be cleaned at least once every six months.
Have you ever received an email from a noreply email address? It looks something like this - firstname.lastname@example.org.
You should never be sending an email with a noreply address. And the reasons are obvious:
Instead of having a reply email address as email@example.com, have it come from an actual person or firstname.lastname@example.org. Either way, to ensure your customers questions are answered in a timely manner, make sure you have someone actively managing this email address.
Proof-reading your email is a critical step before pressing “send.”
Part of this process should be sending yourself a test email before scheduling your email. I recommend setting up a pre-flight checklist, where you can check all elements of your email to make sure it’s in good shape to send.
Send yourself a test email and check for these important email marketing elements:
But how do you know your emails are working? By looking at the data. One of the most important email marketing campaign best practices is to understand how your emails are performing.
The most important email marketing performance data you should look at are:
Anyone can create a marketing email that gets opened and clicked. But if you want to create a truly remarkable email experience for your customers, you need to split test.
I hear all too often, what should I test? Well, with an email service provider like AWeber, you can and should test everything.
Here are a few email test ideas to get those creative juices flowing:
Testing will ultimately help you understand your customer better, which will lead to a better experience.
Remember, once your test is done, analyze your stats.
Email marketing is not rocket science. And once you start following these email marketing best practices, I’m sure you’ll see even more success growing your business — and have some fun in the process as well.
Now that you know the most important email marketing best practices it's time to get all the tools and resources you need to become an email marketing pro in no time.
I get it, running a business is like working two full-time jobs. Sometimes it may be a challenge to dedicate the time and energy into marketing your business. We’ve made it a little easier for you with this guide: “How to grow your business with email marketing”.
The post Email Marketing Best Practices for 2022 The Drive Results appeared first on AWeber.
Permalink - Posted on 2021-11-23 18:47
Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that's why marketers widely use it to nurture leads.
Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to your target audience that draws them in and entices them to take action, email marketers now use personalization, automation, and various metrics to improve their strategy.
We compiled eight tips to help create efficient B2B email marketing campaigns so your business can start to use email to grow.
Before you start sending emails, segment your mailing list so you can send targeted offers to specific groups in your email list. But first, you need to understand your clients, and the best way to learn more about them is to do some research and define your customer profiles.
Talk to your target audience via surveys, polls, or interviews to find out about pain points and goals. Use data already available to you through Google Analytics to figure out demographics. Find out who the decision-makers are within each company and map out the buying process to gain a better understanding of prospective clients.
When you’re adding new contacts to your list, be sure to use a method where customers who just discovered you opt-in to get your newsletters. This is important, so you only have people on your list that actually want to hear from you.
If you have an existing list, perform a data cleanup to see how many contacts from your database are still valid. Use the new information from your customer profiling work to filter existing contacts for their relevance.
To improve your mailing list, look at quality rather than quantity. Check for inactive subscribers and try a re-engagement campaign to get them interested again. If that doesn’t work for your business, you should remove inactive subscribers.
It’s better to focus on subscribers that open emails and engage with your rather than wasting your efforts on those that don’t. This will also help to reduce spam complaints, as only customers your information is relevant to will get your emails.
Once you’ve created your list, use tags to create segments. Tags are a simple way to identify a group of customers based on similar traits or information. You can then use those tags to send relevant content to specific groups of businesses on your mailing list.
Not only will segments aligned with customer profiles help you to send highly targeted messages, but you can also find out what the best sending times are.
Keep an eye on your metrics to tweak and fine-tune your segments. Use data to find out if you’re on the right track with the customer profiles you initially created or if you need to make adjustments.
After you send a few campaigns, consider engaging more with your most loyal business clients and providing some extra value to them. This is the highest form of personalization, as your selected audience recognizes the highly tailored content.
Even though your emails to different segments may vary, they should always have your unique value proposition at their core for a seamless customer experience with any of your other marketing channels.
Implementing automation in B2B email marketing is the best way for marketers to offer an excellent and personalized customer experience at scale. Automation immediately makes your email arrive in their inbox at the right time and with minimal work.
When you set up email automation, your business can respond 24/7 without anyone having to write the response and click the send button. Set up your automated campaign in AWeber to trigger specific replies for specific situations your website visitors can take like downloading your how-to guide, signing up for a newsletter, or making a purchase.
This way, your thank you or follow-up emails are sent automatically to nurture the incoming leads. You can also set up email workflows that send helpful information or resources that show your expertise to attract your new business customer further to make a purchase from you.
Another great way to use automation in B2B email marketing is automatically sending an email when you publish your latest blog using an RSS feed.
If a weekly blog post is part of your calendar, this is the quickest way to let your list of subscribers know about fresh content.
In the B2B market, products and services can be more complex than in B2C and a certain level of know-how is required to get email copy right for a specific industry.
Make sure you strike the balance between using the right terminologies but don’t fall into the trap of using too much jargon or unclear abbreviations. Remember that it’s still humans who receive and read your email.
According to the Content Marketing Institute, email newsletters are the most-used type of content marketing for 81% of marketers. This shows that email is still one of the most powerful tools to provide value to your clients.
It all starts with a personalized subject line and an engaging preheader that reels in your audience. For higher open and click-through rates, you need to provide value at the right time to respond to your target audience’s needs according to the stage in the buying process that they’re in.
Keep the body copy of your email as brief as possible while still being informative. You can link to more information in the copy or via a call to action (CTA). It should also be easy to scan or read and guide towards a CTA button to make it easy for recipients to take action.
Make sure you design your email in a simple but attractive way. Instead of shouting at your readers with flashing colors and too many emojis, apply visual hierarchy via the placement and size of your logo, banner image, and other images you use to support your copy.
Use high-quality and royalty-free stock photos to craft emails with an attractive design. Depending on the type of business, pristine office backgrounds, snapshots of tech, or images of a smiling group of people give your email newsletter a professional look and draw readers in to read your copy.
Don’t use too many images and find the right balance between copy and design. Email requires smaller file sizes to send without getting stuck in your outbox. AWeber recommends using a .jpg, .png, or .gif with a file size under 10MB and a maximum width of 1200 pixels.
Don’t forget to add alt text to your images. This will allow your readers to understand the image even if it doesn't display correctly.
Just like websites, emails are increasingly viewed mainly on mobile devices, which means your design needs to be responsive.
Monitor your email marketing campaigns to find out when are the best times for you to send your content. A good time to test is at the start of business hours when employees usually check their inboxes first thing in the morning. Branch out from there and test different times in various time zones. Keep in mind many guides that say a certain day or time is the best time to send is true for their audience. It is up to you to test and verify it works for your audience.
Next to timing, you can also test different elements of the email itself. Depending on what you want to find out, you can apply A/B testing to investigate which call to action performs better, or which layout gets you more clicks if you move things around.
Once you’ve sent a few email marketing campaigns and done some A/B testing, it’s time to take a closer look at all metrics available to you.
Look at open and click-through rates to find commonalities between emails that have done well or that haven’t worked quite as you expected.
Compare emails with good results to the ones that were less successful. See if you can find the reasons why some emails performed better and try to replicate that in your next campaigns.
Continuous improvement should be an essential part of your strategy. Times change and your audience changes with it. To react to the latest developments quickly and stay relevant, keep an eye on analytics that can start showing trends early.
When you’re getting started setting up your B2B email marketing strategy, make sure you put the knowledge around your target audience at the top. Businesses, and the people behind it, expect a very different approach when you send your content than a B2C audience.
The core difference of the audience you’re targeting leads the way and is a big part of how you curate your distribution list, personalize your campaigns, and how you can provide the best possible value. Testing and monitoring your results helps to find out what performs well and how to tweak your B2B email marketing campaigns accordingly.
The post 8 Tips for Efficient B2B Email Marketing Campaigns appeared first on AWeber.
Permalink - Posted on 2021-11-18 13:00
For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases.
It’s important to run promotions to encourage your customers to spend at your business. And around the holidays, you can make your marketing really fun!
Don’t just send another email telling people to buy your products. Instead, try one of our eight ideas for eye-catching and engaging holiday marketing.
Chances are, your audience, customers, and prospects likely have a lot in common. They may want to meet each other — in person or on a live call.
So throw them a party. It could be coffee or champagne at your shop, an ugly sweater Zoom call, or a donation exchange.
No matter what, a live event gets people excited about the season and allows them to connect (which is particularly important in 2021).
There is literally no better way to grow a community than a get-together. To get that extra boost in sales, offer a discount alongside the event and encourage customers to discuss your products.
Cross-selling and upselling your customers is essential to make the most sales around the holidays. A bingo card can be just the thing to encourage customers to make that extra purchase.
Here’s how to get started:
1 - Create a bingo card with 9 squares (like a tic-tac-toe game).
2 - Add small, affordable upsell products or add-on services to each bingo square. You can make the center square free if you want, or add a particularly popular product!
3 - Then, offer a freebee or discount when someone makes a “bingo.” (They can draw a straight or diagonal line through the squares of products/services they’ve bought.)
You can create an eye-catching bingo card easily using Canva, and include it in your emails for a beautiful, fun, and engaging experience for your customers.
One of the best holiday marketing tactics to make more sales is to offer gift cards. Almost everyone is looking for gifts for their family, friends, and even co-workers or clients — your business could have the perfect gift for them.
Keep in mind, gift cards aren’t just for brick and mortar businesses that sell t-shirts, toys, or food. Anyone can create a “giftable” product.
For example, if you offer a course for $500, sell just the first or most popular video for $25. It could be the perfect gift, and the chance to get a new customer.
Or, if you’re a consultant, offer an in-depth consultation or first meeting as a stand-alone product. Your current customers can buy it for a friend or person in their network. Again, you could end up with a new customer.
Cross-promotions are an extremely popular marketing tactic any time of year. Even large corporations use partnerships to drive more sales.
Here’s how to get started: Find a company that sells to the same audience as you, but a different product. Offer their customers a special discount and have them offer yours a discount.
Then — and here’s the best part — send a cross-promotion email to both of your subscriber lists. This opens up the opportunity for you to market to an entirely new group!
Check out this example of holiday marketing cross-promo between Starbucks and Uber Eats. I’m guessing they sold a lot of coffee and deliveries from these emails.
Cross-promotions can be as simple as a discount for anyone using a particular code. Or, you can pair it with the bingo holiday marketing idea (add products from both companies to the bingo card).
Bring it all together with a party for everyone! There’s no downside to getting everyone together for the holidays. And if you can associate it with your business, all the better.
Not everyone knows about the traditions and celebrations surrounding Hanukkah. If you do, take the opportunity to educate your audience. Use the 8 days to encourage them to be charitable and learn more about the Jewish faith.
For example, the headphones company AfterShokz sent this email wishing a happy Hanukkah to everyone who celebrates and suggesting 8 ways to spread light this season.
Not every holiday marketing email should be intended for sales. It’s a great opportunity to connect with your customers as people with families and traditions.
Important note: Always remember to be culturally sensitive in all of your holiday marketing. If you don’t know the right way to say something, don’t say it at all.
When I was a kid, our advent calendar simply revealed a picture each day (simpler times). But nowadays advent calendars reveal presents, food & wine, or even promotions each day.
To set up an advent calendar for your holiday marketing, you simply need to offer something new of value every day from December 1st until the 24th. Each day could contain a different discount percentage, a small giveaway, or promotions on particular products/services.
Be creative: You can collaborate with other companies to offer discounts on their products, too.
Mystery is the key to advent calendar’s success. Hopefully, your customers and prospects will keep coming back to your website every day to see what the new special is. (This is good for your SEO, too.)
Donating to charity (on #GivingTuesday or any other time) is a fantastic way to show off your altruism and paint your brand in the right light during the holiday season. In addition to being a feel-good marketing tactic, donations are also likely to incentivize customers to spend more with your business over others.
There are a few of ways you can be creative with donations and also make more sales:
Donate, feel good, and tell everyone about it in your next holiday marketing email!
Referrals can often be the absolute best way to get new customers. Use your biggest fans to show you off — and reward them.
If you already have a referral program — e.g. $20 when you refer someone who makes a purchase — you can double it for the holidays to $40. Offer 10% off for the new customer’s first purchase, too (or more if you can).
Better yet, turn holiday referrals into a contest. Whoever sends you the most customers, social followers, or even simply new leads, can win one of your more valuable products or services.
Have fun with this contest. You can make badges or countdown graphics in Canva, and send them in your emails promoting the contest.
Ready to start bragging about your amazing holiday promotion? Send it in an email using AWeber. Get started with a free account today.
The post 8 Amazing Marketing Ideas to Drive Sales this Holiday Season appeared first on AWeber.
