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Email Marketing Tips and Best Practices: AWeber Blog
Permalink - Posted on 2019-11-25 09:42
At AWeber, we're always working to deliver powerfully-simple features for you. Our goal: to remove the complexity of email marketing so you can concentrate on making your business more awesome.
The 3-minute video below introduces you to the latest AWeber features that simplify how you send emails to your prospects and customers.
You'll learn about Smart Designer, a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. You'll also see how Team Hub enables multiple users to collaborate around a single account. And you'll discover all the ways we're innovating our easy-to-use, industry-leading drag & drop email builder.
Click below to watch the video!
In addition to the features in the video above, we're also excited to announce that we’ve added the following updates to our platform:
We hope you’re as excited as we are about these amazing new features. Go test them out and let us know what you think! Log in to your account now.
Not an AWeber customer? Sign up today for a free 30-day trial. You'll get access to all of our powerfully-simple and innovative features.
Permalink - Posted on 2019-11-20 13:53
We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That's why the AWeber design elves made a FREE holiday GIF guide for our blog readers. Use the 16 animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) There's a mix of brand-new GIFs, plus fan favorites from years past. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year's sale message to your subscribers. Not an AWeber customer yet? Join us! Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.
The post Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails appeared first on Email Marketing Tips.
Permalink - Posted on 2019-11-13 17:51
Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only expected to go up this December.
Are you ready to hit “go” on your Cyber Monday email campaign? Here’s a content calendar you can use to make sure you’re maximizing your promotion.
November 29: Send your "teaser" email. Tease your promotion with a “preview” email sent out three days* before Cyber Monday. Let your subscribers know something big is coming on December 2 — but don’t tell them what. Get them excited for the announcement.
*You don’t want this email to go out more than three days in advance or you might cannibalize your sales leading up to the promotion going live. People may be hesitant to purchase if they know a better deal is just a few days away.
December 1: Send a countdown email. The night before your promotion goes live, send a 12-hour countdown email to your audience. (The anticipation!) You can schedule this ahead of time inside your AWeber account.
Don't have an AWeber account yet? Sign up for a 30-day free trial, and get your Cyber Monday emails scheduled!
December 2 (morning): Launch your promotion. Send your promotion — whether it’s a coupon code that gives your subscribers a certain percentage off their purchase, a free gift with their purchase, or a special giveaway for the first 200 customers who purchase — on Cyber Monday.
December 2 (afternoon): Resend your promotion. Not all your subscribers will engage with your email. That's okay: Their inboxes are flooded on Cyber Monday with deals. That’s why I recommend resending your message to anyone on your list who didn’t open or click later in the day. It’s another opportunity for you to reach them.
December 3: Post-promotion email. With AWeber, you can “tag” subscribers that go from your promotion emails and hit a certain page of your website. The next day, send that group of subscribers that made it to a certain product page or the checkout — but never ended up making a purchase — a followup email. Let them know the product is still available, reiterate the benefits of purchasing, and tell them that you’ll extend the promotion another few hours just for them!
Below are a few of our favorite Cyber Monday email marketing ideas from years past. Use them as fodder to create and launch your own email marketing campaign with AWeber this Cyber Monday.
Chubbies, the brand that's known for short shorts (think: “Larry Byrd” short shorts…i.e. lots of skin), had fun with their Cyber Monday email campaign. They called it Thighber Monday, and turned it into an event.
A new free gift — like duffle bags, blankets, hats, and more — was revealed every hour of Thighber Monday via email. If you bought a product on their site, you would receive that hour’s free gift along with your purchase.
The campaign kept people coming back to their inbox hour after hour to check out which free gift would be unveiled next.
Digital marketer and coach Melyssa Griffin helps bloggers and entrepreneurs grow their audiences and incomes. For Cyber Monday, Melyssa bundled all her online courses together for a fantastic deal. Bundling or packaging certain products can make the promotion feel larger and more impactful than giving a discount for each separate item.
Taco Bell didn’t offer a Cyber Monday promotion. Instead, they banked on how hungry you’d be after a long day of online shopping. Taco ‘bout a novel idea.
Remind your customers of how good they always have it! That’s what Everlane did with their “No sale here” email. They called out the fact that their prices are already 50% lower than most retailers, day in and day out.
Motivational speaker and coach, Lewis Howes, focused on “exclusivity” for his Cyber Monday deal. He played up all the benefits of being part of the elite, members-only program and offered a significant discount on his monthly coaching program.
Try AWeber for free for 30 days, and get access to all of our powerfully-simple email marketing solutions. You can set up an effective, beautiful, branded email campaign for Cyber Monday in minutes!
The post The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales appeared first on Email Marketing Tips.
Permalink - Posted on 2019-11-05 15:59
Has a marketing "expert" told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate?
If so, they’re lying or misinformed.
In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails.
I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth.
Laura is a founding partner of the anti-spam consultancy and software firm Word to the Wise, and she has over 20 years of experience tracing internet abuse. At Word to the Wise, she advises businesses on how to reach the inbox and respond to spam complaints.
