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Email Marketing Tips and Best Practices: AWeber Blog
Permalink - Posted on 2020-07-01 18:24
BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.
BOMONSTER visually tells a story through his scratchboard art that creates an emotional connection with his audience. He sells his artwork at live music events and car shows across the country, and through his website with the help of his wife and adult children.
But BOMONSTER had a problem. He knew he needed a way to keep in touch and connect with his customers. At shows, his customers kept asking him if he had an email list to subscribe to for updates on his work.
He tried to do it on his own by sending them PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked eye-catching design and branding — which are important elements to an artist.
Not only did he need an email marketing solution that could easily integrate with his Shopify website, he needed an email marketing provider that had the features he needed to run his business. He also wanted something affordable and powerfully-simple. AWeber was the perfect option.
At live shows, BOMONSTER found that people continually asked him if he had an email list in order to receive updates.
He knew he needed to put an email marketing plan in place to help build customer relationships.
“I did a lot of research into email service providers (ESPs) when opening my Shopify site, and most were too expensive or offered analytics too advanced for my start-up needs. I read some favorable reviews of AWeber that made it seem like it was easy to use. So, I decided to give AWeber a try,” says BOMONSTER.
BOMONSTER sought an ESP that works seamlessly with Shopify, which gives him the freedom to create and alter the look and feel of his site.
"I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to product and blog links in my emails," says BOMONSTER.
AWeber's Shopify integration also enables tag support, which allows you to apply unique tags for each product your subscribers purchase. With tags, you can also pinpoint customers who have shown peak interest in your product but haven't purchased yet. Then, you can send them a message to motivate them to buy finally.
How to set up tag support in AWeber's Shopify integration
Email is all about creating an emotional connection and telling a relatable, visual story. Each email that BOMONSTER sends tells a story and creates a deeper and more meaningful connection with his audience. Listed below are a few of his favorite email moments.
BOMONSTER's #1 objective for his emails is sales, but if they look too "sales-ey," it can affect the open rate. He tries to avoid the pattern of continuous discounts, "how-to" or "what's new" emails – understanding those could be effective strategies in small doses – but he wants the customer always to be surprised with something new.
Rather than the traditional holiday promotional email, for Christmas, he sent out a "Merry Christmas – thank you for your support" message with a cool Santa hot rod graphic. He found it generated sales because it was an alternative to the holiday "sell/sell/sell' emails.
During COVID-19, BOMONSTER sent out an email linked to some artist friends' websites calling them his "fiercest competitors.”
The other three artists he promoted in that email are friends of BOMONSTER. "We're all self-employed and going through a tough time. It might have been a little reverse psychology to promote myself while promoting them. But it came from a genuine place of being a fan of all their work and wanting my customers to support all good work in the category, not caring who gets the sale," says BOMONSTER.
For Father's Day, BOMONSTER sent a funny story about his dad always accidentally photo-bombing his pictures.
BOMONSTER watches corporate brands and how they react to customer trends. Music and entertainment went 100% to streaming services. Zoom meetings became popular and live events started branding themselves as "virtual" experiences.
BOMONSTER thought a virtual car show through email could be a fun way to use his car show photos taken earlier to connect with his audience when those car shows were canceled.
As companies adapt to an online sales model, the ones that connect personally to their customers will win. One of the benefits of small business is the ability to talk personally to customers with credibility.
BOMONSTER knows many of his customers from live events or social media. He decided to write his emails in first-person to create a more personal “letter” feel.
"My emails show that I am a person, not a corporation. I don't mind being personal because I imagine actual customers when writing," says BOMONSTER.
Art is an emotional decision and rarely a rational purchase. It either grabs you, or it doesn't. “Not everyone likes my art but the ones who do, love it. There’s nothing I could say to the ones who don’t to change their mind. All we can control is presenting it as well as we can and hope someone relates to it enough to want it,” says BOMONSTER.
Email allows BOMONSTER to present his art virtually, which is seen by more potential customers.
BOMONSTER opens emails he receives and takes note of what they look like and how they communicate. Some inspire, others get closed immediately. He identifies what he likes and that he can emulate.
BOMONSTER's five rules for email marketing:
In your AWeber account, you'll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to hundreds of integrations to the most commonly used business products and solutions.
The post How this artist tells visual stories through email to make more Shopify sales. appeared first on Email Marketing Tips.
Permalink - Posted on 2020-06-30 18:02
A great landing page is a fantastic tool to help you grow your audience. With AWeber, you can get your landing pages up and running quickly — without design or coding skills — while saving money and promoting your products, services, or events with ease.
Since we announced AWeber Landing Pages, we've received awesome feedback and suggestions from customers like you.
We are thrilled to announce we recently added new features to our AWeber landing pages to make it even more powerfully-simple to grow your audience.
With AWeber's landing page builder, you can create visually-stunning landing pages that match your site branding, integrate seamlessly with your AWeber email marketing, and can be added easily to your WordPress website in seconds.
Step 1: Upgrade to the latest version of AWeber for WordPress plugin.
Step 2: In WordPress locate the landing page you published using the AWeber Landing Page Builder.
Step 3: Link the landing page to any page within your WordPress website. Our plugin will automatically copy everything needed over to WordPress.
Optional step 4: If you ever update your landing page in the future, simply click the "Resync" button in our WordPress plugin, and your revisions are instantly copied over your WordPress page.
The AWeber Landing Page Builder makes it super easy to personalize your landing page to match your website, emails, and other brand assets.
You can now set your landing page's default settings for font style, text size, text color, and link color. If you add new elements to your page, the design elements will have the default settings that you selected.
Step 1: Click the "Design" tab under the "Page Properties" settings.
Step 2: Select your header font, body font, font color, and link color.
Step 3: Select the background of your template. Upload a new image or select a stock image from the “Image Gallery.”
The AWeber Landing Page Builder makes it super easy to share your landing page on social media.
Fill out the page title, page description, and image you wish to share on social media. Or AWeber can pre-populate the social media descriptions for you automatically using the content that you entered on your page. You'll never have to worry that a page you share on social media will have incomplete content.
Step 1: Click the blue "Setting" button under "Page Properties."
Step 2: Under "Social Sharing" fill in the social description: page title, page description, and image.
Step 3: Publish your landing page on social media by clicking the publish button. A social share button will appear, simply click the button to share on your social media networks.
Connecting AWeber with WordPress requires absolutely zero coding experience. It instantly provides you the ability to integrate your email marketing with your WordPress website.
And your AWeber account includes everything you need to get started — sign up forms, landing pages, email templates, and pre-built campaigns.
Don't have an AWeber account? No problem, sign up for a free trial today!
The post New Features: Add AWeber Landing Pages to WordPress, and Much More! appeared first on Email Marketing Tips.
Permalink - Posted on 2020-06-24 18:10
GetOrganizedNow.com helps people live healthier, happier, and more productive lives by providing tips to help them get organized.
The site’s founder Maria Gracia has successfully grown her email list by offering visitors free, valuable content in the form of e-books, checklists, challenges, articles, videos, and print-ables. She also strives to offer relevant products through affiliate links in her emails.
However, Gracia learned that a large list by itself doesn’t generate revenue. And consistently offering fresh, relevant products to earn income takes a lot of time, energy, and financial resources. That's why Gracia co-markets her products — and the products of other like-minded entrepreneurs — through AWeber’s integration with ClickBank.
ClickBank is an affiliate marketplace that allows entrepreneurs to earn income on commissions of other people’s products that they promote and sell. It is a win-win both for the product owner and the affiliate promoting the product. Not only do both parties earn revenue, the affiliate saves time finding products they know their audience will love.
Gracia creates new content every few months by regularly following current trends and observing what other small businesses offer as lead magnets. She currently offers two free resources to help people survive and thrive while social distancing.
Her audience has been grateful for the free content, and GetOrganizedNow.com has experienced a nice bump in its subscriber growth.
"Instead of just offering our free newsletter, we have found that offering different resources, like the COVID-19 guides, are not only very timely and needed right now, but they are working really well to help grow our list," says Gracia.
Gracia mentions the free resources on her website and social media channel.
There is not a single page on GetOrganizedNow.com where you will not find a link to a sign up form. The AWeber sign up forms detail the content subscribers will receive and includes an attractive image to catch their eye. Gracia only asks visitors for their email addresses to keep the process as streamlined as possible for people to be added to her list.
Gracia encourages subscribers to share her free resources and tips with family and friends, and collects additional email addresses through a sign up form link in her newsletter.
Gracia welcomes each new subscriber with an automated welcome email that details what they can expect as a new subscriber to GetOrganziedNow.com.
“I can't imagine a business without email marketing. And if you don't have a newsletter or some kind of free content to offer your list, people may leave or find valuable content elsewhere. I think that's such a disservice when a business doesn't have an email newsletter list,”says Gracia.
Three essential pieces have all come together to grow the GetOrganizedNow.com business.
It can be challenging to keep your product line fresh and varied enough to be a regular revenue source. GetOrganizedNow.com has found co-marketing with other entrepreneurs helps to supplement its own product line. GetOrganizedNow.com helps to promote other companies' products, and other companies promote their products in return.
"When it comes to co-marketing, everything is very transparent, and it's working out well for us. Co-marketing, as with everything else, takes a little bit of enthusiasm and a little bit of work to find the right products and partners. It's just a matter of building relationships, and it can be a slow, but worthwhile, process. Sometimes you find a partner that is amazing for you," says Gracia.
Each week GetOrganizedNow.com showcases a new product. They feature the same product throughout their daily emails that week.
GetOrganizedNow.com found a daily email with a sales expiration countdown to be very effective. "There are two emails that go out, one at 24 hours left and one at 4 hours left. Those two emails alone nearly quadruple the sales that we've gotten earlier in the week. It creates a sense of urgency. And our readers have expressed that they appreciate the reminders. I'm helping to organize the people who want to get organized on my list," says Gracia.
GetOrganizedNow.com is very careful about companies they work with to ensure that their product is represented correctly.
"We want to make sure that people understand who we are, and our mission to help people get organized. We don't just want to sell stuff. We want to make sure our product or the affiliate product we are co-marketing helps the person who is purchasing it," says Gracia.
For example, during the COVID-19 pandemic, many people focused on their yards and landscaping while they were sheltering in place. One of the affiliate products that GetOrganizedNow.com decided to showcase was a program on landscape designs.
GetOrganizedNow.com sends out a monthly contest. Gracia offers cash rewards to encourage affiliates on her email list to promote her product.
ClickBank is a global retailer and affiliate marketplace. You can submit your product for other affiliates to sell, or select products to sell in your newsletter. It is essential to select products that you feel will resonate with your audience.
AWeber’s integration with ClickBank makes co-marketing and affiliate product promotion incredibly straightforward. You select the product and get a link to put it in your newsletter or on social media. When a member of your audience purchases that product, you receive a commission. Commissions vary by product, but generally, they are around 50%.
"So it's a win-win situation for everybody. I think ClickBank is wonderful because, especially with a lot of new businesses, they don't have their own products. I can't imagine only having my own stuff to sell, it's just not enough. You have to offer people a wide range of products. I highly recommend it because it's another income source for businesses," says Gracia.
GetOrganizedNow.com regularly tests and evolves its newsletter format. They used to send out a lengthy email once a week. They have recently adjusted the frequency to daily and also significantly changed the format.
The name of the email has changed to "GON in Five Minutes!" Every single newsletter sent can be read in five minutes or less, and they even include the exact time that a particular newsletter will take to read.
Each newsletter contains one essential organizing tip, guide, or step-by-step process. The content rotates between an organizing checklist, organizing strategy, a reader's question, or the reader's suggestion on how to get organized.
Every newsletter includes links to the free resources that are available to subscribers. GetOrganizedNow.com follows trends and adds new topical, downloadable resources every few months.
One product is promoted throughout the entire week. The product showcased is either a product they own or an affiliate product from ClickBank or a co-marketing partner.