Permalink - Posted on 2021-11-17 21:14
This week we have 4 brand new templates — just in time for Black Friday, Cyber Monday, Small Business Saturday, and Thanksgiving. Use one or all of them in your account today. See how easy it is to send out a quick email to your customers.
If you have U.S.-based customers, they’ll probably appreciate a “Happy Thanksgiving” email. Americans have Thanksgiving off from work, but they don’t necessarily have plans all day. A short email saying hi will keep you top of mind if they decide to do some midday online shopping.
Use this amazingly simple template and say a few words about how thankful you are for your customers.
Do you have customers across the world? Send your Thanksgiving email to a segment of U.S.-based subscribers only.
Show off your course, products, services, or anything else you’re offering on sale this Black Friday with this easy-to-use template.
Sometimes simplicity is the best way to drive better click-through rates. Tell your customers clearly what’s on sale and how much of a discount they’re getting. Then, send them immediately to your ecommerce landing page or website.
Update this template with your Black Friday sale information and send it out quickly (so you can get back to fulfilling sales).
Calling all small business owners and side hustlers! You absolutely must send an email out on Small Business Saturday (the day after Black Friday).
In this email, you can remind people to buy their holiday presents from you and suggest popular gift ideas. You can also take the chance to thank your customers for supporting your business throughout the months and years.
Being a member of your community — whether it’s local or online — is valuable to customers. Use the Small Business Saturday template to create a beautiful email quickly, and connect with your audience on a day just for you.
Cyber Monday: Every ecommerce business’s dream. Most businesses sell online (if you don’t, try out the extremely easy to use AWeber Ecommerce). Online-only businesses can benefit the most from a Cyber Monday sale.
Keep it simple: Give your customers a certain % off everything you offer online and send them an email talking about it.
You can plug-and-play your discount into the Cyber Monday email template, which includes an engaging gif, a short headline and paragraph, and an eye-catching call to action button. Don’t overthink your Cyber Monday promotion: Make every sale you can by sending an email to your audience.
To use any of these templates, sign into your AWeber account, create a message with the drag & drop email builder, click “Templates” (make sure you have “Keep My Message Content” at the top unselected). Look for these four templates under the "Holidays" section.
The post 4 Email Templates for Your Fall Holiday Promotions appeared first on AWeber.
Permalink - Posted on 2021-11-15 23:51
The next evolution of email is here - and it’s called AMP for Email. AMP emails are a type of interactive message, but it goes far beyond adding a countdown timer or including a cool GIF in your email.
AMP emails act like a mini website, where your subscribers can view real-time information and interact with your brand as if they were navigating on your website.
This is truly a game changer. Let’s learn a little more about AMP for emails.
AMP (which stands for Accelerated Mobile Pages) for Email turns static emails into interactive and dynamic content.
This allows your customers to directly engage with content faster, reducing the number of steps your audience has to take to respond to an offer or promotion, and ultimately drive more sales.
With AMP for Email, your message is no longer a stagnant document that gathers dust inside an inbox after it’s read. It’s now a living, ever-changing experience that encourages the reader to stick around. To explore. To interact. To come back again and again. To participate.
AMP for Email became available in Gmail in March 2019. AWeber became the first small business email service provider to support the new AMP for email technology.
"By adding AMP to our message editor, we’re ensuring our customers have the most up-to-date tools and technology at their fingertips to create messages that will help them connect with their customers and rapidly grow their businesses."Chris Vasquez, Chief Product Officer at AWeber
AMP emails just make your emails look cooler. In addition to add that “cool” factor to your emails, just out these other benefits you could achieve:
AMP emails are dynamically interactive, meaning the information you place in an email can change automatically.
For example, if you send an email that includes a popular product, and the price or inventory were to change on your website, it would automatically be updated in the email.
AMP emails can essentially take the 5 stages of the ecommerce purchase funnel and reduce it to 2 stages.
How? you ask...
By taking the first 4 stages (site visit, product view, add to cart, and enter checkout) down to one stage. With an AMP email, you subscribers can search for products, check inventory, look at product images, and so much more - all from inside your email.
Imagine someone opening your email and then one click later they’re making a purchase.
We’ve all done it - sent an email with a mistake, maybe it was the wrong offer, price, or contact information. With AMP for email, this information can dynamically change, leaving your customer none-the-wiser of your oversight.
Interactive emails can increase your click to open rate by a staggering 73%. Plus interactive content can generate up to 2x more conversions than passive content, this according to Epsilon.
AMP emails require all authentication settings, such as DMARC, DKIM, and SPF, passed. Inbox providers who receive those emails view them in higher regard since they are more secure. Plus these emails are shown to get higher engagement, leading to a stronger sender reputation and better deliverability.
The result is a strong chance of your emails being sent to the inbox instead of the SPAM folder.
With AMP for Email, readers can book an appointment, RSVP to an event, sign up for a newsletter, leave a product review, answer a survey or quiz, or view a live package shipping update — inside an email. They never need to open a new window or head to their browser.
With AMP for email, you can now submit your question directly into the email. No leaving the inbox! This reduces friction for the user and increases our likelihood of garnering responses.
A sentiment widgets allows customers to provide you instant feedback. You can think of them as quick “temperature checks” to make sure your subscribers find your content useful or not.
AMP for Email allows you to make this element interactive and dynamic. Not only can you click on the smiley or frowny face within the email, but you can also write your response inside the message, too.
Create a poll or quiz directly inside of your newsletter. Now after your subscribers provide an answer, then can view the correct answer for the quiz or the percentage breakdown of the poll. Directly within the email.
Sell a product directly within your email. Your customers can choose size, color, quantity, etc right in the email. Select purchase and be taken right to the checkout page, with their item already in their cart.
With a carousel, your subscribers can click to navigate through different images, products, or blog posts in your emails. If you have multiple pieces of content to display in your email, you can use a carousel to save space and enhance the design of your message.
When a subscriber clicks on an accordion, a section of the email will expand to show more content. You can use accordions to give subscribers the option to see additional information within your email.
A sidebar is like a website or app navigation menu. If you’d like to give subscribers the option to navigate to different webpages, use a sidebar.
Do you need to display different content for different subscribers? Now, you can add buttons to your email to let subscribers completely alter the content within a message.
For example, your subscribers can change the language of your email.
Add a working email sign up form to your message. Your subscribers can sign up for a webinar, email list, or event directly from your message.
AWeber has been experimenting with interactive and dynamic forms inside our popular weekly email, The AWeber Newsletter. See what other AMP for Email elements we’ve tested here.
Simply because you send an AMP email doesn’t necessarily mean your subscribers will see the interactive elements that you set up. Since AMP is still relatively new, not all email clients support this technology.
Here are those email providers that currently support receiving AMP emails.
In October 2019, AWeber included a poll in our weekly newsletter. Over the next five months, engagement on AMP for Email elements in our newsletter has skyrocketed over 225%.
In fact, in response to one of the dynamic feedback forms, a subscriber said:
"I have a question about this form in the email…Does it submit? What wizardry is this?"
As AMP for Email becomes more and more prevalent over time, subscribers will come to expect dynamic and interactive content in their emails. It will become the norm not to open a new tab to RSVP to an event, provide feedback or take a survey.
Subscribers will want to take action in their inbox. And those who can provide that opportunity will delight their subscribers and be ahead of the curve.
With AWeber and AMP for Email, your subscribers won’t have to leave the inbox or head to their browser to visit a web page.
Instead, they can RSVP to an event, sign up for a newsletter, leave a product review, answer a survey, or view a live package shipping update — all inside your email!
AWeber has one of the most popular AMP for Email features — an image carousel — to our drag-and-drop email editor. The AWeber Image Carousel, powered by AMP for Email, is an interactive element that rotates through multiple slides of images. You can include photos, GIFs, blog posts, or products.
As an AWeber customer, all you need to do is click the Carousel element in the tool box and drag it into your email. Then, add up to 6 images.
Previously, if you wanted to include multiple images, you had to stack them one on top of the other, taking up valuable space in your email. The AWeber Image Carousel is compact, interactive, and beautiful.
Here are instructions for the few simple steps you’ll need to take to get started with using AMP for Email and the Carousel inside AWeber.
Permalink - Posted on 2021-11-10 13:30
The holidays are right around the corner, and most businesses are hoping to capitalize on the festivities.
Marketing teams have been hard at work analyzing market research and understanding what their buyers are looking for from their brand. What have they discovered? Online spending by Black Friday shoppers is projected to surpass the $14 billion spent last year by 20%.
With this in mind, ecommerce and other online retail businesses have been honing in on their email marketing campaigns so that they can reach their goals for the end of the year.
Unfortunately, marketing teams are often left disappointed when they finally discover that their prospects left those emails unopened. Consumers have become accustomed to receiving hundreds of sales and spam emails everyday, so email open rates are falling as the noise of the business world grows louder.
So how can you cut through all the noise and forge connections with your subscribers via email? Let’s take a look at some tried and true tips to increase email open rates.
Email marketing can be challenging, particularly when one considers email security, data analysis, and other factors that go into a comprehensive email strategy.
And if your customers never read them, all that effort is for naught. Fortunately, there are some tricks that many marketers implement successfully in order to convince prospective customers to take a look at their emails:
There are many ways to create a personalized experience for customers such as using their name in the greeting, utilizing past shopping data to understand more about their interests, and appealing to their senses with interesting content and aesthetics.
Many major marketing teams already have talent available who can write personalized copy for different buyer personas and campaigns.
Small businesses, on the other hand, are less likely to have access to these kinds of resources. That’s why so many businesses hire freelance writers to write email copy and other marketing content. You can expect to pay at least $20 an hour for a quality freelance writer, which fits within most budgets, especially considering the potential return on investment (ROI).
See how Dick's Sporting Goods using personalization to tease of the content inside the email. The email offer is then personalized based on similar content from previous purchases.
FOMO, or fear of missing out, is a real phenomenon that affects nearly everyone to some degree. When we see others experiencing a high quality service or an awesome new product we can’t help but want to know what all the fuss is about.
Missing out on a good opportunity is disappointing for 56% of those who suffer from FOMO. Leave them wanting more, and they will come running to your business.
Show them what they’re missing in your email marketing campaigns by sharing feedback and experiences from real customers who love your brand (this is also referred to as social proof).
Some ideas for creating FOMO feelings include
See how Gap and Allstate using expiring language in their subject lines to leverage a fear of missing out.
Subject lines are like first impressions, brief but very important. When consumers receive a new email notification they are likely to read the subject line and decide whether or not it is worth opening from that information alone.
To optimize your subject lines, it’s important to use attention grabbing phrases and personalize wherever possible. Marketers should also be direct and get right to the point so customers know why they need to open your email right now.
Look at what stands out to you in your email inbox. What makes you roll your eyes, and what intrigues you? Keep it concise, and avoid cliches and common marketing phrases.
Here are some straightforward email subject line examples:
Depending on the kind of business you are running, emojis may be hit or miss. However, 6.9% of subject lines from today’s top marketers include emojis. A well thought out emoji placement can really make your messaging stand out against the backdrop of any busy inbox.
In order to avoid coming across as tacky or otherwise unappealing, it's critical to use A/B testing to understand the impact of adding emojis into your subject lines.
The Redbox example below shows a clever way to bring the fire emojis into the email taking about the hot list of free movies.
Automated marketing involves setting parameters for customer-initiated events that trigger an email depending on the action taken. Triggers can be set for a number of customer actions including abandoned carts, logging in for the first time in a while, or posting a review.
Research indicates that triggered emails are 38% more likely to be opened because they are relevant to the customer’s real life experiences with your brand. A relevant message that offers customers information or value is a great way to help increase email open rates.
Finally, it’s important to use impactful wording that grabs the attention of readers to increase their likelihood of reading your messages. Here are some of the most effective words to impact email engagement:
Try using some of these words in your subject lines and see if they make a difference in the success of your email campaigns.
The Home Depot example below manages to get two of the most effect words into their subject line.
The future of email marketing as a sustainable marketing channel looks bright. The number of email users is supposed to reach 4.6 billion by 2025. With the number of people still using email for daily activities steadily increasing over time, you can be sure that email will be around for the long haul.
What’s more, ecommerce is booming, and email is a crucial part of digital marketing for online businesses. In 2014, ecommerce only made up 10% of retail sales compared to 40% in 2021. It’s not just advertising either. With more people shopping online than ever before, there is a growing need for order and delivery confirmations and other ecommerce communication to take place via email.
Whether a business has 50 customers or 5 million customers, email is still a great way to make direct contact with audiences about new products, exciting promotions, and updates about their favorite brands. Incorporate some of these tips to differentiate your business and nurture relationships with prospects and customers alike.