I asked Atkins if plain-text emails are more likely to reach the inbox.
“Anybody who tells you that does not understand how email filtering actually works,” she says.
I asked Atkins this question as well. She says the amount of images and links in your emails does not impact inbox placement. However, the reputation of the domain (URL) you’re linking to and the domain where you host images that are within your email does matter.
“Every link that you put in an email, every domain you link to in an email, every image that you link to in an email has its own reputation. If that image happens to be something that a lot of spammers use, it’s going to have a bad reputation,” Atkins says.
If you use the same links and images that spammers use, your email is more likely to go to the spam folder. To avoid this, don’t link to sites with a bad reputation or include images hosted on a site with a bad reputation within your email content.
Not sure if a site has a bad reputation? You can use tools like Cisco’s Talos to check. Just paste the domain you’d like to check in their reputation lookup field. If it’s blacklisted, don’t include it in your email content.
Pro tip: Don’t use link shorteners, such as bit.ly or tinyurl.com, in your emails. They can hurt your chances of reaching the inbox, too.
Some people will tell you there are simple tricks to reaching the inbox, like not using the word “free” in your subject lines. This isn’t true, says Atkins. They don't understand how delivering emails works.
“Anybody who tells you, 'if you do X your email won’t go to spam,' doesn’t know how filters work,” Atkins says.
Atkins went on to explain that internet service providers (ISPs), like Gmail and Yahoo, use an algorithm which decides whether or not to deliver an email to the inbox or the spam folder.
These algorithms are complex and use machine learning. There are no easy tricks to deceive the algorithms. They are designed so that spammers can’t trick them.
Their number one goal? To deliver emails their users want and expect.
“This is their sole reason for existence … to identify what mail users want and to give it to them,” Atkins says.
Atkins says the best way to reach the inbox is to,
“Send mail your recipients want and expect.”
At AWeber, we recommend following this 4-step strategy to make sure your subscribers want and expect your emails:
The main takeaway? Whether your email is an HTML or plain-text email has nothing to do with landing in the inbox or the spam folder.
In fact, people often confuse simple HTML emails with plain-text emails. They think they’re sending plain-text emails when they’re really sending HTML emails. Let’s dive into the difference between the two types.
An HTML email contains HTML code that impacts the appearance of an email. Here are some examples of common HTML elements that might be inside an email:
AWeber’s weekly newsletter FWD: Thinking is an HTML email.
Related: Subscribe to AWeber’s weekly FWD: Thinking newsletter to get email marketing advice and tips.
But this message from fitness expert BJ Gaddour is also an HTML email.
It doesn’t have images. It doesn’t use a fancy template. But it is an HTML email, because it contains bolded text and hyperlinked sentences — both HTML elements.
Most people think this email is a plain-text email, because it looks simple. But it’s not.
It looks like this.
This email from Matt Chauvin of 20sJazz.com contains no images and no formatting. And notice that a full link is displayed in the email. With plain-text emails, you can’t hyperlink text. (For instance, Matt couldn’t hyperlink the word “Video” in the above email.)
In fact, a plain-text email contains only text, no formatting. But many people incorrectly label HTML emails with limited formatting as “plain-text emails.”
To illustrate the difference between a plain-text and HTML email, here is an HTML email from health food blogger Gina Homolka of Skinnytaste.
You can see there is a logo, italicized font, hyperlinked text (Spaghetti Carbonara), and an image.
Here is the plain-text version of the exact same email:
Big difference, right? The HTML version is much more visually appealing than the plain-text email. It’s also much more likely that subscribers will want to engage with the HTML version, because they can visualize the food from the recipe.
Know a marketer or business owner who only sends plain-text or simple emails because they believe it will get them into the inbox? Send them this article.
And if you’re currently sending a plain-text email or want to enhance your current template, build a branded, HTML email in seconds for free using AWeber’s Smart Designer.
The post Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails? appeared first on Email Marketing Tips.
Permalink - Posted on 2019-11-01 16:58
Online retailers earned a record $6.22 billion on Black Friday in 2018, according to Adobe Analytics. That’s an increase of nearly 23.6% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be difficult to get your audience’s attention. With these 7 email campaign tactics, you’ll stand out inside the inbox.
Permalink - Posted on 2019-10-30 21:05
Black Friday is less than a month away. Are your promotional emails ready?
Implementing an effective holiday email marketing strategy can help drive ecommerce and online sales, increase charity donations, or get your subscribers directly to your store.
But don’t wait until the last second to get started on your emails: Winter holidays are the top consumer spending events of the year, according to the National Retail Federation, and some businesses are already sending holiday emails.
That’s why I’m hosting a Facebook Live on November 5, 2019 at 1 p.m. ET on AWeber’s customer community page. Tune in to learn how to:
Watch on November 5th. Even if you can’t stream it in real time, you can always catch it later. The video will stay up on AWeber's Facebook customer community page.
Permalink - Posted on 2019-10-30 14:24
Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft.
