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Daring Fireball


iOS 16.1 Beta Brings Adaptive Transparency to Original AirPods Pro

Permalink - Posted on 2022-09-29 23:30

Speaking of AirPods Pro, MacRumors also has a story today that first-generation AirPods Pro will be getting the new adaptive transparency mode with iOS 16.1, which is still in beta. This was announced during the keynote even this month as a feature for the second-generation AirPods Pro. Here’s how Apple describes the feature in the Settings app (where you can toggle it):

When Adaptive Transparency is enabled and you’re wearing both AirPods Pro, loud sounds you are exposed to will automatically be reduced.

I’ve been testing the new AirPods Pro for a few weeks now, and adaptive transparency is my favorite feature. As promised, full-on noise cancellation is much-improved with the second-gen AirPods Pro, but I’ve hardly used noise cancellation with them because adaptive transparency is so damn good for my typical scenario, walking around the city while listening to podcasts.

I’ll be interested to see (well, hear) how well the feature works on the first-gen models.

Link: macrumors.com/2022/09/29/ios-16-1-adaptive-transparency…

2nd-Gen AirPods Pro Case Engravings Appear in iOS During Pairing and Connecting

Permalink - Posted on 2022-09-29 22:57, modified at 23:21

Sami Fathi, reporting for MacRumors:

Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods Pro, that engraving is now reflected on the digital case on iOS as a user pairs and connects their AirPods Pro.

What a cool little feature. It’s not just hardware meeting software, but hardware and software meeting operations and the supply chain. Just for a little fun.

Link: macrumors.com/2022/09/23/airpods-pro-2-engraving-on-ios/

Daring Fireball Weekly Sponsorship Openings

Permalink - Posted on 2022-09-27 18:09

September and October are usually the busiest months of the year, for the obvious reason that it’s the season when Apple holds its biggest product announcements of the year. But I haven’t mentioned these openings for a while, and I’ve still got a few openings for weekly sponsors this month — including this current week and next week.

Get in touch if you have a product or service to promote to DF’s audience. And remember that weekly sponsorships include the graphic ad in the sidebar of every page of the site.

Link: daringfireball.net/linked/2019/09/03/df-sponsorship…

Jason Snell’s iPhone 14 Pro Review

Permalink - Posted on 2022-09-27 17:55

Jason Snell, writing at Six Colors:

The biggest single hardware upgrade in the iPhone 14 Pro is the main camera, which now has a 48-megapixel sensor, four times the pixels of the iPhone 13 Pro. Apple has for years said (accurately) that counting megapixels is not enough when it comes to measuring the quality of a camera, and the 12MP camera in the iPhone 8 is indeed a far cry from the 12MP camera in the iPhone 13 Pro.

True to its word, Apple has taken its flashy 48MP sensor and made its default mode… a 12-megapixel image. The idea is that Apple’s new “quad-pixel sensor” allows it to gather light from four separate pixels and then combine them to create a 12MP image with superior results, especially in low-light situations. And yes, I saw much less noise in images generated in 12MP mode.

But Apple’s decision is still somewhat puzzling. While you can get a 48-megapixel image out of the iPhone 14 Pro, you have to do it by turning on RAW capture in the Settings app. These RAW captures are slow — it takes a second or more for the camera to be available to take another shot after you snap one — and they’re huge (80 to 100 MB each). But they are also, especially in bright light, spectacularly detailed. Yes, they can be a little noisy, but with a little work in a RAW photo editor (I used Adobe Lightroom Classic), I was able to make great-looking images that had amazing levels of detail the likes of which I’d never been able to do on an iPhone before.

Snell includes a bunch of interesting side-by-side examples in his review. I won’t quite argue that Apple was wrong not to include a 48 MP JPEG shooting mode, but it does seem like shooting RAW on the iPhone 14 Pro produces more impressive results than with previous iPhone generations. This new main camera sensor is impressive.

Link: sixcolors.com/post/2022/09/iphone-14-pro-review-no-phone-is…

Testing the iPhone 14 Pro’s 48MP ProRAW Camera Mode

Permalink - Posted on 2022-09-27 17:50

Mark Spoonauer, writing for Tom’s Guide:

The 48MP camera in ProRAW mode is very impressive, especially if you want to potentially zoom in or crop an image after a fact to reframe your shot. And we really only tested one aspect of ProRAW here.

Overall, the photos shot in ProRAW mode offer more realistic, life-like contrast — particularly in the shadows — and feature fewer digital artifacts. There’s less sharpening by the iPhone’s camera software, and the images keep a broader dynamic range for making edits later. (This might also result in some of haziness and exposure differences that crept into a few of the above samples.)

Some amazing side-by-side examples in this piece.

Link: tomsguide.com/news/i-just-tried-the-iphone-14-pros-48mp…

The Design of Audio Hijack 4

Permalink - Posted on 2022-09-27 17:35

Neale Van Fleet, writing for the Rogue Amoeba blog:

Audio Hijack 4 is a kinetic app, with subtle animations to aid in understanding. The tiles and wires move, meters bounce, and status icons pulsate to show when things are in action. I’m proud of all these animations, but there are two particular bits I want to call out.

First up are the amazing animations on the connecting wires. While the previous version’s wires could occasionally look somewhat soft, Audio Hijack 4’s wires are all drawn with vectors, so they’re super sharp. They’re also beautifully curved and feel incredibly snappy as you drag blocks around.

I do love these design breakdowns. I’ve noticed so many nice little details in Audio Hijack 4, but I learned a bunch more from reading this post. Just the way that nodes inside a session snap into place on the canvas — it makes Audio Hijack a pleasure to use.

Link: weblog.rogueamoeba.com/2022/09/09/the-design-of-audio…

Rogue Amoeba’s 20th Anniversary

Permalink - Posted on 2022-09-27 17:24, modified at 17:36

Speaking of Rogue Amoeba, here’s Paul Kafasis:

20 years ago this month, Rogue Amoeba unveiled Audio Hijack 1.0, the very first version of what has become our flagship product. To celebrate that anniversary, we’ve got a great deal to share with you. But first, take a gander at what things looked like way back on September 30, 2002.

Worth reading the post just for that screenshot alone.

Speaking of celebrating, we also thought we’d use this occasion to provide a very special discount. You may know that we seldom run sales on our products, instead striving to offer them at fair prices every day of the year. However, we figured that temporarily providing an even lower price would serve as a small way of saying thanks to existing customers, and help new users join the fold as well.

Through the end of September, everyone can save 20% on every purchase from Rogue Amoeba, in honor of our 20 years in business.

Here’s to 20 more years.

Link: weblog.rogueamoeba.com/2022/09/18/celebrate-rogue-amoebas…

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Permalink - Posted on 2022-09-26 15:53, modified at 15:59

Joe Rossignol:

To test the feature with an iPhone on the iOS 16.1 beta, open the TV app and tap on the “Follow” button for a supported game. At launch, Apple says the feature is available for MLB games for users in the U.S., Canada, Australia, U.K., Brazil, Mexico, Japan, and South Korea, in addition to NBA and Premier League games for users in the U.S. and Canada only. The feature will likely be expanded to other sports leagues in the future.

Link: macrumors.com/2022/09/26/iphone-14-pro-sports-scores…


Permalink - Posted on 2022-09-25 19:12

My thanks to Warp for sponsoring last week at DF. Warp is a blazingly fast, Rust-based terminal reimagined from the ground up to work like a modern app. Warp’s input area is a real text editor so users can use IDE keyboard shortcuts to write commands. It groups command input and output together so users can navigate easier and copy-and-paste each output quickly.

Warp also enables faster command entry through AI-assisted command search and shareable templated workflows for hard-to-remember commands.

Warp works with bash, zsh, and fish and requires zero config. It just works out of the box with the terminal command you already know and use. Warp is completely free and available today for the Mac.

Link: warp.dev/?df

Watch Baseball History on Apple’s Friday Night Baseball

Permalink - Posted on 2022-09-23 21:51, modified at 21:59

Future Yankees captain Aaron Judge is sitting at 60 home runs on the season. The legitimate single-season record belongs to Yankees legend Roger Maris at 61. What a game for Apple to land on Friday Night Baseball.

Link: twitter.com/Yankees/status/1573338747101663234

★ Apple Watch Ultra

Permalink - Posted on 2022-09-21 21:29, modified on 2022-09-22 15:28

If Apple Watch Ultra were the first (and thus only) Apple Watch, people would lose their minds. It’s big and very unsubtle. It makes a statement on the wrist.

But the Ultra is not the first Apple Watch. We’re eight generations in with the Series lineup. If anything, arguably Apple is overdue to offer something like the Ultra: an entirely different expression of what an Apple Watch can be. Ultra is definitely not for everyone. But it is also definitely for a lot of people.

I’ve neither dived nor climbed nor gotten lost nor really done anything a damn bit dangerous or exciting, but I’ve had a lot of fun wearing it for the last week.

Here’s a thing I’ve learned over the years as a somewhat serious watch enthusiast. A lot of people are very self conscious about wearing a large or even large-ish watch. “I’ve got small wrists, I don’t know if I can pull it off” is a sentiment expressed dozens of times per day, every day, on watch forums the world over. But it’s almost never the case that you, the wearer, look bad wearing a too-big watch. It’s that the watch itself looks too big. It’s the watch, not the wearer. But we humans are self-conscious beings, and a first-person perspective of your own wrist is not at all like the perspective of others looking at your wrist.

What I’m saying here is that if you go to a store and try on an Apple Watch Ultra, there is a very good chance your reaction is going to be “This is way too big for me.” If you’re thinking that because you don’t like the way it looks, well, then Ultra is not for you. Your watch should make you happy every time you look at it. But if you’re thinking “this is too big for me” because you’re worried about how others will think it looks on your wrist, you’re overthinking it. If you like it, wear it. People — men and women alike — with even small wrists can get away with surprisingly large watches. Buy the watch that makes you happy. That’s my advice for any watch.

If you’ve got large wrists, on the other hand, you might try on Apple Watch Ultra and react, “Finally.”

With the Series, uh, series of Apple Watch models, we’ve always and only had two sizes. Over the model generations, those sizes have been described by Apple in ever-increasing sizes:

  • 38/42mm (Series 0–3)
  • 40/44mm (Series 4–6)
  • 41/45mm (Series 7–8 and counting)

From a subjective perspective though, these watches have been the same sizes: smaller and larger. Side-by-side, a new Series 8 41mm watch looks the same size as an original Series 0 38mm one, and a new Series 8 45mm looks the same size as an original 42mm model. This is most evident in the fact that the straps and bands made for the original Apple Watch still fit the Series 8 models, and vice-versa.

Even though there have been two sizes of Apple Watch cases from the get-go, the WatchOS experience on-screen has been unified. If you wear the smaller Apple Watch, you get the same on-screen experience as on the larger models, just scaled to fit the smaller display.

Apple Watch Ultra feels like a different size class entirely. For the most part, though, you get the same on-screen content from WatchOS as on the regular Series models. You just see more at a time, like when reading a text message or email. There is one watch face unique to Ultra, the Wayfinder face that Apple is using in most promotional and marketing photos. But all the other WatchOS watch faces are more or less the same on Ultra, just scaled bigger.

The Ultra is thus not akin to the iPhone X — a dramatically new design that heralded the future of the entire platform. The rest of the Apple Watch lineup is not going to evolve in an Ultra-like direction in the coming years. But the larger and (for the first time on Apple Watch) perfectly flat display crystal gives it a different feel while using it. It’s unabashedly a computer on your wrist. The Calculator app, for the first time, feels perfectly usable without pecking at the buttons with particular care. The on-screen QWERTY keyboard that Apple added last year to WatchOS 8 is surprisingly usable. Switching between, say a 41mm and 45mm Series 8 feels like the same experience, just scaled differently. Switching between a 45mm Series 8 and the Apple Watch Ultra feels different, not just bigger.

Titanium is a remarkable material. I’ve been wearing the Ultra full-time for just short of a week, and every time I put it on, I expect it to be a lot heavier than it is. There’s no getting around the fact that the Ultra looks big. But it does not feel heavy on the wrist. The case surface has a different finish than the Series 5–7 models that were offered in titanium. On those Series models, the titanium surface had a brushed finish. On the Ultra, it has a sort of textured finish. Micro-pebbled perhaps describes it. It’s definitely not perfectly smooth, let alone polished, but it’s also just as definitely not brushed. However the texture is best described, it very much befits a rugged sports watch. It feels good and in my opinion looks good.

The lip surrounding the display crystal is raised, but not by much. Perhaps by the thickness of an index card.

The orange accent color of the Action button and Digital Crown are a delightfully opinionated touch. (You can get your Action button in whatever color you want, so long as it’s international orange.) The larger Digital Crown with far more pronounced knurling is a delight to twist. Good resistance, great haptic feedback.