The post See Your Email Open Rates Explode With These 6 Simple Tricks appeared first on AWeber.
Permalink - Posted on 2021-11-08 15:55
Using AWeber ecommerce, Leela Sinha was able to set up a course payment page in a few hours, and start taking payments for the course ASAP.
Leela Sinha (pronouns ze/zim/zir) offers leadership training for “Intensives,” a personality type that comes with risk-taking tendencies, innovation, and high intelligence: Intensives often start and lead businesses. Leela is also very knowledgeable about the correct way to have rich, deep, and thoughtful gender-inclusive communication in a workplace.
One day Leela posted on Facebook about an annoyance regarding gender inclusivity. The audience — many of whom are business owners — jumped on the thread.
It turns out, the topic of gender-inclusivity struck a chord with the business owners who follow Leela's page. They spoke up on the thread: How do you make a business more inclusive and comfortable for everyone to work at? This was a long and popular discussion — Leela saw the opportunity to offer some expertise.
Leela decided to hold a course. But, as every savvy marketer knows, time is of the essence with situations like this. These business owners wanted a solution NOW — they wouldn’t be as excited about a course if it took Leela months, weeks, or even days to set up.
Leela uses AWeber for email marketing, and realized we also have an easy-to-implement landing page and ecommerce tool.
How did Leela set up a sales page quickly (and how can you do the same)?
Leela built one from scratch, but you can use any one of our pre-built landing page templates.
AWeber Ecommerce makes it easy to set up a one-time or recurring payment.
If you don't have Stripe, you can set up an account in 5 minutes or so.
“When I realized AWeber Ecommerce integrated with Stripe, that was the golden moment.” — Leela Sinha
You'll need to set up a registration page for your course event in Zoom, GoToMeeting, or another webinar software.
You'll have a link where people can sign up and pay for your course. Share it on Facebook or anywhere else!
The key to Leela's success was timing: Ze linked to the course in the still-active Facebook thread. Once a topic is off people's feeds, it's gone forever.
“I was able to get my course into the Facebook thread in 6 hours — and that made all the difference.” — Leela Sinha
Leela held the course and is happy ze was able to offer this education to business owners at scale.
Plus, there was an added bonus: Because Leela built this sales page in AWeber, zir email marketing tool, everyone who signed up was automatically added to zir email list.
They are now extremely qualified prospects in the funnel. Each and every one of these new prospects sees Leela as an authority figure because ze offered valuable education at the right time.
Leela Sinha struck while the iron was hot. Ze saw a need, set up a course, and was able to start selling it while people were still very interested. And AWeber made it easy with our (free to use) Ecommerce tool!
Selling a course doesn’t have to be rocket science. Leela could do it in a day, and you can too.
The post How this Leadership Coach Responded in Real Time to Sell A Course appeared first on AWeber.
Permalink - Posted on 2021-11-05 15:03
We’re excited to announce Newsletter Hub, a curated collection of your broadcast emails, included in your AWeber account.
Your AWeber Newsletter Hub is basically an online list of all the emails you’ve ever written that you want to show off — like a blog page. You can pick-and-choose any broadcast email you want to include, and you can even charge people to see it (if you want to)!
Want to grow your subscribers? Build a community? Monetize your content? You can do all this and more with your Newsletter Hub. It's included in your account — to unlock the growth potential, you simply need to start using it.
Note: Newsletter Hub is an improved version of the previously-named Broadcast Archive.
It’s quite simple: Your Newsletter Hub is an index — or list — of all the broadcast emails you’ve sent recently, in order of the time they were sent.
Here’s the Newsletter Hub for The AWeber Newsletter, our weekly tips and tricks email, updating everyone on the new posts from our blog:
This page includes:
Click “Subscribe” and a sign up form will slide out from the left side of the screen. From there, anyone can subscribe to your emails. That’s right, you can promote sign ups directly from your Newsletter Hub page!
Here’s what an individual Newsletter Hub page will look like when you click on the headline:
Want to check it out? See our previous posts and sign up for The AWeber Newsletter today.
First of all, your Newsletter Hub “just exists.” You can go into your AWeber account right now and find it.
The power is in promoting it, and using it to properly increase exposure of your newsletter. That’s how you’ll grow your audience. Here are a few tips to get started.
Have you ever been asked to sign up for an email list, but you don’t know what you’ll be getting? You have to trust your only source — a short description on the signup form.
Your newsletter's value can't be contained in a few words. And you could be losing potential subscribers because your sign up form isn’t selling it.
Do you know what would sell it? If they could see your previous emails — to know exactly what they're getting.
For example, take a look at this Newsletter Hub from The Busy Traveler (a travel guide for real people).
You can see in a glance what you’ll get from this newsletter:
Any person who travels, even infrequently, may want to at least bookmark this page for future reference. They’d probably subscribe, too. That way, they'd get notified of new travel expertise in their inbox.
Your Newsletter Hub is available online, like a blog. Sharing it is as simple as dropping a link into a social media post, text message, or even another email.
What does that mean for your growth?
For example, let’s say your newsletter includes advice for small business owners, and you previously sent an email talking about tax write-offs. One of your subscribers read it and got a ton of useful information.
Months later, your subscriber was talking to a friend who asked them in passing for advice on tax write-offs for their new business venture. Your subscriber, who remembers the post, can go to your Newsletter Hub, find the tax write-off post, and text it to their friend immediately. That friend may even subscribe, too!
Word-of-mouth is one of the best ways to grow your audience. People are inclined to trust their friends' recommendations. And Newsletter Hub makes sharing super easy, so there’s no recommendation friction.
Chances are, you have social followers who don't subscribe to your emails. And that’s a problem. In order to maximize the amount of money you can make from your audience (whether by sales, subscriptions, or any other monetization tactic) you need to reach them via social media and email.
Here’s why: Your social media posts are subject to another company’s algorithm. Companies like Facebook, Instagram, Twitter, and TikTok actually profit by only sending a percentage of your posts to the people who follow you. That way, they can charge you for a bigger reach.
So start asking your social followers to sign up for your newsletter! And now, you don’t have to ask them to trust you — they can check out your previous emails on your Newsletter Hub. Simply drop your Hub's link into your bio or on regular posts (if the platform allows it).
Let your followers know they can get ALL of your content — and never miss news, updates, or a sale — when they subscribe to your newsletter.
Now that you’ve got your subscriber growth strategy in place, it’s time to monetize your content!
The basic way to make money from your content is with a premium subscription model. The main thing you need to do in order to monetize your newsletter is to split your audience.
You’ll need at least two tiers, separated into two lists (note that you’ll need an AWeber Pro account to have access to multiple lists):
Next, you need to determine which content you create goes to each audience. If you’re not sure where to start, here are a couple of ideas for splitting your content:
Inspired to get started? Great! Read on to learn how you can charge for and deliver your free and premium content, all inside of AWeber.
Inside of your AWeber account, you’ll need to start two lists. Make sure you name each one clearly and configure your opt-in settings appropriately.
Keep all of your current subscribers in the “Free” list, and start a new list for premium subscribers.
Make sure you create this landing page in the “premium subscribers” list.
All you need on the page is a simple description of what a premium subscription includes, what content your audience will be paying for, how much it costs, and a payment button.
After someone pays for the subscription, you can redirect them to a new page. Either send them to a “Thank You” landing page or just direct them to the Newsletter Hub for your premium content list. Either way, the subscriber immediately gets a lot of value from the subscription!
Don’t forget that the person will also be added to your premium subscriber email list, so they’ll receive every uber-valuable newsletter you send out after that point.
Here's how to set up a redirect after a purchase:
Make sure your subscribers, both free and premium, always have a link to your Hub. I recommend linking it to something that says “View online” or “Read all previous posts.”
Chances are anyone who’s seeing one newsletter will want all newsletters at their fingertips — especially if they’re paying for the content. We are in a binge culture, after all.
You work hard to create useful content. You deserve to be paid for it. With Newsletter Hub, you won’t always be in a state of creating the next “best newsletter.” But you can still profit from the evergreen content you’ve already written.
Alright, now that we’ve got plans for our Newsletter Hub, it’s time to grab the link.
There are three places you can find a link to your Newsletter Hub in your account.
You’ll see a link to it any time you schedule a broadcast email. Under message drafts click “Schedule” and then “Edit” next to “Do you want to share this message?”
Make sure your Newsletter Hub is enabled, then you’ll see a link directly to the Hub.
Click on “List Options” -> “List Settings” -> “Personalize Your List” and you’ll see your Newsletter Hub link under Subscriber Pages.
Note that you can also choose whether or not to allow sign ups on your Newsletter Hub page.
Click on any previously-sent broadcast email where you can access stats on the email. As long as Newsletter Hub is enabled, the link will show at the bottom.
You can opt to have your broadcast added to the Newsletter Hub when you send it, under Settings -> Do you want to share this message?
Any time after it’s sent, you can also click on the sent broadcast and toggle on/off under Newsletter Hub Links to include or not include the email in your Newsletter Hub.
There are a few reasons why you might not want to include certain emails in your Newsletter Hub feed.
And here are three types of emails you should definitely include in your Newsletter Hub!
Take a look at your Newsletter Hub now, and think about what your subscribers — current and future — would want to see long term. And what you’d want them to see. You can fully curate your Newsletter Hub for your needs, and your audience.
This is only the beginning of our plans for the Newsletter Hub! We have a lot of thoughts about what to include, but we’d like your take.
Want to see images? Like buttons? Comment sections? Something else? Let us know by filling out the feedback form below.
Want your very own Newsletter Hub? You can have one for free when you sign up for an AWeber account today. Don’t forget — you need to send out a message to have it show up in your Hub.
The post Build and Monetize Your Community with Newsletter Hub appeared first on AWeber.
Permalink - Posted on 2021-11-03 09:00
We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made holiday GIFs for email — FREE for you to use.
Use any of the animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.
Check out our GIF categories:
GIFs — or Graphical Interchange Format — are animated images. They are used to communicate ideas in a way that static images sometimes can’t. They’re not videos, but these moving images give a reader more context and do a great job of drawing the reader in.
GIFs are a great way to give your emails that little something extra. Not only does it capture your readers’ attention, but it could be the thing that intrigues your reader enough to click through to your website.
This time of year, holiday GIFs can be an especially powerful tool to give your readers that warm and fuzzy seasonal feeling. That’s why they do such a good job of building emotional connections and delighting your audience.
How to insert your GIFs in an email:
Step 1: Find the animated holiday GIF below that you want to use in your email.
Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.
Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!
Have any more questions about inserting a GIF in your email? Check out our step-by-step instructions to insert a GIF in your email.
Step 1: Find the animated holiday GIF below that you want to use in your email.
Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.
Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!
Have any more questions about inserting a GIF in your email? Check out our step-by-step instructions to insert a GIF in your email.
Try one of these three GIF placements.
Add a holiday GIF above your email headline to catch subscribers’ attention and draw them in right away.
Break up sections of content by adding a holiday GIF into the body of your email. It’ll keep your readers moving down the page toward your call-to-action button.
Want your subscribers to read your entire message first? Place a holiday GIF after the call-to-action button.
1. Don’t overdo it: Use only one GIF per email.
2. Only use a GIF if it’ll help your email perform better. Don't distract from the main message.
3. Consider removing all other images besides your GIF so that subscribers aren’t overwhelmed with visuals.
4. Hyperlink your GIF to the landing page you’d like people to visit. (Many people will click on the GIF itself.)
5. Always test your emails. Most email clients will display GIFs, but there are a some exceptions. In these situations, the GIFs will display as static images.
6. Keep your GIF’s file size small (aim for less than 40KB).
7. Your GIF should be relevant to the rest of the content in your email. Make sure it supplements your subject line, call to action, and message text.
8. No matter what GIF you use, make your call to action loud and clear. (Here are 8 Powerful Email Copywriting Techniques to use in your next email.)
9. Test a GIF in different locations within your email to see where it performs best.
Want to learn more about GIFs in emails? Here’s everything you need to know about using GIFs in email.
Didn’t see something to your liking in this guide? Create your own GIF, so you can delight your audience in a way only you know how!
The post Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails appeared first on AWeber.
Permalink - Posted on 2021-11-02 21:33
Reporting is the #1 way to help you improve your email marketing. By looking at reports, you can determine which emails are working, who your customers are, who’s signing up, and even which days of the week are most effective.
The information to help guide your success should always be useful and readable in a glance — wherever you are.
Recent updates mean our reporting does just that — in three main ways:
Your reports are now faster to use and easier to understand.