But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block.
AWeber’s Liz Willits recently joined an episode of “Beyond the Hustle” — a podcast for entrepreneurs who hustle to make their dreams a reality — to share an email copywriting formula that helps her eliminate writer’s block.
“When you want to transition from providing value to selling your product or service, just remember ‘P.A.S.’ — problem, agitate, solution,” shared Willits.
Start an email by highlighting a problem your audience experiences, and then agitate it by explaining why it's a pain point for your audience. This demonstrates that you understand their struggles, and sets you up to sell your product or service as a solution, said Willits.
“The goal is to show how your product or service is going to change your readers’ lives.”
For more tips on how to write effective emails, how to use email marketing and social media together, and what you should avoid in your email marketing, listen to episode 72 of Beyond the Hustle with Liz Willits and Carolina Millan below. Or, listen on your favorite podcasting apps like Stitcher or Spotify.
For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.
The post This Email Copywriting Formula Will Defeat Writer’s Block appeared first on Email Marketing Tips.
Permalink - Posted on 2019-10-02 02:30
Do you know what the key to a successful blog is? A loyal community of readers.
No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract as many readers as possible, but it’s a waste of an opportunity if you don’t know whether they’ll return — and you’re not enticing them to comeback.
This is exactly why building an email list is so crucial to any online business, especially if you want to convert your blog into a source of real income and actually make money blogging. Having access to your readers’ email addresses lets you not only communicate, but also build real relationships with them.
Working hard to drive traffic to your blog is only half the battle. You’ve still got to convert those brand new readers into (excited) returning fans. Here are four key ways I’ve optimized my blog for collecting a high volume (more than 120,000!) of qualified email subscribers.
There’s been too much talk about only using keywords to rank well in organic search. What many marketers fail to understand is that Google never really relied on keyword stuffing to determine page rankings.
While using relevant keywords is essential, what’s equally important, is understanding how people search — also known as search or user intent.
Search intent refers to what users are actually looking for when they type a search query. This concept goes beyond keyword usage, because it aims to understand the psyche behind a particular search.
Here’s how to create impactful blog content that’s in line with search intent.
Keyword intent is all about giving searchers exactly what they want. Your ability to accurately interpret the intent someone has when they’re searching for a particular keyword phrase online is crucial to creating content that does the best possible job of answering their questions and solving their challenges.
Let’s assume you have a list of core keywords which include your brand name, features, and words related to your domain.
Another place to look for keyword intent is Google’s own search engine results page (SERP). Start by typing the main keyword in the search bar and Google’s auto-fill function will give you insights into what else people search for related to your keyword.
For instance, if you run a home decor blog and you want to write about small space furniture, you can type “small spaces” in Google and see what automatically appears below your keyword:
This will give you inspiration for your blog content, enabling you to make it more focused and in line with popular search intent.
Other places you can look at are the ‘Related searches’ and ‘People Also Ask’ section.
When you match your blog content to meet popularly searched queries, there are more chances of appearing on Google’s featured snippet which ensures maximum visibility.
If you’ve been consistently producing blog content, but don’t see it performing as well as it should, it’s time to pause and analyze. It’s quite possible that your competitors are doing a better job of matching the search intent for the keyword phrases you’re targeting.
Doing a content gap analysis lets you understand how your content is performing (compared to others ranking for the same keywords) and gives you the opportunity to identify areas of improvement that should help better address search intent.
Have a broad topic in mind? Great. Start with doing a Google search and studying the first page of results to see the high ranking pages. Then, evaluate each of them to see what they are missing. Consider these questions as you evaluate the content:
By the end of this exercise, you’ll walk away with some clear ideas for how to create content that fills these gaps better than the existing competition.
You should also use tools like Buzzsumo and SEMRush to study your competitors’ content and identify keywords they’re ranking for that are also relevant to your blog — and can be included in your future content lineup.
Now that you’re aware of the different kinds of search intent, it’s time to create blog content that addresses each of them. There are 3 types of search intent — navigational, informational, and transactional.
Navigational searches: Your reader is seeking a specific website. This kind of intent is generally direct and clear as the user is very specific about the brand/company they’re looking for. You can optimize your blog content for such a query by strategically using your brand name in the title, meta-description, and subheadings of the blog post.
None of these efforts will materialize in tangible business results if you don’t create quality (and meaningful) content that makes people want to read on.
From the moment of capturing their attention to the time they finish reading, your blog posts need to engage your readers so they hit the ‘subscribe’ button and join your email list.
Here’s a look at the ingredients of a perfect blog post that’s sure to increase your traffic.
The headline forms the first impression of your blog post. You need it to grab people’s attention and attract clicks. So, the first step to write a successful blog post, is to create a powerful, SEO-friendly headline by keeping the following tips in mind:
Apart from adhering to this checklist, you should also use a tool like CoSchedule’s Headline Analyzer, which tells you how powerful your headline is from an SEO point of view. If you score 70 or above, you can safely move forward with the headline.