Since not all of their subscribers read every daily email, GetOrganizedNow.com lists new content that was recently added to their website.
Every newsletter includes a closing section with an inspirational quote, and a short message from Gracia encouraging her readers to connect with her and to share her content with family and friends.
Reaching people today is harder than ever because there are so many communication options available.
“But in my mind, email marketing is still King. Without it, we wouldn't have a business," says Gracia.
Email allows GetOrganziedNow.com to build and maintain a strong relationship with its people. They have thousands of subscribers who have been receiving their newsletter for over 19-years.
In your AWeber account, you'll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, access to our award-winning customer solutions team and a library of hundreds of integrations to connect your AWeber account with commonly used business systems and services. Start your 30-day free trial today.
The post A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does appeared first on Email Marketing Tips.
Permalink - Posted on 2020-06-23 17:45
Congratulations — a new subscriber joined your list! Now it’s time to start sending them valuable free content and begin building trusting relationships over email — right?
Yes, but here’s the truth: your subscribers will never be more engaged with you than in the minutes after they sign up for your list.
Because that’s the moment they’ve decided to welcome you into their inbox. They have decided that you’re someone worth hearing from, and they’re eager to see what you have to offer them.
That’s why a strong ‘thank you’ page could make a big impact on your bottom line. Capitalize on subscribers’ newfound interest and eagerness to engage with you by using your ‘thank you’ page as an opportunity to sell.
AWeber’s CEO Tom Kulzer recently joined The Thoughtful Entrepreneur podcast to talk about how ‘thank you’ pages are often a hidden opportunity for conversions.
“The ‘thank you’ page is a dead end on many businesses’ sites. However, when it’s used correctly to offer an upsell, it can be one of the highest converting pages on your site,” Kulzer said.
That’s because new subscribers display three characteristics that mean they’re ready to buy from you:
“Offering something additional that you can sell to them can generate a tremendous amount of new revenue. If you’re not using this page, it’s a huge missed opportunity.”
Hear more of Kulzer’s takeaways on The Thoughtful Entrepreneur podcast.
We guide you step-by-step in this video.
Permalink - Posted on 2020-06-17 17:53
Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. When he is not writing, you can usually find him reading, gaming, or buried beneath a small avalanche of Transformers. He is a successful author who self-publishes on Amazon.
But that was not always the case. Asher had to navigate through the world of publishing to learn that writing the book is only the first step.
Successful authors today need to cultivate an audience to sell books. Having the right tools to create an authentic connection with your audience can make all the difference.
Asher discovered that email marketing was his most valuable resource. If you have an email list, you have a built-in audience to sell your books too. If you don't, you might not.
With the help of email marketing, Asher built a fantastic system to promote his book series. Today, Asher is the author of over 20 books available through Amazon, Audible, Apple Books, and Barnes & Noble.
Asher’s career hit a crossroads when his agent told him one of his books was unpublishable.
"I told my agent, ‘I'm pretty sure you're wrong. I'm going to take the rights back and do it myself.’ And it ended up being one of my most successful projects," says Asher.
He turned to self-publishing on Amazon, which he discovered works well for an audience of young adults.
The royalties that you make with self-publishing are very enticing. "I have friends who sell more books than I do, but because they're publishing in the traditional manner, many are earning less," says Asher.
Amazon allows Asher to harvest demand, not create it. As an author, you need to create your own demand. Email marketing not only helps authors to create demand, but it can be the difference between a published author and a published author with income.
Email guarantees that Asher has a built-in audience of people who know, like, and trust him, no matter the publishing outlet. It also gives an author the ability to walk away from a publisher because you have a built-in audience to reach out to yourself.
Email allows Asher to continue building relationships with people who are interested in his work even after they finish reading one of his books.
No other service — not even social media — is as personal, powerful, and cost-effective. Email marketing is 40 times more effective at acquiring customers than Twitter and Facebook combined.
But not all email service providers are the same. AWeber’s positive reputation for delivering messages to subscribers’ inboxes — and avoiding the spam folder — was one of the main reasons Asher became an AWeber customer.
“My author friends have had nightmares with other platforms that had deliverability issues. One even lost an entire mailing list. I'd rather pay a few extra dollars a month to have my mailing list on a stable platform," says Asher.
One of the easiest ways to start building an email list is to create a compelling opt-in gift for your new subscribers.
Eric provides free content in the form of a free novella book, “Whispers of War.” Visitors receive a free book through a link delivered in an email after they submit their email address.
While not everyone is going to sign up for your free gift, the ones who do are more likely to purchase future books. Build the relationship early by sending them a welcome email campaign immediately to keep them engaged.
Asher uses dedicated landing pages and sign up forms to segment his audience by their interests.
"I write for multiple genres, and there's not really a lot of crossover in readership between those genres. I like to segment my list based on what genre book the reader found me in, "says Asher.
By segmenting his audience this way, he is able to create newsletter content based on what genre his audience is interested in.
After someone enters their email address in a sign up form, Asher sends them a series of emails with free content to expose them to both of his genres. The first email has a link to download a free urban fantasy novella.
The second email in the series includes another free content download that will introduce readers to his other genre, Steampunk.
When someone clicks on a link in a newsletter, that user is tagged by their interest. "For retargeting, tagging is priceless. If somebody clicks on a link, then the next time I have a new book in that series, I make sure they get a notification about something new coming out," says Asher.
"I used to think that the newsletter was a nice supplement for social media. But over the years, social media's algorithms have changed. I think it's more important to have that newsletter as your core. I have found email pretty invaluable," says Asher.
When it comes to launching a successful book on Amazon, having the right group of people advocating for your work is critical.
Asher's group of super fans help him expand his reach. They receive early copies of his books, and leave honest reviews on book distributor sites.
Asher keeps in touch with this group via email, which ultimately helps him create stronger relationships with them.
"One of the biggest things that I think a lot of authors don't do is ask for reviews. After sending subscribers a link to download engaging content, I send an email: 'Hey, my new book is out. If you have three minutes, please consider leaving me a review on Amazon.' Many authors don't realize how beneficial a review can be. Reviews are fantastic," says Asher.
Reviews help convince browsers to buy. It is the best social proof that your book is getting read, and people have an interest in the content. Amazon also takes notice of reviews in the ranking. Asher repurposes reviews to then generate more sales through email.
In your AWeber account, you'll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to our award-winning customer solutions team.
The post How this author turns subscribers into super fans with email marketing and Amazon appeared first on Email Marketing Tips.
Permalink - Posted on 2020-06-16 19:05
As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails.
Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.
So what can you do?
Here are three tips to keep in mind when writing eye-catching subject lines for your July 4th emails.
Create a sense of FOMO — or fear of missing out — with your subject line. This is one of the most effective psychological drivers of email opens.
Referencing specific dates in your subject lines creates a sense of urgency with your subscribers, and ultimately encourages more subscribers to open your emails.
Plus, mention how long your promotion is running. Having a week-long sale? Be sure to mention it. This not only tells subscribers how long they can access the deal, it’ll entice them to act faster and take advantage of it as well.
Try subject lines like: “This Week Only: Hot July 4th Sales!” or "The 4th of July continues with 60% off!"
It’s tempting to get creative with your subject lines. Witty always wins, right?
Unfortunately, not always.
Subject lines that are direct and relevant to your audience often receive stronger open rates than subject lines that aim to be clever. That's because subscribers want to know exactly what's inside the email and will open if they feel it's relevant to them.
So instead of subject lines like “Sales That Even Uncle Sam Would Want,” try getting more specific with something like, “50% off Patriotic Tanks & Tees for July 4th!”
Keep in mind that your subscribers may not be paying close attention to their inboxes on July 4. Consider sending your holiday email before or after the holiday when they’re more likely to open it. Plus, it’ll also give you an edge over the competition.
Considering a post-holiday message? You might want to try a subject line like, “We’re Still Celebrating July 4th: Buy One, Get One Cupcakes!”
Or, if you want to get a head start, try a subject line like, "Ready for this early July 4th deal?"
Sending holiday-themed emails keeps your brand relevant, but be sure to keep these tips in mind for success.
Are you sending any July 4th emails to your subscribers? Tell us about it in the comments below!
Permalink - Posted on 2020-06-10 17:49
James Maher is a New York Photographer, a huge Knicks fan, and a lifelong New Yorker who got his driver's license at 30 years old — as any true Manhattanite should. Maher never took the conventional route. His love of photography started with using Photoshop to make fake driver license IDs at the University of Madison with his college roommates.
Over time, he grew his business to offer an eclectic mix of products and services — including photography print sales, a portrait business, conducting workshops, creating online content, and authoring three books. Despite having a diverse business, COVID-19 still shut down his business along with the rest of New York.
He knew he had to transition some of his business online, so he took some time to look at short-term revenue options that could set him up for long-term growth. He began brainstorming how he could re-create traditional in-person experiences into new online opportunities.
In order to do so, he followed 5 essential steps to grow his email list and pivot his business to an online format.
SEO is a process of optimizing your website to get organic (or unpaid) traffic. Maher drives traffic by regularly providing unique, engaging, and free content on his site for people interested in learning about photography.
For example, he gives away a free New York travel photography guide on his website. This free guide is an essential part of Maher’s SEO and content marketing strategy.
"Email and SEO together are the two backbones of my business. It is a vital way to reach my fans. I don't think I could have as diverse of a business without it," said Maher.
He also guest blogs on other photography websites that link back to a sign up form on his website to help drive traffic.
Each piece of content on Maher's website is downloadable when a user enters their email address. Maher uses different signup forms for the various pages of his website that hosts unique content. The sign up forms connect directly to a list in Maher’s AWeber account.
Depending on the content users download, Maher sends more in-depth information in an automated email series, which allows him to share information and tips, build relationships with new subscribers, and promote paid products.
Although each audience member will receive multiple emails in the sequence, Maher reminds them at the top of each email of the content they may have missed or that will be coming in a future email.
Each email includes thought-provoking images and step-by-step instructions for other photographers.
“My email list was always vital and incredibly important to my business, but it’s even more important now because I have started to transition to more online content,” says Maher.
AWeber's analytics help guide Maher determine the type of content he sends and when. "It gives me a lot of information about how my information is perceived, and if the content is engaging," says Maher.
Maher reviews regularly both the open and the click-through rate on the content that he sends. Sending engaging content has allowed him to attract new audiences to his email list.
Maher uses his downtime to set himself up for long-term success by creating content and online products to grow his email list.
His latest online product, "Editing and Putting Together a Portfolio in Street Photography," drove revenue and allowed him to promote some of his other services like individual portfolio reviews.
While social distancing is still in place in New York City, Maher takes time to introduce himself to as many new groups of people as possible. For example, he gives photography zoom presentations to groups and camera clubs around the country. Most people who attend the presentation visit his website and join his email list.
Maher also promotes the new online course to his email audience.
During this time, when many members of his audience have reduced income, Maher has adjusted his payment model to "pay what you can."
The suggested price for the online class is $25. The average payment turned out to be about $25 because some people were getting it for free or $5, but some people paid $50 or $100.
“I'm going to do that going forward for more of my products now. It provides me some income and builds my emails list, so it is a win-win for everyone." says Maher.
The rates for advertising are much lower than usual due to COVID-19, so it is a great time to promote posts on social media to stand out from the crowd.
Maher uses Facebook ads to target local photographers in the Northeast. They see the ad, download the photography travel guide, and are added to his AWeber list.
AWeber then sends an automated email sequence that lets them get to know Maher, learn photography tips, and get a sense of the type of content they will receive from going forward.
“I’m testing and tweaking the Facebook ad a bit now given that people aren’t really traveling to New York with COVID-19 going on. But I’m finding that it’s still doing very well at converting photographers, particularly with the cheaper ad pricing. If you provide them with good, interesting content, you can grow your list," says Maher.
