What is a JSON feed? Learn more

JSON Feed Viewer

Browse through the showcased feeds, or enter a feed URL below.

Now supporting RSS and Atom feeds thanks to Andrew Chilton's feed2json.org service

CURRENT FEED

AWeber

Actionable Business Growth Tips & Tricks

XML


See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber

Permalink - Posted on 2022-08-04 12:00

Randy Cassingham case study

Randy Cassingham is the founder and writer for This is True, a website, blog, and newsletter called “TRUE” that uses “weird news” as a vehicle to explore the human condition in an entertaining way.

TRUE is the oldest entertainment feature on the internet, running weekly for nearly three decades. The newsletter started June 26, 1994 — and has never missed a weekly issue. It is older than Google, Amazon, and eBay.

Uncommon Sense This is True Podcast Cover
Media Logos from This is True Newsletter

“While I haven’t gotten ‘rich’ from it, I have something that many rich people don’t have: The freedom to live exactly where I want and work and ‘play’ pretty much every day”

“One of the big reasons I can do it all is because AWeber’s automated tools do so much of the tedious work for me.”

-Randy Cassingham

Less work and still getting 70% open rates

Randy automatically sends readers his weekly blog posts using a similar feature to Auto Newsletter (Randy uses a blog broadcast). 

“Sending automatic emails is more powerful than most people realize. It’s not just to notify readers of new blog posts. I use it for a special paid list. The subscribers love it, and it’s totally automated for me.”

“It’s a great example of the flexibility that AWeber provides, it's another income pillar that’s completely hands off so I can use that time to create more content.”

Here’s an example of one of Randy’s automated newsletters.

Example of Randy Cassingham's newsletter

How to Set Up Your Auto Newsletter in AWeber

The moment he publishes his most recent content, Randy’s emails are instantly sent from his AWeber account to his subscribers. These emails get amazing open rates of up to 70%. 

Creating an Auto Newsletter is super easy. To create your own automated email like Randy, follow these steps:

Step 1: Create your automated campaign

1 - In the Automations drop-down menu select “Campaigns.” Then click “Create Campaign.”

How to create email automation in AWeber

2 - Select “Blog Newsletter.” And name your campaign.

You can also select YouTube Newsletter if you want to create an Auto Newsletter for your videos.

Select Blog Newsletter in AWeber Account to start an Auto Newsletter

3 - Apply a trigger or tag.

This will determine who receives the Auto Newsletter.

Applying tag in AWeber account

4 - Add your feed URL.

Don’t know what your feed URL is, don’t worry. Just enter your web address and AWeber will find it.

Adding feed URL for Auto Newsletter in AWeber account

Step 2: Edit or create your newsletter

Click on the subject line of your message to edit it.

Once you like how your message looks, click save to go back to the Campaign editing page. 

Example of AWeber's message editor

Step 3: Set your schedule frequency

Keep this set to hourly if you want to send new content as soon as it’s posted.

Set automation frequency schedule in AWeber

Step 4: Save & Exit your campaign

This will take you back to the campaigns main menu.

Step 5: Start your Auto Newsletter

Click “Activate campaign”, then sit back and find something to do with all the free time you just created for yourself. 🙂

Activating auto newsletter campaign in AWeber

Making money with a subscription model

TRUE’s primary source of income is subscription upgrades from the free content. Premium upgrades are Cassingham’s “bread and butter,” so every free newsletter has a pitch to upgrade to the paid version, which has more than twice the stories, no external ads, and several other enhancements. 

“It’s a model that has kept TRUE profitable”

-Randy Cassingham
Subscription model upgrade in the TRUE newsletter

Creating good content alone is not enough —  you also need to figure out how to get paid for it. 

“It is very hard to monetize a blog. Creators need tools that can provide a gateway to reach paying customers. I am very grateful that AWeber provides a platform to actually help creators make money without depending on Google, or advertising in general.”

-Randy Cassingham

Content creators require options beyond a blog platform. 

How you can get paid like Randy using AWeber

The link in all of Randy’s emails takes his subscribers to a landing page where they can sign up to his paid subscription plan.

Subscription upgrade landing page from Randy Cassingham

You can create a sales page for your subscription in just a few minutes. Use the AWeber landing page builder to collect payments on a recurring basis, either monthly, quarterly or annually.

To set up a subscription landing page in AWeber, simply follow these steps:

Step 1: Create your landing page

1 - In the Pages & Forms drop-down menu select Landing Pages. Then click Create a Landing Page.

Getting started setting up a landing page in AWeber

2 - Choose a template or start from scratch.

Choose landing page template in AWeber

Step 2: Add a sale button

1 - So that people can pay for your subscription, drag the Ecommerce element into your landing page.

Drag the ecommerce element when building a landing page in AWeber

2 - Select - "Add a New Product" - from the drop down

Add a product drop down

3 - Enter your subscription information

Entering subscription information in AWeber account

Step 3: Save & Exit your landing page builder

This will take you back to the main menu.

Step 4: Publish your landing page

Publish your landing page link in AWeber

Want to get the same results that Randy got from his Auto Newsletter?

Then get started for free with AWeber. You’ll have access to all the tools Randy used to automatically send his newsletters and get paid for your content. Plus you’ll have access to 24/7 customer support via phone, email, or chat. 

We also have an in-depth knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do.

Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. Get started now.

The post See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber appeared first on AWeber.


Write emails faster with new message editor updates

Permalink - Posted on 2022-08-02 21:31

Writing an email with the old message editor versus the new message editor.

We’ve made some vast improvements to the message editor to remove distractions and help you stay focused on what you do best — writing content your audience will love.

What’s new?

All improvements were made because of feedback from customers like you. We know you’re busy — the new message editor will help you write emails faster so you can get back to running your business.

Here’s what you can expect:

Better focus while writing emails

The font and style edit bar is now completely out of your way until you need it. While you drag-and-drop elements, all you’ll see is a paragraph icon on the left side of your screen. You’ll have full visibility of your text.

Want to make changes to anything?

When you select any text in your email, the editing tool will automatically appear with options to:

  • Bold, italicize, underline, or strikethrough the text
  • Add a link
  • Change the text font, size, color, or background color
  • Remove all formatting
GIF showing the AWeber message editor. Highlight text to get bold, italic, link, font settings, and other options.

Select the paragraph icon on the left side of the screen for:

  • Headings
  • Fonts
  • Sizes
  • Line heights
  • Numbered or bulleted lists
  • Alignment
  • Indent options
  • Horizontal lines
  • Block quotes
  • Personalization options
  • The text’s source code
GIF showing the AWeber message editor. Click the paragraph icon for headers, font settings, lists, horizontal lines, block quotes, and more.

With a wealth of options at your fingertips, but without being in your way, you can better focus on your writing.

Write emails without leaving the keyboard using Markdown

Want to cut your email writing time in half? You can now use Markdown — an easy-to-learn code language — to format and write email messages.

Check out this side-by-side to see the time difference:

A GIF showing sped up writing in the AWeber message editor before and after the update.


What is Markdown?

Markdown is a simple coding language that allows you to format text without having to click a menu bar with your mouse.

To use Markdown, you add specific symbols before and after your text. These symbols are then interpreted by Markdown and change the text to the formatting you specified. or example, let’s say you want to make your text bold.

Add two asterisks (*) before and after the text and it’ll appear bold.

GIF showing how to type bold in Markdown.