Your title managed to get readers to click on your blog post, but that doesn’t guarantee they’ll read it.
So, how do you pull the reader in and ensure they make it through the entire post and feel glad they did? You craft a strong introduction that instantly hooks readers from the start. The first 1 to 2 sentences are crucial because they dictate whether your post will be interesting enough to warrant further reading.
Here are a few blog hooks you can use to entice readers to continue onward:
Meaningful and relevant content will always win with readers.
So, uncover your audience’s burning questions by scanning communities like Reddit and Quora. You should also review the comments section of your blog to listen to your readers and understand if they have specific questions or pain points you can address with new content.
Another effective way to deliver content your readers will want to read, is by sending them a short survey to understand which kinds of topics they’d like to learn about. Your readers’ opinion matters most — so let it be a two-way conversation and give them what they’re genuinely interested in.
More than 50% of our brains are used to process visual information, which means that visuals are way more powerful at driving your message home than chunks of text.
So, always combine meaningful content with visuals to make your posts more interesting and engaging. If there’s something that can be said better with the help of a short graphic, ditch the paragraph and explain it with a well-designed infographic instead.
Use images, GIFs, videos, colorful graphs, slides and infographics to break up the text and enhance the appearance of your blog content for better readability.
It’s a mobile-first world. If your blog doesn’t load quickly on a mobile device or requires users to zoom in and out to see it, then you’re losing out on a huge chunk of readers.
So, choose from only mobile-friendly WordPress themes to power your blog and incorporate responsive menus that automatically adjust to any device type or browser size, for users to navigate and read your content with ease. Before going live, use Google’s Mobile-Friendly Test to evaluate your website.
The best way to get readers to join your email list is to tell them to subscribe with the help of clear call-to-action (CTA) buttons.
Here’s what you should keep in mind to ensure your in-content call-to-actions are effective.
In-content CTAs should aid the reading experience and not obstruct it. They need to be organically weaved in, so they naturally flow with the content and avoid being intrusive.
So, if you’re writing about a particular pain point, your CTA needs to direct readers to a solution related to that particular pain point.
You can increase conversions when you insert CTAs that match user intent. Use a tool like TextOptimizer to extract search intent tables and related questions that’ll help you understand what your blog visitors are specifically looking for.
Once you have that information, you can tailor your content around it and also insert relevant CTAs that match that user intent.
For instance, in my ultimate guide about how to start a blog, I inserted a clear CTA to my free course on growing a profitable blog — which matched the search intent of that post and expanded upon the goals of my readers.
An effective CTA is one that’s clear, direct, and manages to stand out on the page. Use action-oriented, specific words that urge the reader to take the desired action.
If you’re offering a free trial, include the word ‘free’ or any other value add that can generate clicks. It’s also a good idea to insert a fascinating statistic or create a sense of urgency if it’s a time-bound offer.
For CTAs to be visible, use contrasting colors that make them pop out and place them strategically for better visibility.
Have you ever come across popups that appear right before you plan to leave the page? Those are called exit-intent popups.
While some experts say they’re a great way to capture email addresses and create a sense of urgency, they actually tend to create a negative last impression.
Instead of exit-intent popups, use a delayed popup that displays a relevant offer after a reader has been on your page for a set duration of time. Engaged readers will spend more time on your page. By showing forms only to these readers, you’re more likely to convert the right subscribers.
(Easily create a popup form in AWeber! Create your free trial account today.)
Your popup needs to be in line with your website design and layout. So, make sure it matches your website’s colors, theme, fonts and tone of voice in order to drive more sign ups.
Readers are only ever one click away from abandoning your blog, but the right popup offer, featuring action-oriented copy and a prominent CTA, can entice readers to click through.
When writing the popup copy, clearly highlight the offer and value your reader will get in exchange for signing up. Create a sense of urgency and explain the benefits of subscribing to your blog. Here’s an example of a high-converting popup for for my free course on how to build a blog:
When readers are brand new to your website, you can’t ask them to fill out lengthy forms. Keep the sign up form simple and only ask for the most basic information you need in order to build a stronger relationship with them — their email address and first name.
Creating high-quality blog content that attracts readers is one of the most effective forms of content marketing today — but you can’t afford to let all that traffic go waste once you’ve nailed a strategy for driving traffic to your blog.
Make it work for your underlying business goals by converting those otherwise one-time readers into email subscribers that you can build (and maintain) a long-term relationship with over the days, weeks, and months to come. Eventually, they’ll be primed to become paying customers.
Ryan Robinson is a blogger, podcaster, and side project aficionado who teaches 400,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.
Permalink - Posted on 2019-09-26 14:08
AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!
In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email templates for your business.
If you’re an AWeber customer, Smart Designer will add your favorite template to your account. Not an AWeber customer? Create your template, and then sign up for a free trial with AWeber. We'll automatically add it to the template gallery inside your account so you can start using it.
AWeber’s Smart Designer is our latest powerfully-simple feature that makes it easier than ever to connect with your audience and drive success for your business.
Want more information on how branded emails can level up your marketing and accelerate the growth of your business?