Check out what's new:
We hope these updates will help you write better emails and make more sales.
Graphs and tables are pretty — but their power comes from the information they can provide you. So what are some easy takeaways you can get in a glance?
Identify your best performing content
Well, for starters you can identify successful emails — maybe due to better content or calls to action (CTAs) — from higher-than-normal click rates.
For example, this "Opens over time" chart for October shows a broadcast that is sent weekly. A similar number of people open this email each time it goes out, resulting in fairly similar-sized spikes.
The "Clicks over time" chart for the same time period and list has more and higher spikes in early October than later. This could indicate that the broadcast sent in early October seems to have had a more compelling offer than the others.
Use data like this to determine what kinds of content, deals, and CTAs best resonate with your audience, and send more emails with what they like.
Identify location trends quickly
The location map offers a snapshot of big picture worldwide countries data, as well as states and cities. Check it every once in a while to see where — literally — your audience is located.
There are a couple of things you can do with this data.
Identify success: Did you recently attend an event in person in another city? You can take a look and see if your brand is spreading by word of mouth, which would show as more subscribers in that particular city.
Speak in your audience's language: Do you have a lot of customers in a country that doesn’t speak your native language? You may want to avoid complicated language that doesn’t translate well. Or segment users and send everyone an email in their language.
Send marketing emails based on location: Notice you have a bunch of new subscribers in California? Create a segment of California-only subscribers and send them a hyper personalized email with references they’ll understand and even a personal discount code.
All in all, knowing the location of your subscribers helps you recognize them as people instead of simply numbers.
We recommend checking your data using these reports at least once a week to see if you can glean any useful information, identify trends, and help you to create a better email strategy that makes more sales. Check out your new reports now!
Note: Did you love the old reporting system? It’s still available. When you’re in your reports screen, simply click “Back to Classic Reports” in the upper right corner and you’ll be brought back to our legacy reporting view.
Black Friday and Cyber Monday drive more sales for most companies than any other time of the year. Customers have their credit cards out and are looking to spend — as long as they get a deal.
You don’t even have to sell Christmas presents to get Black Friday sales. If you sell an online course or services, you can still offer a sale and leads who have been on the fence about buying are likely to make the plunge.
But, ugh. Writing all those emails to get attention in peoples’ inboxes? That’s a lot of work.
Not anymore! We built a 7-day campaign template so you can send emails and get those sales without much work. This is how it starts:
Starting with a lead-up the Saturday before Black Friday, and ending with a Cyber Monday promotional email — this campaign has your week covered. It includes dynamic content for personalization, brand new header designs, and a lot of pre-written copy. But they’re your emails — make any adjustments you need.
It’s completely free to use with any AWeber account. Learn how to upload your Black Friday email campaign today.
What’s a 404? 404 error or 404 not found is a common error in sites across the web. It generally happens when you click a link, but there’s no page associated with that particular link — which can happen for various reasons.
For example, if you have created a landing page using AWeber’s builder, but haven’t published it yet (or have unpublished it) the link associated with that page will show a 404 error.
Did you know that 404 pages can be designed? Well, we’ve designed ours to explain why the page didn’t load. Plus, it has useful information on how to create an appealing landing page that makes you money. Here’s how it looks:
The landing page builder is included in every AWeber account. Start building your landing page today.
Want to start using these features, plus email broadcasts and campaigns, web push notifications, ecommerce, and much more? Get started with an AWeber account today.
The post New Features: Brand New Reports, Black Friday Campaign Template, and a Useful Landing Page 404 appeared first on AWeber.
Permalink - Posted on 2021-11-01 20:01
Charitable donations have increased for 6 consecutive years. Online donations themselves grew by over 12% this past year.
So if your fundraising efforts aren’t geared towards an online strategy, you may be leaving a lot of money on the table for your cause or nonprofit.
With the right fundraising strategy in place, your organization can raise the money it needs while building ongoing relationships with its donors and community.
We've got you covered with some tips and tricks for creating an online fundraising campaign, as well as building a fundraising landing page which can be used to increase your total contributions.
Fun fact: Almost 33% of all annual giving occurs in December — with 12% happening in the last three days of the year!
You can have an online fundraising strategy at any time during the year, but if you want to communicate with donors when they’re at their most charitable, then you should be planning to heavily promote fundraising in the 4th quarter.
In less than 10 years, GivingTuesday has become a worldwide movement with donations exceeding $2.47 billion in 2020, in the US alone.
So planning a fundraising strategy on this “day of giving” is almost a must.
Start showing your fundraiser will be participating in GivingTuesday by using the tools and materials they provide organizations to use. Make sure you include the logos, graphics, and social images in all your fundraising efforts around this day.
Now let's dive into more specific online fundraising strategies.
Online fundraising is more effective than in-person: no matter where you'd ask for donations in real life, you have an exponentially wider reach on the internet. Plus, online activities and promotions tend to be significantly cheaper. And according to The Nonprofit Source, 54% of today's donors across the globe actually prefer to give online.
No matter who you're asking for a donation to your fundraiser, the most important thing is to communicate why you're raising the money and who (or what) the money will be going to.
When donors have a solid understanding of where their money is going, they feel more confident in making their donations and are evenly likely to donate more to your cause.
When crafting a mission statement or explanation for your online fundraising campaign, make it as personal as possible. It's okay to be vulnerable and sincere; in fact, your donors will appreciate it.
Take the time to craft your fundraising mission statement carefully—and make sure it's front-and-center on your donation page.
Now it's time to start building a list of prospective donors. These are the specific people you will be targeting and asking to donate to your cause.
Meeting with members of your organization to brainstorm potential donors is always a good idea, as you may be surprised by some of the more successful leads that your team comes up with. Still, there are a few tried-and-true means of finding donors that you won't want to overlook.
Social media is an especially fruitful source of fundraising. Take some time to consider which social media platforms your target donors are most often using.
If you could reach an audience organically, that’s the way to go. It’s essentially free advertising.
In order for this to happen you need a post to go viral (are you thinking of the Ice Bucket Challenge). Easier said than done. In my 20 years of marketing, I’ve yet to find that magic formula. But just because it doesn’t get 1 million views doesn’t mean you can’t create something special that gets people emotionally invested in your cause.
Create a series of posts using GIFs, videos, and images. Be personal, honest, emotional, even funny. My advice to you is make it real. Not only are people looking to support a great cause, they want to support the people behind the cause.
You can also consider taking out some paid social media ads to reach your audience and solicit donations from them.
Facebook is a popular platform to start with when it comes to using paid ads—and Facebook makes it relatively easy to target your ads based on demographics, interests, and other metrics.
In addition to paid Facebook ads, you may also want to consider paying for ads on other social media platforms that your target donors are most often using.
Even if you don't get direct donations from a social media ad campaign, there's a good chance you'll still be gaining some new followers and spreading awareness of your mission. These new followers may then spread the word about your work to their own friends and family members, which can bring in additional donations.
If you have an email list for existing customers or subscribers, this is a good time to send out an email explicitly asking for donations to your online fundraiser.
The key to success here is taking the time to craft a compelling fundraising email that carefully explains your cause, your goals, and what the money will be used for.
Look to leverage relationships with vendors, suppliers, and employees to spread the word about your fundraiser.
If even a handful of your employees and vendors share your fundraiser on their social media pages, you can effectively spread awareness of your fundraising event and increase your potential for donations.
Email marketing is an essential part of your online fundraising strategy.
Email marketing can be used to ask for donations but more importantly, if done correctly, it sets the foundation for a long-term relationship. You can use a fundraising email marketing campaign to create an emotional connection between the donor and your fundraising cause.
You can set up a simple automated email series to request a donation.
Make the ask for donations in your first email. I recommend testing a couple of different fundraising email subject lines to see what works best.
In the email, you should include
Make donating as simple as possible for your readers. Include a clear and strong call-to-action, such as "donate now" and have this link directly to your online fundraising page.
Don't forget to send out a follow-up email to those on your email list who have not donated yet.
It's a good idea to think of this email as a gentle "nudge" or reminder to donate before the campaign ends.
Again, this email should include details about your campaign goals and mission, as well as a direct link to the campaign itself.
For those who have taken the time to donate to your cause, it's important to send out a "thank you" email promptly. This will help to show your gratitude and will also provide your donors with additional information.
This email should include the dollar amount of the donation that was made (this may be important for tax purposes later on), as well as a reminder of the difference the donation will make.
Ideally, you should be sending these "thank you" emails out as soon as a donation is received. You can automatically send this email once they make a donation on your fundraising landing page.
Check out this thank you email from Nike in their support to help fight Parkinson’s Disease.
In addition to a "thank you" email, make sure that your donors are automatically directed to a "thank you" landing page after supporting your fundraising campaign.
Have complete control over every aspect of your fundraising effort - from social media, to emails, to the landing page you’re sending people in order to donate.
A well crafted landing page will help increase your conversations, leading to more money for your cause. Plus, depending on who you build a landing page through, you could actually end up with even more money due to lower transaction costs.
Following landing page best practices such as writing a benefit-focused headline and keeping your “ask” to one, simple things are key to a high converting landing page.
Congratulations, you just launched a successful online fundraiser. But if you want to continue growing donations for your cause, you should be cultivating those relationships throughout the year.
To build a community around future fundraising campaigns, take time to create an email list for anybody who has donated.
This way you can keep these donors informed and engaged by sending email communications throughout the year.
Donors will appreciate being kept in the loop. Share pictures of your check presentation, let them know how much money your campaign raised, whether you reached or surpassed your fundraising goal, and how that money was actually used.
In between campaigns, focus on the solutions that previous donations continue to provide. When donors are able to see the effects of their giving first-hand, this triggers those "feel-good" moments that target people's emotions and make them more excited about contributing to your cause time and time again.
If you're looking for ways to make your online fundraising efforts more successful, these tips can be a great starting point.
Likewise, businesses trying to raise money for a good cause can use many of these strategies to organize successful online fundraisers. All it takes is a little careful time, research, and planning to raise funds that will help you continue your mission!
AWeber has all the tools and resources you need to collect donations and communicate with your audience. Email marketing, landing page builder, web push notifications—we have everything you need to run a successful fundraiser campaign.
Try AWeber today by signing up for your free account.
The post How To Max Out Charitable Donations with this Easy Fundraising Strategy appeared first on AWeber.
Permalink - Posted on 2021-10-29 16:43
Running your own company means having yourself as a boss, a flexible schedule, and creative control. For many entrepreneurs, ecommerce is the right place to start: Online sales means lower overhead, faster startup, and is easier in a lot of ways.
But getting an online store set up properly still takes a lot of commitment — whether or not you have a storefront or now.
We’ll make it easier for you with 7 steps and 5 tools you’ll need to launch your ecommerce store.
First let’s dive into what it means to have an ecommerce store:
An ecommerce website is a store that sells products and services online only.
Ecommerce stores used to be almost exclusively on websites with a higher level of security and a streamlined store web design. But that’s not true anymore.
If you plan on having a large store with tons of inventory, you may still want a robust ecommerce tool. But, often when starting an ecommerce business you want to get going quickly and affordably — then scale up as necessary. Below we’ll cover tools for both situations.
Whether you have a large site or a simple one-pager, a few things are essential for an ecommerce business.
First, your payments must be secure and easy for the customer. They must know exactly what they’re paying for and trust the system they’re plugging their credit card into.
Second, you need to have accurate and attractive pictures and descriptions associated with whatever you’re selling (images are essential to making the sale).
That’s it! Basically, your virtual store website simply needs to be professional and trustworthy.
Not all startups are fit for ecommerce. But for many, ecommerce offers freedom from a physical location and works well for their target audiences. Customers can browse products and check out at any time since ecommerce stores don’t have hours of operation.
Some startups even set up their stores so orders go directly to the manufacturer and products ship straight to the customer. This method can be helpful if you want to avoid investing in product quantities or storing merchandise. However, it also means you are likely to have a much smaller profit margin and slower turnaround time for the customer.
Anyone can start an ecommerce business. If you have a product or service you’d like to sell, then you can start your business online.
Even if you’re currently selling products online through Etsy, Amazon, eBay, or another third party service, starting your own ecommerce business can allow you to have greater control over your audience. Plus you keep more of your profit as you won’t have to pay the transaction fees of the third party services.
Are you ready to get started? Here is your quick checklist for starting your online store.
First, you need something you can sell. Ideally, your product or service will be something you can get excited about and something you think is missing from the current market.
Don’t just assume you have a winner—check the market to see what else is out there. If someone is selling the product you had in mind, see if there is a niche part of that market that might not have products marketed specifically for them.