Markdown cheat sheet

Once you know even a few Markdown symbols, you’ll be able write your emails much faster. Here are the symbols you’re most likely use in your emails:

Action
Markdown

H1
#
H2
##
H3
###
H4
####
H5
#####
H6
######
Bold
**your copy**
Italic
_ your copy _
Strikethrough
~~ your copy ~~
Horizontal line
---
Blockquote
>
Bulleted lists
*
Numbered lists
1) or 1.

Download the AWeber Markdown cheat sheet PDF.

Note: Most times you’ll need to add a space after the symbol to initiate the format. So for a bulleted list, you type * and then the space bar.

How do I use Markdown in the message editor?

Pull in a paragraph element and begin typing as usual. When you want to create a header, numbered list, or bold word, use the Markdown symbol associated with that format.

So, to start an H2 header, type two hash tags (##) and then click the space bar. You’ll then be in a header format, so simply write your header.

To get back to a normal paragraph, hit return to get onto a new line. You will no longer be in a header format.

GIF showing using Markdown within the paragraph element.

We recommend playing around with all of the symbols for a minute or two the next time you log into the message editor. They’re easy to learn and you’ll save tons of time writing and formatting all future emails.

Now you can cut your writing time in half by using Markdown to format headers, lists, text settings, and more. Learn more about Markdown in AWeber.

Streamlined formatting

Earlier this year we added headers to the paragraph element, expanding what you can do without needing to drag in anything new. (Plus, copy and paste is now extremely easy.)

So, to make formatting even faster and easier, you now have three more options in the paragraph element.

1. Add a horizontal line

Add a horizontal line in-line.

2. Add a blockquote

Add a block quote line in-line.

3. Change the line heights based on paragraph, not element (no need to pull in a new paragraph element to adjust line height on just one paragraph).

One paragraph with a line height of 1. Another paragraph with a line height of 2.

These three options allow you to do more within one element, which means less time dragging in new rows and more time focusing on writing.

Linking text “just makes sense”

Want to add links in your email? Select the text and click the link icon or CTRL + K (PC) or CMD + K (Mac) to bring up the new link option. It’s simple and quick to add, remove, or edit links. 

A GIF showing adding a link.

We appreciate your feedback

Try out the message editor and let us know what you think. We love hearing how it has improved your writing experience and made your email marketing faster and easier.

We make updates like these because of feedback from customers like you! Tell us in the comments what you’d like to see next from AWeber. Need an account? Get started with a free account.

The post Write emails faster with new message editor updates appeared first on AWeber.


Get more engagement when you set email campaigns to arrive by time zone

Permalink - Posted on 2022-07-28 19:50

A woman pointing at two clocks in different time zones.

Effective email marketing is all about sending the right email to the right person at the right time. Now, you can send your emails at the right time for each of your subscribers with AWeber, no matter what timezone they’re in.

That timing is important. Getting the content, subject lines, and branding of your emails is important, too. But if your emails arrive at a time when your subscribers are likely to be offline (or asleep), they’ll just get pushed down in the inbox by other emails.

So set your campaigns to go out by time zone and start seeing better results from the exact same emails you’re sending! It’s a no-brainer.

How to set up campaigns to go out according to subscribers’ time zones

Click “Automations” -> “Campaigns” to start a new campaign or open an existing one.

AWeber dashboard screenshot showing Automations and Campaigns in the sidebar.


Add a wait time before the email you want to send. This will determine when your email goes out after a subscriber is added to the campaign.

When editing the “Wait Time,” click “+ Add New Send Window” under “Set Custom Time.”

AWeber dashboard screenshot showing the Wait Time, + Add New Send Window, and Set Custom Time.

When you do this, it means your email will send on a specific day and time, like Wednesdays at 9am. Without a custom time, your email will send according to whenever the trigger happened (like a new subscriber signing up for your account).

Once you’ve set your custom time, click the box next to “Use the subscriber’s time zone.”

AWeber dashboard screenshot showing Wait time options including "Use the subscriber's timezone."

That’s it! Your emails will be sent out in the appropriate time zone, at the time you’ve established.

Note: This feature is not available on free AWeber plans, or (yet!) for Broadcast emails. Upgrade now to access it if you’re on a free plan.

5 types of campaigns to optimize for time zone

Looking for some inspiration for how to use this new feature? Here are five ideas to get you started.

1. Weekly YouTube or blog post notifications

Set up a weekly automated email to announce your new content. If you blog regularly or create content on YouTube, you can let your audience know what’s new with surprisingly little work. Just ask people to sign up for your emails and then create an Auto Newsletter to automatically notify them about anything you’ve recently published.

Now here’s how to use the time zone feature to make this even more powerful: Figure out when you tend to get the most YouTube views. For example, maybe people like to watch your videos on Friday afternoons or Sunday mornings. So set up your weekly emails to go out at that time — for every subscriber.

2. Welcome emails

After someone has subscribed to your list, send them a lead magnet or welcome email immediately. Then, set a wait time to send the rest of your emails at times that are better for them.

For example, if you sell to businesses, you’ll want to send your emails during working hours. Set up your welcome series emails to go out Monday to Friday, 9am to 5pm, in each person’s time zone. That way, your subscribers in London and your subscribers in New York will all get emails at 9am their time.

3. Abandoned cart emails

Sometimes when someone signs up to buy something but they don’t complete the purchase, it means they need some time to think about it. Or maybe they didn’t have their credit card nearby. Either way, an abandoned cart email is the best way to make that sale happen.

You can send an abandoned cart email one hour after the person has put the item in their cart. But you may want to avoid certain hours of the night that you never make sales. So set that email’s custom time to between 8am and 12am every day and then set it to send in each subscriber’s time zone so you can remind them the next morning to make the purchase.

4. Etsy product inventory updates

Do you have an Etsy store? You can send automatic inventory updates to your subscribers when you add more products to your store.

Make this an immediate or weekly email — but set it to go out when people are most likely to buy from your store. Just check your sales reporting so you know when your target audience is likely to buy. Then send the new product email notifications at that time, but optimized to arrive in everyone’s specific time zone.

5. Surveys

Surveys are useful for you and your customers, but even short ones can be time consuming. Your customers may want to help you out, but they have more available time at the beginning or end of the work day when they’re not focused on tasks.

Set up your survey emails to send at 4pm in your subscribers’ time zones. They’ll get the email at a time when they’re likely winding down from the day, so they’ll have a little extra time to give you feedback. 

Get started with AWeber

Ready to start sending emails at the perfect time for your international customers? Sign up for an AWeber account today. Upgrade to a pro plan to get the time zone feature.

The post Get more engagement when you set email campaigns to arrive by time zone appeared first on AWeber.


10 great thank you page examples – and how to create your own

Permalink - Posted on 2022-07-26 17:35

Thank you page examples - header image

Thank you pages are one of the biggest missed opportunities in digital marketing today. The moment after someone says “yes” to you - whether they’ve just placed an order, signed up for your mailing list, or whatever action they’ve taken - is an opportunity to show them they just made a great decision. It’s also an opportunity to get them to keep saying yes to you, and to make sure they follow through on the action they just took.

That’s a lot to ask of one page, but the best thank you page examples pull it off. They go way beyond just saying, “thanks for doing [whatever action they just completed].”

In this post, we’ll walk through all the things thank you pages can do and can include, and show you examples of thank you pages so you can see what’s working today. By the end of this post, you’ll know everything you need to know so you can start getting way more results from your thank you pages.

But first, let’s get on the same page. ;)

What is a thank you page?