Maher has shifted his business's focus toward creating online experiences that provide short-term revenue that keeps his business going. He created online classes about photo editing and online photography portfolio reviews. He even started working with photographers to help them create portfolio websites.
Every post, promotion, or email drives people to his sign up forms with the end goal of growing his email list.
The creation of each online product is just the first phase of its product life. "Each online product will eventually integrate into a bigger package in the long term. I've been building this business for about 17 years, and I had the formula down — but COVID-19 broke the formula," says Maher.
"The silver lining is COVID-19 gave me the time to execute on ideas I always had in the back of my head. I believe my business is going to come out of COVID-19 stronger and more prepared for the future."
With AWeber, you'll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to our award-winning customer solutions team.
The post Want to Grow Your Email List? See How This Photographer Grew His List by 300 percent appeared first on Email Marketing Tips.
Permalink - Posted on 2020-06-04 12:26
Danika Holmes and her husband Jeb Hart are in an acoustic/pop/soul duo, Danika & the Jeb. Because of COVID-19, their spring tour and summer shows have been cancelled.
As Holmes explains, “The first time a cancellation came for a show, it was a bummer. The second time it was an inconvenience. And the third-through-30th time, it was a crisis.”
Danika & the Jeb have been making their living as touring musicians for 10 years, and getting a regular day job is not an option for them.
So they adjusted their business model — the show must go online!
But they moved more than their shows online. Danika & the Jeb moved every part of their business online, including their entire merchandise store.
And, going online allowed them to connect more intimately with their audience, in unexpected ways.
To make it easy for their audience to access their new music and offer support, Danika & Jeb used the membership platform Patreon. Patreon allows creators to get paid for the content they create, including video, songs, webcomics, audio performances, and more. Fans support creators and artists by paying either a few dollars per month or per post.
Danika & the Jeb, release their content on Patreon for as low as a $1 per video or song donation. They get paid every time they release something new, and their supports become bonafide, real-life patrons of the arts!
“We make music. We share music. We make videos. We share videos. Pretty simple. Our Patrons are literally helping us keep the lights on and the music playing,” says Holmes.
Using email marketing, Danika & the Jeb send their audience updates on their music and behind-the-scenes life. “AWeber and email became our number one and best way to keep in touch with our audience,” says Holmes.
Email helps them explain what patrons can expect since this new online reality is new to both creators and audiences.
Danika & the Jeb moved their entire business online: apparel sales, an online guitar course, and custom guitar jewelry made from strings from an actual performance. They use AWeber to introduce their audience to these unique offerings to drive revenue.
Danika & the Jeb needed tools that were simple and quick to use so they could start generating income quickly. "We launched our Patreon quickly, within the first week after this happened," says Holmes.
They decided to go with a donation ‘pay what you can’ model. Everyone gets the same access no matter their donation level. Danika & the Jeb recognized that they were not only ones who lost income. "We didn't want people who need music in their lives to feel like they couldn’t afford our music," says Holmes.
Though Danika & the Jeb have been with AWeber for over ten years, they reevaluated their email strategy by reengaging with subscribers who hadn’t opened any of their emails in a while.
They launched a re-engagement campaign to those who had not opened an email in the past 6 months to better understand who their truly interested contacts were. Some of the people they contacted reached out and asked them to use a different email address.
"The overall percentage of those inactive subscribers that become active was low. But the quality of the subscribers who re-engaged with us was high," says Holmes.
Here is one of the re-engagement emails that Danika and the Jeb sent out.
Danika & the Jeb wanted to make it more obvious how to sign up for Patreon. So they used AWeber's drag-and-drop email builder and split testing capabilities to optimize their email marketing.
They found adding a button and testing button colors made a huge difference in their engagement.
Danika & the Jeb love AWeber’s automated email campaigns. As soon as a new person joins their list, they immediately get an email thanking them for signing up.
The email includes easy ways for the new audience member to connect and engage with them, including:
"I love the autoresponder feature. It is easy to set up. You don't have to be an expert," says Holmes.
Danika & the Jeb are musicians first. But they also love data. AWeber’s analytics and reporting features help them to understand their audience better and what content they prefer.
"I love going to the broadcast page and seeing how many people have opened each email. It helps me learn what subject lines work and what ones don’t," says Holmes
Unlike social media, AWeber lets Danika & the Jeb know when people are viewing their emails.
The online shows built a multicultural community of core supporters that never existed before. Previously, people came together from a specific geographic location to see Danika & the Jeb’s in-person shows. Now, people from South America, Europe, New Mexico, Florida, Ohio, and all over the world can listen.
"There's no other scenario where all of those people would have been together at once. They all chat with each other. It's creating a multicultural experience for us, too," says Holmes.
Danika & the Jeb love to receive photos of people’s pets watching their online shows.
Holmes even highlighted some of her favorite ones in a recent email mentioning that her audience is getting "fluffier."
For the first time in their lives, Danika & the Jeb are sharing their songwriting process, from start to finish They want their patrons to experience more than just watching a song performed online.
"It's a deep dive into the creative process behind the song. Some of the content is exclusive only to Patreon members. Other content, Patreon users will see first, and then a month later we release to everyone on our AWeber email list," says Holmes.
Danika & the Jeb have been with AWeber for over 10-years. Email has always been an important element in building relationships with their audience.
But Danika & the Jeb are musicians, not email experts. If they ever have a question, they reach out to the AWeber Customer Solutions team.
"Holy cow. You guys have the greatest customer service ever. They're so patient. Nobody's ever treated me poorly or made me feel bad about not knowing certain things. I love that I can get an actual human. That's amazing," says Holmes.
In your AWeber account, you'll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to our award-winning customer solutions team.
The post How Email Marketing and Patreon are Keeping the Lights on for Entertainers appeared first on Email Marketing Tips.
Permalink - Posted on 2020-06-02 17:56
There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy.
Choosing the wrong words in your next email, on the other hand, could damage your email engagement and even annoy or insult your audience. By learning a few key tips, you can avoid these common mistakes and write emails your subscribers will love.
In this article we’ll talk about:
These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.)
You might be surprised. Some of the most effective words are ones you use everyday. The words are:
Now, find out why these words are so effective and how to use them.
The word “now” is one of the most effective words to use in email, because it invokes action and urgency. It asks subscribers to do something right away, rather than putting it off until later.
“Now” is a good word to use in your subject line to increase open rates. Or, include it in your call-to-action (CTA) button to increase click-through rates.
However, when using this word in your emails, you want to make sure that subscribers understand what action they need to take. The next step should be clear since you’re asking them to do something immediately. You can achieve this by making your email focused on one specific outcome with one CTA, a top trend in B2B emails in 2017.
Related: Download AWeber's Email Marketing Statistics Report to learn more about calls to action (CTAs), writing effective emails, and email benchmarks.
Rifle Paper Co. utilizes the word “now” by incorporating it in the CTA button and focusing the email on one outcome: shopping for planners.
You can also make your emails more compelling by using the words “you” or “your” instead of speaking in the third person.
“You” and “your” are effective because they give your message a personal feel. This viewpoint can make your subscriber feel like you’re speaking to them exclusively, rather than a group of people. We use second person in our emails, blog posts, and ad copy. (It’s even in this blog post’s title!)
This email from Sky Sports incorporates “you” and “your” to get subscribers excited for their own summer of sport. The email does a really great job of letting subscribers visualize the impact in their own lives.
Thanking your subscribers is more important than you think. Not only does it add a human quality to your email, but it also builds brand loyalty. When subscribers know you appreciate them, they are more likely to have positive feelings toward you and your brand.
Then, when they are ready to make a purchase, they may not remember why they like you, but they know you made them feel good at some point in the relationship.
Not sure how to thank subscribers through email? Here’s an idea: Send an email celebrating the anniversary of when they subscribed to your list. You can take this opportunity to thank them while also reminding them of their long-term loyalty.
And there’s an easy way to do this with email automation! Just add your anniversary email to your follow-up series for 365 days after the first message.
Here’s a great example of how Harry’s said thank you in an anniversary email.
The word “new” is a great word to give subscribers that extra push to download your content or buy your product. To subscribers, “new” can signify that the content offered in the email is fresh, and they have the opportunity to get it before others.
It may also guarantee that the content was created with the most recent information. For example, if you are offering a download of a new industry report, subscribers want to know that the information found inside is up-to-date.
Using the word “easy” in an email emphasizes to subscribers that what you’re asking is not difficult.
Also, if you’re speaking to a beginner audience, it can alleviate worries about not being able to complete the task.
For example, let’s imagine that you are a personal trainer and your audience doesn’t know how to get started with weightlifting. To make them feel more confident, you can assure them that your services or content make it easy to get started and begin seeing results.
Check out this example email from Uber, which informs new customers that using the app is easy:
Try this in your next content offer email: phrase the offer in a way that makes subscribers think they’re getting a great deal by using “and.”
Even when you have nothing else to give (or time to create more content), restructure the way you promote it to make it sound like a great deal!
For example, we offer a guide called “What to Write in Your Emails” and when we promote this guide we often call it the “What to Write guide and 45+ email content templates.” The templates are a part of the guide, but by using “and,” we phrase it in a way that adds more value to the guide.
Applying this principle, we sent out an email offering free content when subscribers signed up for an AWeber account. The email bundled two pieces of content using “and” to maximize the value of our offer:
“Free” is one of the most persuasive words in the English language, and for good reason. Because who doesn’t love free stuff?
It can get subscribers to take action, because there is no risk involved.
It can also signal that the subscriber is saving money. For example, online retailers use this effectively when they offer free shipping on purchases.
Personalization is key in your emails. Not only does it help you connect with subscribers, but it also catches attention in the inbox and in the email itself.
Consumer behavior research shows that when we hear our own name, it signals that important information will be directed at us. After all, it’s the first word we learn to read and write – even dogs and cats recognize their own name being called.
Adding a subscriber’s name to an email can earn more engagement and trust from the subscriber reading the message.
The email below from Simple uses the subscriber’s name in the headline to immediately catch his attention.
Using the wrong words or tone at the beginning of your email is a great way to lose subscribers’ interest. You’ve probably received an email with an overly formal and impersonal “To Whom It May Concern,” or a too enthusiastic and unprofessional “Hey!!!!!”
And then there’s the awkward email endings. For example, a business ends an email with no signoff, or concludes an email with a mile-long signature, complete with an irrelevant, “inspirational” quote.
If you find yourself overthinking and unsure how to handle either your email intro or conclusion, here are a few tips to help you know how to say “hello” and “goodbye” in any professional email.
When to say “Hello,” “Hi,” and “Hey”: These are written in order of formality, with “Hello” being most formal. If you’ve never met in person before and are writing for the first time, use “Hello [Name].” Once you’re more familiar, you can move on to “Hi [Name].” “Hey” is reserved for when you’ve established a rapport with the person.
When you’re unsure of their name: Say: “Hello there,” or simply: “Hello.” There’s no need to say: “To Whom It May Concern,” especially if the rest of your email doesn’t match this formal tone. When emailing a group of subscribers, instead of using “Hello,” you could try using an informal and fun greeting, like Ann Handley does in her newsletter TotalAnnarchy.
When you’re addressing a group: Say a variation of: “Hello everyone” or “Hi Team.” Keep it gender neutral and avoid saying phrases like, “Ladies and gentlemen.” If you’re sending an email marketing message to a group of subscribers, you should write as if you’re talking directly to one person. In this scenario, you could use “Hello” or even “Hello friend.”
When they have a title: If you’ve received an email from someone and their signature includes a title, you should always respond with this title. If you’re unsure of their title, it’s always best to do a bit of research ahead of time. Never address someone with a PhD as Mr. or Ms.
When to use which words: Think about the purpose of your email, and the kind of response you’re requesting to help you determine your signoff.