The Action button is, functionally, the biggest difference between the Ultra and the Series models. As I wrote last week, an extra button is a big addition to a device that heretofore only had two, and even moreso given that the Action button is the first hardware button on Apple Watch that’s user-configurable at the system level and can be assigned app-specific functions by third-party developers. The Digital Crown and side button are controlled by the system.1 The Action button is controlled by the user, via a new top-level section in Settings. Options for what happens when you press the button:

  • Workout
  • Stopwatch
  • Waypoint
  • Backtrack
  • Dive
  • Flashlight
  • Shortcut

On the watch itself, you just get to change which of these actions the button performs. To configure them — say, to choose which Workout to start, or which Shortcut to run — you need to use the Watch app on your paired iPhone. Unadventurous me has, thus far, assigned the Action button to the stopwatch, flashlight, and Shortcuts. I’ve found the flashlight and Shortcuts options the most useful (mainly because, if I want quick access to the stopwatch, I’ve always been able to add a stopwatch complication to a watch face). Assigning a shortcut to the button has infinite potential, but it sure seems to take Shortcuts a long time to launch them on WatchOS. The flashlight is surprisingly useful, which speaks to how bright the Ultra’s 2,000-nit-max display can be. (The Series 8 and SE displays have a maximum brightness of 1,000 nits.)

There’s also a toggle (on by default) to press-and-hold the Action button to activate the (surprisingly loud) siren.

One learning-curve issue with the Action button is that at first, you can inadvertently press both the Action and side buttons when you only intend to press one or the other. If you squeeze them at the same time, the Action button wins out. It’s a muscle-memory thing though, and I quickly adapted my grip on the watch when trying to press either button, so as not to press both.

A week wearing an Apple Watch Ultra makes me wish the Series models had an Action button too. Why not? Three total buttons is not a lot of buttons for a digital watch.


Apple continues to excel with original watch strap design and engineering. My review unit kit included two of the three new straps designed specifically for Apple Watch Ultra: the nylon Alpine Loop, in both orange and green, and the “high performance elastomer” (read: very nice rubber) Ocean Band, in yellow.

The Alpine Loop comes in three lengths; Apple sent me both large (orange) and medium (green). The large strap fits me, but the medium fits me better. What you want with a strap like the Alpine Loop is for the G-shaped buckle — which, of course, is made of titanium with the same finish as the Ultra watch case — to fall on the underside of your wrist, opposite the watch. If it’s too long — as the size large is on my wrist — you can still fasten the strap, but you wind up with a double layer of strap almost all the way around your wrist.

The Ocean Band is nice, and is one size fits all. (There’s an optional extra-long bottom piece meant for fitting over a diving wetsuit.) It also sports titanium hardware for the buckle and cleverly-adjustable keeper. I find it to be very comfortable, particularly because the rubber has a nice stretch to it. The shade of yellow on the one Apple provided me is a little Big Bird-y to my eyes. I’d like to see the Ocean Band in orange.

Given how much larger the Ultra case is, it’s a very nice touch that it still shares the same-size strap connector slot as the 42/44/45mm Series watches. I’ve tried a few of the bands from my 45mm collection on the Ultra, and I’ve tried the new designed-for-Ultra bands on my Series 7 and the Series 8 review unit Apple sent me. They all fit each other, but to my eyes, “regular” 45mm straps look better on the Ultra than the designed-for-Ultra 49mm straps look on a Series watch. A regular 45mm strap on the Ultra just looks a bit narrow and tapered. It looks like you’re dressing the Ultra up by slimming the strap down. The 49mm straps look too wide on a 45mm watch. There’s no accounting for taste in watch straps, though.

There’s a long tradition in dive watches of metal bracelets. The Rolex Submariner — the most iconic of dive watches — comes exclusively on bracelets that match the material of the case (stainless steel or gold). Apple’s stainless steel Link Bracelets are among the few original Apple Watch bands the company still makes, but they don’t get much attention. I own the space black Link Bracelet — it’s the one that came with my Series 0 watch, and thanks to the DLC coating, it still looks almost as good as new. I kind of dig the way it looks attached to the Ultra — the space black bracelet and untinted titanium case make for a nice contrast. It plays.

Apple Watch Ultra, paired with a space black Link Bracelet.

I don’t own the silver link bracelet to try it, but I suspect it doesn’t play paired with the Ultra. Brushed stainless steel and titanium are too different to be considered a match, but too similar to have deliberate contrast. I wish Apple were committed enough to the Link Bracelet to make a new one in titanium to match the case of the Ultra. (I also hope that future generations of Apple Watch Ultra are available with a space gray or black coating.)

Battery Life

According to Apple, the Ultra case is 34 percent bigger by volume than the 45mm Series 8, but the battery inside the Ultra is 76 percent bigger. I think this is mostly because titanium’s high strength allows the Ultra case to have more room inside than if it were made from aluminum or steel. Regardless of the reasons, battery life on the Ultra is, as promised, seemingly double that of a Series model. 24 hours after a full charge, it has still had between 45–50 percent remaining. And — see below — I’ve been wearing it to sleep.

Wayfinder Face

The Ultra-exclusive Wayfinder watch face uses distinctive typographic features of the San Francisco font family. Numerals have alternative glyphs (crossed 0, 1 with bottom bars, open-topped 4, and alternative designs for the 6 and 9), and the uppercase I has bars. It’s a neat look that befits the Ultra’s rugged, sporty brand image.

By default, Wayfinder starts with 8 complications — 4 in the display corners, and 4 inside the analog dial. Like the Infograph face, that’s a lot of information, if you want it. Personally, I find the in-dial complications distracting, so I removed all the in-dial complications other than the date. It’s my favorite face for the Ultra, and might be my second-favorite Apple Watch face overall. (Utility remains my favorite for the Series models.)

Wayfinder has a Night Mode feature that isn’t available on any other watch face. Twist the Digital Crown and the dial changes from full color to red-on-black, a retina-friendly color scheme in dark lighting. Night Mode looks cool, and I wish other watch faces (for all Apple Watch models) had this ability.2

Temperature and Crash Detection Sensors

I’ve been fortunate so far not to have any experience with crash detection. Glad it’s there, though. (I asked Apple, and if you’re in a car crash while wearing a new Apple Watch and carrying an iPhone 14, if both devices detect the crash, they’ll communicate with each other and place just one emergency call.)

The flagship feature for the thermometer is retroactive ovulation prediction, which is a fantastic feature for women. When HealthKit debuted in 2014, it was controversial that it didn’t include menstruation tracking as a feature. Now we have an entire generation of Apple Watch hardware with temperature sensors whose primary purpose is ovulation prediction.

The temperature sensors do work for everyone, though. But not in the sense of a normal “What’s my body temperature right now?” thermometer. If you wear your Apple Watch Series 8 or Ultra to sleep, and use the explicit Sleep Focus mode, after five nights you should see data appear in the Health app under “Wrist Temperature”. Apple’s documentation explains this in detail, and has a screenshot showing what the data should look like in Health. I do like wearing an Apple Watch to sleep, because I can see it in the dark, and I’m vaguely interested in the basic gist of my sleep patterns. But I do not like or want to explicitly put it into Sleep Mode when I go to bed. For one thing, Sleep Mode turns the entire watch face off; to check the time in the middle of the night, you need to twist the digital crown or tap the display for an extended moment. I just want to blearily glance at the watch. For another thing, I find it fiddly to need to “do something” before I nod off, like putting the watch into a specific mode.3 It would be a significant improvement for future generations of Apple Watch if the wrist thermometer were like the other health sensors and just worked all the time. This initial thermometer is better than nothing, but seems like a stopgap.


I’m tempted to make the following analogy: Apple Watch Ultra is to the Series watch models as the first iPad was to the iPhone. That analogy is an exaggeration, though — the Ultra is bigger, but it’s not that much bigger.

As I wrote at the outset, it’s good that the Ultra isn’t the first and only Apple Watch. It’s too big (and too expensive) for most people’s tastes and needs. But it’s not that big. It’ll look big and chunky on smaller wrists, but I saw several women trying it out in the hands-on area after its introduction, and it totally works as a big and chunky women’s watch. It’s also not that expensive for a titanium watch packing a lot of technology inside — GPS, cellular networking, Bluetooth, Wi-Fi, compass, a rich library of third-party apps, and all the various health sensors. But I can’t shake the feeling that if Apple Watch Ultra were the one and only Apple Watch, WatchOS would allow it to do more. In the way that iPad, to this day, has seemed hamstrung by the fact that iOS is designed first and foremost for iPhones, the Ultra seems limited by the fact that WatchOS is designed first and foremost for the Series models.

If WatchOS allowed it, I think one could credibly use Apple Watch Ultra as their only cellular device. It’s not going to happen, but that’s because I can’t imagine ever seeing Apple launch a “Who needs an iPhone?” marketing campaign. But if some other company could make a watch with Ultra’s feature set, cellular capabilities, and battery life, I think they would pitch it as an alternative to carrying a smartphone. You want to cut down on your screen time? Cut down your cell phone to the size of a large watch. The biggest missing feature would be a camera. Very few people have any desire not to carry a modern smartphone with them, of course, but the Ultra seems that capable as a standalone device. The display is that big, the speakers that loud, the battery life that long.

I’ll emphasize again that my analogy to the iPad is exaggerated. But I can’t shake the feeling that I ought to be able to do more with the Ultra. Something about the flat display makes it feel meant to be touched, not just viewed. It almost feels more like having an adorable little iPhone Nano strapped to my wrist than a huge Apple Watch. If WatchOS were more capable and independent, it really could be more of an iPhone Nano.

  1. One arguable exception to this is the side button, which can be configured in Settings to pause a workout in the Workout app — e.g. if you want to pause a running workout while waiting at a traffic light. But while that’s a setting in the user’s control, I’d still argue the side button is wholly a system button. Only Workouts — a first-party app from Apple — has the ability to offer this setting. ↩︎

  2. I was chatting with Austin Mann after the keynote event two weeks ago, and he suggested that the Ultra’s red-on-black night mode would be a useful feature for the Camera app on iPhone. That seems like such a clever idea that I couldn’t bring myself to steal it without giving him credit. ↩︎︎

  3. If you just wear an Apple Watch to bed without putting it in Sleep Focus mode, the watch will still collect sleep-related data. I’ve been using David Smith’s excellent Sleep++ app to collect and view this data for years. Sleep++ is even more useful if you do use the explicit Sleep Focus mode. ↩︎︎

The Talk Show: ‘Fluent Cupertinoese’

Permalink - Posted on 2022-09-21 00:42

Nilay Patel returns to the show to talk about Apple’s “Far Out” event, the iPhones 14, and The Verge’s redesign.

Brought to you by these fine sponsors:

  • Squarespace: Make your next move. Use code talkshow for 10% off your first order.
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Link: daringfireball.net/thetalkshow/2022/09/20/ep-357

Tweaked Battery Percentage Display in Status Bar in iOS 16.1 Beta 2

Permalink - Posted on 2022-09-20 23:30, modified on 2022-09-21 00:48

Federico Viticci has some screenshots showing the tweaked battery-with-digital-percentage display in 16.1 beta 2. In 16.0, you could either have the remaining charge displayed graphically, as a “meter” within the battery icon, or digitally, as a numeric percentage. What people want, though, is what 16.1 beta 2 does: both at the same time.

(You be you, of course, but I do not display the remaining battery charge as a numeric value on my iPhone. I find it stressful. A general idea of the remaining battery life, as provided by the graphical meter alone, is all I need or want when looking at the status bar. If I really want to see the precise charge, I just pull down for Control Center. Try keeping the numeric percentage off — you don’t need the stress.)

Link: twitter.com/viticci/status/1572283965972844544


Permalink - Posted on 2022-09-20 21:56


ForecastAdvisor will show you the accuracy of the major weather forecasters, including Accuweather, AerisWeather, Foreca, the National Weather Service, Open Weathermap, The Weather Channel, Weather Underground, Wetter, World Weather Online, and Weather News. We also provide links to your city’s weather forecast from all the other weather forecasters, so you can compare for yourself.

The overall accuracy percent is computed from the one- to three-day out accuracy percentages for high temperature, low temperature, icon forecast precipitation (both rain and snow), and text forecast precipitation (both rain and snow). Temperature accuracy is the percentage of forecasts within three degrees. Precipitation accuracy is the percentage of correct forecasts. The forecasts are collected in the evening each day.

One knock against the aforelinked new weather app Mercury Weather — it uses OpenWeather for its forecast data, and OpenWeather is meh at best for accuracy. ForecastAdvisor will let you plug in any zip code and give you historical data for forecast accuracy by service. Neat idea.

Link: forecastadvisor.com/

Mercury Weather 1.0

Permalink - Posted on 2022-09-20 17:38

Delightful new weather app for iPhone and Apple Watch. If you, like me, miss the infographic-based layout of the late great Weather Line, I dare say you must check out Mercury Weather. Great presentation, and I’m particularly digging the dearth of settings. No need to dick around trying to choose from a dozen themes or layouts. Mercury is opinionated — its creators (Kai Dombrowski and Malin Sundberg of Triple Glazed Studios) have decided how it should look, and they’ve knocked it out of the park.

Free to try, with a Premium subscription to unlock widgets, the WatchOS app, historical data, and more. $2/month or $10/year — cheap!