A thank you page is the page that appears after someone has completed an action (or, in marketing lingo, after someone has completed a “conversion”). 

Thank you pages typically appear on websites, but not always. Anywhere on the web where you ask visitors to take an action, and then the visitors are shown a new page after they’ve taken the action - that new page is an example of a thank you page.

Different types of thank you page examples

Thank you pages can appear after someone has:

  • Placed an order
  • Signed up for your email newsletter
  • Requested a lead magnet
  • Signed up for a webinar
  • Sent you a message via a “contact us” form
  • Scheduled an appointment with you

We’re going to focus on thank you pages used after someone signs up for a lead magnet or a newsletter here, but all principles and thank you page examples we’ll cover also apply to all the other types of thank you pages listed above.

You can do a ton of interesting things with thank you pages - as you’re about to find out!

10 ideas for thank you pages that rock with examples

Let’s work from the basics to the fancy stuff, with thank you page examples sprinkled in along the way. 

1. Ask people to confirm their email address

Using “confirmed opt-in,” also known as “double opt-in” is an email marketing best practice. It does require subscribers to take an extra step to double-confirm that they want to get emails from you, but email lists that use confirmed opt-in get much higher opens, clicks, and sales. (There’s a reason why it’s a best practice!)

Here’s what the sequence of onboarding emails looks like for confirmed opt-in versus regular opt-in:

How thank you pages and confirmation emails fit within the email onboarding sequence


Find out more about confirmation emails, see our blog post, How to write confirmation emails your audience will love.

The one problem with double opt-in is that you have to get people to confirm their email addresses. Fortunately, this is the perfect job for a thank you page.

Here are two thank you page examples that do this well. One is from AWeber customer, Nomadic Matt. Matt tells his subscribers that they will only receive his great travel tips if they confirm their email address. He even tells them to check their spam folder if they don’t see the email within five minutes. He’s covering every possible scenario to make sure his subscribers see the confirmation email. 

Example of a thank you page from Nomadic Matt

This thank you page example from Ryan Robinson’s thank you page goes one step further by showing new subscribers exactly what the confirmation email will look like in their inbox.

Thank you page from Ryan Robinson

Want a thank you page like this, but don’t want to set it up? AWeber customers can use this default page for their lists.

The default AWeber thank you page when a list is set to confirmed opt-in.

Pro tip: Also ask new subscribers to add your email address to their address books to make sure your emails make it into their inbox.

2. Set expectations

The moment someone subscribes, they’ll want to know “What happens now?

You can’t assume that your subscribers are going to jump into their email inboxes right away to read your first email. Or that they’ll know what “from” address your emails will be coming from. Or that they’re going to do whatever you want them to do in that first email.

Don’t keep them guessing or let them jump to conclusions. Set the expectation up front on your thank you page to help your new subscribers take action and stay engaged over time. To do so, make sure you answer these questions for them:

  • When do I get my first email?
  • What “from” name and email address will it come from?
  • What is the subject line going to say?
  • What’s inside the email?
  • How often will you email me?
  • What type of information will you be sending?

Using a video is also a helpful way to answer these questions for your new subscribers.

Here's one of the best thank you page examples of this we've seen. Felicia Ricci, a vocal coach and AWeber customer, uses her thank you page to not only thank her new subscribers but to spell out what they can expect next. We love the bulleted format, too – it makes the text easier to read. And she also uses a video to provide a more personal feel.

An example of a thank you page from a coach

3. Ask people to buy your book, or subscribe to your podcast or YouTube channel

When people first sign up for your list, they’re really interested in you. They want to see your work! So show them how they can do that, either by prompting them to buy your book/s or to subscribe to your podcast or YouTube channel.

See it in action: Lewis Howes, an entrepreneurial coach, invites new subscribers to buy his book and to subscribe to his School of Greatness podcast. He uses images of the book and podcast as well as videos introducing his purpose for the School of Greatness.

A thank you page from Lewis Howes.

4. Prompt people to follow you on your social media accounts

Social media is a lot of work - so here’s your chance to get more out of it. Boost your following on social media by asking new subscribers to follow you on social.

Here’s how HoneyTrek does this on their thank you page:

Thank you page showing a prompt to follow on social media

5. Move subscribers further down the funnel

Sometimes, offering something for sale right away won’t work. Some customers may take longer to make a purchase decision than others. Offering them an additional incentive helps them progress through your marketing funnel, better qualifying them as potential customers and moving them even closer to making a purchase.

Chalene Johnson, a business and life coach, uses this principle on her thank you page. She encourages new subscribers to sign up for her free, on-demand webinar. This educational webinar provides her subscribers additional value, moving them closer to a potential sale.

A confirmation page with a prompt to watch a webinar.

6. Sell something

“The thank you page is a dead end on many businesses’ sites. However, when it’s used correctly to offer an upsell, it can be one of the highest converting pages on your site,” says AWeber’s CEO Tom Kulzer.

That’s because new subscribers display three characteristics that mean they’re ready to buy from you: 

  1. They know and understand who you are.
  2. They understand the problem that you’re solving for them.
  3. They’ve already given you their email address. 

Offering something additional that you can sell to them can generate a tremendous amount of new revenue. If you’re not using this page, it’s a huge missed opportunity.”

Here’s one of our favorite thank you page examples of this. This is email marketer strategist Meera Kothand’s website. She’s offered a nice lead magnet in one section on her site’s homepage. And immediately after people subscribe, she offers them a paid product.

Here’s what her opt-in sequence looks like:

Let’s break this down. She’s got:

  • A standard lead magnet offer that takes up a full section of the home page on her site. 
  • A call to action (CTA) button for people to click to get the lead magnet (aka the “freebie” she’s offering)
  • A pop-up sign-up form that appears once people have clicked the CTA button.
  • The thank you page - which lets people know their lead magnet is on its way to their inboxes, but is also a full-fledged sales page.

7. Offer a discount

If you can offer something for sale on a thank you page, you can offer something for sale at a discount.

This simple, unexpected gesture may be what your new subscribers need to close the sale. The key is adding an expiration date. Make this an impulse decision, don’t give them too much time to think about it.

Meera’s thank you page example is doing just this: Note that the product is temporarily on sale; Meera is using a countdown timer to boost urgency so people will act immediately to get the discount.

Also note that she’s using a notification tool (it slides into the browser’s lower left-hand corner) to show that other people are buying this product, too. We've seen a lot of thank you page examples that are adding these type of "social proof" widgets.

8. Cross-sell

This is yet another play on the “sell something” thank you page: Sell a related or complementary product. For example, if someone signed up to your list because they wanted to get weight-loss tips, use the thank you page to offer a training video or related product.

Meera’s also using this principle on her sign-up sequence, too. Her lead magnet is for an “Online Marketing Roadmap.” The cross-sell on her thank you page is a “Content Marketing Template Pack.” 

9. Embed a welcome video

Nothing pops like video. So if your message is clear and your videocam is nearby, make your thank you page into an embedded video. There are plenty of examples of thank you pages that use this format to sell all sorts of things.

Codie Sanchez of the newsletter Contrarian Thinking uses her welcome video as a way to introduce her paid membership. 

A thank you page with a video pitch for a course.

10. Embed a survey

This can be especially helpful if you’re just starting out. A short embedded form placed on a thank you page is likely to have a high completion rate. So if you want to know a few things about who’s signing up for your list, consider embedding a survey. Just make it short — the shorter it is, the more likely it will be completed. Aim for three to five questions.