What to include in our signatures: Most of us set up a signature to automatically populate at the bottom of our emails. Keep it simple to make sure it’s an appropriate signature in all situations. Include your full name, your professional title, and preferred contact methods. You can even include your headshot to add personality and a face to your name, like we do in the email below.
When to drop the signature: It’s a best practice to sign off your emails with a closing, even if your email chain has been going on for a while.
In the case of email marketing messages to a group of subscribers, you should include a signature if your email sender name is an individual’s name or an individual is sending the email.
When in person, you can soften difficult conversations with your tone, face, gestures, and other body language. These subtle shifts are nearly impossible to mimic via email. When words are our only tool, here are some tried-and-true phrasings to help convey common awkward messages.
Sending emails during a crisis: In unprecedented times, there’s no one-size-fits-all manual for how to send emails to your email subscribers.
However, many learned during the COVID-19 pandemic that there *are* right and wrong ways to do it. Recipients can tell the difference between a genuine email and a company taking advantage of a crisis. Keep your messaging simple, your tone serious, and focus on the changes you’re making. We actually wrote an entire post about email marketing during a pandemic like COVID-19.
Asking for a quick reply: By using certain words, you can shift focus from the urgency of the situation to your appreciation. For example, “I would appreciate a reply at your earliest convenience.” Or provide a hard deadline: “To meet our deadline, kindly send me your thoughts by 5 p.m.”
Following up after no response: Most emails are opened the day they arrive. So sending a gentle reminder not long after sending your first email (around 2 to 3 days later) is a good way to gauge whether your recipient simply forgot, or they have no interest in responding quickly. For this email, you can keep it straight to the point, with a clear call to action: I am following up to see what you think about [issue].
For email marketing messages, you can easily send a follow up email to subscribers who didn’t open your first email. You can even send an email to subscribers who didn’t click on the call to action in your first email.
Sometimes politeness can be misinterpreted as passiveness, uncertainty, or a lack of confidence. Skirting around the issue of what you really want can just cause more emails, wasted time, and misunderstandings. It’s best to just simply say what you mean and ask for what you want. Here are some common mistakes and ways to correct them by rephrasing your statements:
Instead of: “Just checking in,” say “Let me know when you have an update.”
Instead of: “Sorry, I thought I mentioned that ...,” say “As I said, …”
Instead of: “I was wondering if ...,” say “It would be best to …”
Instead of: “What time works best for you?,” say “Can you meet between 3 and 5 p.m. ?”
Instead of: “Sorry for the late reply,” say “Thank you for your patience.”
Instead of: “Sorry I didn’t see that!,” say “Nice catch! Thank you. It’s updated now.”
Instead of: “I think we should …,” say “Based on my experience, we should …”
If you can’t fit the 8 power words or the email phrases from this post in your emails in a logical way, use the principles behind these words to brainstorm your own! Here are some guidelines to help you apply these principles to your own emails:
If you’re stuck on how to effectively use these words in your emails or you just don’t have time to write your emails, try the What to Write guide. It includes 45+ email content templates, already loaded with the most effective words to use in your messaging.
Additional reporting by Shelby McGuigan. Updated on 6/2/2020.
Permalink - Posted on 2020-06-02 17:48
Weblium, an AI website builder, now integrates with AWeber. You can instantly connect your AWeber account with any of the your Weblium sign up forms to quickly grow your audience and boost sales.
Weblium is an AI-powered drag and drop mobile-friendly website builder. What makes Weblium different from other website builders is its AI-driven design supervisor feature. Weblium will automatically adjust the visual look of a site during editing. You can manage global site settings — like color palette, theme styles, fonts — from one place.
The drag and drop website components let you build a custom and responsive website in minutes. Add texts, images, or videos in one click. All of your content is adjusted automatically in your content block layout. No coding is required.
The Weblium Design Supervisor automatically corrects fonts, punctuation, spelling, and colors. It’s error control system helps to keep your website text error-free and easy to understand.
The Weblium AI Design Supervisor lets you focus on your content while ensuring all of the design elements of your website look professional and modern.
Weblium lets you easily customize your site with a variety of signup form options, including custom fields.
By connecting AWeber and Weblium, you can easily integrate any Weblium sign up forms to your AWeber lists. The tag support option lets you tag subscribers when they sign up, allowing you to automate your email marketing program.
Integrating AWeber with Weblium creates a seamless experience to collect visitor information, understand your audience better, and tailor automated email marketing campaigns to each customer.
For a limited time, AWeber customers can get 30% OFF of Weblium Pro annual subscription by using the coupon AWEBER30 at checkout.
Open the Weblium site builder and click the "Actions" tab from the menu options at the top of the page. Then, click "Go to Settings" to access the "Form Management" tab in your site settings. Next, click the "Integrations" tab. Select AWeber from the available integrations and then, click “Connect.”
Log in to your AWeber account in the pop-up window when directed. (If you don't have one yet, sign up here). You will enter your AWeber login credentials and click "Allow Access."
Now go to the Integrations tab in the form settings to enable the integration. Click on AWeber, then select the subscribers list that you want the leads to be sent to automatically.
Next click the “Sync fields with AWeber.” Add all of the form fields one by one and match them with AWeber fields. This will synchronize your form fields with corresponding fields in your AWeber account.
Add any tags that you would like to apply to your subscribers in the "Tags" menu. Then, connect the fields on your Weblium form to the corresponding fields in AWeber. You can connect custom fields too.
Read our Knowledge Base article for more information on how to leverage the power of AWeber and Weblium.
Connecting AWeber with Weblium requires absolutely zero coding experience. It instantly provides you the ability to integrate your email marketing with your Weblium website.
Your AWeber account includes everything you need to get started — sign up forms, landing pages, email templates, and pre-built campaigns.
Don't have an AWeber account? No problem, sign up for a free trial today!
The post New Integration: AWeber Now Supports Weblium, an AI Website Builder appeared first on Email Marketing Tips.
Permalink - Posted on 2020-05-29 11:18
No one wants their emails to wind up in the spam folder.
But did you know some of the most common reasons emails go to spam are also the most preventable?
AWeber’s CEO and Founder Tom Kulzer joined The Hustle & Flowchart podcast to share his top tips for entrepreneurs — including how to dodge the spam folder and improve your email deliverability.
Here are his top 3 tips:
Have human conversations over email. Start a conversation with your subscribers by encouraging them to reply with their thoughts about a question or with feedback.
“Have a genuine reason for your audience to reply to your email. And make sure that if they do reply, you don’t send a canned response. Engage with people — they’re people,” said Kulzer.
Plus, Kulzer cautions that lack of engagement over time can indicate to internet service providers — like Yahoo!, Gmail, or Outlook — that your audience isn’t interested in your content.
“While you might have your audience’s permission to email them, they may not have opened a message from you in a while. The longer your contacts go without engaging with your emails, the more likely it is to have an impact on whether internet service providers deliver your messages to the spam folder.”
Running a re-engagement campaign will let you get a sense of who is truly interested in keeping in touch — and who’s not. Look at your stats, and clear your list if they’re truly not active subscribers.
There’s no reason to use link shortener services in emails.
Tom explains, “Many people use link shorteners to make the link look cleaner in an email. But if you have a visible URL in your emails — shortened or not — email service providers are going to rewrite the link behind the scenes so that the sender can track click through rates.
This rewritten link and the redirect can be a sign that the message is fraudulent and is more likely to be sent to spam.”
An easy fix? Link words in your email, rather than including the full link address or using link shorteners. Use language such as ‘click here to contact customer support,’ or ‘read more here.’ Not only will it help you avoid the spam folder, it will look better, too.
On your email sign up form, tell people exactly what they’ll receive as subscribers before they join your list.
“One of the most common reasons emails land in the spam folder happens before you even press send,” said Kulzer. “On your sign up form, explain how often your subscribers are going to hear from you, what they’re going to get, and what they’ll receive after delivering the lead magnet you promised in your form.”
By setting expectations with your audience up front, they’ll be less likely to mark you as spam because they know exactly what to expect.
Want to learn more about avoiding the spam folder — and how your email service provider impacts deliverability? Kulzer dives deep into the topic of email deliverability — and provides some technical insight — on the Hustle & Flowchart Podcast below.
Reach out to us at email@example.com for email deliverability assistance.
The post 3 Common Reasons Your Emails Land in the Spam Folder appeared first on Email Marketing Tips.
Permalink - Posted on 2020-05-28 19:10
Unfortunately, when the world stopped traveling, affiliate income and ad revenue for bloggers in the travel industry stopped too. But for Frolla, COVID-19 has been a blessing in disguise. "It has forced my hand to do something that I've wanted to do for a long time," says Frolla.
Frolla always wanted to launch a language program to teach her audience new languages. To help her decide if this was the right direction to take her business, Frolla turned to her email marketing platform and email subscribers.
It turns out her audience is as interested in language as the destination where the language is spoken.
So she launched a new language program using email marketing for every step of the process.
Here’s how she did it.
Frolla learned the hard way, as did many in the travel industry, that things can change overnight.
The World Travel and Tourism Council is projecting a global loss of 100 million jobs and $2.7 trillion in revenue due to COVID-19. And Statista forecasts that global revenue for the travel and tourism industry will be down 34.7% in 2020.
The COVID-19 experience led Frolla to take a good look at her business and consider how she could continue earning money that’s not dependent on travel, advertising revenue, or social media platforms.
As a travel and language blogger, Frolla's previous revenue sources had included income from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations. Unfortunately, when the world stopped traveling, Frolla's affiliate income and ad revenue from the travel industry stopped too.
That’s why she decided to investigate the option of creating a language education program. With a program like this, she could continue to provide value and a service to her audience — even when they can’t travel.
"I can sell my language products. My audience can purchase the product and use it when they're commuting, at home, or traveling. It's something that I'm quite passionate about and makes sense with the way things have been for the tourism industry the past few months, "says Frolla.
To promote her new language program, Frolla knew she would need a larger email list.
When Frolla first created her travel blog, she knew that email marketing was important. She chose AWeber because she wanted to go with a platform that was going to grow with her. "I'm getting my head around the incredible power of the tool," says Frolla.
Frolla has found that landing pages created with AWeber’s Landing Page Builder are an awesome way to grow a list by being able to share specific information. She drives traffic to her landing page from her social media, Instagram, Twitter, and Facebook.
"The landing page was easy to set up. I decided to direct traffic to a certain landing page to get my language and travel tips, as opposed to having pop-ups all the time or having a sign up form that might not get seen," says Frolla.
After someone enters their contact information on your sign up form or landing page, you should immediately send an automated email to welcome them to your email list. This is exactly what Frolla does with AWeber’s email automation platform Campaigns.
Frolla welcomes subscribers to her list, includes links to some of her most popular content, and sets expectations on how often she will communicate with subscribers.
Frolla uses email marketing to identify users and provide feedback before she launched her product.
Frolla recruited some of her most loyal subscribers to be part of a testing team for her new product. Via email, she sent them a form to apply to be a part of her testing team. It allowed her to get real user experiences to improve her course.
She also was able to get testimonials from her testing team Frolla uses the testimonials in all of her promotional materials as social proof of its impact.
Frolla announced to her entire email list and on social media that she had a new course coming to create some buzz around the launch.
Frolla gave away two free courses as part of the launch. In the email, she made it super easy to enter the giveaway by including a link to enter.
A lot of your audience may purchase the product because of the creator as much as the content. While it is essential to detail the features and benefits of your product, don't forget to tell your audience why this product is important to you.
The power of email is magnified when you can get others to promote your product using their own email list. You should never buy an email list. But you can extend your reach when influencers or affiliates promote your product to their own lists.
An affiliate arrangement can be a win-win situation for everyone if done right.
It helps you quickly grow your audience by introducing you and your product to a whole new group of people. You can set up your affiliate program so that you and your affiliate both earn a percentage of revenue every time someone purchases your product. The affiliate, or influencer, will receive a commission for each product they sell.