(My one and only complaint is that they also offer a $35 lifetime unlock for Premium. I want great apps like Mercury to thrive for a decade or longer. I subscribed to Mercury on the annual plan, and I’ll be happy to spend more over the years if it helps the app succeed long-term. I give a thumbs-down to any “lifetime” subscription that costs less than 10× the annual plan, and even then I’m skeptical.)

Link: apps.apple.com/us/app/mercury-weather/id1621800675

The Last Person Standing in the Floppy Disk Business

Permalink - Posted on 2022-09-20 16:17

Tom Persky, owner of FloppyDisk.com, in an interview with Niek Hilkmann and Thomas Walskaar for AIGA’s Eye on Design:

In the beginning, I figured we would do floppy disks, but never CDs. Eventually, we got into CDs and I said we’d never do DVDs. A couple of years went by and I started duplicating DVDs. Now I’m also duplicating USB drives. You can see from this conversation that I’m not exactly a person with great vision. I just follow what our customers want us to do. When people ask me: “Why are you into floppy disks today?” the answer is: “Because I forgot to get out of the business.” Everybody else in the world looked at the future and came to the conclusion that this was a dying industry. Because I’d already bought all my equipment and inventory, I thought I’d just keep this revenue stream. I stuck with it and didn’t try to expand. Over time, the total number of floppy users has gone down. However, the number of people who provided the product went down even faster. If you look at those two curves, you see that there is a growing market share for the last man standing in the business, and that man is me.

Link: eyeondesign.aiga.org/we-spoke-with-the-last-person-standing…

Ross Young Expects Dynamic Island to Expand to All iPhone 15 Models

Permalink - Posted on 2022-09-20 15:23, modified at 15:36

Joe Rossignol, writing for MacRumors:

In a tweet, Young said he expects the Dynamic Island to be available on the standard iPhone 15 models next year. However, he still does not expect the standard iPhone 15 models to be equipped with an LTPO display, suggesting that the devices will continue to lack ProMotion support and an always-on display option like Pro models have.

Young is juiced in to the display supply chain, so maybe my speculation that Dynamic Island would remain exclusive to devices with ProMotion displays is off — and thus my idea that the Dynamic Island might remain iPhone Pro exclusive for a few years.

Link: macrumors.com/2022/09/18/dynamic-island-all-iphone-15…

Annoying iOS 16 Copy and Paste Prompts Are, Seriously, a Bug Not a Feature

Permalink - Posted on 2022-09-20 01:32, modified at 15:26

Sami Fathi, reporting for MacRumors:

As user annoyance with the behavior boils high, Apple has finally responded, saying the constant pop-up is not how the feature is intended to work. MacRumors reader Kieran sent an email to Craig Federighi and Tim Cook, complaining about the constant prompt and advocating for Apple to treat access to the clipboard the same way iOS treats third-party access to location, camera, microphone, and more.

Ron Huang, a senior manager at Apple, joined the email thread saying the pop-up is not supposed to appear every time a user attempts to paste. “This is absolutely not expected behavior, and we will get to the bottom of it,” Huang said. Huang added that this behavior is not something Apple has seen internally but that Kieran is “not the only one” experiencing it.

I don’t know what triggers this bug, but I haven’t seen it. My best guess is that it’s somehow because I’ve been living on iOS 16 betas since late July, and moved that backup over to the new phone when I was setting it up. However I avoided it, I’m thankful, because it sounds annoying as hell.

Update: The Wall Street Journal reports that an iOS update with a fix — along with fixes for a few other common bugs — will be coming next week.

Link: macrumors.com/2022/09/19/apple-executive-on-annoying-ios-16…

iPhone 14 Is More Easily Repaired Than Previous iPhones

Permalink - Posted on 2022-09-19 23:31, modified at 23:32

Kyle Wiens, writing for iFixit:

The best feature of the iPhone 14 is one that Apple didn’t tell you about. Forget satellite SOS and the larger camera, the headline is this: Apple has completely redesigned the internals of the iPhone 14 to make it easier to repair. It is not at all visible from the outside, but this is a big deal. It’s the most significant design change to the iPhone in a long time. The iPhone 14 Pro and Pro Max models still have the old architecture, so if you’re thinking about buying a new phone, and you want an iPhone that really lasts, you should keep reading. [...]

Enter the iPhone 14. The back glass is simply secured with two screws and a single connector. Apple has seemingly used a slightly less aggressive adhesive, making opening it up a tad easier than screens of yore. And as a bonus, removing the exact same screws as the back glass gets you access to the screen. Just two screws, and both screen and back glass are immediately accessible. Incredible.

This is a very clever design, and without question good news. The fact that this new design is exclusive to the non-pro iPhone 14 models also shows just how different they are from the iPhones 14 Pro. Not just different chips, cameras, and materials — altogether different hardware designs, too.

Link: ifixit.com/News/64865/iphone-14-teardown

Hit the Island

Permalink - Posted on 2022-09-19 23:10

[Sponsor] Warp

Permalink - Posted on 2022-09-19 20:57, modified on 2022-09-26 23:29

Warp is a blazingly fast, Rust-based terminal reimagined from the ground up to work like a modern app. Warp’s input area is a real text editor so users can use IDE keyboard shortcuts to write commands. It groups command input and output together so users can navigate easier and copy/paste each output quickly.

Warp also enables faster command entry through AI-assisted command search and shareable templated workflows for hard-to-remember commands.

Warp works with bash, zsh, and fish and requires zero config. Warp is completely free and available today on Mac.

Link: warp.dev/?df


Permalink - Posted on 2022-09-18 21:37, modified on 2022-09-21 00:12

My thanks to iMazing for sponsoring last week at Daring Fireball. iMazing is a native Mac — and Windows — app that enhances local management of iOS and iPadOS devices with powerful and convenient features beyond what Apple provides in its own desktop tools.

iMazing has been in active development for 15 years, and I’ve personally been a user, I think, since the beginning. They’ve got too many features to list here — follow the link and see for yourself. Then download iMazing and try it yourself. They’re offering 40 percent off for DF readers, this week only.

(Business customers: iMazing has the only Supervision solution for Windows, the most powerful local provisioning tool for Mac, and the best Apple Configuration Profile editor on the market.)

Link: imazing.com/fireball

★ The iPhones 14 Pro (and iPhones 14)

Permalink - Posted on 2022-09-16 03:59, modified on 2022-09-19 23:47

There are two super interesting innovations with the iPhone 14 Pro and Pro Max. There aren’t any interesting innovations with the iPhone 14 or 14 Plus — which fact itself is actually pretty interesting, strategically.

The Dynamic Island

The first super interesting thing about the iPhone 14 Pro models is the most obvious. It’s the feature Apple is highlighting, including putting its name on a title card, in TV commercials that began running last week. It’s the feature every other major phone maker has, I’ll bet, already assigned teams to rip off.

The best ideas in any creative field often follow a counterintuitive pattern. The ideas are, in fact, original, highly innovative, and spring from very creative minds. But if well-executed — always a big “if” — once experienced, they seem incredibly obvious. The Dynamic Island is one of those ideas. Not only does the Dynamic Island now strike me as the obvious answer to what should be done with a sensor array cutout in a phone display,1 it’s so cool, so fun, so useful that it feels like an obvious reason why you should have a sensor array cutout in a phone display in the first place. When the iPhone X introduced the notch, there were a lot of people who thought Apple should have hidden it by drawing a black notch-height border across the top of the display. Only a fool would argue that the Dynamic Island would be better off hidden like that.

The Dynamic Island feels like a user interface element that deserves to be there, almost exactly as it looks, even if there were no front-facing sensor cutouts. It’s not merely some clever idea to do something useful with the cutout space, it’s an incredibly clever idea for a permanent on-screen UI for live activities, status, certain notifications, and small interactions. The fact that it completely and elegantly disguises the sensor cutout array is just the icing on the cake. It’s like watching expert sleight-of-hand magicians vanish an object. The fact that you know you’re being fooled makes it even more fun. Dynamic Island is a genius idea and Apple has knocked the initial implementation out of the park.

I’ve been using an iPhone 14 Pro (space black) since last Thursday. One week in and I’m hooked. I have a regular iPhone 14 to test too, and I’m doing side-by-side comparisons with my year-old iPhone 13 Pro, but those phones feel outdated. Inert. Less fun and less useful. The Dynamic Island is that good.

I was walking around in Manhattan yesterday using turn-by-turn directions in Apple Maps and listening to a podcast in Overcast and I was keeping track of both, at the same time, while texting in Messages. The interactions are so lightweight it doesn’t feel like multitasking in a traditional sense because it doesn’t feel like you’re doing any context switching. Apple Maps, of course, has been updated to fully support Dynamic Island-specific APIs. Overcast, of course, has not (yet). But because Overcast uses Apple’s existing NowPlaying APIs, and Apple has connected those NowPlaying APIs to the Dynamic Island, Overcast — as well as any other third-party apps that support NowPlaying (just about every major audio playback app) or CallKit (e.g. Skype, WhatsApp, and Google Voice) — get very credible Dynamic Island support for “free”, right now, including audio waveforms. Long-press on Overcast’s minimal view in the Dynamic Island and, with a bit of haptic feedback, it morphs with a delightfully organic animation into an expanded view with playback controls, larger album art, etc. Everything you get in the Lock Screen widget-like view. This expanded view can be used creatively by developers. As suggested last week in Apple’s keynote, a sports app using Live Activities to show the score of a game could use the expanded view to show rich details about the current state of the game. Who’s on base in the Yankees game? How close to another three-and-out punt are the Dallas Cowboys?

These expanded views are like little versions of the apps that just live up there in the Dynamic Island. The Music app on MacOS — née iTunes — has had a miniplayer window right from the start. Here’s Steve Jobs demoing it — “Boom”. In Music’s preferences, you can set the miniplayer to float atop all other windows on your desktop, so you can see it and use it even when using other applications. It’s a very new experience on iOS but instantly feels natural and completely unobtrusive.

There are a lot of different ways Apple could have gone with the basic idea of the Dynamic Island. They could have enabled a lot more functionality — made it more like vertical split-screen multitasking. But instead of increasing complexity system-wide, the Dynamic Island increases simplicity. It’s a major new feature but it reduces the cognitive load of using or checking the status of more than one app at a time. “Useful new feature” always sounds good, but new features generally increase complexity. The Dynamic Island is that rare gem that reduces complexity while adding utility.

Here’s a nice touch: When you start playing audio in an app, or initiate a phone or VoIP call, and you swipe up from the bottom of the screen to go to the home screen, the app you’re leaving doesn’t minimize into its home screen icon like it usually would. Instead, the app minimizes into the Dynamic Island, and the Dynamic Island sort of absorbs the app in a very organic animation. The Dynamic Island feels not merely like a shape or dedicated area at the top of the screen, but like a real thing with personality.2 I have genuine affection for it already.

Live Activities Without the Dynamic Island

As a postscript related to the Dynamic Island, there’s a fascinating and important question that, as I publish this, I’m not sure we know the answer to. To wit: how are all these Live Activity features going to work with notched iPhones, including the brand-new iPhone 14 and 14 Plus? Apple is not going to turn the notch into a Dynamic Peninsula. But so where are things like live sports scores or updates on the arrival time for your hailed Uber or Lyft going to be displayed on iPhones other than the 14 Pro models? The answer seems to be that for iPhones without the Dynamic Island — which is to say every iPhone other than the 14 Pro models — Live Activities will only be viewable on the Lock Screen, or when the app responsible for them sends an update. Without the Dynamic Island, there’s no way for the user to invoke a Live Activity except by pulling down from the top left of the screen to go to the Lock Screen. Here’s what Apple’s developer documentation currently states:

Live Activities come in different views for the Lock Screen and the Dynamic Island. The Lock Screen view appears on all devices. Devices that support the Dynamic Island display Live Activities using the following views: a compact leading view, a compact trailing view, a minimal view, and an expanded view for the Dynamic Island.

The expanded view appears when a person touches and holds a compact or minimal view in the Dynamic Island and when a Live Activity updates. On an unlocked device that doesn’t support the Dynamic Island, the expanded view appears as a banner for Live Activity updates.

To make sure the system can display your Live Activity in each position, you must support all views.

This means that Dynamic Island isn’t just a cooler-looking presentation of a feature on other iPhones. It’s an entire incredibly useful interaction model and set of features that are exclusive to the iPhone 14 Pro and Pro Max. If this remains the case, I’d say that the Dynamic Island alone is a reason to upgrade to a 14 Pro, and a reason not to even consider buying the 14 or 14 Plus. Would I pay $200 — the price delta between the same-sized Pro and regular iPhone 14 models — just to get the Dynamic Island? Yes.

Always-On Display

The second super interesting thing about the iPhones 14 Pro is the always-on display. It is really weird. Not weird because it’s a bad idea, but weird because battery life has always been, and remains, a precious resource to be conserved on smartphones. And, until now, one of the surest ways to run down your battery has been to leave your phone in an unattended state while the display remains on. When you look over to your side at your desk, where your iPhone rests face up, and the screen is on despite your knowing that you haven’t touched it in a while, it feels wrong. Like there’s a bug in iOS that’s preventing the screen from going to sleep or something. Over and over and over this past week, I’ve glanced at this iPhone 14 Pro in the always-on state, and I experienced a micro jolt of panic: Whoa, why is the screen on? Oh, yeah, always-on....