Get an understanding of who will benefit from the product or service you’ll be selling. Not only will this step help you source the right product with the right features, but it will help you market effectively.
Don’t assume you know your audience, create a few different buyer personas that exemplify real customers.
Goals are the first step to building your strategies and process. They help you balance between zero sales, and so many sales you can’t keep up (which is actually a well-known ecommerce problem). Create SMART (specific, measurable, attainable, realistic, timely) goals that push you to really think through your plans and vision for your new company.
Okay, now onto the good stuff. Depending on your inventory and budget, you can build a robust website or simply a one-pager using a landing page tool. This is where you show off your products and, more importantly, where people can buy them!
No need to be a coder here. There are many website templates and drag-and-drop options to help you get started. Use a landing page builder to get a professional-looking page that is effective at converting your visitors. With the right tool, you can easily design the features, customizations, and site capabilities your store needs. Just a note: if you do build a bigger site, you may need a specialist to help you.
You need a site that is optimized for mobile, loads quickly and offers plenty of information to help your visitors feel confident in your brand.
It’s time to find a payment processor in order to safely and securely collect payments from your customers. This process is easy with the right landing page or website builder platform. They may have a payment processor already built into the platform.
You will also need to determine if there are other payment options you will accept such as check or PayPal or Venmo. Offering more than one option is a good idea, since many customers are more comfortable with certain payment options compared to others.
Finally, start marketing to your leads and your customers to help sell them more products in the future.
Email marketing will help you connect with your audience by sending out announcements, deals, updates, abandoned cart reminders and more.
According to the Pareto Principle, around 80% of sales come from 20% of your customers. So remarketing to your existing customers is a crucial part of building a strong business.
Here are five tools to make your new ecommerce business easy and efficient to start.
Your ecommerce landing page is the backbone of any online store. This page is where people can browse products, read descriptions, look at product images, read customer reviews and make their purchases.
Creating a beautiful ecommerce landing page is really easy with the right platform.
AWeber has all the tools you need to get your online ecommerce pages up in minutes with pre-built templates, free stock images, drop-and-drop builder, plus a direct integration with Canva.
You will choose a payment software to handle purchases made through your website. The right software will offer the security you need with the features you want to offer your customers.
There are two things you can do to increase your number of customers without even changing your prices:
Accept different payment types – Your customers may prefer PayPal, Mastercard, Visa, American Express, Venmo or Apple Pay.
The more you can offer, the more flexibility you provide your customers. You might even want to consider accepting other currencies.
Stripe will allow you to accept credit card payments online and have those funds directly deposited into your bank account.
Best of all, if you go with AWeber to create your ecommerce landing page, Stripe is already built into the platform. This will help save you time and streamline your payment process.
The right email marketing provider will make it easy to set up your email campaigns with pre-built templates, a strong customer support team, and other solutions needed to be successful.
Email marketing is not a one-size-fits-all newsletter; you should have access to your email analytics and control over segmenting your subscriber list for more effective messaging. This means your emails should be sent to the right customers, at the right time, with the right message for the most impact.
AWeber has been provider industry leading email marketing solutions since 1998. In addition to email marketing and an ecommerce landing page builder, we also have easy-to-use marketing solutions which will allow you to communicate with your customers in multiple ways.
You need software to help you track business expenses and profits. Not only will this come in handy during tax time, but you will also want to use your business finance details to help you strategize for future growth.
FreshBooks is one of the easiest to use bookkeeping software on the market and is a great option for ecommerce business owners looking for an all-in-one solution. This product is built with small business owners in mind.
An inventory management software will help you keep track of your whole supply change. It will help you know what’s in your inventory, what’s selling, and if a discount on a specific product is needed because it’s not moving.
Cin7 is a fully automated online inventory management software the will connect your orders, inventory, shipping, and accounting workflows. This streamlined process will allow you to spend more time driving more sales.
Use social media to help spread the word and increase your loyal fan base. Include your ecommerce landing page link within your bios and post about your products. Ensure your email and social media marketing are customer-centric and not solely focused on what you want to get out of the relationship.
Need help? Talk to our team today and we will get you started on the right path towards a thriving ecommerce business.
You now have everything you need to start your own ecommerce business. So what are you waiting for, sign up for a free AWeber account and see how easy it is to create your first product page.
And as always, if you need help getting started, contact our award-winning customer service team.
Permalink - Posted on 2021-10-27 12:47
Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community.
Because of this, people ask us about email subject lines often. And one of the most common questions we hear is this: What’s the best length for a subject line?
To find out, AWeber’s team of email experts analyzed 1,000 subject lines from 100 of today’s top marketers. Here’s what we discovered.
On average, the experts’ email subject lines were 44 characters long.
How long is 44 characters? For perspective, the below subject line from theSkimm (a popular daily newsletter) is 43 characters in length.
Subject line: Daily Skimm: I’ve got the world on a string
Now that you know the experts write 44-character subject lines, keep yours to 44 characters and you’ve got the perfect subject line, right? Obviously not. There are a few other factors to consider when developing your email marketing subject lines. But don’t worry, we’ll cover them here.
Does most of your audience use an iPhone to read their email? Or are they largely on desktops. The device your customers use to open and view their emails is extremely important when crafting your subject lines.
The average inbox displays about 60 characters on a desktop while the average mobile device displays only 30 characters. Anything else will get cut off.
Gmail, Outlook, Yahoo! Mail, or Apple? The platform your subscribers use for email impacts how many characters appear in your subject lines.
Now let’s do the math: Combining devices and email providers gives you a set of variables.
For example, let’s take a look at the subject lines character limits for Gmail on different devices:
So why does this matter? Take a look at this example from PersonalizedMall:
They did a great job creating urgency with the subject line “Sean Your Triple Discount Coupon Expires Today”. But unfortunately I view most of my emails on my Mail App on my iPhone and didn’t see that the offer expired the night I received the email.
What could they have done differently? You’ll find out below when we talk about email subject line length best practices.
Want to know which providers to care most about? A study by Litmus analyzed the most popular email providers, apps, and devices with the top 5 being Apple iPhone, Gmail, Apple Mail, Outlook, and Yahoo! Mail.
With so many different combinations, how can anyone write a subject line that will stand out?
Let’s get back to our marketing experts: 71.1% of the 1,000 subject lines we analyzed were between 21 and 60 characters. To stand out from everyone else, instead of focusing on length alone, consider other factors that may affect your open rates.
Over 50% of emails are opened on mobile devices. Most email clients, like Gmail and Yahoo!, stop displaying an email subject line on mobile devices once it reaches between 33 and 43 characters. The exact number varies from one email client to another.
If you have a strong offer, you shouldn’t be forced to limit your email marketing subject line length. To optimize it for mobile readers, put the most important information in the first 30 characters. This way, this message won’t get cut off in the inbox.
The preheader is the additional text that appears next to or below your subject line in an inbox. Preheaders help compliment your subject line and can be used as that extra piece of text which may otherwise get cut off at the end of a subject line.
Easier said than done. I’m personally someone who rambles on and often uses more words than needed when talking about something.
How do I overcome this when writing subject lines?
I start by writing everything I want to say in my subject line, then I reduce it by eliminating or replacing certain words.
Here’s an exercise:
Subject line idea: Get up to 50% off Athletic Shoes this Saturday only
This example is 51 characters long. How can I modify this to reduce the subject line?
How about: Up to 50% off Athletic Shoes on Saturday
This exercise reduced my subject line characters to 40.
Every audience is different. Try short and long subject lines with your subscribers to see what works best for your unique audience.
Set up an AB split test, sending 10% - 20% of the audience the test with the winning variation receiving the remaining 80% - 90%. This way you maximize your open rates by ensuring the strongest subject line gets sent to the majority of your audience.
You might want to experiment with even shorter subject lines. Brian Dean, founder of SEO company Backlinko and one of the 100 top marketers whose emails we analyzed, used to send emails with longer subject lines. These subject lines told his subscribers exactly what they’d find inside the message. The problem with that? “It gave people no reason to actually open my email,” he said.
Now, he sends subject lines with an average of 15.1 characters.
“After lots of testing, I’ve found that short subject lines get much higher open rates,” Dean said.
He contributes this to 2 factors:
Here are a few of Dean’s short email subject lines. All are under 15 characters long:
As you just read, there is no optimal subject line length. There are too many variables. But if you continue to test and follow the other best practices, you’ll start seeing what types of subject lines work best with your audience.
Here’s some additional information that can inspire you to write amazing subject lines:
Ready to start using this data to send better emails? Get started with AWeber Free today.
Permalink - Posted on 2021-10-25 07:00
It’s time to start your holiday email marketing now! Here’s why:
November to January 2021 is projected to see the highest sales to date, totaling up to $1.3 trillion. With limited supplies and long shipping times from overseas, this is the perfect opportunity for local businesses to make more sales.
And people are shopping early this year. So if you were thinking of getting those holiday emails out in late November, you could miss out on weeks of easy sales.
Furthermore, ecommerce holiday sales are expected to grow 35% compared to 2020, which was already a huge year for ecommerce. So if you’re selling early, locally, and online, start sending emails ASAP to maximize your holiday sales.
We’ve got you covered with some top tips to help you prepare and send sales-driven holiday emails.
There’s a reason you’re seeing toy stores, supermarkets, and other retailers start putting out holiday decorations and flyers before Halloween this year. People get to making wish lists and buying gifts as soon as the first cold snap hits.
Encourage shoppers to pick up a gift from you early, so they don’t wait until the last minute — potentially missing a Christmas or Hanukkah deadline. You also want to make sure they buy from you before their holiday spending budget is gone.
The holiday season should be your busiest time of the year. Set yourself up for success by planning and email marketing early.
Keeping track of all the holidays — Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, and the New Year — can quickly become overwhelming. Organize the mayhem with a holiday email editorial calendar. No need to overthink it — you can set up a calendar on a spreadsheet or Canva template like this one:
A calendar can also help you accommodate for the rest of your team’s time, which comes in handy if they’re helping with tasks like design, writing, or scheduling the message.
Make sure your email editorial calendar is up to date with your holiday campaigns. You’ll be sending a lot of emails this time of year, so planning everything out in advance will help you meet your deadlines and create content your subscribers will love.
At the same time, make sure you don’t overmail your audience. If you start to notice more unsubscribes than usual, consider the frequency of your emails.
You may also want to consider adding a “mute” button or link in your emails. This will reduce your unsubscribes during periods of increased sending. Your audience might want to stay on your list and hear from you…just not right now, or not about this particular topic/promotion.
Give your audience the freedom to choose.
Plus, this allows you to send messages to a segment of subscribers that actually WANTS to receive them. You’ll likely see higher conversion rates, higher opens and clicks, and higher revenue generated from this targeted audience.
A "50% off" subject line is going to trigger one of your highest-opened emails — plus, it’ll lead to more sales. With fewer sales running this year, your deal can be closer to 20% or 30% off. But to keep up with the competition, you need to offer some holiday promotion to your audience.
Don’t have a physical product to offer? This is the perfect time to provide discounts on digital gifts like online courses, ebooks, checklists, templates, and more.
Now’s a great time to try to re-engage subscribers who have slowly stopped engaging with your email messages over time. If you can’t, then it may be time to clean your list.
This is your chance to have your brand become top of mind before your holiday promotional emails are delivered. Inside AWeber, you can easily search for subscribers that have not engaged with your emails over a period of time.
Then, send a message to invite them to stay on the list. This might include an incentive to stick around, or some extra useful content.
Here’s an example the AWeber team has sent before:
If they still don’t engage (open or click), it’s in your best interest to unsubscribe these subscribers. Unengaged subscribers can negatively impact your open rates and deliverability, or they may even hit the SPAM button when your content arrives in their inbox.
Your subject line is one of the most important parts of getting your holiday emails opened and read. Make sure you mention special offers and details about your holiday promotions in your subject line to catch your subscribers’ attention.
If you plan on featuring a 50% discount on an online course, make sure you mention the course and the discount in your subject line.
Check out these great subject lines that hint at what subscribers will find if they open a holiday email.
The more you can emphasize the urgency or importance of buying now, the more you can influence subscribers to take action.
So how can you get your audience to feel this way?
By referencing news, dates, times, seasons, or limited time offers.
Check out how Talbots offered a limited time discount to customers who purchased before midnight.
Consider using a holiday email template or including design elements that convey a festive vibe.
Bring in holiday or winter-themed colors to add a festive flair that accompanies the email content.
Check out how Code School brought in festive images to their seasonal email.
One of the best ways to spice up your holiday emails is with themed images. And you don’t need a graphic designer or a custom photo budget to do so. You can use Canva, a free and easy designer tool with thousands of templates, images, and graphics. Plus, you can create email images using Canva directly inside AWeber.