Join us for a live webinar — “The Email Design Myths That Hurt Your Business (and How to Fix Them)” — on October 16 at 2 p.m.
AWeber’s Creative Director Jesse Kennedy, Director of Product Chris Vasquez, and Senior Content Marketing Specialist Liz Willits will present:
There will also be a live Q&A session at the end of the webinar. Sign up here.
Head to www.AWeber.com/smartdesigner.
That’s it! AWeber’s Smart Designer is simple, fast, and brilliant.
In fact, other small business owners and entrepreneurs are already taking advantage of the tool. Here are some of their reactions when viewing their unique templates generated by AWeber’s Smart Designer for the first time.
“AWeber Smart Designer not only provides me value upfront, it is setting me up for success before I even start with AWeber. I’ve worked on various email platforms, and I’ve never seen anything like this.” - Amanda Gobatto, Digital Girl Consulting
“Thank you! This looks amazing…” - Heather Hargrove, By Grove
"YES!!! I love it!" - Kim Beasley, Kim Beasley Consulting
Give it AWeber’s Smart Designer a try for yourself. Like what you see? Click the tweet below to share it!
Permalink - Posted on 2019-09-13 19:48
Do you own or work for an agency that wants to deliver exceptional value to your clients? Do you also want to accelerate the growth of your own business?
Then you should partner with AWeber. We’ve been an innovative market leader helping more than 1,000,000 small businesses for more than 20 years.
With AWeber, you can quickly provide new service offerings that generate billable hours for your agency. You get access to powerful, easy-to-use features so you can craft a compelling email marketing program that attracts new clients, retains customers for longer, and generates additional revenue streams.
AWeber is committed to making your agency as successful as possible. We support you day and night with our 24/7 award-winning customer support, and help you manage your clients at scale.
Want to learn more about generating new revenue with our market-leading, powerfully-simple email marketing tools? You can request a demo to speak with one of our team members when it best fits your schedule. You can also watch this on-demand webinar to hear more about how to quickly launch an email marketing program that drives new revenue for your agency.
Want to get started today? Try AWeber for free for 30 days.
Permalink - Posted on 2019-09-04 15:09
Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits of information you have already read a handful of times elsewhere?
That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager.
“R.O.T. is redundant, outdated, or trivial information,” said Fanslau on a recent episode of SEMRush’s Marketing Scoop podcast.
R.O.T. is content someone could easily find on Google. It’s information that’s not useful to your reader or leaves them unsatisfied, according to Fanslau. It leaves a sour taste in their mouth — and leaves them wondering why they joined your email list in the first place.
“All it takes is one dull email for a subscriber to bounce off your list,” she said.
So how do you avoid sending “R.O.T.?”
Every email is an opportunity to build a relationship, so “focus on providing value and education to your readers,” she said.
You don’t need to write a novel. You could even just provide a quick, actionable tip that they can implement right away. If you aim to improve your readers’ lives — even in the smallest ways — and teach them something new, you’ll never send R.O.T., said Fanslau. “Do that, and you’ll undoubtedly stand out in your readers’ inboxes and see returns on your products or services at the end of the day.”
For more tips on providing valuable, must-open content to your readers, listen to Fanslau’s advice on the Marketing Scoop Podcast, episode 2.33 (What Works Best for Email Marketing Now?). Or, listen on your favorite podcasting apps like Stitcher or Spotify.
For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.
Permalink - Posted on 2019-08-20 18:34
GIFs are more than just fun images to look at — they can drastically increase your marketing results, too.
That's because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and have a positive effect on revenue.
So adding a GIF to your upcoming fall newsletter or promotional email is a smart move. To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that'll eat up a lot of your time). Or you can hire a designer to make them for you in Photoshop (but that’ll cost you some hard-earned cash).
The solution: Use these FREE brand-new, fall GIFs created by AWeber’s talented brand designers. Download your favorites from the 8 below, and then add them to your emails, social media posts, or your website! From Labor Day to back to school to Halloween to Thanksgiving, AWeber has you covered this fall season.
Not an AWeber customer yet? Try us risk-free for 30 days and see how simple it is to connect with your audience and accelerate the growth of your business. Sign up for your FREE AWeber account today.
Related: 2019 Summer GIF Guide
Step 1: Find the fall GIF below that you want to use in your email.
Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.
Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose "original." That's it!
Related: Valentine's Day GIF Guide
Related: Winter Holiday GIF Guide
Create your free trial account with AWeber today. AWeber has been a market leader helping 1,000,000+ entrepreneurs and small businesses accelerate their growth through powerfully-simple email marketing tools and expertise for more than 20 years.
Permalink - Posted on 2019-07-18 18:48
Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters.
But if you want to stand out in the inbox, you can’t be average.
Willits dove into her research with author and marketing guru Tim Cameron-Kitchen, on his popular podcast, the Exposure Ninja. Willits explained that while knowing the average formula for email is a great starting point, the most successful email marketers go against the grain. They do the opposite of what’s popular.