Ideas for what to ask:

  • A pull-down menu question that lets subscribers categorize who they are (could be useful for list segmentation or personalization in your emails)
  • An open-ended question like “what’s your biggest question about [topic x]?”
  • A question about content formats, like “would you rather a) read a blog post, b) watch a video, or c) listen to a podcast”?
  • The subscriber’s zipcode (helpful for brick and mortar businesses)
  • “Which social media platform are you most active on?”
  • “What’s your experience level with [topic X]: beginner, intermediate, or expert?”

How to make your own custom thank you page with AWeber

To convert subscribers into customers using the thank you page, you have to move beyond simply saying “thank you” (although that’s important too).

Many email marketing providers give you a basic thank you page. We offer one to our customers, too. This is what it looks like. 👇

AWeber's default thank you page

But you also have the option to direct your new subscribers to a custom thank you page on your website or blog.

For the most part, creating a custom page on your website is pretty easy, especially if you’re using AWeber’s landing page builder, WordPress, or another hosted solution.

There are two main advantages of creating a custom thank you page on your own website or blog:

  1. It provides your new subscribers with a consistent experience because your thank you page looks like the rest of your website and has the same domain as the page where people are subscribing.
  2. You can control what content you put on your page. (This is the biggest benefit. I’ll tell you why in a minute.)

For an exact, step-by-step guide for how to create a custom thank you page in AWeber, watch this:

Want more sales, confirmed subscribers, leads, and other goodness? Thank you page examples to the rescue

If you’re serious about monetizing your email marketing, you need to start leveraging thank you pages so you can turn new subscribers into customers.

The examples of thank you pages we've shown you covered a lot of what can be done to get more out of your own thank you pages. But it's only the beginning. Smart marketers are always coming up with new ways to use thank you pages. So now it’s your turn: How are you using your thank you pages to convert? Have you seen any great thank you page examples lately? Tell us about them in the comments!

The post 10 great thank you page examples – and how to create your own appeared first on AWeber.


How to do online training using AWeber

Permalink - Posted on 2022-07-21 12:20

Hot to do online training using AWeber

Most of us have sat through company-wide mandatory training sessions at some point. Everyone files into a large conference room at a set time. There’s one or maybe several presenters lecturing at the front. The content is usually a topic that can be a bit ‘dry.’ There might be several remote team members on a simulcast video conference.

These sessions often repeat over several days or weeks in order to get everyone trained. It requires a constant cadence of work to schedule, deliver, track attendance, report to management, and more.

Alternatively, you may have been asked to do some online training, usually through a very expensive education portal where all you want to do is click through the slides as fast as you can to get to the quiz at the end which you already got the correct answers to from your work buddy.

While this method does allow for self-service training which gets rid of the need for everyone to be in the same place at the same time, it can be seen as a chore for team members due to the restrictive nature of the workflow.

The good news is, there’s a better way. Using AWeber’s tools, you can easily set up and manage your own virtual training course. Here’s how we do it for annual security awareness training.

Record once, train indefinitely

Make a video. Be in the video. Talk like you’re training a single person. Use “you” and “your” and “we” words. This creates a personal connection between the viewer and the content and provides a more intimate feeling where the presenter is talking directly to an individual. 

Always have visuals to support the dialogue. There are a number of tools to accomplish this, including Google Slides. Find one that works for you and feel free to experiment. At AWeber, we host these videos internally so they are easily accessible from a shared URL.

Example of AWeber's security training presentation

Let team members own their time

Next, add your virtual team members to your AWeber list and build a campaign. Our training campaigns include an initial message with a link to the aforementioned video. 

Set up click automations on the link to capture who engaged with the email. Allow time for team members to consume the information in their own time when it’s most convenient for them. 

Using click automations, tag team members who watched the video and remove them from the campaign, so they aren’t bothered with reminders. For those who haven’t watched, send reminders at specified intervals leading up to the deadline.

Online training email automation series example

You could also try using AMP for Email to produce interactive examples, feedback forms directly in the message itself, or provide a follow-up quiz if necessary.

Create remarkable experiences

Keep your video focused on the most important aspects of what you’re trying to convey. Nobody wants to sit through an hour-long lecture. 

Host an AWeber Landing page with reference material, additional links, and details. Link to it from your messages and direct team members to it in your video and campaign messages.

Landing page with reference materials for online training course

Provide a feedback mechanism. This can be as simple as directing team members to a Slack channel, email address, or another method of contact. Try adding a survey directly into your message using additional click automations. Make it easy to provide feedback in real-time.

Celebrate achievements. Make it special and unexpected. After a training completion, we use tag automations within messages and landing pages to send a thank you and a certificate of excellence to team members who followed instructions on how to record their training participation. 

Personalization variables within the message make it unique to the team member without having to hand-write each certificate. You can do all this within the AWeber's message editor. We consistently get delighted feedback from our team on the personal touches.

Sample award for an AWeber employee who complete the training course

Gain insights

No need to spend time manually determining who has been trained and who has not. Build segments of your team members (subscribers) using the campaign automation tags to show you instantly who has completed the training.

Campaign automation tag for who has completed training course in AWeber account

…and who has not.

Campaign automation tag for who has not completed training course in AWeber account

Use Team Hub to grant access to other managers who will need to review these reports.

Use Reports to track how effective your campaigns are over time. Was engagement better in one training campaign vs. another? Use that to influence how you continue to create content. You can even split test trainings between groups!

Report in AWeber showing email opens over a specific period of time

Get training!

You’ve done it! You’ve created a repeatable, consistent, automated, self-service training all within AWeber. You created and delivered the content once, saving time and money. You’ve established automatic reporting on engagement to fulfill compliance needs. You’ve allowed team members to learn at their own pace and provided a personalized experience that will empower your team.

Even better, you can go get started on your campaign quickly with our Mini-Course campaign template right now!

The post How to do online training using AWeber appeared first on AWeber.


How Paula Rizzo took an idea and turned it into an email list of 13,000+ subscribers using AWeber

Permalink - Posted on 2022-07-15 19:14

How Paula Rizzo took an idea and turned it into an email list of 13,000+ subscribers using AWeber

Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.)

To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place. It also sparked the idea for Paula’s business, List Producer, and her book, Listful Thinking.

13,000+ subscribers and growing

Paula started her blog before she wrote her book to gauge interest in the topic of list-making. Her first task? Making a list, naturally.

 

“I started putting blog posts up. I learned how to use social media. I wasn’t using email in the beginning, and a friend said, ‘You’re crazy, you need to start getting email addresses.’”

Using email sign up forms

To grow her email list, Paula added an inline sign up on her website - ListProducer.com. This form was created using AWeber’s sign up form builder. So when someone signs up to receive her List Making Starter Kit, they are instantly added to one of her email lists in AWeber. 

Sign up form on listproducer.com

To create a sign up form in AWeber, Paula followed these steps:

1 - In the Pages & Forms drop down menu, select Sign Up Forms. Then click Create a Sign Up Form

Set up sign up form in AWeber

2 - In the drop-down menu choose whether you’ll be adding this sign up form to your website or to a landing page.

Drop down menu for sign up form in AWeber

3 - Choose a template

AWeber sign up form template gallery

4 - Add any information you’d like to collect from your subscribers.

Asking for new subscribers’ first name and email address is usually the best choice here, though you can also ask for their zip code or other special information if you want. Just remember: The less information you ask for, the more likely people are to fill out the form.