The first thing I’ll emphasize is that always-on mode is pretty darn bright, and it is full color. If you use a colorful Lock Screen wallpaper, you’ll be looking at a colorful always-on display. It’s bright enough that you could use the phone without much concern even if the always-on state were the brightest the display ever got. You can see it clearly in bright sunlight. There have been Android phones with always-on displays for years, but many of them — when locked — are just black screens with dim white text for the time and date. On those phones, the always-on state is very distinctive from the actually-on state. On iPhone 14 Pro, at a glance, the always-on state looks like the actually-on state.

The always-on display I’m most familiar with is on Apple Watch, which added the feature three years ago with the Series 5 models. As a lifelong watch wearer, gaining an always-on display never seemed weird for Apple Watch. What seemed weird to me were the first four generations that didn’t offer it. (I spent a lot of words in my review of the original Apple Watch complaining about the not-always-on display.) I did not expect an always-on display for iPhone to be hard to grow accustomed to, but for me, so far, it has been.

In a way, the always-on display mode for iPhone 14 Pro is the opposite of the Dynamic Island. The Dynamic Island I took to immediately — a where’ve you been all my life? feature. The always-on display is still startling me every time I glance at it. I suspect I will get used to it, but if I still feel so unsettled by it a few weeks from now, I might try turning it off and seeing if I miss it. Because the other difference from the Dynamic Island is that I’m still not sure what purpose it serves. (The answer, I suspect, is Live Activities, which aren’t shipping until iOS 16.1. Being able to see updates to a Live Activity on an always-on display sounds potentially useful.)

Technically, the always-on display is impressive. I don’t know what kind of difference in battery life it makes by disabling it, because I’ve just left it on, as it is by default, for the week I’ve been using this phone. While testing new iPhones, I tend to use them far more than I do in day-to-day life. I’m shooting more photos, taking more videos, and running battery-sucking tasks like benchmarks that I seldom run during the other 51 weeks of the year. It’s hard to test and examine a new phone for a week while simultaneously gauging typical-day, typical-use battery life. That said, I’ve been getting the general battery life I’d expect from a new iPhone that didn’t have an always-on display. I don’t know if that perception is going to hold up in the long run, with my actual day-to-day usage, but at the moment, battery life is not a factor in my ambivalence toward the feature.

Camera System

Onward to the interesting, but not super interesting, aspects of the iPhone 14 Pro. It’s another solid year of camera improvements for the 14 Pro models. A nomenclatural change from Apple that I fully endorse is that they’re now calling the 1× camera the “main camera” instead of the “wide camera”. Calling 1× “wide” and 0.5× “ultra wide” broke my brain. The 1× camera is what most people use most of the time, and what some people use almost all the time. It is the main camera.

This year’s main camera is unlike any previous iPhone camera. Instead of a 12 MP sensor, its sensor is 48 MP. But unless you’re shooting RAW,3 it produces 12 MP photos. In 1× mode, the main camera is binning those 48 megapixels to increase image quality by treating each 2 × 2 square of 4 actual pixels as a single virtual pixel to produce 12 MP images. And the main camera now offers, in addition to 1×, a 2× focal length. Because it’s a 48 MP sensor, the main camera doesn’t need to upscale (a.k.a. “digital zoom”) from a 1× original to produce 2× output. Instead, 2× just uses a crop of the sensor’s center 12 megapixels — without binning — to produce an optical 12 MP image. It’s two focal lengths from one camera and lens.

I did not have time over the past week to create a deep investigation into the iPhone 14 Pro’s image and video quality. But from what I’ve seen so far, 2× mode looks great. It should produce higher quality output than the dedicated 2× camera on, say, the iPhone 12 Pro — particularly in low light — and so far, I think it does.

iPhone 14 Pro 35mm Equivalent
0.5× 13mm

Having spent the last year with an iPhone 13 Pro — equipped with 0.5×, 1×, and 3× cameras — I’m delighted to have 2× back as an optical focal length. In day-to-day usage, I’ve found 3× to be an awkward focal length — too zoomed-in for most of the scenes and portraits I’ve wanted to shoot, but not long enough for situations where I’d want a telephoto lens with a lot of throw. 2× iPhone lenses have always been roughly equivalent to 50mm lenses in traditional photography, and that focal length is considered normal. That’s really the term photographers use to describe a lens that is neither wide angle nor telephoto: normal. It’s the closest to the way our eyes perceive the world. When I shot on film 20 years ago, I seldom took my 50mm prime lens off my camera. It’s just a terrific focal length, and I expect to use the 2× focal length on the main camera a lot.4

Action mode is a new feature for video on all iPhone 14 models, pro and non-pro. It’s effectively a much more effective image stabilizer, sort of like a software gimbal. I used it while chasing some of my nieces and nephews around at a backyard birthday party over the weekend, and the results are impressive. It does require a lot of light — computationally it’s doing so much with each frame that it requires a fast shutter speed. But outdoors is where most “action” scenes occur.

Our eSIM Future Is Here

All of the iPhone 14 models being sold in the U.S. this year are eSIM-only. iPhones have supported eSIMs since 2018, but I’d never used them before. For obvious reasons, when you review and test multiple phones per year, throughout the year, just swapping a SIM card between phones is super convenient. You just pop the SIM out of phone A and stick it into phone B and boom, your cellular connection is now active on phone B. No waiting for your carrier to deactivate phone A and activate phone B. But surely the overwhelming majority of iPhone users have never taken their SIM cards out. For almost everyone, physical SIM cards are antiquated, and I think Apple made the right move going eSIM-only here. SIM trays are the new floppy drives.

I went ahead and moved my own personal Verizon account from a SIM card to eSIM on this review phone so I could truly use it as my own. I did the transfer during the setup process for the new phone, while choosing how to transfer/restore data from my old (personal) iPhone 13 Pro to the new (review unit) iPhone 14 Pro. It took a few minutes for Verizon to process, but it just worked. Thumbs up from me. We’ll see how it goes when I try moving the eSIM to other devices throughout the year. But for the overwhelming majority of people, this seems great.5

Apple also provided reviewers with pre-paid eSIMs, so I’ve been able to test dual SIM support. It works pretty well, overall, but even after adding my temporary review unit secondary phone number to my iCloud ID, my group chats in iMessage have been fragmented for reasons I don’t understand. Maybe it’s just me, but I’ve found that iMessage never works consistently if you have more than one phone number in your iCloud ID. Multiple email addresses: fine. Multiple phone numbers: inconsistent confusion.

One concern I’ve heard from DF readers is about international travel. The old way of getting cell service while traveling internationally is to stop by a vending machine at the airport upon arrival and purchase a prepaid SIM card with a certain amount of data. You don’t need to do that anymore. You can prepay — before you leave home — for eSIMs from a bunch of different companies for over 190 different countries. GigSky is one such company. Airalo is another. There are a bunch of others. You get an eSIM with 10 GB of data, for 30 days, for about $20 for just about any country in Europe.

All iPhone 14 models support up to 8 eSIMs, with up to 2 in active use. So you can just buy a prepaid eSIM before you leave home, set it up on your iPhone, and activate it when you arrive. I asked a few friends who travel internationally frequently and they all raved about the eSIM experience for temporary local data service. So not only are eSIM-only iPhones not a problem for international travel, eSIMs seem superior to the physical SIM way of doing things for that. (You can’t lose an eSIM, for one thing.)

Speaking of losing things, Apple’s talking points promoting eSIMs mention security. This actually never occurred to me before, but apparently thieves know it all too well: pop the SIM card out of a lost or stolen phone, and location tracking for the phone is greatly hindered. That can’t happen with eSIMs.

Last but not least: Apple has been putting U.S. customers on eSIMs for all new iPhones purchased in Apple retail stores since last year. I was not aware of this until Apple informed me, which means it doesn’t seem to have been a problem.


The regular iPhone 14 is clearly just an iterative improvement over the iPhone 13. Chip-wise, the iPhone 14 stays on the A15 “Bionic” from last year. But it is a very small upgrade from the iPhone 13. This was an uncomfortable marketing dance for Apple during the keynote, because heretofore, the non-Pro new iPhones got the latest version of the A-series chips each year. Last year, the regular iPhone 13 models (including the 13 Mini) got an A15 chip with a 4-core GPU. The iPhones 13 Pro, however, got A15 chips with a 5-core GPU. That 5-core GPU A15 is the chip in the iPhone 14 and 14 Plus. “One more GPU core” sounds like no big deal. “25 percent more GPU processing” sounds like a nice year-over-year upgrade. (More on this last year’s Pro chip goes in this year’s non-pro phone strategy below.)

The A16 chip in the iPhones 14 Pro seems, in my decidedly non-rigorous testing, to be about 10-15 percent faster than the 5-core A15, both in CPU and GPU processing. That’s not jaw-dropping, but it’s about the best we could hope for in a year when the chips haven’t moved to a next-generation fabrication process at TSMC. It’s also the case that benchmarking CPU and GPU performance and getting “scores” to compare for peak performance is just a terrible way of evaluating chips for mobile phones. For desktop computers, for computationally-expensive tasks, yes, benchmarks like that still matter. But what in the world is anyone doing with their phones that makes these benchmarks all that relevant regarding 10 or 20 percent differences in performance? Nothing. Using benchmarks like this to evaluate phone chips is like taking an electric vehicle to a racetrack and driving it with the pedal to the metal until the battery is dead, and using that to decide how efficient it is for daily driving in the real world.

Consider this hypothetical example. Let’s say a company comes out with a new system-on-a-chip for phones. Call it the X1 chip. A year later, they come out with the X2. In every single benchmark — single- and multi-core CPU, GPU, machine learning — the scores for the X2 are exactly the same as those of the X1. But, phones with the X2 get 20 percent longer battery life than phones with the X1. Is the X2 a significant year-over-year upgrade? Yes! A 20-percent improvement in battery life while maintaining CPU and GPU performance would be impressive (presuming performance and energy efficiency were already “good” in the X1 chip).

That’s the factor that gets overlooked in year-over-year silicon improvements when you only look at benchmark scores. The A16 is a bit faster. But battery life, according to Apple’s published specs, is effectively unchanged. Getting faster without reducing efficiency is a significant win. One step forward, without a step back.

The other silicon-related news this year is what Apple is calling the Photonic Engine. Here’s how Apple describes it:

This dramatically improves photos taken in mid to low light, like indoors, right before the sun sets. Photonic Engine builds on the incredible computational photography capabilities of iPhone and furthers our image pipeline by doing Deep Fusion earlier in the process. Deep Fusion uses our powerful Neural Engine to take the best parts of multiple images on a pixel-by-pixel basis and combine them into an image that increases dynamic range and brings out extraordinary detail in low light. Photonic Engine now applies Deep Fusion to uncompressed images, enabling use of more data for more detail, more colors, and brighter colors. Photonic Engine combines with hardware capabilities for a big leap forward in low-light photo capabilities. Photonic Engine is a big advancement in computational photography and delivers better results in challenging lighting environments.

Basically, on the iPhone 13 models and earlier, Deep Fusion worked on the compressed JPEG or HEIC imagery; now it works on the RAW data direct from the sensor. This isn’t an A16-exclusive feature, because the non-pro iPhone 14 models have it too, but it is exclusive to this year’s new phones. iPhone 13 Pros running iOS 16 don’t get the Photonic Engine, because, I presume, it’s a hardware improvement to the pipeline between the camera sensors and the image signaling processor on the chips. Apple “silicon” isn’t just the SoC; it’s everything inside the phone that connects to the SoC. This level of integration across everything related to “hardware” is very difficult for the Android world to compete with.

In terms of room for improvement for future A-series chips and image signal processing, 4K ProRes video is still limited to 30 FPS max on the iPhone 14 Pro. Get your shit together, Apple. (It would be a lot of fun to transfer 4K 60 FPS ProRes video files at the USB 2.0 data speeds offered by Lightning.)

Colorways and Materials

As mentioned above, the iPhone 14 Pro I’ve been using as my main phone for the last week is space black. It’s my favorite stainless steel iPhone colorway ever, by far, no question. In the entire history of the iPhone, I think it’s second only to the black/slate iPhone 5 from 2012. (Yes, the one whose coating chipped over time. That visible wear and tear made the iPhone 5 look better, not worse — like a leather wallet or denim jeans. And yes, I dug my own iPhone 5 out of my museum to check if I still have as much affection for it as I recall. I do.6) I generally like buying anything that’s available in black in black. But this space black is a terrific black. For me, this might be as good as Apple’s ever going to get with stainless steel and a matte glass back.

I’m pretty sure I’ve registered this same complaint every year since the iPhone X, but I still wish Apple weren’t using stainless steel for the iPhone Pro models. It certainly looks nice that it’s polished to a high gloss, but steel is just so damn heavy. My tastes run toward smaller phones (pour one out for the Mini lineup, which, I fear, is gone for good), but also toward lighter phones. There’s no accounting for taste in colors, of course, so setting color aside, every single thing about the iPhone Pro models is better than the non-pro ones except for weight (206g vs. 172g, a factor of 1.2×). But weight really matters for something you carry with you almost everywhere. Two years ago I purchased an iPhone 12 rather than 12 Pro simply because I preferred the feel of it, both in hand and in pocket, and because by the fall of 2020 it seemed pretty clear I wouldn’t be traveling much, if at all, before the iPhones 13 arrived the next year and thus wouldn’t regret carrying the second-tier camera system. I miss the weight and feel of that phone to this day.