You can do the same, said Willits on the podcast. Take emojis in subject lines, for example.
“According to our research, only 6.9% of people use emojis in their subject lines,” said Willits on the podcast “If most people aren’t using emojis in their subject lines, then it might be a good idea to try using them and see if it impacts your email open rates. It might just help you stand apart from other messages in the inbox. The most successful email marketers are successful because they’re unique.”
For more tips on writing unique and powerful emails that get opened and clicked, listen to Liz’s advice on the Exposure Ninja Podcast, episode #132 (Lessons Learned from the World's Most Successful Email Marketers). Or, listen on your favorite podcasting apps like Stitcher or Spotify.
For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.
Permalink - Posted on 2019-07-16 21:08
The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page.
But on March 26, 2019, Google’s Product Manager Aakash Sahney announced AMP for Email. AMP stands for Accelerated Mobile Pages. It allows email marketers to easily create emails that are interactive, not static.
AWeber is the first small business email service provider to support the new AMP for Email technology. “Interactive email opens up amazing potential for marketers to engage and connect with subscribers in ways they've never been able to before,” says AWeber’s Technical Product Manager Dave Stys. And a recent study from Kapost found that interactive content drives 2x more conversions than static content.
Learn what interactive emails are and how you can use them in your email marketing below.
(Try AWeber free for 30 days and build your own interactive email.)
Interactive emails are messages that your subscribers can click on to change or alter the content within the email itself — even after the message is delivered to the inbox. The content can also update each time they open the email. Interactive emails act like a webpage.
Interactive content allows you to send emails that are more engaging. You can include extra content in your emails without overwhelming subscribers, and your subscribers can interact with the email to get additional information if they need it. “It will open up the opportunity for email subscribers to engage with content without ever leaving their inbox,” AWeber’s Creative Director Chris Vasquez says.
With a carousel, your subscribers can click to navigate through different images, products, or blog posts in your emails. If you have multiple pieces of content to display in your email, you can use a carousel to save space and enhance the design of your message.
When a subscriber clicks on an accordion, a section of the email will expand to show more content. You can use accordions to give subscribers the option to see additional information within your email.
A sidebar is like a website or app navigation menu. If you’d like to give subscribers the option to navigate to different webpages, use a sidebar.
Do you need to display different content for different subscribers? Now, you can add buttons to your email to let subscribers completely alter the content within a message.
For example, your subscribers can change the language of your email.
Add a working email sign up form to your message. Your subscribers can sign up for a webinar, email list, or event directly from your message.
AWeber is the first small business email service provider to support the new AMP for Email technology!
You can follow these instructions to start building interactive emails inside AWeber today.
Try AWeber free for 30 days and build your own interactive email.
Want to learn more about AMP for Email? Visit the AMP for Email site to get code samples and examples.
The post How Interactive Emails Will Change Marketing Forever appeared first on Email Marketing Tips.
Permalink - Posted on 2019-07-01 18:44
AWeber is the first small business email service provider to support the new AMP for Email technology!
AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email.
With AWeber and AMP, your subscribers won’t have to leave the inbox to visit a web page. Instead, they can book an appointment, RSVP to an event, sign up for a newsletter, leave a product review, answer a survey, or view a live package shipping update — all inside your email!
Through AWeber’s API, you can create powerfully-engaging interactive and dynamic content using AMP components within all Gmail messages received on a desktop starting TODAY! Discover more ways to use the power of AWeber and AMP to accelerate your business’s growth. Watch the video below.
Want an even deeper dive into what you can do with AWeber and AMP for email? Check out this recorded session. AWeber’s Technical Product Manager Dave Stys and Senior Content Marketing Specialist Liz Willits will give you a demo of the AMP for Email technology, show you awesome ways to use it, and answer all your questions.
There are a few simple steps you’ll need to take to get started with using AMP for email inside AWeber. See them here.
Questions? Contact our Customer Solutions team, available 24 hours a day, 7 days a week, from our Pennsylvania HQ.
Permalink - Posted on 2019-06-19 18:29
Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout.
On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling.
Then, in the photo on the right, the same guy magically turns into a tall, bronzed, Greek God with an eight-pack of cobblestone abs. His biceps are the size of bowling balls. He’s ridiculously happy.
They barely look like the same person. But that’s the point, right?
You can relate to the guy on the left, but you want to be the guy on the right. If lefty could do it, so can you!
I may be exaggerating this a bit to make my point, but here’s the thing: Social proof works.
The gist of social proof: When people are uncertain, they’ll look to others for guidance. In marketing, social proof can be a powerful psychological trigger to influence people to buy a product or service.
Social proof is so effective because it helps your customers confidently make a decision. You're providing evidence that your product is beneficial, has more fans than just your mom, and can positively transform people's lives.
Luckily, you don’t have to get your customers to go shirtless to provide evidence that your product works. (If you’re not in the fitness industry, that would be . . . awkward.) There are other ways to do it.
Ask a satisfied customer for a quote about why they love your product or can’t wait to try it. Or grab quotes and comments from your social media feeds.