Add custom field to sign up form in AWeber

5 - Name your form.

Name sign up form in AWeber


How Paula used her sign up form on her website

Paula also started guest blogging on other sites in order to drive traffic to her website.

“I started writing guest posts for sites like Entrepreneur that have more traffic, so I was able to get more subscribers. I set up campaigns just for subscribers from the websites where I guest posted to welcome them to my website.”

She also added links to her List Making Starter Kit on her social media channels.

Paula Rizzo promoting lead magnet on Twitter

Lists and automation to the rescue

When Paula first started her side gig she was also working as a television producer. She didn’t have a lot of time to run her business. So to help manage her time, Paula decided to use email automation to build relationships with her audience.

“It’s tough when you have a full time job and a side gig that you love, because you want to work on that side gig all the time,” she said. “It’s really fun, but it’s also a struggle to balance and manage them both. Email has been amazingly helpful to grow List Producer. It’s quick and you can do it on the go.”

1 - Organizing her subscribers with lists

To help keep her email messages organized, Paula created multiple lists in her AWeber account - one list for each reason someone signed up. 

Her lists include:

  • a blog list she uses to send her latest blog posts
  • her email course list with the people who purchased her Take Back Your Inbox course
  • a list just for people who have bought her book

Her Take Back Your Inbox course is a lead magnet she uses to help grow her email list. It is something of value she provides her subscribers in exchange for their email address.

Because her subscribers on these lists have all had different interactions with List Producer, Paula makes sure to send them content they’ll be most interested in. For example, Paula sends people who bought her book content that builds on what they learned in the book.

 

“In the book, I have a specific URL where people can sign up for my list,” she said. “They can access special templates I’ve mentioned in the book. I’m able to target them in a different way than people who have read the blog or signed up for the email course list.”

To set up a new list, Paula just went to the List drop-down in the upper left-hand corner of her AWeber account and selected “Create New List”.

How to create new list in AWeber

2 - Saving time with email automations

A big time-saver for Paula has been the use of email automations in her AWeber account. She sets up email campaigns that automatically get triggered based on specific interactions.

One of those campaigns is the fulfillment of her List Making Starter Kit. When a new subscriber signs up to receive this kit on her website, an email is automatically sent thanking them for signing up and delivering the List Making Starter Kit.

Paula Rizzo automated email for her lead magnet

Paula can just sit back and let the power of email automation do its thing. This allows her to concentrate on what she does best - writing amazing content.

To set up her automated email in AWeber, Paula followed these steps:

1 - In the Automations drop down menu, select Campaigns, then Create Campaign

How to create email automation in AWeber

2 - Select a pre-built automated campaign or start from scratch with a Blank Campaign

Choose a template campaign or start from scratch in AWeber

3 - Give your list a name

Give automated campaign a name in AWeber

4 - Indicate what will trigger (start) the campaign. It can be when people first subscribe or based on a specific action based on a tag.

Determine how automated campaign will be triggered in AWeber

5 - Used the drag-and-drop icons add her email(s) and timing for when she wanted those emails sent.

GIF showing how drag and drop campaign builder works in AWeber

Want to get the same results that Paula got from her email marketing?

Then get started for free with AWeber. You’ll have access to all the tools Paula used to build her list of 13,000+ subscribers, plus access to 24/7 customer support via phone, email, or chat. 

We also have an in-depth knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do.

Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. Get started now.

Learn more about Paula

Discover the early mistakes and achievements Paula had as she began her business. And learn how email marketing became a huge part of her continued success.

The post How Paula Rizzo took an idea and turned it into an email list of 13,000+ subscribers using AWeber appeared first on AWeber.


How to test emails before you send them

Permalink - Posted on 2022-07-12 18:30

how to test your emails before sending header lmage

Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe?

Don’t be like Steve. Avoid mistakes in front of a large audience by testing emails before you send them.

This doesn't take a lot of time - maybe five to 10 minutes. It will keep you from embarrassing yourself and annoying your subscribers. One bad experience can be enough to turn a subscriber away for good.

But if you do accidentally pull a Steve Harvey and mess up? It happens. Don't let the fear of making a mistake keep you from sending your emails. You can always send an apology email.

The two most common types of email marketing mistakes

There are two types of mistakes we see in emails.

  1. Human errors: missing words, typos, wrong dates, broken links, or outdated info 
  2. Display errors: differences in message appearance across email clients

Luckily, both of these types of mistakes can be avoided.

How to avoid human errors in email messages

Let’s say you send an email promoting your new product.

The open rate is amazing: More than 60% of your subscribers opened the email! More than 30% of people who opened the link clicked through to see your product!

You start celebrating . . . until the replies from your subscribers start rolling in. 

“The link doesn’t work.”

“Bad link.”

“You included the wrong link.”

“I can’t find the landing page!”

“I wanted to buy it, but when I clicked, it showed an error message.”

You forgot to update your email with the new product link. 

You quickly send out another email with the correct link. But by now, you’ve probably lost a large portion of subscribers who clicked through on your first email. Once the link didn’t work, they moved on, taking their potential sale with them.

We wish this was a fake scenario, but we see it happen all the time. Some weeks, we get so many emails with broken links we wonder if maybe it isn't some kind of misguided tactic people try just to get more clicks from their emails (there are better ways to get more clicks).

Here is an example of a broken link apology email:

An example of an apology email. You won't have to send these any more if you test your emails before sending.

Fortunately, there is a proven way to avoid sending apology emails. It's called a "pre-flight checklist."

How to use an email pre-flight checklist

We have a pre-flight checklist at AWeber and we use it for every email we send. We like it so much, we've included an adapted pre-flight checklist below that you can use to test emails before sending.

It's simple to use: Before you send any email, pull up this checklist and read it through. Confirm that every item on the list has been checked.

This does, obviously, add a few more steps to getting your emails out. But the payoff is huge: No more mistakes in emails. Less anxiety about sending your emails.

Your email pre-flight checklist

  1. Read your email out loud. (Or have your computer read your email out loud to you.) This will help you hear where your writing might need some fine-tuning and it will help you find typos or missing words. It can also help you check the tone and the content of your email.
  2. Send a test email to a couple of people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.
  3. If it's a marketing email, confirm the email has a clear call-to-action that the reader should take, whether that's a purchasing page, a blog post, a registration page, etc?
  4. Paste the copy of your email into the free version of Grammarly to make sure there are no typos or other copy errors. Also paste the subject line and preheader in to confirm there are no errors.
  5. Send a test version of the email to yourself.
  6. View the test email on both a desktop and on a mobile device like your phone.
  7. If you have a large list (over 2,000 subscribers) or if your emails have a complex layout or are using advanced coding like AMP, check how your email displays in an email testing tool (see below for more information).
  8. Click on every single link in the email - including linked images. (Fortunately, if you don't catch the typo in your URLs, AWeber's automatic link checker inside our message editor will. You'll see a red exclamation point pop up to tell you the link is broken. If the URL is valid, you'll see a green checkmark.)
  9. When you click on each link, verify your tracking links are working correctly (if you've added tracking codes)
  10. Confirm that you've included alt-text for your images. Why? Alternative text appears in the place of an image. Many email services will disable images in messages, and some users turn them off all together. Alt-text allows the user to understand what was meant to be there. It's also helpful for any of your subscribers that may be visually impaired.

BONUS: If you have time, get your email set up, then go do something else for an hour or so. When you come back to it with fresh eyes, you'll notice things you might have otherwise missed.