If ceramic is impractical as a material for iPhones (and I suspect it is, but man, those ceramic Apple Watch Edition models were nice), I hope that the Apple Watch Ultra heralds a possible switch from stainless steel to titanium for the iPhone Pro next year or thereafter.7

The iPhone 14 Pro Max unit Apple provided me with is deep purple. It’s fine, but it’s not as fun and nowhere near as purple as the purple iPhone 12 (non-pro) Apple released in April last year. Look at that purple iPhone 12. That’s a fun color. I really don’t get why Apple doesn’t release any iPhone Pro models in bold fun colorways. The “deep” in “deep purple” translates, to my eyes (and those of others), to “clearly but subtly tinted in good lighting when viewed from just the right angle, but otherwise looks gray”. Personally I’m as happy as Darth Vader with a freshly polished helmet with the 14 Pro’s space black, but for the untold millions of people out there who love fun colors, there remains no such thing in the iPhone Pro lineup. Seems inexplicable to me that “fun bold colors” and “best possible iPhone” have been mutually exclusive since the Product Red iPhone 7 special edition in March 2017.

Apple also provided me with a blue iPhone 14. It seems a bit unsatisfying to my eyes — too baby blue for anyone who wants a neutral colorway, but not nearly bold enough for someone seeking something fun. But it’s definitely blue, in all light, from all angles.

The iPhones 14

In 2013, the new flagship iPhone was the iPhone 5S. If they’d followed their pattern from the previous few years, they’d have kept 2012’s iPhone 5 in the lineup at reduced prices. Instead, the new 5S replaced the 5 at the top of the lineup, and Apple introduced the iPhone 5C — a phone with the iPhone 5’s internal specs, but on the outside, an all-new and distinctive design that Jony Ive described, quite aptly, as “beautifully, unapologetically plastic”.

Apple, of course, didn’t explain why. Conventional wisdom speculated that the chamfered edges of the iPhone 5 were too expensive to produce, or that the black/slate model chipped too easily. (The dark version of the iPhone 5S was space gray, not black/slate.) I don’t think that was the reason at all. I simply think Apple wanted one iPhone and one iPhone alone to look like the best one, the king of the hill. Both from the outside — and from the inside, looking at the specs. The problem with the idea of selling the iPhone 5 at a lower price alongside the then-new 5S was that next to each other, the 5S didn’t look newer enough.

That strategy didn’t seem to work at the time. People I know who owned the 5C loved the thing and loved its “unapologetically plastic” design, but it didn’t seem to sell particularly well. In the 6 / 6S / 7 era, Apple went back to selling the prior years’ models at $100-increment lower prices. But Apple clearly never gave up on the basic idea of introducing two distinct tiers of new iPhones each year, with the flagship design sitting distinctively atop the lineup. Starting with the iPhone X and iPhone 8 five years ago, there have been two new iPhones each year: a good one, and an even better one. Even before they started using the word “pro” for iPhone names, there’s been one new model that’s pro (and pro-priced), and another new model that isn’t.

Pro Regular
2017 X 8 (and 8 Plus)
2018 XS (and XS Max) XR
2019 11 Pro (and Pro Max) 11
2020 12 Pro (and Pro Max) 12 (and 12 Mini)
2021 13 Pro (and Pro Max) 13 (and 13 Mini)
2022 14 Pro (and Pro Max) 14 (and 14 Plus)

The basic idea of introducing two tiers of a product each year is simple: market segmentation. Considering that the iPhone is Apple’s most popular product ever — and quite arguably the most successful product any company has ever made — it makes a lot of sense. But more subtle is Apple’s strategy for moving older models down the lineup at lower prices each year. Only the non-pro iPhones move down the line. The iPhone X was replaced by the XS. The XS was replaced by the 11 Pro. And no iPhone named “Pro” has ever moved down the lineup at a reduced price. If you want to buy an iPhone 14 Pro or Pro Max, you better buy it sometime between now and next year’s iPhone 15 event.

That means no 6.7-inch iPhone has ever been sold at less than the $1,100 starting price of the first one, the 11 Pro Max. (Which only had 64 GB of storage!) The iPhone 14 Plus breaks that pattern, starting at $900 (with a reasonable 128 GB of storage). And, I expect both the iPhone 14 and 14 Plus to remain in the lineup a year from now at $100 lower prices. If Apple keeps both sizes in the lineup for two years, you’ll be able to buy a 6.7-inch iPhone 14 Plus in 2024 for just $700. Big displays are no longer an exclusive upsell to the iPhone Pro tier.

Now, though, a new pattern has been introduced: only the iPhones Pro get the new generation A-series chip. The iPhone 14 thus is sort of a modern version of the iPhone 5C concept: an industrial design that is less premium-looking but more fun and colorful than the pro models, with the SoC from the previous year’s pro models. I’ll eat my hat if, next year, the A17 isn’t exclusive to the iPhones 15 Pro and the regular iPhones 15 don’t get this year’s A16. Chips now join display quality, camera quality, telephoto lenses, and premium materials as differentiating factors between the iPhones Pro — which, I’ll repeat, are only sold at the very highest prices — and the non-pro iPhones. Hardware costs money.

More interestingly — super interestingly, even — the Dynamic Island now introduces a software user experience differentiator. Because Live Activity views are only available on the Lock Screen of notched iPhones (and as fleeting non-user-invokable notifications, like Apple Maps’s turn-by-turn directions have been for years), Apple has now introduced major new software features that are only available on the iPhones Pro, via the Dynamic Island. There is a hardware component — the smaller sensor array and behind-the-display proximity sensor — but all of the Dynamic Island functionality could be exposed to notched iPhones, just in less cool-looking ways. That’s a design choice Apple has (apparently) made, not a function of production costs. It’s not just that the Dynamic Island looks better than the notch. It provides utility that just about any iPhone user would enjoy. At least any iPhone user who ever listens to music or podcasts, makes phone calls, hails rides with Uber or Lyft, or follows live sports. And the only way to get it is with a new iPhone 14 Pro.

I don’t think it’s a coincidence that the very same year Apple stopped holding 6.7-inch displays as an exclusive feature for the premium-priced Pro models is the same year they introduced the compelling Dynamic Island. I expect the Dynamic Island to remain iPhone-Pro-exclusive for years to come. It might come to the non-pro new iPhones in a few years, but if it does, that will coincide with some new iPhone-Pro-only flagship star-of-the-TV-commercials feature.

  1. For a few days after last week’s keynote, I was thinking, vaguely, that perhaps MacBook Pros could go from a notch to a Dynamic Island eventually. Upon further consideration, though, I don’t think it would work. For one thing, the mouse cursor would disappear under the parts of the Dynamic Island that really are housing sensors. Yes, the cursor disappears under the MacBook Pro notch today, but it disappears under the whole notch, not patches of it. The entire point of the Dynamic Island is to create the convincing illusion that there is no sensor array cutout on the display, but a mouse cursor would continually spoil that illusion. The Dynamic Island concept is inherently touchscreen-exclusive. (Another factor: it’s weird enough that the MacBook Pro notch interrupts the menu bar. It’d be downright annoying for a Dynamic Island to dynamically push menus around as it expands and contracts. I suppose, on the Mac, the Dynamic Island could be of fixed width to avoid that issue, but then it would lose a lot of its playfulness and personality. “The Static Island” doesn’t have quite the same ring to it.) Lastly, the Mac just doesn’t need it.

    I don’t think an iPhone-style Dynamic Island will ever come to iPads, either. For one thing, I’m inclined to think iPad bezels will never shrink to the point where the sensor array won’t fit behind them. For another, iPads now have mouse pointer support when connected to a trackpad and the same illusion-ruining factor I mentioned about the Mac would apply. But here’s an idea: perhaps the Dynamic Island would come to the iPad purely in software. The iPad hardware sensor array would still be hidden in the bezel surrounding the display, but iPadOS could render a pure software Dynamic Island on screen. That, I think, would work completely. You could rotate the iPad and the Dynamic Island would always be at the top. The mouse pointer wouldn’t disappear under any actual hardware sensors. It’d just be a black stadium rendered entirely by software. It could actually be more elegant than the iPhone’s Dynamic Island because there’d be no sensors to disguise. ↩︎

  2. I strongly suspect that Apple considers the ProMotion display to be essential to the Dynamic Island experience. Running its animations at 120 FPS makes the Dynamic Island feel alive. It sells the illusion that this ever-present black stadium is entirely a feature, not a tradeoff. Again I’ll turn to the analogy to sleight-of-hand magic: it’s not enough to perform the trick with the correct mechanics, the motion has to be perfectly smooth, too. ↩︎︎

  3. In Settings → Camera → Formats, you can choose between 12 and 48 MP resolution for ProRAW. Approximate file sizes: 25 and 75 MB. ↩︎︎

  4. If you tend to shoot almost everything on your iPhone at 1× simply because that’s the default, I encourage you to try using 2× for more day-to-day shooting if you have an iPhone that offers it. Using a normal lens does for your photography muscles what lifting weights does for your actual muscles. (I wish there were an option in Settings → Camera → Preserve Settings that allowed you to keep your last-used focal length each time you open the Camera app. There are times when I’d like to leave it at 2×.) ↩︎︎

  5. While I’m talking about initial setup, let me repeat my recommendation from last year: I cloned my existing iPhone 13 Pro to new iPhone 14 devices this week both by restoring from iCloud Backup and using the direct device-to-device Quick Start transfer. I highly recommend the device-to-device transfer. It might take a bit longer, but it moves almost everything, including your login credentials for almost every app. My biggest complaint about restoring from iCloud Backup is that while your data all gets restored, your login credentials don’t. ↩︎︎

  6. I also have extraordinarily fond affection for the original iPhone. Is the original my favorite iPhone design ever? In some ways, of course. For chrissake just look at Evans Hankey’s personal original iPhone, after years of use. It might be the single most beautiful object in the entire Designed by Apple in California book. ↩︎︎

  7. Regarding titanium’s advantages versus steel, consider last year’s Apple Watch Series 7 lineup at 45mm:

    Aluminum: 38.8g
    Titanium: 45.1g
    Stainless Steel: 51.5g

    Titanium sits almost exactly halfway between aluminum and steel, weight-wise. And a device designed to be solely available in titanium might prove even lighter, as the structure can be designed with titanium’s extraordinary strength-to-density ratio in mind. Another comparison: the Apple Watch Ultra weighs 61.3g and the 45mm stainless steel Series 8 weighs 51.5g, but the Ultra is a lot bigger. The Apple Watch Ultra is closer in weight to the 45mm steel Series 8 than the steel Series 8 is to the aluminum one (38.8g). ↩︎︎

TechCrunch: ‘Google Cancels Half the Projects at Its Internal R&D Group Area 120’

Permalink - Posted on 2022-09-15 19:27

Sarah Perez, reporting for TechCrunch:

Google CEO Sundar Pichai, speaking at the Code Conference last week, suggested the tech company needed to become 20% more efficient — a comment some in the industry took to mean headcount reductions could soon be on the table. Now, it seems that prediction may be coming true. TechCrunch has learned, and Google confirmed, the company is slashing projects at its in-house R&D division known as Area 120.

The company on Tuesday informed staff of a “reduction in force” that will see the incubator halved in size, as half the teams working on new product innovations heard their projects were being canceled. Previously, there were 14 projects housed in Area 120, and this has been cut down to just seven. Employees whose projects will not continue were told they’ll need to find a new job within Google by the end of January 2023, or they’ll be terminated. It’s not clear that everyone will be able to do so. [...] TechCrunch learned of the changes from a source with knowledge of the matter. Google confirmed the changes in a statement.

Perhaps they should rename it “Area 60”?

Link: techcrunch.com/2022/09/14/google-cancels-half-the-projects…

Adobe to Acquire Figma for $20 Billion

Permalink - Posted on 2022-09-15 15:00, modified at 19:29

Adobe press release:

Today, Adobe announced it has entered into a definitive merger agreement to acquire Figma, a leading web-first collaborative design platform, for approximately $20 billion in cash and stock. The combination of Adobe and Figma will usher in a new era of collaborative creativity. [...]

Figma’s mission is to help teams collaborate visually and make design accessible to all. Founded by Dylan Field and Evan Wallace in 2012, the company pioneered product design on the web. Today, it is making it possible for everyone who designs interactive mobile and web applications to collaborate through multi-player workflows, sophisticated design systems and a rich, extensible developer ecosystem. Figma has attracted a new generation of millions of designers and developers and a loyal student following.

Figma’s breakthrough is that it was the first web-app to establish itself as a leading tool for professional designers. It’s hard to overstate how profoundly Figma disrupted Adobe’s status as the undisputed leader in design tools, because Figma made collaboration a first-class part of its workflow. Adobe has had many competitors over the decades, but Figma was the first that seemingly was reducing Adobe’s relevance to professional designers. I don’t think this acquisition was driven by revenue so much as by relevance.