Frolla reached out to people in the language community — bloggers that she knows and trusts and bloggers who know and trust Frolla.
The communication Frolla sent was straightforward. She would send an email or message on social media and say: "Hey, I've got this course coming out. Would you help me promote it?"
If Frolla received confirmation that they were open to promote her product, she would send them a link to a Google form so they could provide details to set them up as an affiliate.
Frolla also expanded her outreach to people she did not personally know. With the Facebook community administrator's permission, she posted in private Facebook groups and asked the group members if they would like to become an affiliate.
She also reached out to content creators of courses Frolla had previously signed up for or taken. Since she was familiar with their class, she could be sure they created quality content and had an audience with similar interests to Frolla’s own audience.
Frolla uses a course creation platform (Teachable) that makes it easy for customers to purchase her product and for affiliates to get their commission. There are several platforms available, so make sure the platform that you are considering integrates with the tools you are already using — like AWeber.
Frolla includes bonuses that are exclusive to her product and only available for a limited time, so there is an urgency to take action.
Frolla also sends her affiliates a product launch kit that includes:
Pro tip: Make the process as easy as possible for your affiliates. Do all the heavy lifting for your affiliates so they can focus on promoting your product.
To make it ridiculously easy for affiliates to promote your product or services, send them email swipe copy. They can quickly customize the email content and send it to their list.
Frolla sends her affiliates a document containing a 6-part email sequence. She includes email copy and images of the product. She recommends that each affiliate adapts the emails to their own voice.
Here’s what the email sequence covers:
Email 1: Introduction to course
Email 2: Benefits of learning italian
Email 3: Frequently asked questions about Intrepid Italian
Email 4: What people say about Intrepid Italian (testimonials)
Email 5: Creates urgency. (24 hours left to buy)
Email 6: Final warning. (2 hours left to buy)
You’ll get everything Frolla uses to grow her own business online — including sign up forms, newsletters, and landing pages.
Permalink - Posted on 2020-05-26 19:29
Are you looking for a faster way to sell products online and launch an email marketing strategy that's customized to your ecommerce business?
Look no further! At AWeber, we've done 90% of the work for you, so you can quickly start using email marketing to sell more products.
AWeber provides a complete solution — landing pages, email templates, pre-built cart abandonment campaigns — specifically designed for businesses that sell products online.
Ecommerce websites have grown increasingly complex. And that complexity has come with a cost: What was once a simple, straightforward way to show what your store offers has become a tangled web of upsells, blogs, and information about the company.
An ecommerce landing page, in contrast, drives visitors to take one specific action. It removes all other distractions and intentionally limits where visitors can navigate. An effective landing page eliminates anything that could be distracting — like navigation menus and other unrelated or distracting content.
It is built with one specific purpose: to get people to take a single action — like downloading a lead magnet, subscribing to your email list, buying your product, or thanking them for a recent purchase.
The AWeber Landing Page Builder is the powerfully-simple way to create awesome-looking landing pages that will grow your audience while making your business look great.
AWeber allows you to create as many landing pages as you need, and there is no additional charge for hosting. You can create:
The AWeber Landing Page Builder seamlessly integrates with your AWeber account. Anyone who completes your landing page joins your AWeber email list automatically — no extra setup required.
You don't need coding or technical skills. Use the drag & drop builder to add images, update text, and customize your design.
The AWeber Landing Page Builder even includes suggested copy in each landing page template and access to the AWeber image library of free stock images.
AWeber’s landing page template gallery includes email templates specifically designed to help you sell products online.
The online course landing page helps visitors understand what your course is all about. You can add what visitors will learn, the cost, and testimonials from happy customers.
Product landing pages have one goal: To convince visitors to take a particular action — like purchasing or downloading more information.
Landing pages give content creators the option to sell memberships to gated or exclusive content.
Want to promote your sales landing pages or follow up with subscribers after they join your email list? Send one-time or automated emails to them using one of AWeber’s email templates.
AWeber includes over 700 pre-built professionally templates to choose from to connect to your audience — including email templates specifically designed to help grow ecommerce sales.
Use one — or all — of the 12 email templates below to sell your ecommerce products, offer a sale to subscribers, deliver coupons, and more!
A cart abandonment campaign is an email or set of emails that reminds users to finish purchasing the items they left in their shopping cart.
Three out of 4 shoppers abandon their cart before checking out. With a cart abandonment campaign, you can connect with a visitor that abandoned their cart and motivate them to complete the sale.
People who have added your product to their shopping cart but don't finish the purchase have incredibly high potential to become customers.
Cart abandonment emails represent small business owners' best opportunity to continue the conversation with valuable audience shoppers. Cart abandonment emails can generate conversion rates 3x higher than average automated flows.
AWeber has pre-built automated email campaigns — including cart abandonment campaigns — so you can automate your email marketing in a matter of minutes. To import the campaign into your AWeber account, simply go to the AWeber Marketplace and:
Within the Campaign Options menu, you'll be able to specify if a contact can enter a campaign once or multiple times. The multiple entries option is particularly important if you have a product that someone may purchase more than once.
AWeber makes selling ecommerce products powerfully-simple and easy. By instantly providing you the ability to integrate your email marketing with your ecommerce store, you can communicate with your audience in the time and space they choose to sell both products and services.
AWeber works with all of the leading ecommerce platforms to help level the playing field for small and middle-sized businesses — including WooCommerce, Shopify, Paypal, Etsy, SAMCart, JVZoo, Warrior Plus, Clickbank, 3dcart, Stripe, and many others.
Whether you're starting a new business, need to grow your audience, or you run an established ecommerce business, AWeber provides a powerfully simple email marketing solution for any small business.
AWeber's email marketing platform includes unlimited landing pages with every plan, unlimited emails, email automation, sign up forms, and email analytics.
Sign up today for your 30-day free trial.
Permalink - Posted on 2020-05-21 20:48
The world has changed. The way we interact, communicate, and exist with one another shifted rapidly over the past few months.
But one thing has never — and will never — change for AWeber: our commitment to our team and the customers we serve.
As we adapt to our new reality, we continue to look for ways to support our customers and team members as best we can.
That’s why we made the decision to become a remote first team.
Below is the email I sent to our entire team this afternoon to announce our plans for the remote first future of AWeber:
The world is collectively dealing with the new realities that COVID-19 brings to daily life. Counties around us are turning to the yellow phase allowing businesses to reopen with new daily realities requiring masks and continued social distancing. Faced with this we must first think of the safety of our team, our families, and our customers.
Effective immediately, all team member travel is cancelled until at least September. There will be no in person team events until 2021.
We must now grapple with how these changes impact our normal office activities. Lunches together don’t work, all hands doesn’t work, most conference rooms wouldn’t be big enough for a group, workstations must be spread out more, everyone must wear a mask all day long, even walking past each other in hallways too close together is an issue. Much of the interaction that makes being in the office beneficial puts our collective health at risk.
I’ve long said that remote work where part of the team is in an office and part of a team is remote doesn’t work. I still believe that. Teams in offices collaborate differently than those that are fully remote. Remote members get left out of communications that are necessary for them to be successful. If I was starting a software company in 2020, it would be a remote first company for a variety of reasons. With fewer geographical limitations we can find talented candidates wherever they reside, which also provides greater opportunity for success in diversity efforts. That geographic spread also affords greater diversity against weather, political, and other business interrupting phenomenon. Different cultures and ideas mix together to curate better ideas and more inclusive implementations that are representative of the diverse makeup of our customer base.
AWeber’s future starts today, as a remote first company in what is our biggest organizational change in 21 years. There won’t be a date for going back to the office, as we have no intention of going back and will from this point forward be working and hiring remotely.
None of us can pretend that the remote work we’ve been doing for the past 2 months is the same remote work we’ll be doing in 1-2 years as the world returns to a new normal. I think that most would say we’ve been pretty successful over the last 2 months as we made the switch relatively seamlessly. I believe that most people find collaboration and communication easier in person, but I believe it can be better when done fully remote. The easier collaboration of in person communication breeds bad habits with lack of documentation, word of mouth standards, mushy agendaless meetings, and undocumented decisions or next steps. A recent post by Matt Mullenweg of Automattic/Wordpress describing a remote team's 5 levels of autonomy struck me. Right now our team exhibits many positive traits of these 5 levels, but with effort and more deliberate communication I believe we can rise to even higher levels.
This challenge excites me, and I hope it excites you as well. I ask that you approach this with an open mind and realize that this will require change within all of us. We must break old habits, form new ones, be transparent with each other about what’s working, what’s not, what we need, and what we don’t need. Say what you see, suggest improvements, and we’ll figure out together what works best.
How you show up to impact the world is not changing. What you’ve been doing for the past 2 months is what we need to do to keep moving forward. The only thing that’s changing is that there’s no longer a timeline for going back, as we’re already “back”. It’s important to remember that while we may not be in our building anymore, our building is not our culture. Our culture is defined by our core values and how we make decisions and behave as individuals, as a team, and as a force for change with our customers.
Use this change and the turmoil going on in the world around us as an opportunity to look at the world with a new perspective and new ideas of how we can make an impact.
Our collective efforts in the past 30 days alone have put billions of opt-in permission based emails in inboxes around the world. Those messages during this pandemic connect teachers to their students, governments to their citizens, families to necessities, businesses to their customers and so much more. People around the world can be educated, be informed, be safe, be entertained, be fit, and be happy as a result of each of your daily efforts.
CEO & Founder
Our mission has never wavered. We remain dedicated to connecting people in remarkable ways by delivering powerfully-simple email marketing software for small businesses — so they can continue living their dreams, executing on their passions, and growing their businesses.
We’re excited to propel AWeber into the future, and can’t wait to continue creating remarkable experiences for our customers and team members.
Permalink - Posted on 2020-05-20 20:39
Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with dog-friendly plants.
Due to social distancing rules, Dogwood Adventure Play had to pivot their business when they could no longer offer their dog training services in person.
While other businesses transitioned to paid online programs, Dogwood Adventure Play didn’t feel this was a good option. They had a small, disengaged email list, which would make it difficult to sell an online program.
Guastapaglia knew she needed to come up with a creative solution to stand out in the inbox and build her list. So she decided to create a 30 Days of Dogwood Challenge to help her audience train their dogs and keep them active during COVID-19.
Her new email challenge was a huge success, growing her email list by 110% and earning average open rates of 70%. Armed with a highly engaged, larger email list, her business now sells an online experience package — Scentventure a new online dog training program.
Learn the simple steps she took to create her email challenge and see the strategies she used to get an average open rate on her emails of over 70%.
Dogwood Adventure Play has two customers: dogs and their owners. During the lockdown, Guastapaglia realized that dogs needed to keep moving despite being in a limited space, and their owners needed a structure to provide activities for their canine.
So she focused on the pain points her customers were experiencing and created a free 30 Days of Dogwood Challenge to help her customers and grow her list.
She used an AWeber sign up form on her blog to promote the free challenge and collect email subscribers.
To make her content more entertaining for humans, Guastapaglia creates a new theme every month for her email challenge. For April, she used an Easter egg hunt theme.
For the 30 Days of Dogwood Challenge, each email contains links to content hosted on Guastapaglia’s website for users to complete their challenge.
If you create your own email challenge, your content doesn't need to be elaborate. In her challenge, Guastapaglia includes simple PDFs her audience can download, shares video on YouTube, and connects with her audience on Facebook Live and webinars. All of these tools are inexpensive and easy to use.
In the 30 Days of Dogwood Challenge, participants are encouraged to share their challenge successes for a reward.
To make it easy for users to post their successes, Gustopaglia created a private Facebook group.
Consider adding a bonus that lets your audience connect with you. For the 30 Days of Dogwood Challenge, Guastapaglia invites her audience to join her on a webinar so participants can ask her questions directly and discuss the training and challenges in greater detail. She even includes a pop quiz on the theme of the month to keep the event entertaining.