Email pre-flight checklist

How to avoid display errors in email messages

In a perfect world, all email services would display emails the same way. There would be no default setting to block images, or funky changes to the color of your text. You wouldn't have to worry about your email content getting clipped, and you wouldn't have to test emails before sending.

But email services don’t display all emails the same way. ☹️

In email marketing lingo, how email messages display in different email clients is called "rendering." So you may have heard these display errors referred to as "rendering errors" in the past.

Whatever the problem, we must make sure our emails display correctly for all of our subscribers — regardless of where they choose to host their inbox.

The best way to do so? By testing emails before sending them to subscribers.

Test your emails before sending

Previewing your emails before sending them to your list allows you to view your email from your subscriber’s perspective: in an inbox similar to theirs from your desktop or mobile device.

This is easy to do in AWeber. To send a test message to yourself (or to anyone else), just click the Preview & Test" button in the upper right-hand corner when you're in the Message Editor.

how to test emails before sending in your AWeber account

Then enter your email address (or the email address of whomever you want to send the test email to) in the field on the next page:

test emails before sending in AWeber

Note that in the view above, we've turned the "Mobile preview" on, so we're viewing an approximation of how the email would look in a mobile device.

Just taking that extra step is a great start. It's more than many senders do. However, simply sending a test version of an email to yourself and viewing it in your favorite email account isn't enough if you've got a large list, or if you want to be sure your emails render correctly.

Why’s that? Because if you only view your email in one email client before sending, you don’t know how that email will display for subscribers that open it in a different email client.

Sometimes emails can render very differently in different email clients. For example, say you're using fancy fonts in your emails. Here's how an email with an unusual font might display in Gmail:

rendering in gmail and how to test emails before sending

and here's how that same email would render in Outlook:

rendering in outlook and how to test emails before sending

The fonts are different, but the buttons also look very different. And you can guess what a disabled button can do to click-thru rates...

Rendering differences can also cause images to get cut-off, misplaced text or worse.

Fortunately, there are two email testing methods to manage this:

1. Create different email addresses and send emails to yourself.

Managing a variety of email addresses may not sound appealing, but it’s a good (and free!) way to check how your subscribers will see your emails in their inbox.

When using this method to test emails before sending, it’s important to view your emails in a variety of email clients, and with a variety of devices. So you might want to set up accounts on a few email clients like Gmail, Yahoo, and Outlook. Then view the emails sent to each of those email clients via different devices, like a desktop, a phone, and an iPad or similar device. Then try viewing your emails using dark mode.

This works — and it's free — but you can probably see how this can get pretty time-consuming. It could easily take longer to check your email than it did to write it and lay it out!

2. Use a third-party tool to test and preview your emails across different clients.

While a great start, the first testing method — creating email addresses for the top email clients — can be inaccurate if you send a lot of email.

So you may want to try a paid email testing service. With an email testing tool, you can see at a glance how your email will render across numerous email clients and devices all at once.

At AWeber, we use Litmus to test our emails. In the screenshot below, you can see how Litmus let you see emails on multiple clients, via multiple devices, with multiple settings, in minutes.

Although Litmus is a good fit for us, you might like another email testing tool like Email on Acid or Previewmyemail.

A pre-flight checklist and a workable email testing plan are all you need to test emails before sending

So that's how to never have to send another apology email again. Just:

  • Use a pre-flight checklist
  • Use an email testing tool (or make up your own)

Your pre-flight checklist doesn't have to be fancy. Choose which steps you feel are essential, then let go of the rest. Some email senders even print out their checklist and keep it by their work station. Any time they have an email to send, they just breeze through their list, then click "Send."

Your email testing tool also doesn't have to be overcomplicated. If you've got a small list and you're short on time, checking your emails in one of two email clients on your phone and on your laptop might be fine. It depends on how many resources you have, and on how perfect you want your emails to be.

Here's a secret pro trick that can help you avoid email mistakes, too: Use a pre-designed template. Templates have been rigorously checked to make sure they'll render well in every major email client. So long as you don't fiddle with the email template too much, you can trust your emails will look good if you use a template. And if you do want to adjust a template (and you're an AWeber customer) we offer an affordable template customization service.

Now it's your turn: What's your perfect email pre-flight checklist? Have you been using a checklist up until now? Would you spend money on an email testing tool, or is the "free version" we explained good enough for now? How will you test emails before sending after reading this?

Let us know in the comments.

The post How to test emails before you send them appeared first on AWeber.


Summer GIFs Guide — New GIFs for 2022

Permalink - Posted on 2022-07-07 14:00

Want a quick way to increase your email marketing results? Add a GIF to your emails.

GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent. Plus, they're fun to send and receive!

Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming.

That's why we want to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions.

You may remember some of these from past GIF guides. We're always adding and updating GIFs to give you tons of options and fun images to include in your emails.

Not an AWeber customer yet? Get set up with a free account from AWeber, and see how easy it is to add one of these GIFs in our Drag-and-Drop message editor.

How to Download Your Summer GIFs

Step 1: Find the summer GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose "original." That's it!

Related: Your Guide to using GIFs in Marketing Emails

New! Summer GIFs

Sun with sunglasses GIF

Sun with sunglasses GIF - one of AWeber's new for 2022 summer gifs

Watermelon and fruit GIF

Watermelon and fruit GIF

Beer toast GIF

Beer toast GIF - one of AWeber's new for 2022 summer gifs

Barbecue GIF

Barbecue GIF

Cat with sunglasses GIF

Cat with sunglasses GIF

Sandals GIF

Sandals GIF

Ocean waves GIF

Single wave GIF

Best Summer GIFs from earlier years

Roller Coaster GIF

roller coaster gif

Pool Tubes GIF

pool tubes gif

Road Trip GIF

road trip gif

Sunset GIF

sunset gif

Summer Sale GIF

Here are some of our customers’ all-time favorite animated summer GIFs from previous years.

summer sale

Beach GIF

beach gif

Camping GIF

camping gif

Ice Cream GIF (red)

ice cream gif

Ice Cream GIF (purple)

ice cream gif

Fireworks GIF

fireworks gif

Hot Dog GIF

hotdog gif

Watermelon GIF

watermelon gif

Save money with AWeber

AWeber has been helping small businesses and entrepreneurs connect with their audiences and crush their business goals for more than 20 years. If it's time for you to get up and running with email marketing, landing pages and web push notifications for free, create your free account today!

The post Summer GIFs Guide — New GIFs for 2022 appeared first on AWeber.


The creator economy in 2022: 8 experts on how to survive and thrive

Permalink - Posted on 2022-07-05 15:29

creator economy

Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.)

What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy... or are they about to get hit on the chin?

We’ve been wondering about this, and while we know our answer to this question, we wanted to get other peoples’ take. So we reached out to eight experts who advise creators and are creators themselves.

We asked them:

  • How concerned are you about the economy in the next 6-12 months, especially for creators?
  • Could you rate that concern on a scale of one to ten, with one being the lowest?
  • What are you doing to adjust your business to adapt to this new environment?
  • What do you recommend other creators do right now to survive and even thrive through the next year or so?


Let’s start with their answers to the first question - to rate their level of concern. These answers broke cleanly into two groups:

  • Five people who weren’t concerned really at all (1-2 rating)
  • Three people who are concerned, and feel things could go either way (5-6 rating)

The average score of everyone’s rating for how concerned they are? It’s 2.9.