Now, well, Adobe’s status goes back to undisputed. I’m sure they won’t screw Figma up.

Link: news.adobe.com/news/news-details/2022/Adobe-to-Acquire…

‘Live, on Tape, at Apple Park’

Permalink - Posted on 2022-09-14 01:35, modified at 15:33

I don’t want to get too circular, but here’s Jason Snell, linking to my piece today on last week’s event, regarding the pre-filmed format of the keynote:

What Apple loses in going entirely pre-taped is that frisson of excitement that comes from knowing that something could go wrong because it’s all happening live. It also loses the live-show dynamic of a bunch of Apple employees and invited guests applauding and cheering in the front rows of the theater, making the show seem a little more important, sort of like filming a sitcom in front of a live studio audience in order to import in some laughter and applause.

I didn’t think about it until reading this just now, but in person, there’s a lot less applause in the audience now for these filmed keynotes. That was true at WWDC, too, but it was really noticeable in the Steve Jobs Theater. Employees and other attendees did break into applause multiple times, but they had to cut their applause short because the keynote film is edited for the streaming experience, and sustained applause would cause everyone in the theater to miss the next lines.

From my (literal) perspective this is an improvement to the in-Steve-Jobs-Theater experience. I get it why Apple employees in the audience have always applauded so vigorously, and I get it why Apple has always made sure the audience has plenty of Apple employee ringers in the seats. It was fantastic fun in particular at the 2018 MacBook Air/iPad Pro event at the Brooklyn Academy of Music, when Apple invited hundreds of retail employees from around the country to be in the audience. Their enthusiasm was both genuine and contagious. But it’s always seemed a little incongruous that ostensibly professional press events doubled as in-company launch celebrations.

And it’s even more different for the zillions of people who only watched last week’s keynote from home (or, of course, work): there was applause inside SJT, but none of you heard it.

Link: sixcolors.com/link/2022/09/live-on-tape-at-apple-park/

★ Thoughts and Observations on Last Week’s ‘Far Out’ Apple Event

Permalink - Posted on 2022-09-13 22:17, modified on 2022-09-21 03:25

The Event Itself

One meta question heading into last week’s event was what form it would take? We knew it was back in the Steve Jobs Theater — the first event there since 2019 — but would it go back to the way things were pre-COVID, with much of it taking place live on stage? Or would Apple stick with the new entirely pre-filmed format — a format necessitated by COVID but fully embraced by Apple as an opportunity with new potential — and effectively just show a movie to those of us in the theater?

I knew we had the answer when Tim Cook took the stage, live, at 9:57am PT. Cook is uber-punctual. Steve Jobs often took the stage for keynotes a few minutes late; Cook is always precisely on time. So when he took the stage at 9:57 I knew he’d do a short live introduction for those of us in the audience, followed by a filmed presentation that would roll exactly at 10:00 sharp.

Media reaction to this was, at least from the peers I spoke with, mostly positive. A few people had an “If they’re just going to show us the same movie they’re streaming to everyone, why are we even here?” take, but it’s obvious that the real value of being invited to attend live has always been about what happens after the keynotes, not seeing them on stage live. The hands-on areas after keynotes are useful not just for seeing and touching the products — colors, in particular, demand being seen in person — but for impromptu off-the-record conversations with Apple folks and other invited guests. A few years ago I got to spend time after a keynote chatting with an up-and-coming filmmaker who shared my interest in The Shining. Interesting things happen when interesting people are in the same place. Interesting things don’t happen over Webex group meetings.

I think the new pre-filmed format is a win overall. I also personally generally prefer watching movies to live theater — those who prefer live theater might feel differently. There’s certainly more drama with a live presentation — with this format, entirely pre-recorded, we’ll never see an Apple feature demo fail again. That drama energizes a live presentation. Something has been lost.

These pre-filmed product introductions move faster — the transitions between scenes happen at the speed of energetic cinema, not the speed of a human being walking across a large stage to hand the slide clicker to the next presenter. This allows Apple to cover the same amount of information in less time. My gut feeling is that last week’s 90-minute presentation would have taken a full 2 hours if it had been on-stage in the traditional way. And the new format allows Apple to use far more employees to make the presentation. I lost count during last week’s show, but clearly there were more than a dozen Apple folks who got presentation time during the show. That just isn’t possible to do gracefully with an on-stage live presentation, and I think it’s an overall win to have more employees included to tell the world about what they’ve been hard at work creating. Just like with WWDC sessions, it’s also a win for would-be presenters who find speaking in front of a live audience too stressful.

As for what Apple introduced last week: Sometimes Apple has two or three products ready to announce, and whether those products really go together thematically or not, that’s what gets announced at an event. In this case though, the iPhone/Watch/AirPods triumvirate really do go together well. And, as noted by my Dithering cohost Ben Thompson, Cook’s pre-recorded opening monologue emphasized that perfectly. Cook said:

Products that are intuitive and easy-to-use, that have a unique integration of hardware and software, and that are incredibly personal. Today we’re here to talk about three products that have become essential in our lives: iPhone, AirPods, and Apple Watch. They’re always with you, whenever and wherever you need them, and are designed to work seamlessly together. On their own, each is industry-leading. Together, they provide a magical experience.

As Dizzy Dean said, “It ain’t bragging if you can back it up.”

Safety First

Apple spent a lot of time in the keynote talking about very unpleasant things: car crashes,1 getting lost, needing emergency help when out of cellular service range, and some health issues. In the opening short film featuring real people who wrote letters to Apple thanking them for the emergency help their Apple devices provided them, we even saw a recreated plane crash site and a garbage man who fell and got trapped in the trash truck’s compactor.

These are unpleasant things. It’s easier and more natural to market the fun aspects of a new product. Prior to Ralph Nader’s 1965 book Unsafe at Any Speed, auto makers resisted even putting seat belts into cars — let alone marketing them as features — because they worried about consumers thinking that the existence of seat belts implied that cars were unsafe.

But people do care about safety, both for themselves and their loved ones. People will buy products for these features. Years ago, Volvo made waves by basing their advertising on passenger safety features. They showed their cars being destroyed in crashes, including being driven right off the roof of a building.

So I think Apple is doing the right thing, not only by engineering custom chips for crash detection (in both new iPhones and Apple Watches), but emphasizing all these features. (Jason Snell has a whole column at Macworld about this.)

AirPods Pro

The new AirPods Pro are the best single expression of Apple as a company today. Not the most important product, not the most complicated, not the most essential. But the one that exemplifies everything Apple is trying to do. They are simple, they are useful, and they offer features that most people use and want. Most people use headphones. A lot of people use them every day — in noisy environments. AirPods Pro are — for any scenario where big over-ear-style headphones are impractical — the best headphones in the world.

But they’re only $250. Expensive compared to generic wired earbuds, yes, but for a flagship product from Apple, affordable. And Apple even said during the keynote that AirPods Pro are their best-selling AirPods. People who consider buying any AirPods gravitate toward the best ones.

I don’t lose my AirPods charging case often, but it happens, and the fact that the first-gen case wasn’t findable was frustrating. A company that makes $29 AirTags ought to be able to make a findable AirPods case. And now they have.

What I like best about AirPods Pro, and why I say they’re the single best expression of Apple today, is that there’s nothing left to complain about them. They set out to do few things but they do all of those few things well, and in ways that typical users can discover and use. Their default settings are perfect. They look great. There’s no feature creep, and no subscription services charge to use them. You buy them, you set them up, you use them. They integrate very well with all of Apple’s other products. They really just disappear into your daily life.

Apple Watch Ultra and Series 8

Is the Ultra a rugged extreme sports watch? Or a premium Apple Watch for anyone who’d prefer a bigger look on their wrist, bigger display on their watch, and longer battery life? It makes perfect sense that the answer is “both”.

A few impressions from the hands-on area after the keynote: The orange on the action button (and accenting the digital crown) is chef’s kiss. I like this orange accent better than the red accent Apple has been using for cellular-enabled Series models’ digital crowns. I don’t dislike that red, but I love this orange. The action button itself seems so useful because the other two buttons — the pushable crown and the next-to-the-crown side button — are (and always have been) system buttons. The WatchOS system controls what those buttons do — not apps, and not the user. The action button is for apps to control and/or for users to define. We’ll see how that works in practice, but my first impression is that the action button seems so useful it ought to be on the Series 9 models next year too. (My friend Matthew Panzarino is very proud of this piece he wrote back in 2016.)

Series 8? Incremental update, obviously. The new SE is more interesting. Last year Apple had a lineup where the previous SE model started at $280, and the entry-priced $200 model was the ancient Series 3 — a model so outdated that it isn’t even eligible to update to WatchOS 9 this year. For some people, those are watches that are just a few months old. It’s a bit of a bummer that the entry price no longer hits that magic “$199” mark, but this new SE is a remarkably better watch than the Series 3. The new SE comes with the new S8 and W3 chips; the old Series 3 had the five-year-old S3 chip. The new Apple Watch SE models are Apple Watches we can wholeheartedly recommend to friends and family. You can obviously spend more to get more with the Series 8 and Ultra, but what you get with the new SE is all good.

The Ultra starting at $800 surprised me. Watching the keynote, I was guessing “$999” and wouldn’t have been surprised if it had started as high as $1,250, like the Hermès models do. But at $800, it’s only $50 more than the price of a 45mm Series 8 in stainless steel. And it’s $50 less than the 45mm Series 7 (and 44mm 5 and 6) were in titanium. Starting this year, the Series 8 models are available only in aluminum and stainless steel,2 and titanium is exclusive to the Ultra. It’s hard to imagine Apple pricing the Ultra at anything less than “$799”.

iPhones 14

Short take: solid year-over-year updates, the Dynamic Island is the most exciting new UI concept from Apple since the iPhone X’s reimagined iPhone experience, and it’s quite surprising to me that prices remained unchanged for U.S. customers. (It’s alas also unsurprising, given the strength of the U.S. dollar, that prices have gone up 10-15 percent in most other countries.)


  • My informed understanding is that every location in the keynote — except for the subway car/jackhammer/cafe set piece for the AirPods Pro demo — was real. They were all shot practically. Jeff Williams really was standing on a cliff. Mike Huish, CEO of Huish Outdoors, really was on a boat when he introduced the new Oceanic+ app for Apple Watch Ultra. All practical locations except that one set piece that was obviously a set. (Can’t get much more obvious than pulling back and revealing the stage.)

  • What comes around goes around. Carrier deals are back in a big way, including seemingly generous trade-in offers. I know that the existence of these carrier deals isn’t new this year, but it seems like they’re growing ever bigger promotionally.

  • One thing that was new at the event for media invitees: magnetometer security screening and (I think — hope? — random) pat downs. It seemed more weird that, in hindsight, there was so little security in the old days, not so much weird that there was more security last week.

  • The screen and sound system inside the Steve Jobs Theater are simply amazing. I suspect, in all seriousness, the best that money can buy. My one gripe: the stage is a very high-gloss black, and it reflects the screen. If on-stage presentations are a thing of the past and future use of the theater will be mostly used for showing these films, Apple ought to look into a less reflective coating for the stage. It’s so reflective that at a glance it sometimes creates the illusion of a 4:3 aspect ratio with the stage floor as part of the display. Like this shot from Joanna Stern on Twitter.

  • It still feels fresh and invigorating to attend something like this in person. A lot more hugging than there used to be.

  1. Kudos to Apple for always referring to car crashes, never car accidents. Calling them “accidents” is a euphemism that distracts from just how dangerous motor vehicles are, and once you consider that no one ever talks about “plane accidents”, you’ll never say “car accident” again. ↩︎

  2. Like last year, the darker steel Series 8 models are “graphite”, but the Hermès models are “space black”. This is a bit of a shame and I don’t get it — I find space black far more distinctive and interesting on Apple Watch than graphite. From the original Series 0 models onward, Apple’s space black stainless steel created the wonderful illusion of there being no clear distinction between where the sapphire crystal ends and the steel case begins. Apple’s marketing photos don’t do justice to just how black space black looks. Space black Apple Watches look like perfect little glossy black shapes on your wrist. To me, the space black models exemplify the iconic Apple Watch object. Perhaps Apple agrees with me and they’re segmenting the colors like this just to steer more people who love the look of space black on the watch to the Hermès premium-priced models. But if you don’t want to use an Hermès strap it feels like a waste of money to spend $600 more just to get a blacker black watch. ↩︎︎

Casio’s Pro Trek Biomass PRG300

Permalink - Posted on 2022-09-13 15:28, modified at 23:24

Apple Watch Ultra isn’t going to just make watches like this one disappear. Watches are a weird market. (Or perhaps better said, watch buyers are weird consumers.) Watches very much are tech products, but unlike almost anything else, people buy watches for nostalgic feelings. And an old-school LCD digital watch with a chunky design and lots of hardware buttons evokes those feelings for many people.

But man, Apple Watch Ultra makes this thing look silly in so many ways.