At the bottom of her challenge emails, Guastapaglia includes links to her previous YouTube video challenges to remind subscribers of past content and to give them another opportunity to participate if they missed a challenge.
AWeber allows you to structure your emails however you feel will most benefit your audience.
Guastapaglia has found that a roundup at the bottom of the email works well for her and her audience.
Everyone learns differently, so Guastapaglia includes multimedia options in her emails: written content, videos, and tasks to do off-line.
"I think it's the best way for people to learn. To give them options based on their learning style. There's hopefully something for everybody," says Guastapaglia.
Another strategy Guastapaglia uses to get high open rates is adding subscribers’ first names to the emails they receive. She alternates between personalizing the subject line and the body of the email. She only uses personalization in emails that are particularly important so as not to dilute the impact.
"I love using the customizable field to drop somebody's name in the email. I have found my open rates are better when you can do that. it really makes a difference," says Guastapaglia.
During the height of COVID-19 and when Guastapaglia was testing out her free 30-day Challenge product, she emailed her contacts daily. She felt people needed her support a lot more, and she was trying to help everyone through the crisis.
In your AWeber account you'll get everything you need to grow your own business online — including sign up forms, newsletters, and landing pages.
The post 9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates appeared first on Email Marketing Tips.
Permalink - Posted on 2020-05-19 18:09
AWeber + Elementor creates a seamless sign up form integration.
Connecting AWeber and Elementor requires absolutely zero coding experience — whether you have a free or pro Elementor account. With AWeber's Elementor plugin, you can quickly grow your email audience and boost sales and easily embed sign up forms.
Elementor is a drag and drop page builder plugin that can be used on WordPress websites. It allows you to build custom page layouts and designs that may not be available in your current WordPress theme.
Elementor replaces the basic WordPress editor with a visual front-end editor that allows you to create visually stunning web pages live without having to switch between the editor and preview mode.
Web pages can easily be created by arranging blocks of content with the drag and drop tool. For additional customization, users can drag widget elements to create custom content, buttons, forms, and much more. Elementor users do not need to know code, HTML, or CSS.
This integration allows you to easily add forms to your Elementor landing page and seamlessly integrate them with your AWeber account.
You can drag and drop the AWeber sign up form into your favorite Elementor Free landing page. Elementor Pro users can connect existing Elementor forms to their AWeber account.
All data collected on the signup form on your Elementor pages are added to your AWeber account automatically.
If you use Elementor for your WordPress website, this update helps you grow your email list by quickly adding forms to web pages built in Elementor.
Integrating AWeber with Elementor creates a seamless experience to collect visitor information, better understand your audience, and then tailor automated email marketing campaigns to each customer.
To take advantage of these awesome updates, you must have both the AWeber and Elementor plugins installed on your WordPress site. If you already have the AWeber for WordPress plugin, make sure to update to the latest version. The Elementor plugin, can be downloaded from the Wordpress plugin repository.
Elementor's free product works with all of the WordPress themes and includes 30 basic widgets. Elementor Pro version is a paid option that includes access to the 'Pro' widgets, templates, customer support, and the WooCommerce ecommerce site builder. Below is a breakdown of the main feature differences between Elementor Free and Elementor Pro.
|The #1 Drag & Drop Page Builder||✔||✔|
|30 Basic Widgets||✔||✔|
|50+ Advanced Widgets||✘||✔|
|Industry Leading Theme Builder||✘||✔|
|Design-oriented Popup Builder||✘||✔|
|Visual Form Builder + Popular Marketing Integrations||✘||✔|
|WooCommerce Builder + Over 15 Shop Widgets||✘||✔|
|Dynamic Content & Custom Fields Capabilities||✘||✔|
|Motion Effects Inc. Parallax & Mouse Effects||✘||✔|
AWeber + Elementor creates a seamless sign up forms integration on your WordPress site. You can use AWeber with both Elementor Free and Elementor Pro.
If you don’t have the AWeber for WordPress plugin, install it now.
If you are using the Elementor Free version, you can quickly and accurately pull over any AWeber form you want to use with no coding or manual copying of HTML. This option is also available to Elementor Pro customers.
The steps below outline how to add any of your AWeber sign up forms into your favorite Elementor landing page.
Step 1: Make sure the Elementor plugin and the AWeber plugin are installed on your WordPress website and you’re using the latest version.
When you have the Elementor free plugin and the AWeber WordPress plugin installed, there will be an AWeber icon at the bottom of your Elementor basic elements options.
Step 2: Inside Elementor, simply drag and drop the AWeber Widget onto the widget area in the middle of your screen.
The left side control bar will now reveal the AWeber configuration so you can access your AWeber account.
Step 3: Select your AWeber Form.
In the “List” drop-down, select the AWeber list you want to use from the options in your account. In the “Sign Up Forms” and “Split Tests” drop-down, select the AWeber form you want to use. The form you choose will load into the widget area on the main screen.
With Elementor Pro you can connect forms created in Elementor with your AWeber account, add tags, and configure custom fields.
Follow the steps below to integrate your Elementor form and AWeber.
Step 1: Launch your forms widget.
Click on the Forms widget in the left hand Pro section of your elements. Drag and drop the Forms widget onto the widget area in the middle of your screen.
A form will load onto the widget area on the main screen. The left side control bar will reveal the form fields configuration options so you can customize your form.
Step 2: Configure your form fields.
The left side control bar will now reveal the form fields configuration options so you can customize your form. You can delete or add fields, or change the types of fields. Go to the submit button section to configure the button. You can select the text that will appear, size, color, and alignment.
Step 3: Connect AWeber to your form.
Go to “Actions After Submit.” Click on the “Add Action” drop-down to reveal the options and select AWeber. After you click AWeber, AWeber configuration options will appear.
Step 4: Set up your AWeber Actions.
Now it’s time to set up what list you want to add subscribers to and the tags you’d like to apply to those subscribers. Select the AWeber list that you want to use. Enter the tags you want to use. Go to Field Mapping so you can map the data you want for each custom field. Click publish.
When a website visitor clicks the Send button, the information on the various fields and custom fields configurations is sent to AWeber.
Are you considering switching to AWeber? With our built in Elementor support, you can simply point your existing forms to AWeber and you are ready to go.
Read our Knowledge Base article for more information on how to leverage the power of AWeber and Elementor.
Connecting Elementor with AWeber requires absolutely zero coding experience. It instantly provides you the ability to integrate your email marketing with your Elementor WordPress site.
Your AWeber account includes everything you need to get started — sign up forms, landing pages, email templates, and pre-built campaigns.
Don't have an AWeber account? No problem, sign up for a free trial today!
The post Big News! AWeber Now Supports the Elementor WordPress Plugin. appeared first on Email Marketing Tips.
Permalink - Posted on 2020-05-13 20:20
Naomi De Ruiter is a modern milkmaid who raises Jersey cows and teaches cheese making classes. She had to pivot her business model when new social distancing restrictions stopped her from having in-person classes.
AWeber's Landing Page Builder allowed her to quickly test the idea of offering an online class and increased her daily subscribers by 75%! De Ruiter was able to launch a new online program that includes multiple products: virtual courses, physical products, and a continuity program of ingredients.
Learn how she pivoted Naomi’s Birdsong Farm to keep it alive and created a new revenue stream, even before the existence of virtual and physical products.
De Ruiter was dependent on income from her cheesemaking classes, so she knew that she needed to step out of her comfort zone and transition to online courses.
But De Ruiter knew she needed to grow her email list if she was going to pivot from teaching in-person classes at events to online events.
A question to ask yourself: Do you have a passion project or new product idea that you want to test out?
To promote her online classes, De Ruiter decided she would look into using a landing page.
"I thought, ‘This is perfect because I can use it to grow my email list, connect with people interested in doing online cheesemaking classes, and reach my target audience,’” says De Ruiter. To learn how to build one, De Ruiter signed up for one of AWeber’s free classes: "How to Create Persuasive Landing Pages That Grow Your Email List — FAST.”
The class provided information and guidance on some items she had not considered — such as simple design techniques to create a landing page that stands out, copywriting tips to write copy that converts, and some of the most common mistakes people make with landing pages.
The training was the push that De Ruiter needed, and she set up her landing page within minutes. The results were incredible. She increased her daily email subscribers by 75%
"I didn't have any amazing results until I set up the landing pages and promoted it a little bit on social media. It was validation that this is a good direction to take my business. It was just mind-boggling," says De Ruiter.
De Ruiter even used the AWeber Landing Page Builder to create a thank you page people see right after they complete the form on her landing page. A thank you page only takes a matter of minutes to create, and it makes a lasting impression with your new subscribers.
A question to ask yourself: Is there an AWeber feature or task you need help doing? AWeber has on-demand classes you can view at your convenience.
Email is considered one of the most effective digital marketing channels for building awareness and increasing conversion. But the foundation of any effective email is a strong email list grown with an email signup form embedded into your landing pages, website, or on your social media platforms.
De Ruiter uses social media to introduce people to her brand and collect their contact information, but email is how she connects and builds a relationship with her audience. On average, De Ruiter has an over 40% open rate and 8% click-through rate on the email content she shares with her audience.
In her email, "Monthly Moo's Letter", she shares stories from her farm, special offers, and upcoming class information.
De Ruiter used email to invite her email list to participate in her free virtual cheesemaking class. After the free class, she asked her audience for feedback on how to improve the class. As a thank you for providing feedback, users were entered into a drawing for a $10 gift card.
De Ruiter incorporates best practices by making sure her list is healthy and engaged. If someone on her list is not actively engaging with the newsletter, she reaches out to make sure they still want to receive it. If she does not get a response from the re-engagement campaign, she unsubscribes them and removes them for her list. As you can see from the example below, a re-engagement campaign only requires a few sentences and a link to track responses.
De Ruiter has unusual hours working on the farm, so she loves that email gives her audience the option to contact her through email at the time and place that works for them. And that she can respond to them when she has downtime from working on the farm.
Question to ask yourself: When was the last time you reached out to your inactive subscribers?
Before charging a fee for her online class, De Ruiter offered it for free to test out the idea and work out any kinks. She was able to get feedback from attendees on how to improve the class.
Don’t let perfection be the enemy of done. It is easy to get overwhelmed in the details instead of asking and assessing if the test you are doing could be a business pivot.
To launch a free class, you don't need an elaborate setup. De Ruiter hosted her class in her kitchen using WebinarJam.
If you need income right away, consider pre-selling online classes. DeRuiter is currently pre-selling virtual classes she will be hosting in the following month.
She is specific on the check out page — explaining what is included and when the class will be released. Based on feedback from the free course she presented, De Ruiter opted for an on-demand recorded class versus a live presentation. The pre-recorded option allows students to pause the video and follow along at their own pace.
De Ruiter used email to introduce the paid virtual classes to her audience and had immediate results that confirmed she was on the right track.
"I didn't know what to expect because I've never offered something like this online. I sent the newsletter out on a Friday and by the weekend already had sales. I was ecstatic," says De Ruiter.
Connecting with your audience is critical to understanding how you might expand your offerings. DeRuiter took her business to the next level by offering the supplies that her students needed to make the cheese. DeRuiter offers a base kit, deluxe kit, and an ingredient refill option.
The idea for the kits came from audience feedback. A common question from the live classes was, "Where do we get the ingredients to make the cheese at home?" So while the kits certainly increase revenue, they also fulfill a need for students to help source the ingredients that they need to make cheese at home.
De Ruiter has found that 50% of her students upgrade from the base kit to the deluxe package. An additional 10% purchase the refill kit before they even take the online class.
De Ruiter is married to a third generation dairy farmer and works every other weekend tending her herd. Before offering virtual classes, she would be teaching classes on alternate weekends, which did not leave her any personal time of her own.
“So by using AWeber and transitioning over to online on-demand classes, I'm able to enjoy free time with my family and still earn an income,” says De Ruiter.