For the other questions, one piece of advice was repeated over and over again. You can see it in this word cloud of all the answers:

Word cloud on how to thrive in creator economy

So what was almost everyone’s advice? Build a community: a specific group or audience of people who like your work. Get to know that community really, really well. Solve their problems. Connect to them. Then - and only then - offer them paid solutions and support for those problems.

The creator advisors we asked gave this advice over and over again. It’s why community is so prominent in that word cloud. Other terms people used for community included “audience,” which you’ll also see in the cloud. Many also emphasized focusing on a specific community or audience - honing in on a specific group of people you can connect with.

There were few people who did not explicitly talk about building a community or audience, but both of these people talked about networking. They’re doing a lot of networking now, which is really just another way to build and strengthen community. 

Why “focus on building a community” is great advice 

People who are well-connected, visible, and contribute to communities tend to have more opportunities. The people they are connected to “know, like, and trust” them, so they’re aligned with that golden rule of sales and marketing. They get more work, even in downturns. And they’re well-enough connected to know when and how to pivot if that becomes necessary.

Those are the key takeaways from the answers we got: Most of these creators/advisors aren’t very worried about how creators will fare in 2022, and they recommend every creator focus on building a specific audience/community.

But a lot of other issues came up. For that, it’s best to let these eight experts speak for themselves.


1. Juan Galán Politi

Social Media Expert / Coach

ShootWithJuan.com
Instagram: shootwithjuan

Juan Galán Politi

How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being the lowest?

I don't think there is anything to be concerned about. The creator economy is a thriving economy. More and more people are finding they can turn their passion or hobby into a full-time career and build successful online businesses with little or even 0 investment. People are consuming more content than ever, whether it is through social media, blogs, etc. Content creators that are smart about it can easily start monetizing their online audiences and their content. I'd rate my concern for this question as 1.

What are you doing to adjust your business to adapt to this new environment?

It's been a crazy year for business growth and it's grown to levels I would have never imagined. What did I do? I built an online community around a specific topic, addressed my community problems with my content, and offered solutions. I'm more adjusting myself to this rapid business growth, rather than adjusting my business to a new environment. Very excited to continue seeing it grow.

What do you recommend other creators do right now to survive and even thrive through the next year or so?

Honestly, the best thing any creator looking to succeed can do is to build a strong online community. Choose one platform (ideally one in social media) and start creating consistent content and building relationships. Once you have a decent community (not saying you need thousands and thousands of people) but a decent, engaged community, they can start thinking about how to offer "paid solutions" to the main problems anyone in their community has.

2. Shawn Fink

Business Coach and Spiritual Consultant for soul-led creators and entrepreneurs
ShawnFink.com
https://www.linkedin.com/in/shawnfink/

Shawn Fink

How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?

I am holding steady around a 6 right now. In many of my circles, the pinch is definitely already under way and it’s hard to say which way it will go at this point. I would like to have trust that we’ll be able to steer clear of it but it’s definitely a worry.

What are you doing to adjust your business to adapt to this new environment?

I have been reducing my expenses for a few months now and trying to run a lean business machine. I am also planning to talk to my bank about a line of credit to use if things take a downturn. I am also adding in a few other revenue streams that might be more recession proof. 

The biggest thing I did when the pandemic seemed to slow things down was take on a more consistent client that I know will be good for a while. I call it my side hustle but it’s a higher paying and more consistent remote client for me to work for around the edges of my coaching business. 

What do you recommend other creators do right now to survive and even thrive through the next year or so?

First, you always have to do what you need to do to feel safe and secure. So if that means look for a part-time job, so be it. Family comes first in my world. As does the mortgage. The great thing about being a creator is that it can always happen in the margins of our lives -- get up early, stay up later. Being a creator doesn't stop in a recession. But paying your bills should always be a primary focus. There’s no shame if you have to work at Starbucks to make ends meet. Your financial wellbeing is such a huge piece of your overall well being. So tend to it like it’s a priority not an afterthought. 

Second, start creating safety nets -- like a line of credit from your bank or through another lender -- and perhaps a bit of a cash infusion right now before the bottom drops out. If it doesn’t, you’ll be in good shape. If it does, it will buy you a few months. 

Diversify. What else can you do in the meantime to ensure you have some income coming in? Can you target a different but stable industry right now to get you shored up for upcoming months? 

Finally, ask for help. You’d be so surprised who is willing to help you when times are hard. We forget that resilience evaporates in solitude. We need to help each other. We’re meant to help each other. So reach out and share your story and what you need. 

3. Paula Rizzo

Media Consultant, Author, Speaker
PaulaRizzo.com
Paula’s Checklist to Become a Go-To Media Expert

Paula Rizzo

How concerned are you about the economy for the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?

It's always important to keep your eye open for what's happening in the world and how it might affect your business. I'm about a 5 on a scale of one to 10. It's definitely concerning and something to keep an eye on but I won't be doing anything drastic. 

What are you doing to adjust your business, your marketing, or your content to adapt to this new environment?

I was a network television news producer during the 2008 recession. We found creative and authentic ways to tell stories that would really resonate with our audience. I'm always thinking of the audience first. What are they going through and how can my expertise best serve them? 

What do you recommend other creators do right now to adapt and maybe even thrive through the next year or so?

Slow and steady wins the race. Stay true to that. Stick with the good stuff that you know works and don't try to reinvent the wheel now.

4. Andrea Fox (Dre Fox)

Social Media Expert, Public Speaker, Course Creator
TimeOfDre.com
Instagram.com/timeofdre

Andrea Fox

How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?

As a creator since 2018, I’ve seen many changes over the past 4 years - some exciting, some troubling. But right now? Creators now have a unique opportunity to feast or famine inside of this ever-changing industry. Between new platforms, the recession and the move to video content, it’s time to realize actions that worked in 2020 aren’t going to work in the future and pivots need to be made. 

For those that step up to the plate to learn new skill sets, to tap into the true “business” of content creation I think there is more than enough space for people to get ahead in this industry. I am 5/10 nervous for creators.

What are you doing to adjust your business to adapt to this new environment?

Personally I’m refining my skills and becoming much more proficient in editing, video content and creating my own trends for others to follow. But behind the scenes I am networking like my business depends on it, because it does. This looks like taking a proactive role in the opportunities I’m given and the rooms my name will be brought up in. All it takes is you to ask to be part of a collaboration, to get a shout out or to partner with a brand to change the entire future of your creator business.

What do you recommend other creators do right now to survive and even thrive through the next year or so?

Externally, it’s time to become innovative and take bigger risks with your content and the online space that you’re taking up. Make noise, make waves and stop clinging to the past. Those that will win aren’t worrying about “what used to work,” they’re onto the next thing. Let that be you! Improve your skills especially if it’s holding you back from video - Youtube, masterclasses and more can help you get the basics down so you can add more services to  your roster. 

Move into burgeoning markets like UGC content creation - this is my client’s main focus in 2022/2023 because it’s not saturated right now and allows you to get paid without the rat race of likes and comments. 

Internally, if you want social to be your job, treat it like a business with the same dedication, business acumen and seriousness that you’d expect. Shake hands, get networking and ask for the things that you want - you never know when someone might just say yes.

5. Pranav Mutatkar

Helping creators build growth machines

PranavMutatkar.com
https://twitter.com/PranavMutatkar

Pranav Mutatkar

How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?

My concern depends on the creator. Since"creator" is a broad word. If you are a creator who has lasered in and is solving real problems for your perfect customers. You'll be okay. I'd rate that as a 2. 