Link: wornandwound.com/casio-hits-the-hills-with-new-pro-trek…

The Overlook Hotel in Lego

Permalink - Posted on 2022-09-12 22:45

Terrific work. At a glance, the men’s room and Colorado Lounge look like stills from the film.

Link: twitter.com/filmframeatrm/status/1568947595266891776

Google Pixel Popularity

Permalink - Posted on 2022-09-12 22:19, modified on 2022-09-13 15:08

Re: my question earlier today asking what’s the best new consumer product from Google in recent years, their Pixel phones came to mind as my personal answer. I last bought a Pixel 4; I might buy a Pixel 7 this fall. But while successful, in some sense, that success is clearly very much as a niche product. I’m linking here to a story from Ars Technica a few weeks back about Pixel market share hitting ... 2 percent in North America:

That sounds incredibly successful, but this is Google’s tiny hardware division we’re talking about, so it’s all relative success. The company is now at 2 percent North American market share, having shipped 800,000 devices for Q2 2022. Along with last quarter, Google is now regularly hitting whole-digit market share numbers. That’s good enough for fifth place, behind Apple (52 percent), Samsung (26 percent), Lenovo/Motorola (9 percent), and TCL (5 percent).

When you need to more than double your market share to catch TCL, you don’t exactly have a hit product line on your hands. 2 percent market share in North America is not a Google-scale success story. Yet the Pixel phones really do seem to me to be the most interesting consumer products (or services) Google has released in years.

Link: arstechnica.com/gadgets/2022/08/google-pixel-sees-huge…

[Sponsor] iMazing

Permalink - Posted on 2022-09-12 23:51, modified on 2022-09-14 16:30

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Link: imazing.com/fireball

Diffusion Bee 1.0: Easy to Install Stable Diffusion for Apple Silicon Macs

Permalink - Posted on 2022-09-12 15:24, modified at 15:25

Divam Gupta:

Diffusion Bee is the easiest way to run Stable Diffusion locally on your M1 Mac. Comes with a one-click installer. No dependencies or technical knowledge needed.

Runs locally on your computer no data is sent to the cloud (other than request to download the weights and checking for software updates).

Stable Diffusion is the hot new AI image generator that you can download and run on your own computer. It’s been a bit tricky to get running on Apple Silicon Macs, because (among other factors) the Python situation is complex. Diffusion Bee makes it as easy as downloading a disk image and copying an app to your Applications folder.

Be warned if — like me — you have a busy week ahead. These AI image generators can be a real time sink.

Link: github.com/divamgupta/diffusionbee-stable-diffusion-ui

‘Google Employees Alarmed That the Company Suddenly Expects Them to Do Work’

Permalink - Posted on 2022-09-12 14:55, modified at 14:57

Maggie Harrison, writing for The Byte last month:

The company is clearly pushing its workers to increase productivity. In an all-hands meeting a few weeks ago — shortly after disappointing quarterly earnings were announced — CEO Sundar Pichai reportedly told employees that “there are real concerns that our productivity as a whole is not where it needs to be for the head count we have,” and “we should think about how we can minimize distractions and really raise the bar on both product excellence and productivity.”

While Google has yet to announce any workforce cuts, its Googlers are worried that performance ratings might inform any pending layoff announcements. And considering that a screenshot obtained by Insider reportedly showed a manager explaining that if next quarter sales “don’t look up, there will be blood on the streets,” those fears, uh, definitely check out.

Month-old story, but I hadn’t seen it until today. Just as a quick “does this ring true?” check: When’s the last time Google came out with a major new product or update to an existing product? From a consumer perspective, it really does seem to me that they’ve stagnated.

Link: futurism.com/the-byte/google-employees-work-mandate


Permalink - Posted on 2022-09-11 19:22

My thanks to Retool for sponsoring last week at DF. Programming hasn’t fundamentally changed in a long time. Building an app usually means searching for the right component library, debugging dependencies, rewriting a lot of boilerplate code, and figuring out where to deploy. Everything but solving the problem at hand.

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Link: retool.com/?utm_source=sponsor&utm_medium=newsletter&utm…

Garmin Reacts to Apple Watch Ultra: ‘We Measure Battery Life in Months. Not Hours.’

Permalink - Posted on 2022-09-09 23:29, modified at 23:30

The Steve Jobs Archive

Permalink - Posted on 2022-09-09 00:36, modified on 2022-09-12 16:06

This new site, launched by Jobs’s family and friends, is just lovely. So simple, so moving.

Update: The serif typeface for the site is one of LoveFrom’s bespoke fonts, suggesting, unsurprisingly, that Jony Ive was deeply involved in the design.

Link: stevejobsarchive.com/

Ben Thompson: ‘The Services iPhone’

Permalink - Posted on 2022-09-09 00:35

Ben Thompson, writing at Stratechery:

The most surprising announcement of all, though, were the prices. Everything stayed the same! This was not what I, or close followers of Apple like John Gruber, expected at all. After all, Apple’s strategy the past several years seemed to be focused on wringing more revenue out of existing customers. More importantly, the last year has seen a big increase in inflation.

What this means is that in real terms Apple’s products actually got cheaper. Apple did, to be sure, raises prices around the world, but this is better explained by the fact the company runs on the dollar, which is the strongest in years; to put it another way, those foreign prices are derived from the U.S. price, and that price stayed the same, which means the price is lower.

Link: stratechery.com/2022/the-services-iphone/

Jason Snell: ‘Underestimating Apple’s Bold Moves’

Permalink - Posted on 2022-09-09 00:28

Jason Snell, writing at Six Colors:

Which brings us to the Dynamic Island, a stark reminder about the limits of rumors emerging from Apple’s hardware supply chain. Everyone who reported on the size and shape of the new cutouts on the iPhone 14 Pro models was absolutely right — and yet couldn’t see the forest for the trees. The cutouts were only the start of the story.

Leaks from inside Cupertino are a lot harder to come by. And so we missed the bigger picture, which is that Apple took the reduced size of its sensor cutouts as an opportunity to redesign a big portion of the iOS interface. (Remember, it’s been five years since the iPhone X introduced the stable peninsula that we call the notch. That was the first cut at this sort of interface; the company’s had half a decade to think about its next move.)

It was pretty fun that so much hadn’t leaked about yesterday’s news, and the Dynamic Island is at the top of that list.

Link: sixcolors.com/post/2022/09/underestimating-apples-bold…

★ A Quick Run-Through of Rumors and Speculation Ahead of This Wednesday’s ‘Far Out’ Event for the iPhones 14, New Apple Watch Models, and Who Knows What Else

Permalink - Posted on 2022-09-07 02:45

Name Games

The long-rumored lineup of iPhone 14 models is that the Mini is out of the lineup, and replacing it is a big-screened non-Pro model. So: two 6.1-inch new iPhones (regular and Pro), and two 6.7-inch new iPhones (regular and Pro). The Pro models, presumably, will be named iPhone 14 Pro and iPhone 14 Pro Max. On the non-Pro side, one late-breaking rumor claims the big-screen model will be named iPhone 14 Plus, not “Max”.

This rings true to my Apple-marketing-attuned ears. Max, in Apple parlance, seems to mean more than just bigger — it implies a certain premium-priced technical sophistication as well. Max means something akin to “even more Pro than Pro”, like with the M1 Max chips. Thus, I think “Plus” fits perfectly for the 6.7-inch non-Pro iPhone 14 models.

On the Apple Watch front, Mark Gurman has been reporting for a long time that Apple is poised to release a new model (or models?) targeting the market for extra durability for sports and fitness, and has been speculating since July that it might be named “Apple Watch Pro”. This one doesn’t ring as true to my ears. I can hear it, because sometimes when Apple describes a product as “pro”, they really just mean “nicer in some ways”, not necessarily “better suited for professional usage”. Are AirPods Pro more professional than regular AirPods? No, but they’re more pro in Apple parlance, because they’re nicer.

I’m not sure that works for a more rugged/extreme Apple Watch, though. If this model is as big and chunky as these leaked CAD renderings indicate, I’d expect a name that implies ruggedness/sportiness, and I don’t think “Pro” does that. Apple Watch Extreme? Apple Watch Sport (which would hark back to the Series 0 lineup, where the aluminum models were called “Sport”)? I just don’t think “Pro” quite fits for a lineup where there already exist premium-priced models. Last year’s Series 7 Edition models, made from titanium, cost $800/850 for the 41/45 mm sizes respectively, and the Hermès models start at $1,250. Perhaps Apple will eliminate the titanium Edition models from the lineup, but from what I understand, the Hermès partnership has been very successful. “Pro” carries a connotation of superiority, so I can’t quite see Apple using that name for a bigger, chunkier, decidedly un-luxurious model.

Oh, how about “Apple Watch Max”? That works for me. Skips right over “Pro” and goes right to “big ass and more expensive”, sort of like AirPods Max except AirPods Max aren’t something you’d wear while climbing a mountain.

The Price Is Right

Last year the iPhones started at these prices (128 GB):

  • 13 Mini: $700 (+$30 bullshit carrier fee)
  • 13: $800 (+$30 bullshit carrier fee)
  • 13 Pro: $1000
  • 13 Pro Max: $1100

I’m thinking this year the new models (128 GB) will be priced like this:

  • 14: $800 (+$30 bullshit carrier fee)
  • 14 Plus: $900 (+$30 bullshit carrier fee)
  • 14 Pro: $1050
  • 14 Pro Max: $1150

The basic idea, I think, is to slowly but surely put more space between the regular new iPhones and the Pro models. Better cameras (more than just an extra third lens — better across the board), better displays (ProMotion), better chips (A16 vs. A15X or whatever they’re going to call it). Some people might think the 14 Plus would be more expensive, so as not to cannibalize sales of the 14 Pro Max, but Apple keeps its eye on the real prize: profit margin, not revenue. I think the iPhone 14 Plus, even if $250 cheaper than the 14 Pro Max, will be as profitable, if not more so.

‘4.2 Gigabytes, Or: How to Draw Anything’

Permalink - Posted on 2022-09-06 17:09, modified at 17:12

Andy Salerno:

Yes, I’m waxing poetic here. No, I am not heralding the arrival of AGI, or our AI overlords. I am simply admiring the beauty of it, while it is fresh and new.

Because it won’t be fresh and new for long. This thing I’m feeling is not much different from how I felt using email for the first time - “Grandma got my message already? In Florida? In seconds?” It was the nearest thing to magic my child-self had ever seen. Now email is the most boring and mundane part of my day.

There is already much talk about practical uses. Malicious uses. Downplaying. Up playing. Biases. Monetization. Democratization - which is really just monetization with a more marketable name.

I’m not trying to get into any of that here. I’m just thinking about those 4.2 gigabytes. How small it seems, in today’s terms. Such a little bundle that holds so much.

Link: andys.page/posts/how-to-draw/

Exploring 12 Million of the 2.3 Billion Images Used to Train Stable Diffusion’s Image Generator

Permalink - Posted on 2022-09-06 14:22, modified at 14:23

Andy Baio:

One of the biggest frustrations of text-to-image generation AI models is that they feel like a black box. We know they were trained on images pulled from the web, but which ones? As an artist or photographer, an obvious question is whether your work was used to train the AI model, but this is surprisingly hard to answer. [...]

So, with the help of my friend Simon Willison, we grabbed the data for over 12 million images used to train Stable Diffusion, and used his Datasette project to make a data browser for you to explore and search it yourself. Note that this is only a small subset of the total training data: about 2% of the 600 million images used to train the most recent three checkpoints, and only 0.5% of the 2.3 billion images that it was first trained on.

Link: waxy.org/2022/08/exploring-12-million-of-the-images-used-to…

Jonathan Pie on Liz Truss, Britain’s New Prime Minister

Permalink - Posted on 2022-09-06 14:01, modified at 14:03

The New York Times:

Caught in a swirl of crises and feeling abandoned by their government, Britons are angry.

To capture this, we turned once again to the fictional broadcast journalist Jonathan Pie, performed by Tom Walker. In the satirical Opinion video above, he takes viewers on a tour of a broken Britain and argues that Ms. Truss is not well equipped to fix it.

Link: nytimes.com/2022/09/05/opinion/liz-truss-prime-minister…

Status Hero

Permalink - Posted on 2022-09-03 21:26

My thanks to Status Hero for sponsoring this week at DF. Status Hero automatically collects brief daily check-ins from your entire team so you know what’s going on, who is blocked, and more. See activity from all of the tools your team already uses in one real-time feed. Status Hero works inside Slack, Microsoft Teams, SMS, email, and the web. Status Hero is enterprise-ready but also great for small teams.

Teams that use Status Hero are more aligned, less blocked, and just make more steady progress on goals that matter. Try it free for 21 days with no credit card required.

Link: statushero.com/?utm_source=df&utm_medium=paid&utm_content…

‘Democrats Want to Outlaw Apple From Thinking Differently’

Permalink - Posted on 2022-09-03 17:55, modified on 2022-09-05 00:23

Speaking of USB, here’s Louis Anslow, writing last month for The Daily Beast, on Democratic proposals to follow the EU’s lead and mandate USB-C charging ports:

Regulation is about predictability and familiarity, bringing order out of chaos. Thinking similar. Innovation is about unpredictability and unfamiliarity, it is about thinking differently. Creativity loves constraints, but it doesn’t love rules. When regulations mandate means, rather than ends, they create a box which to think outside of is prohibited by law.