In your AWeber account you'll get everything you need to grow your own business online — including sign up forms, newsletters, and landing pages.
The post This Modern Milkmaid Used One Tool to Increase Her Daily Email Subscribers by 75 Percent! appeared first on Email Marketing Tips.
Permalink - Posted on 2020-05-12 20:46
The best copywriters write with two things in mind: their audience and the action they want their audience to take.
That means great writers adjust their copy for each marketing channel. While many of the writing techniques and strategies are similar, writing a landing page that converts visitors into subscribers is not the same as writing an email, social copy, or a blog post.
To help you write high-performing content for your landing pages, we asked professional copywriters to share their best writing tips.
Check out what they had to say.
What I see going wrong most often on landing pages is that we’re so focused on what we want to sell, that we forget to explain WHY people may want to buy it.
So, always start with sneaking into the mind of potential buyers:
A product bridges the gap between where people are right now and where they want to be. For instance, someone might buy a course to improve their LinkedIn skills because they feel they’re wasting too much time achieving nothing (that’s their frustration) and they want to get more interaction and quality business leads (that’s their aim). The landing page should describe what people will learn so they can solve their frustrations and achieve their aims.
When you align your offer with what web visitors want to achieve (and when you do so using their words), it becomes much easier to increase conversions.
Always remember: People don’t buy a product, they buy a better life.
Jargon and buzzwords sound smart, but do they sound like something an actual human would say – or buy? Would you hire a gardener or a grassland cultivation and management disruptor?
The best businesses sell their products and themselves in simple words.
Going into detail and using industry-specific language is not a sin – it’s just that you need to find the right place to do so. Your landing page needs to be laser-focused on what you do, who you do it for, and very importantly what problem you solve.
This means focusing on the end-state, not the processes and features. A gardener doesn’t sell 2 hours of horticulture, they sell a beautiful garden for you to enjoy and show off to your neighbors.
To make this clear you need to have ONE simple call to action – and make it fun! “Make My Garden Beautiful”, not “Enquire”.
Ask someone who’s never heard of your business before to look at your landing page and see if they can tell you those three essential points after 5 or 10 seconds of reading: what you do, who you do it for, and what problem you solve.
If they can’t, it’s time to go back to the strategic illustration and writing display solution… Sorry, the drawing board.
Great writers are great researchers. If an entrepreneur wants to write "amazing" copy, they need to understand the audience they're communicating with inside and out:
Moreover, you need to understand these things in their own words.
That means talking to customers through surveys, interviews, chat, review mining... doing the homework to learn how they talk about their problem, their need, and their ideal outcome.
Once you've done that, it's less of an exercise in "wordsmithing" (gag) and more like building with Lego: putting the right pieces together to sell.
The big mistake so many entrepreneurs make is assuming they know their market already. The things that are important to you as the entrepreneur may not matter to your audience as much as you think they do.
The way you talk about things may not reflect how they think. And that's what great copywriting really is: joining the conversation already happening in the customers' mind and subtly influencing the way they consider your offer.
And, landing pages need to be ruthlessly focused. Every line needs to earn its right to be there.
If you're driving ads to a landing page or targeting a very specific set of keywords, then you've got a decent idea of the awareness level a lead is coming in at.
Everything on the page needs to be building a case towards a conversion (getting a lead to take action); there's little to no room for waste.
Answering these 10 questions will help you figure out what your landing page copy needs to say to convert prospects into customers to help you write awesome copy:
Landing pages are designed for one purpose—conversion. So landing page copy needs to be both attention grabbing and persuasive. Here are a few tips to help you hone your conversion copywriting skills:
The post How to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter appeared first on Email Marketing Tips.
Permalink - Posted on 2020-05-06 18:34
EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses.
Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving to online comedy shows wasn’t an option.
Despite this, owner Marko Elgart found a way to pivot his business to create a new entertainment format with Comics Quarantined.
Learn the 6 ways he pivoted his business to give his customers an entirely new and unique experience while providing a revenue stream that saved his business.
You don’t need to dramatically change your products and services to pivot your strategy during COVID-19. Instead, when you pivot, re-imagine your existing assets and talents to discover additional opportunities to grow your business. A pivot can be one main shift in your business or a few different changes that reframe the product you offer and how you market it to your customers.
Below are the 6 ways EastVille Comedy Club pivoted their business to create an additional revenue stream.
After New York state closed all of the comedy clubs, Elgart saw a video of a comedian performing standup in an empty comedy club. The performance lacked one of the most important elements of standup — audience interaction. But it did give Elgart and an idea on how he could pivot his business.
Elgart created Comics Quarantined — a daily, live, interactive event. Two or three comics virtually interact with each other through Zoom. Comedians can see each other and the audience if they choose to turn their camera on on their computer or phone. The audience can interact with the comedians through chat. Comics Quarantined is always live and never pre-recorded to keep the experience authentic.
"It's a very personal kind of connection that you normally wouldn't ever be able to get. So it's pretty cool. It's a behind the scenes look into the comedy business. Giving people the socialization that social distancing has taken away," says Elgart.
Question to ask yourself: Can you deliver your product or service electronically through an app, virtual tool, or streaming service?
Elgart's email list became even more valuable now that his customer’s physical location is no longer an obstacle for connecting with his audience. Standup Comedy shows performed at his physical club in Brooklyn were primarily only of interest for his audience that was planning on visiting or living in Brooklyn. He can now utilize his entire list for the first time since he launched his business. The audience's geographic location is no longer an issue.
Elgart uses email at every customer touchpoint and business interaction. Email marketing is the way EastVille Comedy Club built its business. "50% of my business comes from email marketing, so it is very big for me, and it is very important. There is so much content readily available, NetFlix, YouTube, and movies. It's essential to have a way to remind people that there is something different that they may want to check out," said owner Marko Elgart.
Elgart even uses email to pitch his idea to the talent that he books on his daily live show.
Elgart sends emails to his customer's daily to let them know about who will be on that show that evening. Elgart has tested different times and has found that the email he sends at 6 PM gets a higher response.
Question to ask yourself: Are you using email at every customer touchpoint?
During a crisis, it is essential to be real, authentic, and transparent about your efforts to serve your customers. It also allows you to let them know how they can support you as well.
Comics Quarantined helps to fund donations for local Brooklyn, NY COVID-19 charities and EastVille Survival Fund. Elgart set up the Eastville Survival Fund to help employees pay their bills until the EastVille Comedy Club can reopen. There is a donation form on the website ticket purchase page for Comics Quarantined where visitors can donate even just a dollar.
"I wanted to make it very affordable for people who are not working. Most people are donating more than a dollar, which is very nice," says Elgart.
Now is the time to maintain a strong relationship with your customers. Show them you care in your newsletters, broadcast emails, and social media. Your loyal customers are champions for your company and essential brand ambassadors that can help grow your business with word of mouth.
"We're fortunate that we can present Comics Quarantined. Most businesses are just closed. It's definitely providing way more revenue than we thought it would. We're very happy with it," says Elgart.
Question to ask yourself: How can I best engage and communicate with my customers now?
It's essential that any message that you send is authentic and visually expresses your brand's personality. A big part of what sets Eastville Comedy Club apart is their brand identity. They achieve brand consistency across all their marketing assets with AWeber's Smart Designer.
AWeber's Smart Designer was able to analyze and capture all of Eastville Comedy Club's core brand components (logo, images, and color palette) to create a branded email template that matched the look and feel of their website.
"I wanted something different. I was trying to create a theme consistent across my website, logo, and email template. I was able to keep everything branded," said Elgart.
AWeber's Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds by entering either the URL of your website or social media account.
Question to ask yourself: Is my brand personality being expressed consistently when I communicate with my audience?
To promote their online comedy shows, Eastville Comedy Club utilizes a winning combination of email, social media, word of mouth, and a strategic partnership with TicketWeb, a division of Ticketmaster.
Partnerships can help give you access to new customers and new markets. By selling tickets through TicketWeb, new audiences can discover Eastville Comedy Club's event when visiting TicketWeb.
The talent on Comics Quarantined also promote their appearance to their audiences, which helps to drive new customers.
Question to ask yourself: Who could I collaborate with to create co-marketing opportunities to grow my audience?
When Elgart decided to test the idea of Comics Quarantined, he posted it on his website and social media to see if anyone might purchase tickets.
What is stopping you from testing out a new idea or concept? Don’t let perfection limit you from testing out your new ideas. Now is the time to experiment. Quickly launch new ideas with minimal investment.
If you don’t have a website like EastVille Comedy Club, why not use a landing page to test a new idea. The AWeber Landing Page Builder allows you to create an unlimited number of landing pages and even host them for free. The AWeber Landing Page Builder is a free feature in your AWeber account.
Did you know that some of the most successful businesses were famous pivots? Play-doh was originally a wall cleaner that pivoted to a popular children’s toy. YouTube started out as a video dating site. Twitter was formerly a podcasting network named Odeo.
Eastville Comedy Club’s next pivot when the country re-opens is offering live streams of New York City standup to different areas of the country, like Philadephia, Tampa or Houston. Elgart has not figured out yet the logistics but you know when he does will it will have a different comedic twist.
Question to ask yourself: What could I learn about my customers by testing out a new idea?
You’ll get everything that Eastville Comedy Club uses to grow their business online — including sign up forms, email templates, newsletters, and landing pages.
The post How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product appeared first on Email Marketing Tips.
Permalink - Posted on 2020-05-06 13:00
Your sign up form is the first step to gaining new email subscribers, and it can make or break a visitor’s decision to receive your emails.
So it’s important that the copy and design of your form is effective and can produce real results.
But often, it’s challenging to know what to write on your form and how to design it for conversion.
Whether you’re creating your first or your fiftieth sign up form, there are a few best practices you should keep in mind if you want to attract more subscribers. We’ve collected some of our favorite sign up forms in this post and explained what makes them work.
A sign up form is a tool that collects a subscriber’s information via input fields so you can communicate with them through email.
You can use a sign up form to collect subscribers for your email newsletter, registrants for your webinar or event, students in your online course, downloads of your ebook, checklist or guide, customers for your products or services, or lead generation.
There are a variety of sign up form types to choose from, and each has its own unique purpose. Here are a few of the most popular sign up form types and how they work.
Inline sign up forms are forms you embed within the body of a web page. You can place inline forms anywhere on your webpage ⏤ at the top or bottom of your webpage, in the sidebar, or anywhere within the content of your page. You can place them on all pages of your site or on specific pages.
Pro tip: Use the AWeber for WordPress plugin to quickly and easily place your sign up forms on various pages of your website, and track the performance of your sign up forms.
Pop-up forms are not embedded within the content of your web page. Instead, they appear or “pop up” at specific points during someone’s visit to your website.
These forms can pop-up or slide in from the side, top or bottom of your page. They can also blur out the surrounding page, or appear over the surrounding page without blurring it out.
Pop-up forms are a great way to increase subscriber sign ups because they grab your visitor’s attention, but they can also impact user experience. Fortunately, you can adjust the display settings of your pop-up forms so they are less disruptive to your website visitor’s experience.
Pro tip: Use the AWeber Sign Up Form Builder to create pop-up forms and customize the display settings. Or integrate a third-party service like OptinMonster, MailMunch, or HelloBar with AWeber.
A time-delayed pop-up form doesn’t appear right away. Instead, this type of sign up form allows your visitors to view the content of your webpage before appearing.
When deciding on the ideal delay time, look at your web analytics to determine the average time on your site or page, and set the delay just before that. You don’t want them leaving your site before you present the pop-up form.
You can also control how often someone sees your pop-up form. For example, it can appear every time someone visits your site, only once, or every certain number of days.
A scrolled-delayed pop-up appears after someone scrolls to a specific point on your web page. This type of sign up form allows your visitors to consume some of the content on your page before presenting the pop-up form to them. Because these appear after someone has scrolled down your web page, you can be confident that your visitor is more engaged in the content you’ve provided.