You can also find free stock photos (images that anyone can use creatively) at unsplash.com and pexels.com.
Once you find the perfect image, think about ways you can customize it to match your brand. If you need some tips, this post has easy ways to brand your images for free.
When looking for images or design inspiration, try brainstorming keywords that make you think of the holiday season, like winter, gift wrap, greenery, hot chocolate, or cookies. This can help you stand out in a sea of red and green while also keep your holiday email “on brand” and recognizable.
You can also include GIFs in your emails to spice up the holiday feel.
Resource: Free holiday GIFs to spice up your emails.
There will always be buyers who wait until the last minute to get their holiday shopping done. We love them just as much as the early birds. Make sure you keep these shoppers in mind when planning your holiday emails.
Think about last minute deals, offering gift cards or certifications, or guaranteed shipping and in-store pickup before the big day, to help make these customers’ lives easier.
The holidays can be stressful enough, so if you can do something that helps ease the stress of last minute shopping, your customers will remember your brand favorably in the future.
How do you know what product or service offer will yield the most sales during Black Friday or Cyber Monday? How do you know what subject line will stand out in an already crowded inbox?
The truth is…you don’t.
Split testing (or A/B testing) an email to a small percentage of your email list will give you an opportunity to discover what works.
Using AWeber’s split testing feature, you can test two offers: 20% off v. 30% off. Then, send two emails. Each one will go to a small, random segment of the list — say, 10%. Then track the success of the emails to see which offer was most popular and drove more sales.
While you may already have a holiday email campaign in motion, it’s never too late to make tweaks along the way. The more you can make your emails stand out from the rest this time of year, the merrier the season will be for you and your business.
Ready to send your own holiday emails? Get started with a free AWeber account today and plan your holiday email cheer now.
The post ‘Tis the Season: The Ultimate Guide to Planning Holiday Emails appeared first on AWeber.
Permalink - Posted on 2021-10-19 12:00
Your sign up form is the first step to gaining new email subscribers, and it can make or break a visitor’s decision to receive your emails.
So it’s important that the copy and design of your form is effective and can produce real results.
But often, it’s challenging to know what to write on your form and how to design it for conversion.
Whether you’re creating your first or your fiftieth sign up form, there are a few best practices you should keep in mind if you want to attract more subscribers. We’ve collected some of our favorite email list sign up forms in this post and explained what makes them work.
A sign up form is a tool that collects a subscriber’s information via input fields so you can communicate with them through email.
You can use a sign up form to collect subscribers for your email newsletter, registrants for your webinar or event, students in your online course, downloads of your ebook, checklist or guide, customers for your products or services, or lead generation.
There are a variety of sign up form types to choose from, and each has its own unique purpose. Here are a few of the most popular sign up form types and how they work.
Inline sign up forms are forms you embed within the body of a web page. You can place inline forms anywhere on your webpage ⏤ at the top or bottom of your webpage, in the sidebar, or anywhere within the content of your page. You can place them on all pages of your site or on specific pages.
Pro tip: Use the AWeber for WordPress plugin to quickly and easily place your sign up forms on various pages of your website, and track the performance of your sign up forms.
Pop-up forms are not embedded within the content of your web page. Instead, they appear or “pop up” at specific points during someone’s visit to your website.
These forms can pop-up or slide in from the side, top or bottom of your page. They can also blur out the surrounding page, or appear over the surrounding page without blurring it out.
Pop-up forms are a great way to increase subscriber sign ups because they grab your visitor’s attention, but they can also impact user experience. Fortunately, you can adjust the display settings of your pop-up forms so they are less disruptive to your website visitor’s experience.
Pro tip: Use the AWeber Sign Up Form Builder to create pop-up forms and customize the display settings. Or integrate a third-party service like OptinMonster, MailMunch, or HelloBar with AWeber.
There are four other types of pop-up sign up forms that you can use:
A time-delayed pop-up form doesn’t appear right away. Instead, this type of sign up form allows your visitors to view the content of your webpage before appearing.
When deciding on the ideal delay time, look at your web analytics to determine the average time on your site or page, and set the delay just before that. You don’t want them leaving your site before you present the pop-up form.
You can also control how often someone sees your pop-up form. For example, it can appear every time someone visits your site, only once, or every certain number of days.
A scrolled-delayed pop-up appears after someone scrolls to a specific point on your web page. This type of sign up form allows your visitors to consume some of the content on your page before presenting the pop-up form to them.
Because these appear after someone has scrolled down your web page, you can be confident that your visitor is more engaged in the content you’ve provided.
An exit-intent pop-up form appears when someone is about to leave your site. This type of sign up form is effective at saving lost opportunities. If someone didn’t find what they were looking for on your website, you can present them with an enticing offer to encourage them to subscribe.
A two-step pop-up form appears after someone has clicked a link or button on your web page. This type of sign up form typically sees high conversion rates because someone has intentionally clicked the button or link to receive the incentive you are offering.
Unlike a website with lots of pages, buttons, and places someone can navigate to, a landing page is a single page with a single purpose: to capture subscriber sign ups.
Landing pages don’t typically have navigation bars, menus, or other links you can click on the page. The goal of your landing page is to keep site visitors on the page and encourage them to sign up. Your website visitor has two choices: subscribe or leave.
Landing pages are an effective tool to keep your visitors focused on one thing. You can use images, videos, text, and more to emphasize the value you will provide when they sign up.
Pro tip: Use the AWeber Landing Page Builder to create your own landing page.
Using different types of forms can help to improve each visitor’s experience with your site. While some may immediately interact with a pop-up form, others might respond better to a form that’s embedded on your site.
When deciding where to put your sign up form, a good rule of thumb is to find the most noticeable yet natural placements that don’t interrupt the experience someone has with your website.
By keeping your form contextual — relevant to the user’s experience and the content they’re consuming on your website, without feeling intrusive — you’ll be able to take advantage of the opportunities when people are most likely to convert.
Generally speaking, you should have an inline form on every page of your website in your footer or sidebar. No matter where someone is on your website, they’ll have the opportunity to subscribe to your email list. Typically, the incentive you offer on this form should appeal to all of your visitors — even if they have different interests.
For example, you could offer a 10% discount coupon in exchange for subscribing or your latest tips, tricks, and best practices about your area of expertise.
You should also consider having your main incentive highlighted prominently on your homepage, such as at the top of the page.
You can also add inline forms within the body of a web page. These placements work best when the offer is related to the content of the page — for example, promoting a 4-step guide to shooting DIY videos on a blog post about videos.
Because most of your traffic will first arrive on your homepage, consider adding a pop-up form to your homepage to capture as many of your website visitors as possible. This should promote your main incentive.
You can also place pop-up forms for your main incentive on other high-traffic pages. You can identify these pages of your website by using a website analytics tool like Google Analytics.
Additionally, similar to inline forms, you can also add pop-up forms that are related to the content of the pages your visitors are on.
Your sign up form copy plays an essential role in highlighting the value you are offering your subscribers. To help you write copy that converts visitors into subscribers, follow these tips:
There should be no question what subscribers will get by signing up. Make sure you use a headline to clearly and concisely convey what you’re offering and how it will help new subscribers.
In this example from Coconuts & Kettlebells, the headline clearly and concisely communicates what the offer is: a free home workout program. The description highlights additional value points, including that it’s very comprehensive (72 pages!) and that it will help you get fit and have fun from home.
Below your headline, expand upon the value you will provide your subscribers. Explain how your offer will solve a problem or answer a question they have. Make sure you clearly show the transformation that will occur if they subscribe. You can do with a sentence or two, or a bulleted list.
This landing page from Stepmom Magazine does a fantastic job articulating the value to the subscriber by including bullets of the types of content they’ll send subscribers.
Your sign up form should set clear expectations up front with your subscribers about what they should expect to receive from you now and in the future, and how often they should expect to receive it.
This not only reduces the risk of spam complaints or unsubscribes, but it also helps build trust with your subscribers.
Setting clear expectations as early as possible in the sign up process also helps you remain GDPR compliant.
This landing page from Cat’s Meow Village tells subscribers they can expect to receive fun, light-hearted emails every day for 21 days. As a subscriber, you know what to expect.
Asking for too much information at the point of sign up can negatively impact your subscriber rates. Forms with fewer input fields are more likely to increase your conversion rates since visitors spend less time signing up.
In most cases, name and email address are all you really need.
But it also depends on your goal with your sign up form. If it’s to get a new subscriber, ask for name and email ⏤ that’s it! If your goal is lead generation, perhaps you can ask for more information to help qualify that lead. Think about your goal to determine how many form fields are right for you.
Asking for the subscriber’s name can allow you to personalize your emails. And keep in mind, you can always gather additional information from your subscribers later on.
Ann Handley uses a sign up form that’s quick and simple with two form fields to make the subscription process easy for visitors.
Letting your subscribers choose their email preferences can help with your email engagement rates because it allows subscribers to customize the kind of content they receive in their inbox. When subscribers are able to personalize their experience, they’ll get more value and engage more.
The Intrepid Guide’s sign up form lets subscribers choose their topic preferences, which can give them a more personalized email experience.
Use your call to action (or CTA) button to remind people of what they’re signing up for. A call-to-action button that simply says “Sign Up” isn’t just boring ⏤ it can be a total lost opportunity for attracting more subscribers.
When it comes to your CTA text, you have very few characters to work with – make them count!
First, the text on your CTA button should relate to the action your new subscriber is taking. For example, if you’re offering a free guide, your button could say, “Send me my free guide!”
Second, placing some urgency in your CTA can encourage visitors to take action. Think “Join now!” or “Yes, I want in!”
Third, using personal or possessive language on a CTA button can increase clicks. Phrases like “Send me updates!” or “Start my free trial” or “Download my free templates” help your soon-to-be subscribers connect with you.
Here’s an example of how Paul Kirtley uses possessive language and text that relates to the action a subscriber is taking on his CTA button.
People love visuals – 90 percent of the information transmitted to our brains is visual. A great-looking, branded sign up form will do a better job communicating the value of your business and help you get more email subscribers.
Being able to envision the tangible benefits of signing up to your email list can often be that extra push over the edge in a person’s decision to subscribe. Not to mention sign up forms with images receive 94 percent more views than those without images.
A sign up form with a visual representation of your incentive, like this one from Spoon Graphics, is an effective way to entice visitors to subscribe.
By positioning opting out as an unfavorable alternative, you can get visitors to think about the negative consequences of not subscribing and give visitors a compelling reason to join your email list. This copy can increase opt-in rates, because it positions subscribing as the better option.
This tactic works for pop-up forms or any type of form that can be dismissed. It doesn’t work for inline forms or landing pages.
This sign up form by Boast gives subscribers a discount just for signing up, like many retailers do. What makes this copy different is the alternative Boast gives to those who choose not to sign up.
If visitors don’t want to sign up, they can click “No thanks, I prefer paying full price.” at the bottom of the form. Who wants to pay full price? Not many people would like that alternative.
Your website visitors don’t expect to see phrases like “Oh hey!” or “Hey you!” This copy attracts their attention, which you can use to hook them in and tell them what value they’ll get from being subscribed to your email list.
When you use conversational copy in your sign up form like Really Good Emails, it grabs the visitor’s attention and feels more personal.
Similar to using a conversational tone in your copy, being creative, witty, or humorous with your copy builds trust and allows your subscribers to relate to you more easily.
How Not to Sail uses creative and witty copy on his sign up form to delight visitors. Instead of using a button that just says “Sign Up,” this sign up form ties in the theme of his brand by using sailing terminology. The visitor will imagine themselves as a sailor climbing aboard a ship and sailing away.
Social proof is a strategy where you leverage herd mentality to convince people to take an action. If people see that everyone else is doing something, they’ll be more likely to do it themselves.
Social proof makes people feel good about signing up for your list. It gives them confidence that you’re not a spammer and that they’re making the right choice.
In the wise words of Peep Laja at Conversion XL, “No one wants to be the only idiot filling [out] your stupid sign up form.” So if you have the social proof, use it!
Nerd Fitness’s sign up form lets new visitors know that over 300,000 people are subscribed to their email list. Besides leveraging social proof, this also works because it builds trust. If visitors know that other people have signed up for their list (or read testimonials), they’re more likely to believe that they publish trustworthy and valuable content.
Design can have a major impact on how people perceive your form. That’s because 90 percent of first impressions are based on visual or color cues alone.
In order to maximize your sign up form’s potential, here are a few things to consider:
The reality is that more than half of website visits come from mobile devices (source: Statista). So the chances your would-be subscriber is viewing your signup form on a mobile device are very high. Make it easy for them to easily enter their information and tap the button.