All lawmakers should acknowledge this tension and dynamic.

Proponents of the EU’s USB-C charging port mandate speak as though bringing order out of chaos is still a problem to be solved in the mobile phone world, like it was 15 years ago. It’s not. Market forces generally work, and in the case of charging ports, they have: there are only two meaningful phone charging ports today, USB-C and Lightning. There is no chaos. There are good arguments for Apple to switch the iPhone to USB-C (high-speed data transfer, particularly for the 4K video footage iPhones have long been capable of, being at the top of the list), and good arguments against (zillions of iPhone owners with zillions of existing Lightning cables). But that should be for Apple to decide.

Charging-port-regulation proponents often tell me the regulations are no impediment to progress at all. If someone comes up with a better-than-USB-C charging port, they can just bring it to the industry’s USB consortium and it’ll get approved and then all devices will use that new superior charging port. But that’s not how industry consortiums actually function. What actually happens is that consortiums entrench the current standard, because most companies have no interest in raising the state of the art. If they can just drag their feet and keep using what everyone is required to also use so long as they drag their feet, they’ll drag their feet.

And why mandate that any new port be an industry standard? If some company comes up with the next breakthrough like Lightning was in 2012, why disallow them from keeping their own invention as a proprietary advantage? It was the existence of Lightning that prompted the USB-C connector to even exist. Prior to Lightning, USB connectors were both unidirectional (one side was up, the other down) and ungainly. Competition works, and technical progress is inevitable, but the EU’s mandate — which some Democrats foolishly want to copy — denies both of those facts.

Link: thedailybeast.com/democrats-want-to-outlaw-apple-from…

USB4 Version 2.0 Announced

Permalink - Posted on 2022-09-03 17:53

The USB Promoter Group:

The USB Promoter Group today announced the pending release of the USB4 Version 2.0 specification, a major update to enable up to 80 Gbps of data performance over the USB Type-C cable and connector. The USB Type-C and USB Power Delivery (USB PD) specifications will also be updated to enable this higher level of data performance. All of these specification updates are expected to be published in advance of this year’s series of USB DevDays developer events planned for November.

Putting two version numbers in one name is all you need to know about how much clarity this spec brings to the “looks like USB-C but what is it?” realm of cables and ports.

Link: businesswire.com/news/home/20220901005211/en

What Explains Android vs. iPhone Usage Share Discrepancies Between Countries?

Permalink - Posted on 2022-09-02 21:48

Today’s earlier item about iPhone usage share overtaking Android in the U.S. led to an interesting thread on Twitter regarding the seemingly curious large differences in iPhone/Android share between different countries. The iPhone is particularly popular in the U.S. and Japan, and in English-speaking countries (Canada, United Kingdom, Australia) in general. Android, for obvious reasons, is overwhelmingly popular in poorer countries. But there are wealthy countries like Germany and France where Android is more popular by roughly 3 to 1 margins. I suspect there is no simple answer to this, and that it comes down to nuanced but significant nation-by-nation cultural differences.

If any readers in Germany, France, or Japan (or from anywhere, for that matter) have ideas about this, I’m all ears.

Link: kantarworldpanel.com/global/smartphone-os-market-share/

★ Facebook’s Problems

Permalink - Posted on 2022-08-31 22:43, modified on 2022-09-01 00:23

Last week David Leonhardt devoted the Monday edition of his The Morning newsletter/column at The New York Times to “Facebook’s Four Problems”, which he defined as:

  • “The age problem”: Young people aren’t using Facebook at all and are using Instagram less, but the success of both platforms as advertising revenue bonanzas is predicated on usage by the youth demographic.
  • “The innovation problem”: Facebook hasn’t invented a new hit since the blue app itself and its other successes were all acquired.
  • “The metaverse problem”: They’re betting the company on AR/VR, but it remains to be seen whether that’s going to be a big thing.
  • “The antitrust problem”: No summary necessary.

As usual for The Morning, Leonhardt consulted with and quoted from other Times writers, particularly Kevin Roose. What struck me is that “Apple” didn’t appear once: App Tracking Transparency not only didn’t make the list, it wasn’t even mentioned. As I’ve been arguing, I think this is correct. That’s not to say ATT isn’t a problem for Facebook. Clearly, it is. We all know Facebook has profited from surveillance advertising, and ATT — to some degree — has decreased the ability for cross-app surveillance on iOS. We also all know that iOS users are a far more profitable demographic for advertising than Android users. I just don’t think ATT is one of the top problems facing Facebook, and it seems like others are starting to agree. I also think Mark Zuckerberg knows this better than anyone, and he’s been trying to focus public attention on ATT as an unfair attack by Apple, a competitor, to distract from Facebook’s more serious systemic problems. All four of Leonhardt’s problems would exist for Facebook even if ATT didn’t exist.

Some notes from Leonhardt’s column:

I know that many readers probably still think of Facebook as a behemoth. And in many ways it still is. As Kevin has written: “It can simultaneously be true that Facebook is in decline and that it is still one of the most influential companies in history, with the ability to shape politics and culture all over the globe.”

I’m not counting them out, but unless something dramatic changes, I think we’ve seen the beginning of a long slow decline into general irrelevance. I’m thinking maybe Facebook is the next Yahoo, except that Yahoo’s decline was nothing but sad to watch. I look forward to dancing on Facebook’s grave if, say, Verizon or AT&T acquires them after a stock collapse.

Regarding “the metaverse problem”:

Zuckerberg feels so strongly that the metaverse — based around the world of virtual-reality, or VR — represents the future of the internet that he renamed the company after it.

I do think Zuckerberg is effectively betting the company on AR/VR, but I don’t think the above is quite right about why. (I also think they changed the name of the holding company from “Facebook” to “Meta” not as proof of that commitment but because the name Facebook is now poison in the public mind, like when Philip Morris changed its name to Altria Group.)

It’s too simplistic to say “the future of the internet is AR/VR”. I think what Zuckerberg now sees clearly is that Facebook missed out by not owning one of the major mobile platforms. However big a problem ATT is for Facebook, it wouldn’t be a problem at all if Facebook owned and controlled a mobile phone platform like the iPhone or Android. They tried, halfheartedly, to make the Facebook Phone a thing a decade ago, but “halfheartedly” might be a generous description of how committed they were to that turd.

The nuance I’m trying to emphasize here is that I don’t think anyone believes with certainty that VR is going to be huge. Personally I’m deeply skeptical that it will be. And true AR — all-day augmented reality via normal-looking eyeglasses (let alone something utterly unobtrusive like contact lenses) remains outside today’s technology. Zuckerberg just wants to own a platform, it’s far too late for that to be a phone platform, AR technology isn’t here yet, so ... VR it is.

I think Zuckerberg’s thinking goes like this: We missed out when mobile phones exploded in popularity and became most people’s primary devices. These opportunities for disruptive new platforms only come along once a decade, at best. The only new thing on the horizon that might be such an opportunity is AR/VR. Thus, we should try to own and control the leading, or at least a leading, AR/VR platform. As Ben Thompson wrote back in 2013: “Facebook is an app, not a platform.” Zuck wants a platform.

Platforms are hard, though:

When Zuckerberg unveiled parts of the company’s platform last week, critics mocked it as looking dated. He responded by acknowledging it was “pretty basic” and promised “major updates” soon.

One positive sign for the company: It has sold more than 10 million of its VR headsets, which may suggest the niche is growing. But it remains unclear whether VR has anywhere near the mass-market appeal that social media does.

Leonhardt is asking the wrong question here. VR and social media are different levels of the stack. It’s not even apples-vs.-oranges because apples and oranges are both fruit. It’s more like owning a grocery store chain vs. growing fruit to sell in grocery stores.

Social media is hugely popular on mobile phones. Apple and Google create the only two meaningful mobile phone platforms. Apple and Google both benefit tremendously from their control and ownership over those two platforms. But neither Apple nor Google owns a meaningful social network. The social networks play in Apple and Google’s gardens.

★ The Financial Times on the Effects of App Tracking Transparency on Small Businesses

Permalink - Posted on 2022-08-12 23:45, modified on 2022-08-13 03:02

Patrick McGee, reporting earlier this week for The Financial Times, under the headline “Small Businesses Count Cost of Apple’s Privacy Changes”:

Small businesses are cutting back marketing spending due to Apple’s sweeping privacy changes that have made it harder to target new customers online, in a growing trend that has led to billions of dollars in lost revenues for platforms such as Facebook. [...]

Many small companies that are reliant on online ads to attract new customers told the Financial Times they did not initially notice the full impact of Apple’s restrictions until recent months, when price inflation squeezed consumer demand in major markets worldwide.

(The FT’s paywall confuses me — I can read this article but I’m not sure if you’ll be able to. McGee posted a thread on Twitter summarizing much of it. Even better, the full article has been syndicated by Ars Technica.)

The two paragraphs above encapsulate a lot of the skepticism I expressed yesterday regarding the economic profoundness of ATT. I think only a fool would argue that ATT has had no effect on the surveillance advertising business. But I think the other extreme — the argument that everything we’re seeing in the financials for Facebook, Snap, Twitter, and YouTube is attributable largely, let alone solely, to Apple’s App Tracking Transparency rollout last year — is nearly as foolish. I think ATT is being scapegoated, and is, at best, one significant factor among many.

ATT went into effect with iOS 14.5, which launched at the end of April 2021. Famously, iPhone users tend to upgrade to the latest iOS versions promptly. By the end of 2021, over 95 percent of iPhone users were running iOS 14 or 15.

Isn’t the price inflation we’ve seen in 2022 — inflation we haven’t seen in 40 years — a more likely proximate cause of the effects that are only being noticed “in recent months” than the iOS app tracking privacy change that was adopted by a majority of iPhone users in May of last year?

When the economy takes a turn for the worse — a recession, a bad stock market, global supply chain shortages, high inflation — the advertising industry is always the first to feel it, because ad budgets are always the first budgets to get cut. Low unemployment is, for obvious reasons, good for society — but it’s not good from the perspective of small businesses. Wages are up, cost of goods are up, and so ad spending goes down.

Shelly Cove, an apparel company in North Carolina, laid off its four-person marketing team last month when its cash reserves dried up and it realised spending more money on Facebook ads would not ramp up sales like it used to.

“In prior years, you could throw money into Facebook — you’d put $1 in, and $2 comes back,” said Shelly Cove founder Matt Schroeder. “That just doesn’t exist anymore.”

This gets to my longer-standing support for ATT on privacy grounds. Being able to spend $1 on ads to get $2 in business sounds too good to be true — or perhaps, too good to be honest. If something sounds as lucrative and easy as a Ponzi scheme, it’s generally a sign that it’s actually a Ponzi scheme or otherwise dishonest.1 I’ll repeat my oft-used analogy: Facebook complaining about Apple’s ad-tracking privacy controls are like pawn shops complaining about the police cracking down on a wave of burglaries. Privacy belongs to users; Facebook was taking tracking information that wasn’t theirs to take without permission or knowledge. Small businesses that benefited by buying these ads — in some cases with business models that hinge entirely on the precision targeting afforded by Facebook’s user tracking — are downwind from the crime, but that doesn’t make their success from these ads legitimate.

ATT is making targeted surveillance advertising more expensive, to some degree. But I don’t think it’s clear how much. Nor am I convinced that it’s suddenly having a dramatic effect 15 months after it debuted, when so much else is going on in the global economy.

What I think makes ATT a tempting scapegoat is that it creates a great story. Apple enacted a change in the name of privacy and that change has adversely affected both Facebook and small businesses that relied on Facebook. That’s a dramatic, captivating storyline, with two rivals, both corporate behemoths, on opposing sides.

And it’s obviously a true story. What I question is whether blaming ATT alone paints an accurate picture of the overall situation. If ATT did not exist, is it plausible that Facebook (et al.) would not be facing some sort of ad revenue reckoning right now anyway? Inflation, supply chain shortages, recession concerns, a strong U.S. dollar, the rise of TikTok as the hot new thing for younger people — those factors are also all undeniably real.

  1. My point here, most assuredly, is not to argue that advertisers should not expect a positive return on their ad spends. You don’t spend $1 intending only to make $1 back, unless you’re First Citywide Change Bank. My entire business, aside from Dithering, is about selling sponsorships for this website and my podcast, and I genuinely believe those sponsors get back more than they spend, and that the proof is in how many return for repeat sponsorships.

    But this quote — “In prior years, you could throw money into Facebook — you’d put $1 in, and $2 comes back” — is not about advertising in general. It’s about advertising on Facebook in particular. There’s an oft-cited adage attributed to the famed Philadelphia department store magnate John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That’s the conundrum surveillance-based advertising seemingly solves. It lets advertisers know which ads generate which business, with high accuracy. It seemingly turned an unpredictable art into a very predictable science. And now, these advertisers are finding, allocating ad dollars is regressing back towards an unpredictable art. Gold rushes inevitably end. Another quote from Wanamaker seems apt: “You can never ride on the wave that came in and went out yesterday.” ↩︎