An exit-intent pop-up form appears when someone is about to leave your site. This type of sign up form is effective at saving lost opportunities. If someone didn’t find what they were looking for on your website, you can present them with an enticing offer to encourage them to subscribe.
A two-step pop-up form appears after someone has clicked a link or button on your web page. This type of sign up form typically sees high conversion rates because someone has intentionally clicked the button or link to receive the incentive you are offering.
Unlike a website with lots of pages, buttons, and places someone can navigate to, a landing page is a single page with a single purpose: to capture subscriber sign ups.
Landing pages don’t typically have navigation bars, menus, or other links you can click on the page. The goal of your landing page is to keep site visitors on the page and encourage them to sign up. Your website visitor has two choices: subscribe or leave.
Landing pages are an effective tool to keep your visitors focused on one thing. You can use images, videos, text, and more to emphasize the value you will provide when they sign up.
Pro tip: Use the AWeber Landing Page Builder to create your own landing page.
Using different types of forms can help to improve each visitor’s experience with your site. While some may immediately interact with a pop-up form, others might respond better to a form that’s embedded on your site.
When deciding where to put your sign up form, a good rule of thumb is to find the most noticeable yet natural placements that don’t interrupt the experience someone has with your website.
By keeping your form contextual — relevant to the user’s experience and the content they’re consuming on your website, without feeling intrusive — you’ll be able to take advantage of the opportunities when people are most likely to convert.
Generally speaking, you should have an inline form on every page of your website in your footer or sidebar. No matter where someone is on your website, they’ll have the opportunity to subscribe to your email list. Typically, the incentive you offer on this form should appeal to all of your visitors — even if they have different interests. For example, you could offer a 10% discount coupon in exchange for subscribing or your latest tips, tricks, and best practices about your area of expertise.
You should also consider having your main incentive highlighted prominently on your homepage, such as at the top of the page.
You can also add inline forms within the body of a web page. These placements work best when the offer is related to the content of the page — for example, promoting a 4-step guide to shooting DIY videos on a blog post about videos.
Because most of your traffic will first arrive on your homepage, consider adding a pop-up form to your homepage to capture as many of your website visitors as possible. This should promote your main incentive.
You can also place pop-up forms for your main incentive on other high-traffic pages. You can identify these pages of your website by using a website analytics tool like Google Analytics.
Additionally, similar to inline forms, you can also add pop-up forms that are related to the content of the pages your visitors are on.
Your sign up form copy plays an essential role in highlighting the value you are offering your subscribers. To help you write copy that converts visitors into subscribers, follow these tips:
There should be no question what subscribers will get by signing up. Make sure you use a headline to clearly and concisely convey what you’re offering and how it will help new subscribers.
In this example from Coconuts & Kettlebells, the headline clearly and concisely communicates what the offer is: a free home workout program. The description highlights additional value points, including that it’s very comprehensive (72 pages!) and that it will help you get fit and have fun from home.
Below your headline, expand upon the value you will provide your subscribers. Explain how your offer will solve a problem or answer a question they have. Make sure you clearly show the transformation that will occur if they subscribe. You can do with a sentence or two, or a bulleted list.
This landing page from Stepmom Magazine does a fantastic job articulating the value to the subscriber by including bullets of the types of content they’ll send subscribers.
Your sign up form should set clear expectations up front with your subscribers about what they should expect to receive from you now and in the future, and how often they should expect to receive it.
This not only reduces the risk of spam complaints or unsubscribes, but it also helps build trust with your subscribers.
Setting clear expectations as early as possible in the sign up process also helps you remain GDPR compliant.
This landing page from Cat’s Meow Village tells subscribers they can expect to receive fun, light-hearted emails every day for 21 days. As a subscriber, you know what to expect.
Asking for too much information at the point of sign up can negatively impact your subscriber rates. Forms with fewer input fields are more likely to increase your conversion rates since visitors spend less time signing up.
In most cases, name and email address are all you really need.
But it also depends on your goal with your sign up form. If it’s to get a new subscriber, ask for name and email ⏤ that’s it! If your goal is lead generation, perhaps you can ask for more information to help qualify that lead. Think about your goal to determine how many form fields are right for you.
Asking for the subscriber’s name can allow you to personalize your emails. And keep in mind, you can always gather additional information from your subscribers later on.
Ann Handley uses a sign up form that’s quick and simple with two form fields to make the subscription process easy for visitors.
Letting your subscribers choose their email preferences can help with your email engagement rates because it allows subscribers to customize the kind of content they receive in their inbox. When subscribers are able to personalize their experience, they’ll get more value and engage more.
The Intrepid Guide’s sign up form lets subscribers choose their topic preferences, which can give them a more personalized email experience.
When AWeber was looking to freshen up our popular “What to Write in Your Emails” course, some subscribers told us they’d prefer more frequent emails, while others requested less frequent emails.
So we decided to let subscribers choose their own course email frequency. Subscribers simply selected their preferred email frequency on the course sign up form. Then, email automation delivered their course emails at their preferred time.
This simple change skyrocketed engagement. Open rates increase by 47 percent and click-through rates increase by 150 percent!
Want to see how we did it? Check out our step-by-step explanation.
Use your call to action (or CTA) button to remind people of what they’re signing up for. A call-to-action button that simply says “Sign Up” isn’t just boring ⏤ it can be a total lost opportunity for attracting more subscribers.
When it comes to your CTA text, you have very few characters to work with – make them count!
First, the text on your CTA button should relate to the action your new subscriber is taking. For example, if you’re offering a free guide, your button could say, “Send me my free guide!”
Second, placing some urgency in your CTA can encourage visitors to take action. Think “Join now!” or “Yes, I want in!”
Third, using personal or possessive language on a CTA button can increase clicks. Phrases like “Send me updates!” or “Start my free trial” or “Download my free templates” help your soon-to-be subscribers connect with you.
Here’s an example of how Paul Kirtley uses possessive language and text that relates to the action a subscriber is taking on his CTA button.
People love visuals – 90 percent of the information transmitted to our brains is visual. A great-looking, branded sign up form will do a better job communicating the value of your business and help you get more email subscribers.
Being able to envision the tangible benefits of signing up to your email list can often be that extra push over the edge in a person’s decision to subscribe. Not to mention sign up forms with images receive 94 percent more views than those without images.
A sign up form with a visual representation of your incentive, like this one from Spoon Graphics, is an effective way to entice visitors to subscribe.
By positioning opting out as an unfavorable alternative, you can get visitors to think about the negative consequences of not subscribing and give visitors a compelling reason to join your email list. This copy can increase opt-in rates, because it positions subscribing as the better option.
This tactic works for pop-up forms or any type of form that can be dismissed. It doesn’t work for inline forms or landing pages.
This sign up form by Boast gives subscribers a discount just for signing up, like many retailers do. What makes this copy different is the alternative Boast gives to those who choose not to sign up.
If visitors don’t want to sign up, they can click “No thanks, I prefer paying full price.” at the bottom of the form. Who wants to pay full price? Not many people would like that alternative.
Your website visitors don’t expect to see phrases like “Oh hey!” or “Hey you!” This copy attracts their attention, which you can use to hook them in and tell them what value they’ll get from being subscribed to your email list.
When you use conversational copy in your sign up form like Really Good Emails, it grabs the visitor’s attention and feels more personal.
Similar to using a conversational tone in your copy, being creative, witty, or humorous with your copy builds trust and allows your subscribers to relate to you more easily.
How Not to Sail uses creative and witty copy on his sign up form to delight visitors. Instead of using a button that just says “Sign Up,” this sign up form ties in the theme of his brand by using sailing terminology. The visitor will imagine themselves as a sailor climbing aboard a ship and sailing away.
Social proof is a strategy where you leverage herd mentality to convince people to take an action. If people see that everyone else is doing something, they’ll be more likely to do it themselves.
Social proof makes people feel good about signing up for your list. It gives them confidence that you’re not a spammer and that they’re making the right choice.
In the wise words of Peep Laja at Conversion XL, “No one wants to be the only idiot filling [out] your stupid sign up form.” So if you have the social proof, use it!
Nerd Fitness’s sign up form lets new visitors know that over 300,000 people are subscribed to their email list. Besides leveraging social proof, this also works because it builds trust. If visitors know that other people have signed up for their list (or read testimonials), they’re more likely to believe that they publish trustworthy and valuable content.
Design can have a major impact on how people perceive your form. That’s because 90 percent of first impressions are based on visual or color cues alone.
In order to maximize your sign up form’s potential, here are a few things to consider:
The reality is that more than half of website visits come from mobile devices (source: Statista). So the chances your would-be subscriber is viewing your signup form on a mobile device are very high. Make it easy for them to easily enter their information and tap the button.
Mark Asquith’s sign up form has a big, bold button that reads “Download Now.” It’s easy to see, and, just as importantly, it’s easy to click or tap (including the checkbox).
Using contrasting colors in your sign up form helps it stand out on your website. A bright color, like yellow, on a black and white website draws attention to the sign up form, which can increase the number of people who complete it.
Try using a bold color palette or font so that your form stands out from the rest of your content.
Teach Me To Talk uses a simple sign up form that easily spells out the incentive and value, while the color scheme attracts the attention of visitors.
Give your copy room to breath by spacing out the copy, images, and form fields on your sign up form. This makes it easier for your subscribers to read and sign up, and helps your sign up form feel more professional, which can increase trust with your subscribers.
This sign up form by 1 Chic Retreat uses plenty of white space to give their copy room to breath.
When writing headlines, subheads, and description text for your sign up form, it’s important to follow a typographic hierarchy for font sizes and types.
As described in this article by Canva, typographic hierarchy is the process of “organizing and formatting your type choices in such a way that readers or users can clearly see what’s most important, which enables them to easily navigate the layout at a glance and quickly scan to find the information they’re looking for.”
When done correctly, typographic hierarchy makes a sign up form easier to read and understand, and can help a subscriber quickly and easily see the value in signing up.
When it comes to font size, your headline should be the largest text, followed by your subheads, and then your description text.
Stick with 1-2 font types (e.g., Arial, Helvetica, Verdana, etc.) on your sign up form. If you decide to use more than one font type, use a font type for your headline that stands out from the rest of your text.
This sign up form by FroKnowsPhoto uses good typographic hierarchy, with the headline being the largest font, followed by the subhead and description which are both a smaller font. He also uses various font styles (bold, italicized, all caps, etc.) to give visual interest to the text.
Similar to font types, stick with 1-2 font colors on your sign up form, like the sign up form by the Daily Skimm. Too many font colors can be distracting and make it difficult for subscribers to easily read and understand.
Congratulations, you’ve published your sign up form! Give yourself a pat on the back. But don’t get too comfortable ⏤ your work is not done. It’s important to continually improve and update your form by testing various parts of it.
How do you know if your headline explains your incentive well enough? Or that your CTA button text is yielding the most clicks possible?
You can do some A/B tests (or split tests) to compare two versions of your sign up form and find out which one performs best.
Additionally, over time, your sign up form can become less effective because people will have seen it multiple times. If it didn’t entice them to sign up the previous times they saw it, it most likely won’t now. So every once in a while, it’s important to test updates to your sign up form with a fresh look.
Split testing your sign up form is easy and can help you easily optimize various elements of your sign up form.
You can test anything on your sign up form, including:
Pro tip: Use AWeber’s sign up form split testing to automatically perform an A/B test of your sign up forms.
Pin these sign up form ideas on Pinterest to save as inspiration for later!
With these nine ideas for a creative, new sign up form, you can bring a breath of fresh air to your website and email list.
If you’re looking for more strategies and resources for creating a sign up form and lead magnet, enroll in this short video course: Email List Growth Blueprint. It’ll help you build the perfect tools for growing your email list.
The post 16 Proven Sign Up Form Ideas to Grow Your Email List appeared first on Email Marketing Tips.