When a new subscriber reads that other people are excited about your product, they’ll be more likely to take action, too.
Jonathan Goodman, the founder of Personal Trainer Development Center, uses quotes from his social feeds as proof of happy customers. This helps drive more sales for his latest issue of Fitness Marketing Monthly, a print newsletter delivered to subscribers' doorsteps.
Marketing professionals use data all the time to persuade people to buy a product or donate to a cause. They call it the "Statistics Appeal," and it’s based off research that shows people generally trust numbers. So use numbers and stats that tie directly to the success or quality of your product to give perceived weight to your product.
Brian Dean, the SEO expert behind Backlinko and an AWeber customer, uses his numbers to prove why he’s an expert in SEO on YouTube. He uses this as social proof for why you should sign up for his course.
Have 5/5 stars on Amazon or Google? Let your subscribers know!
Great reviews or ratings provide social proof that others recommend your business or products, which might compel prospects to click through to the order page or check out the reviews. If your subscribers see others taking positive actions, they will be more inclined to buy.
Below, you can see how Henneke Duistermaat of Enchanting Marketing ends her 16-part snackable writing course with links to buy her two books. She also points out that they both receive 5/5 star reviews.
If you have famous customers, tell your subscribers. Or have them give you an endorsement that you can include in your messages. People are more likely to buy a product if they admire a person or business that uses it.
Have a customer who is extremely excited about your product or service? Ask them to relay their experience to you, and post it on your blog or website. Their story may entice others to try your product, as well.
Ramit Sethi uses case studies of happy students to sell his 6-Figure Consulting Program.
Social proof — when used to drive home why you're an expert in your field and why your product can help transform your subscribers' lives — can exert immense influence over your readers' actions. But like any other email marketing tactic, social proof only works if you provide your audience with compelling, helpful content.
Ready to get started adding social proof to your email marketing campaigns? Try AWeber for FREE today. It's never been easier to connect with your audience and drive success for your business.
Permalink - Posted on 2019-06-03 20:15
Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . .
And check email.
Depending on your audience, as much as 77% of your subscribers may open your emails on their mobile devices — which means they’re staring at your content on a screen slightly larger than a credit card.
That's why you should always break up your email copy into shorter, easier-to-read chunks.
Long blocks of text are difficult to read on a smartphone. They force the reader to scroll and scroll and scroll, which is a horrible user experience for your subscribers. Plus, long paragraphs make it easier for your subscribers to lose their place since mobile readers are often distracted readers.
So how short should your paragraphs be? My recommendation: 2 to 3 sentences max.
Breaking up paragraphs will feel unnatural at first, but your subscribers will thank you. It'll make it easier for your audience to scan your emails and it'll drive them forward from one sentence to the next.
The result: They’ll be more likely to read your content and click on your call to action. And that's good for business.
Below are 5 more simple ways to make your emails more consumable on a phone — and you can do them all inside AWeber's easy-to-use drag-and-drop email builder:
Try AWeber risk-free for 30 days so you can experience how simple it is to connect with your audience and accelerate the growth of your business.
Permalink - Posted on 2019-05-07 16:47
Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community.
Because of this, marketers ask us about email subject lines often. And one of the most common questions we hear is this: What’s the best length for a subject line?
To find out, AWeber's team of email experts analyzed 1,000 subject lines from 100 of today’s top marketers. Here’s what we discovered.
We found that, on average, these experts’ email subject lines included 43.85 characters.
For perspective, the below subject line from the daily email newsletter theSkimm is 43 characters in length.
Subject line: Daily Skimm: I’ve got the world on a string
71.1% of the 1,000 subject lines we analyzed were between 21 and 60 characters. To stand out from everyone else, we recommend you don’t keep your subject lines within those bounds. Instead, try the 2 methods below:
46% of emails are opened on mobile devices, according to research conducted by email testing service Litmus.
Most email clients, like Gmail and Yahoo!, stop displaying an email subject line on mobile devices once it reaches between 33 and 43 characters. The exact number varies from one email client to another.
To optimize your subject lines for mobile readers, use subject lines with less than 30 characters. This way, your subject line won’t get cut off in the inbox.
Or, you might want to experiment with even shorter subject lines. Brian Dean, founder of SEO company Backlinko and one of the 100 top marketers whose emails we analyzed, used to send emails with longer subject lines. These subject lines told his subscribers exactly what they’d find inside the message. The problem with that? "It gave people no reason to actually open my email," he said.
Now, he sends subject lines with an average of 15.1 characters. “After lots of testing, I’ve found that short subject lines get much higher open rates,” Dean said. He contributes this to 2 factors:
Here are a few of Dean’s short email subject lines. All are under 15 characters long:
Subject line: New Technique
Subject line: Email Outreach
Subject line: Blog Posts
You can also stand out in the inbox with really long subject lines, since only 18% of people include more than 60 characters in their subject lines.
This email subject line from social media platform Sendible stands out in the inbox because of it’s unusual length of 111 characters.