Mark Asquith’s sign up form has a big, bold button that reads “Download Now.” It’s easy to see, and, just as importantly, it’s easy to click or tap (including the checkbox).
Using contrasting colors in your sign up form helps it stand out on your website. A bright color, like yellow, on a black and white website draws attention to the sign up form, which can increase the number of people who complete it.
Try using a bold color palette or font so that your form stands out from the rest of your content.
Teach Me To Talk uses a simple sign up form that easily spells out the incentive and value, while the color scheme attracts the attention of visitors.
Give your copy room to breath by spacing out the copy, images, and form fields on your sign up form. This makes it easier for your subscribers to read and sign up, and helps your sign up form feel more professional, which can increase trust with your subscribers.
This sign up form by 1 Chic Retreat uses plenty of white space to give their copy room to breath.
When writing headlines, subheads, and description text for your sign up form, it’s important to follow a typographic hierarchy for font sizes and types.
Typographic hierarchy is the process of “organizing and formatting your type choices in such a way that readers or users can clearly see what’s most important, which enables them to easily navigate the layout at a glance and quickly scan to find the information they’re looking for.”
When done correctly, typographic hierarchy makes a sign up form easier to read and understand, and can help a subscriber quickly and easily see the value in signing up.
When it comes to font size, your headline should be the largest text, followed by your subheads, and then your description text.
Stick with 1-2 font types (e.g., Arial, Helvetica, Verdana, etc.) on your sign up form. If you decide to use more than one font type, use a font type for your headline that stands out from the rest of your text.
This sign up form by FroKnowsPhoto uses good typographic hierarchy, with the headline being the largest font, followed by the subhead and description which are both a smaller font. He also uses various font styles (bold, italicized, all caps, etc.) to give visual interest to the text.
Similar to font types, stick with 1-2 font colors on your sign up form, like the sign up form by the Daily Skimm. Too many font colors can be distracting and make it difficult for subscribers to easily read and understand.
Congratulations, you’ve published your sign up form! Give yourself a pat on the back. But don’t get too comfortable ⏤ your work is not done. It’s important to continually improve and update your form by testing various parts of it.
How do you know if your headline explains your incentive well enough? Or that your CTA button text is yielding the most clicks possible?
You can do some A/B tests (or split tests) to compare two versions of your sign up form and find out which one performs best.
Additionally, over time, your sign up form can become less effective because people will have seen it multiple times. If it didn’t entice them to sign up the previous times they saw it, it most likely won’t now. So every once in a while, it’s important to test updates to your sign up form with a fresh look.
Split testing your sign up form is easy and can help you easily optimize various elements of your sign up form.
You can test anything on your sign up form, including:
Pro tip: Use AWeber’s sign up form split testing to automatically perform an A/B test of your sign up forms.
Pin these sign up form ideas on Pinterest to save as inspiration for later!
With these 16 ideas for a creative, new email list sign up form, you can bring a breath of fresh air to your website and email list.
When AWeber was looking to freshen up our popular “What to Write in Your Emails” course, some subscribers told us they’d prefer more frequent emails, while others requested less frequent emails.
So we decided to let subscribers choose their own course email frequency. Subscribers simply selected their preferred email frequency on the course sign up form. Then, email automation delivered their course emails at their preferred time.
This simple change skyrocketed engagement. Open rates increase by 47 percent and click-through rates increase by 150 percent!
Want to see how we did it? Check out our step-by-step explanation.
The post 16 Proven Sign Up Form Ideas to Grow Your Email List appeared first on AWeber.
Permalink - Posted on 2021-10-18 14:07
Holiday shoppers who are trying to find that perfect gift for their loved ones — something unique and thoughtful — turn to Etsy. Make sure you sell the most you can on your Etsy store this season!
Shoppers spent $3.3 billion on Etsy from October to December 2020, a number that is likely to be even bigger in 2021. People are showing that they want unique gifts that they can buy online from small businesses like yours.
So what are you waiting for? Get a piece of that action. We’ve got tips on how to increase your Etsy store sales this season.
There are three ways to make more from your Etsy store:
You actually need to come up with a strategy on how to sell more on Etsy. But good news: Now is the perfect time to start. Holiday shopping is already ramping up and a few additional marketing tactics can make the difference.
Do you get a lot of repeat customer business? If so, that’s great. If you don’t, you may want to think about why you don’t?
Repeat customers are more likely to trust your product quality and style — it’s time to get those customers to buy again. But how can you target customers who have already purchased from your Etsy store? Etsy doesn’t make it easy to reach out to people who previously bought from you.
The answer is easy - it’s email marketing.
Setting up an email marketing strategy is super easy — and with it, you can retarget the people who already took the step to spend on your store.
Etsy rules state that you must allow customers to opt into your email list. Sending emails to get your customers excited and engaged about your new products is great, but it’s very important to get permission first!
To do this, set up direct Etsy integration with an email service provider, like AWeber. This way, an opt-in email is automatically triggered after a purchase, building your contacts list. This keeps sellers in compliance with Etsy’s privacy rules that don’t allow you to contact customers unless they opt-in first.
Got questions about following Etsy’s rules? You can always contact AWeber’s support team 24/7 and we’ll help you out.
Automate a welcome email as soon as your customers sign up and point them to the first value offer (like a landing page with a DIY project).
Then, have an “about the creator” email scheduled to automatically go out a day or two after that. This kind of immediate (but not obnoxious) contact will help build a connection with your new leads.
That’s it. Just two simple steps to start collecting customer email addresses who purchase from you.
Now it’s time to start cultivating that relationship and to increase your sales.
Check out this awesome welcome email from ban.do. They spell what they can expect from their emails, plus they incentive them to make a quick future purchase by providing a 10% off code.
Once previous customers opt in, keep them engaged with you and your brand. If you only send out emails telling them to purchase, you will increase the odds that they unsubscribe. Most people don’t want their inboxes filled to the brim with sales emails (although there’s definitely a time and place for them).
Use email to help build an even deeper connection with your target audience of past customers.
Here are some ideas for fun and intriguing emails you can be send to your customers:
A newsletter is a great way to keep your customers excited about you and the awesome crafts you have to sell. A newsletter can be fun, engaging, and educational. It’s an opportunity to show your personality and showcase your awesome products.
Try including some of these ideas in your newsletter:
About the creator (you)
Talk about yourself. What are your interests and hobbies?
Brand story/message (the “why” behind your brand)
Why did you start your Etsy store? Not only are people buying your products, they’re buying your brand. You are that brand — talk about how you got to where you are.
Show your audience how to make one of your cool crafts. This will help keep them engaged and invested.
Latest creation highlights
Are you working on an awesome new product? Talk about it in your newsletter. Get people excited about it. You can show a short video, GIF, or images of your process.
This is just basic email marketing. Show you appreciate their business.
Plus, you could use this as an opportunity to offer them a discount on a future purchase. A great way to encourage future sales.
Increase your sales on Etsy by sending an email with a special coupon code. Who doesn’t love getting special little perks.
Enough said - time to sell your products.
Setting up your own ecommerce landing page is just as easy as setting up your email.
Landing pages are proven to sell more than sending customers directly to your home page or Etsy site. It gives you a chance to build on your message.
For example, if you send out an email for a holiday release, your landing page can be holiday themed and filled with holiday products. If you write an email on “Gifts for Mom,” then the landing page could include your top selling items that people might purchase for her. Or, if you have a sale for certain products, the landing page could only contain sale products.
Plus, as we mentioned above, when you sell products directly on your landing page, you keep a larger percentage of each sale. And, you’ll have less competition, since other creators won’t be featured as options next to your products.
Watch how Alycia easily sets up an ecommerce landing page in AWeber
If you are wondering how to get more sales on Etsy, start by increasing your average dollar amount a customer spends per purchase. You can actively encourage a larger deal with the prospects primed to buy. You’ve already won over these leads, so don't miss this opportunity to persuade them to add a few more things to the cart!
Start with a rough idea of how much the average customer spends — your baseline. Then, set a goal to increase that average purchase deal size, say by $30.
Try these tactics :
Boost sales by combining complementary items into larger packages. You can offer a small discount that is offset by more efficient packing and shipping. People like to purchase when they know they are getting a better price—even if that means paying more money total.
If someone already purchased an item from you or has something in their cart, suggest products that work well with that item. You can provide product suggestions based on hot items, sales, low inventory, or prior activity.
When someone is looking at a specific item, always show the upgraded version as an option. This can include package deals or a larger product. Keep the more expensive option at the forefront of their mind, helping them reconsider a higher purchase.
If your average deal size is $20, then you may offer a free shipping incentive after $35. If you know they typically spend around $60, then the deal threshold may be $70. This number should require them adding another larger product and not be something they can just use your smallest purchase to achieve.
Offering upsell, cross-sell and product suggestions are all much easier when you establish your own ecommerce landing page and email list. You won’t have as much control over these features on an Etsy site.
A healthy business needs a constant flow of fresh leads. New leads are how you continue to grow your audience, customers, and revenue.
Through email, you can cultivate new leads by building relationships and trust. Make it appealing to sign up for your emails by promising to send DIYs, tutorials, guides or other relevant content that your typical customer would find interesting.
Here two quick and easy ways to start increasing your new customers:
According to Etsy policy, you cannot have an external link directing buyers to purchase a product outside of Etsy. But you can have a link to an email sign up landing page.
Give your store visitors an option to sign up for your email list. An Etsy store link to your landing page should have a button for your email subscription sign-up.
Be careful how you communicate the option to sign up for your email list on Etsy. I would keep it simple by saying - “Sign up for our email list to get future discounts and the latest product updates”.
Here's a landing page template you could use to capture sign ups. Just drag in a new logo, image, change the text, and you're ready to go.
The Etsy Community recommends you take advantage of social media while on your shop manager page. Encouraging your followers to subscribe to your newsletter, while setting expectations in terms of what they’ll receive from you, will give you a competitive advantage.
Here are some quick tips on getting email sign-ups through social media:
One of the most common objections people have is the amount of time it takes to share content on social media. If you are also low on time (aren’t we all?), try using a social media management tool. It’ll allow you to plan posts in advance, recycle your popular content, and analyze your social media’s performance.
❝ It may be impressive to have lots of followers across your social media profiles, however, do they buy from you? If you’re not able to reach them directly (thanks to emailing) and convert them, then those are just vanity numbers."Ovi Negrean, CEO & Co-Founder of SocialBee, social media management tool.
Just like your ecommerce landing page, you should create a landing page to capture email addresses.
Use your emails to send your contacts to a dedicated landing page.
Watch how Jay creates a landing page in 8 simple steps:
Landing pages and automated emails are going to support a stronger Etsy sales strategy.
Get started for free with AWeber’s Landing Page Builder and email templates. This platform allows easy integration with Etsy and Canva to help you create the landing pages and emails perfect for your brand. These beautiful tools make it easier to reach your customers and convince them to purchase more for increased sales.
The post How to Get More Sales on Etsy During the Holiday Season appeared first on AWeber.
Permalink - Posted on 2021-10-13 17:24
It's that time again — Halloween, Thanksgiving, Black Friday, Christmas... Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line.
Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your customers. People are expecting to hear from your business — so you better jump on it!
Effective holiday emails aren’t one-size-fits-all. The success of your email is directly related to the holiday, your customers, and what you sell. A costume company will have a lot more success with a Halloween email than a consulting firm. But a good subject line can help them both.
There are 2 main types of emails to send on every holiday: promotional or educational.
1. Send a promotional email to make a direct sale. Promotional emails could include teasers, discounts, coupons, new and relevant products, or a storewide sale.
Promotional emails are best when they’re simple and to-the-point, like this teaser holiday discount email from Sonos:
2. Send an educational email to build a relationship with your audience. Give your customers and prospects industry news, useful local information, store updates, holiday music playlists, or other helpful information that isn’t directly tied to a sale.
This email from fitness app FitOn offers a fun challenge and recipes for Halloween:
If you have something to sell this holiday — sell it! If you want to have a sale — do it! Otherwise, still send an email with helpful information — your customers will love it!
With that in mind, here are 200+ ready-made holiday email subject lines for your sales / ecommerce emails and also educational emails.
More than any other time of year, you will compete for your audience’s attention during holidays — especially holidays with high sales numbers.
Keep that in mind when deciding on a subject line. Here are a few general best practices:
Lastly, look at the emails stacked in your own inbox. What stands out to you? Use similar words, length, and tone to the subject lines that you find yourself drawn to.
Businesses that sell halloween costumes and decorations should seek out ecommerce promotional email subject lines this time of year. In-person pumpkin farms, mazes, and haunted houses should send teasers, ticket sales, and event time/location information. And if you sell candy, you better make sure everyone knows it!
All other businesses should still be sending an educational Halloween newsletter. Here’s what yours could include:
Here’s are a few of my favorite eye-catching subject lines from past years:
They’re direct, to the point, short, and engaging.
Oh dear, this local liquor store went cliche and I’m not a fan:
Check out our list of read-made subject lines to inspire your Halloween email this year. Simply copy-and-paste one, or modify it for your business content and products.
For Americans stateside or abroad, Thanksgiving is a heartfelt holiday. It’s also a day everyone has off — and most people have some time in the day to check their email. Black Friday weekend comes the next day (see our next section), but any business with U.S. customers should also send out an email specifically for Thanksgiving.
Companies that sell food, alcohol, or decorations will want to send several promotional emails — all with striking subject lines since there’s competition in inboxes. If you have an Etsy store selling anything for a table setting, house decor, or food prep, make sure to send emails promoting everything you’ve got. Sell clothing? Everyone needs a cute Thanksgiving outfit that has some give around the waist.
Is your business completely unrelated to Thanksgiving? Simply say Happy Thanksgiving, and maybe send out some tips and tricks for leftovers, cleaning, or what to watch during the day. Here’s some newsletter ideas:
You can have some fun with a Thanksgiving email — use one of the gifs available in our Fall Gif Guide. This one is my favorite:
Black Friday promos are a must for any business. Whether you sell potential Christmas presents or software, everyone and their mom expects you to offer a discount the weekend after Thanksgiving.
Got a winning idea for your Black Friday promo? Great! Find a few catchy email subject lines to make sure your audience sees your promo in the crowd.
If you’re not sure what to offer, try starting with a subject line first — then hammer out the details. Either way, make sure you follow our guidelines for promoting Black Friday and Cyber Monday with an email marketing campaign.
The key to a good Black Friday email and its subject line is brevity. Keep it short and get to the point: What’s the discount, what products does it apply to, and when does it end?
This is an excellent example of simplicity in a Black Friday email from Onsen:
Towels? 30% off? Sitewide? Sold! I’m clicking that Shop the Sale button just to see what they offer.
If you sell physical products, it’s a common practice to offer free shipping too. That way your customers can get all their shopping done from home without penalty.
Okay, let’s get to the good stuff: Your Black Friday Weekend email subject lines. Note: You won’t see any newsletter subject lines in this list. Black Friday is all about promotions — it’s not the time for education.
Launch your promotion
Resend your promotion
In a time when more people are working remotely, and many are still uncomfortable shopping in person, Cyber Monday is a big day for sales. In 2021, buyers are projected to spend $12 billion on Cyber Monday alone. So make sure you have an ecommerce sale running, and be sure to promote it via email.
Here are some plug-and-play subject lines to hype up your Cyber Monday specials:
Pre-Cyber Monday email
Day-of Cyber Monday email
Whether you’re running a special promotion, or just want to send a little holiday cheer, don’t miss the second most lucrative opportunity to sell to your audience — when everyone is buying presents.
Let's start with a checklist for Christmas email subject line success:
Get inspired by these holiday email subject lines from real, recognizable brands:
In general, positive subject lines are better than negative ones. Most companies want to be associated with positivity.
But this Christmas, we’re urging you to think outside the box with our naughty and nice list. Nice subject lines to promote positivity and naughty ones that are provocative or nod to a naughty Christmas character.
😇 Nice subject lines
😈 Naughty subject lines
We’re not done giving you fresh subject lines. Stay tuned for Hanukkah, Valentine’s Day, Mother’s Day, 4th of July, and more!
With AWeber, you can send holiday emails using one of our beautiful premade templates, split test your subject lines, and even create an ecommerce store to sell online. Get started for free today!
The post Jumpstart Your Holiday Emails with 200+ Ready-Made Subject Lines appeared first on AWeber.
Permalink - Posted on 2021-10-12 12:03
Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳.
Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what I’m saying.
But what’s the impact of using emojis in the subject line of an email? I see it everyday — more and more businesses are using emojis. Just look at these examples from my inbox on Tuesday.
So let’s take a deeper dive into the world of emojis in subject lines.
We wanted to find out. That’s why we analyzed 1,000 emails from 100 of today’s top marketers. The result: 6.9% of subject lines included emojis.
While that’s a small percentage, using emojis could increase your open rates, according to Mark Asquith, (Asquith was also one of the 100 top marketers whose emails we included in our research.)
“A well-placed smiley, timer, or contextual emoji used alongside a well-thought-out subject line will really make your message stand out within someone’s already very busy inbox,” said Mark Asquith, marketing expert and founder of Rebel Base Media, who frequently uses emojis in his own subject lines.
When it comes to your own subject lines, our advice is to test, test, test.
Set up an A/B test of two emails — one that uses an emoji in the subject line, and one that doesn’t — and see which version your subscribers prefer. This can help you optimize your open rates in the future.
The truth is - it depends. I know this isn’t the answer you were looking for. You love those cute smiley faces and wanted to add them all over your subject lines. But it’s true.
When emojis first started appearing in subject lines, they grabbed your attention. But they’re so commonplace today, that they’ve lost their impact. Now that’s not to say an emoji won’t increase your open rate. But, as we mentioned earlier, the only way you’ll know for sure is to test.
If you are going to use emojis, you should be following a few best practices.
An important factor in whether or not you should be using emojis is your audience.
Emojis are not for everyone. Don’t assume because you like emojis, that it will resonate with your customers.
Use emojis that are relevant to your subject line.
Check out how Paramount+ uses a screaming cat emoji to enhance their subject line talking about which spooky shows you should be watching in October.
Personalization Mall is another company that uses a Santa Claus emoji in their subject line for an ornament and stocking sale.
Both are seasonal and relevant to the message.
Emojis are fun and may draw people’s attention but you should never replace words with these cute little icons. Your subject line needs to clearly communicate what the body of your email is about. Don’t let anything get lost in translation by replacing a word with something not everyone may understand.
Also, not all inboxes will show emojis so the subject line needs to speak for itself without the emoji in case it doesn't render.
Add an emoji before or after the subject line that enhances the topic. You should not place an emoji in the middle.
E.g. "🛍 Black Friday shopping starts today!" instead of "Black Friday 🛍 starts today!"
Here’s an email I received from Domino’s Pizza, where they didn’t use one word. You tell me what they’re trying to say here. Did you want me to open this email? Is there a relevant offer for me that you want me to know about? Needless to say, I didn’t order pizza that night.
Place a space between and your subject line copy. Otherwise you run the risk that the emoji will slightly overlap with the message.
Our friend Mark Asquith learned that the hard way with this subject line.
Unless emojis are part of your brand personality and you know open rates are always higher when you use an emoji, don’t overuse them.
Oh Domino’s Pizza
Get your party celebration emoji 🎉 ready because once you find out how easy it is to add emojis to your email subject lines you’re going to pop a bottle of champagne.
Soon you'll be adding your favorite teeny-tiny hearts 💚, smiley faces 😆, and clapping hands 👏🏽 to your subject lines with a click!
Open your email draft inside your AWeber account.
Go to the subject field at the top left of the drag-and-drop editor, and hit the white smiley face inside. (It will turn yellow.) An emoji keyboard will pop up.
Click on an emoji to insert it into your subject line.
That’s it! It’s that simple. You can even copy and paste emojis from the keyboard and insert them into your email copy.
Article contributions from Jill Fanslau
The post Everything You Need to Know About Using Emojis in Your Subject Line appeared first on AWeber.
Permalink - Posted on 2021-10-11 16:28
Looking to boost the results of your email marketing? Adding social proof to your emails is proven to make readers more likely to click, call, sign up, and buy.
Let’s assume you either have or plan to set up a sign up page, autoresponder, welcome series, and/or promotional email strategy. You can include social proof in any of these for more sign ups, clicks, and sales.
For example, AWeber uses these testimonials from successful customers in order to show the value of our platform and specific ways customers have seen success with it. These testimonials provide online proof that real people with real businesses use and like our tools.
Social proof is an expert marketing trick that takes very little effort. Read on to learn what it is and how you can utilize it successfully in your email marketing.
Social proof is a psychological phenomenon. It’s actually related to the fear of missing out, or FOMO.
Here’s how it works: When someone is thinking about making a decision — whether it’s a purchase, signing up for an email list, or anything else — they regularly look for advice from others.
This is why, when you’re looking for a new dentist or hairdresser, you likely ask your friends and family who they go to.
But when it comes to decisions that are less universal, like buying an online course, signing up for a newsletter, or trying out software, you may not know someone personally who has the right experience.
Instead, many people look to trusted experts who give advice and recommend products and services. These could be anywhere from professional business coaches to YouTube stars trying new products.
However, if you don’t have an expert or personal contact you trust to give you feedback on a product or service, you look to the internet for advice — from reviews, testimonials, etc. This feedback is called social proof, and it’s very popular.
For example, here's a review of AWeber on Trustpilot:
You can use reviews about your business from TrustPilot, Yelp, Google Reviews, Amazon, or even Facebook. If your business has been around for a while — at least a couple of months — it's likely you already have glowing reviews you could use. But if you're new, you might want to opt for a different kind of social proof.
There are many ways to provide social proof to your prospects. Consider any of these:
Now that we understand what social proof is, how can we use it in our email marketing?
56% of people suffer from FOMO or fear of missing out. They may fear missing out on a good deal, a cool product, or fantastic content — like your emails!
Here’s how to make this FOMO work for you: Find a review online from someone who likes your business. Whether it’s on a review site or social media, you can copy the embed code and add it above your signup form. This works on a blog, landing page, or website — anywhere really!
Take it to the next level with a testimonial that specifically talks about the benefit of receiving your emails. You can ask one of your biggest fans to say something relevant. Or ask for feedback from your current subscribers and include the positive comments next to your sign up form.
Always include a picture, name, and title with your review or testimonial. It’ll give others more confidence and trust in what that person has to say.
Immediately after someone signs up for your list, send them a welcome email — with another review or testimonial.
You aren’t done earning the attention and trust of your subscribers when they subscribe. You need to continue to provide information they find valuable and interesting.
The first email you send after they subscribe is your best chance to convince them to open all your emails, save them, remove them from the promotions tab, and engage with your content.
Adding social proof to this first email will help. Having a third-party back-up your claims to quality will psychologically convince more of your readers.
So grab a review or testimonial (that’s different from the one next to your sign up form) and include it in your welcome email — either as a separate section in the middle or end of the email, or even included within the text.
83% of people trust reviews over advertising. You’ll have a lot more success with promotional and sales emails if you include social proof with your sales pitch.
For example, let’s say you sell a course on financial stability and happiness. Sending emails to your subscribers promoting your course is a no-brainer.
Explain what the course is about, how long it takes, who it’s for, but also include a review from someone who has already taken the course. Try and find a review that specifically talks about how they benefited from your offering.
Take it to the next level by writing a case study about the person who had success from taking your course. Tell their story, starting with the problems they had before what you offer and then how they were resolved from your amazing financial course. Maybe this person struggled with student loans but was able to get everything under control with the advice you gave.
Here's an example of an email packed with customer testimonials. Read through it — are you more inclined to use this product afterwards?
This is not only a great way to make more sales, but it’s a good content idea for anyone who struggles to think of what to write. One email can be entirely testimonials — let your customers speak for you.
One of the best ways to increase your signups is through referrals. Remember those recommendations from friends we talked about earlier? They can work for your email list too.
Include a section in one or all of your emails asking your subscribers to forward the email to their friends and co-workers who may be interested in your content.
This is a fantastic place to use trust badges. Have you won any awards that prove you are the authority in your subject matter? Even small awards often come with a “badge” that you can include.
People take recommendations seriously. If you are a subject matter expert or have won awards for your products, services, or content, your current subscribers will feel more inclined to share your email.
Great news! Someone was excited enough to add your offering to their digital cart. But, they left before finalizing the sale.
Sending an abandoned cart email is a great way to remind prospects about their purchase — especially if they didn’t buy because of a convenience issue, like not being able to find a credit card.
These emails should be very short and to-the-point. But they can greatly benefit from social proof and humor, both of which can be taken from a social media post.
Find a post on social media that shouts out your product or service in a funny way. Then, point to it in your abandoned cart email — it’ll capture your potential purchaser’s attention, and likely result in more sales overall.
Whether you simply add a testimonial to your sales emails or write an entire case study, try using social proof in your email marketing today. Let us know how it goes in the comments!
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