Subject line: “Be Your Freaking Self”: 11 Experts Have Their Say on the Future of Social at Social Media Marketing World 2019
Copywriting expert and Copyhackers Founder Joanna Wiebe recommends you either use very short subject lines or very long ones. These subject lines will stand out from everyone else who uses subject lines around 50 characters in length.
“Subject line length absolutely matters,” Wiebe said. “We prefer one- or two-word subject lines above all else. To mix things up, we also add realllllllly long ones.”
Here is one of Wiebe’s short subject lines:
Subject line: Got wins?
And here is one of her longer subject lines:
Subject line: My template for your "messaging recommendations report" <-- live in today's Tutorial Tuesday
Every audience is different. Try short and long subject lines with your subscribers to see what works best for your unique audience.
Ready to start using this data to send better emails? Sign up for your free 30-day trial of AWeber today.
And to receive more research like this, subscribe to our weekly email newsletter FWD: Thinking.
We analyzed 1,000 marketing emails from 100 successful businesses and entrepreneurs. While we didn’t randomly select these businesses, we chose experts across multiple industries and from numerous countries.
Permalink - Posted on 2019-05-01 14:00
One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they're fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming. That's why we wanted to make it super simple for you. Our AWeber designers made these 11 FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions. Not an AWeber customer yet? Create your FREE 30-day account with AWeber right now, and see how easy it is to add one of these GIFs in our Drag-and-Drop message editor.
Permalink - Posted on 2019-04-30 12:45
Email automation is powerful. It lets you connect with your audience around-the-clock, convert leads into customers, turn customers into superfans, and drive serious results. And it does all of this while you’re busy doing other important things, like running your business or watching Game of Thrones.
But there’s one big catch: Your email campaign needs to have the right emails in the right order if you want to reach your goals.
Wouldn’t it be nice if you could import a proven, tested campaign from an email expert into your AWeber account with just a few clicks?
Well, now you can!
AWeber has added a new update: Shareable Campaigns. This tool gives you the ability to add another email marketer’s pre-built, successful email campaign into your account in seconds. Think of these automated campaigns like blueprints that you can easily tweak and customize before sending to your own audience.
On the other hand, you can share your best campaigns with the click of a button, too. For each campaign, AWeber’s platform will generate a unique code that you can hand out to others.
No more trying to replicate supermarketers’ email flows or wondering why your series isn’t working. AWeber's Shareable Campaigns feature will help you automate your email marketing faster than ever before.
Marketing agencies and consultants: Easily pass along important and/or effective email flows to your client’s or team member’s account.
Franchises and teams: Share campaigns across accounts so all messaging is on brand. Emails will share a consistent look (the same templates, imagery, fonts, and colors) and voice and tone.
Marketing experts, bloggers, or educators: Do you teach others how to incorporate email into their marketing funnels? Share automated campaigns with your students or clients so they can get started with email automation.
AWeber Affiliates: Create a Shareable Campaign as an incentive to drive new referrals to AWeber. Simply share your Campaign code with your audience, along with an AWeber sign up link with your Affiliate ID attached. You'll get commissions for anyone who signs up for an account using your link!
(Become an AWeber Affiliate, and receive a recurring 30% commission on any new account you refer to us!)
AWeber's email experts are sharing 4 proven email campaigns below. Pick 1, 2, or all of them to import into your AWeber account.
Use this automated email series to welcome new subscribers to your list and begin building a relationship with them.
Number of emails: 3
Do you offer a lead magnet — a.k.a. freebie or incentive — on your sign up form to entice people to join your list? This automated series will deliver it to your new subscribers immediately after they join your list.
Number of emails: 1
Want your audience to fall in love with your blog content? This automated campaign will show off your best blog posts so subscribers keep coming back for more. Plus, it will welcome people to your email list and promote your product or service (if you have one).
Number of emails: 3
If you’re a course creator, a free email mini-course is the perfect way to show off your expertise, build a relationship with new subscribers, and then promote your paid course at the perfect time. This campaign will help you do just that!
Number of emails: 5
1.Go to the Campaigns page and choose the list where you’d like the Campaign added.
2. Click the "Create a Campaign" button. In the dropdown menu that appears, select "Import Campaign."
3. Paste the Shareable Campaign code into the portal window, and select "Import." (Your series will load after a brief delay.)
4. Once the Campaign loads, you can customize the content if you'd like, and then activate the series.
1.Under the Campaign you’d like to share, select the “Sharing Options” button.
2. In the window that appears, click the toggle labeled, “Make this campaign sharable.” This will generate a Shareable Campaign code that you can pass along.
For more information and details on copying and sharing Campaigns, check out our Knowledge Base article.
Log in to your account to try out Shareable Campaigns.
Not using AWeber? Get started, free for 30 days. Our email experts are available 24 hours a day, 7 days a week from our Pennsylvania headquarters to help you set up your account.
The post 4 Pre-Built Email Campaigns That You Can Use Right Now! appeared first on Email Marketing Tips.