But the average creator was already living an unsustainable life before the downturn. Many creators are slaves to content creation, are facing burnout, and are barely making ends meet. For these creators, I'd rate it at an 8. 

This may not be a horrible thing for most of these creators. It'll help them understand who they should serve and how they can serve them with their personal gifts. 

What are you doing to adjust your business to adapt to this new environment?

Identifying what my rare and valuable skill is. Finding customers who love what I do. Talking to real customers to figure out how to grow my business instead of making an "educated" guess.  

Prioritizing ruthlessly by choosing only a couple things to pursue. Deciding to eliminate everything that isn't good for my business, healthy for me, or play. Creating anti-fragile support systems so I can survive even if things don't work out. 

Surrounding myself with smart mentors who can point me in the right direction. Make sure my network knows my calling card. Trying to help and be useful to whoever comes my way irrespective of if I'll get something in return. 

What do you recommend other creators do right now to survive and even thrive through the next year or so?

Talk to the people who love your content. Talk to people who you solve real problems for. Who does (or would be willing to) pay a bunch of money for your work?

Understand these people at a deep level. Figure out where they hang out, what messaging appeals to them, and what real problems you solve for them.

Then use what you learned. Go to the places they hang out and become useful. Help your dream customers solve their most difficult problems. Solve problems for others that are difficult for them and easy for you.

And most important of all... still do what's best for your mental & physical health. Stay connected with friends. Go for walks in the park. If you put too much pressure on yourself, it'll be harder to succeed and it'll be less fun. 

When you get lost, ask yourself: Why am I doing this? Keep asking why until you get to the real deep reason. 

Focus on that deep why. Not on the vanity metrics. Don't worry, you'll make it through.

6. Paul Thomson

Business Coach for Course Creators
ThePaulThomson.com
https://www.instagram.com/thepaulthomson/

Paul Thomson

How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?

I’m not at all concerned about the economy over the next 6-12 months as it relates to creators. I’m pretty confident in rating my concern a 2/10. I believe the economy for creators has never been stronger. Just look at the number of people leaving traditional 9-5s either by choice or by force, it’s a really telling sign that the market for creators is thriving.

What are you doing to adjust your business to adapt to this new environment?
We’ve worked hard over the years to build robust systems to support our clients. I hear from creators all the time how overwhelming it can feel especially if you’re being told how unstable and volatile your market is. In turbulent times, creators need someone to lean on, so being able to have the right support, community, and mentorship is critical to stability and growth.

What do you recommend other creators do right now to survive and even thrive through the next year or so?

In my experience, the creators who are thriving are the ones focusing on a specific audience - they’re not trying to go broad with their content, products or services. Find the people that you enjoy connecting with, who you can impact the most, in the shortest amount of time. They will become your super fans if you stay consistent with your content.

7. Faiz Imran   

Founder and CEO of Backspace
BackspaceThat.com
https://www.linkedin.com/in/faizimran/

Faiz Imran

On a scale 1 - 10 , a 1. I think the current state of the economy presents a massive opportunity for creators and freelancers that are able to provide value online to their audiences and customers. 

We are removing the barrier for creators to set up online communities so they are able to take control of their income and audience, we're doing this by allowing creators to manage the whole community building, monetizing, and the process for running that community all within the backspace platform for free.

We recommend all creators keep their focus on creating amazing content that adds value to their audiences. During hard times people often come to their communities for support, so be sure to start building out and engaging more with your communities. 

Overall I really think many creators are going to be able to build extremely tight-knit communities of people experiencing the same things.

Having a sense of community is going to be crucial,  creators that are able to curate these groups and communities will have lifelong support from their audiences.

8.  Gary Henderson

Creator of $GARY and Co-Founder of SocialConnector
DigitalMarketing.org
Twitter: @GaryLHenderson

Gary Henderson

As far as the economy goes I'm not concerned at all as a creator. I'd give it a 1 or a 2. For me, people always want to grow and make money. I help creators make money and as long as we have people in the world that want to make money I'll survive.  

I'm all in on web3. I help creators from all over the globe and decided to lean into the crypto space heavily. I've created my own currency, $GARY coin, and helped 30+ other creators do the same. This has allowed me to build a strong community of loyal supporters that continually show up. I have a group of 70+ creators that meet daily at 5:00 AM EST in discord to mastermind and collaborate.  

Decentralize and build your community. The world is changing fast and focusing on your personal brand and growing your community of super fans is the best advice I can give anyone.  When I did that last year. It changed my life!  

So where is the creator economy going in 2022?

We’re not going to make a prediction about whether the U.S. economy - or any other economy - is about to go into recession. Here’s what we do know: It’s going to change. Guaranteed. 

Anyone who’s been online even in the last two years knows how much digital marketing and small business marketing has changed in that time. Well… get used to that. 

Our advice to creators is to embrace change and build a strong community. Do that, and you just might thrive.

The post The creator economy in 2022: 8 experts on how to survive and thrive appeared first on AWeber.


How to write confirmation emails your audience will love

Permalink - Posted on 2022-06-30 15:59

How to write confirmation emails your audience will love

Your confirmation email is an important first impression. It sets the tone for your relationship with subscribers and can improve engagement for future emails.

Picture this - you just booked your dream vacation online. But you never received an email confirmation. You may be wondering if your order was processed. Now you have to spend time contacting the travel agency to make sure your vacation was booked. That is not a good experience.

You wouldn’t want to do that to your customers. That’s why you need to set up a good confirmation email.

In this article, you’ll learn:

What is a confirmation email?

A confirmation email is a transactional email that is set up to automatically go out to someone who just took a specific action, such as placing an order, subscribing to an email list, or registering for an event.

Types of confirmation emails

There are four main types of email confirmation messages: 

  • Order confirmation – confirms the transaction of a product or service
  • Booking confirmation – informs a customer that hotel, flight, and other travel arrangements have been made
  • Registration confirmation – provides confirmation that customer is registered for upcoming event
  • Subscription confirmation – also called an opt-in email, requires customers to confirm their email address to complete opt-in process
Four types of confirmation emails

Why should you send a confirmation email

Sending a confirmation email is an email marketing best practice because it:

  • Reassures your customers that you received their information.
  • Gives customers peace of mind that their request was processed.
  • Establishes confidence and trust with your brand.
  • Prevents mistyped and fake email addresses from cluttering up your list.
  • Improves deliverability. Typically, when you send a subscription confirmation email, you require the subscriber to click a link to confirm their email address. This is referred to as a double opt-in, and it can often lead to more emails reaching your subscribers’ inboxes.

Difference between confirmation and welcome emails

A confirmation email is similar to a welcome email, but it serves a different purpose. The graphic below shows when a confirmation email is sent within a subscriber’s onboarding sequence. Welcome emails, as you can see below, happen after a new subscriber is confirmed (or after an order is confirmed if an order has been placed).

Welcome email sign up flowchart

For more information about welcome emails, including how to write one, see our blog post, Welcome Email Campaigns: How to Onboard New Subscribers.

How to set up a confirmation email (in 5 easy steps)

Before you can set up your confirmation email, you’ll need to sign up with an email marketing service provider (ESP), such as AWeber. 

Step 1: Build your confirmation email 

You have two options for building your email - use a drag and drop builder to pull the elements you’d like to include in your emails, or you can begin with a pre-built template. Some email marketing services already have confirmation email templates you can use. 

Here’s what the setup page for AWeber’s confirmation template looks like. 

setup page for AWeber’s confirmation template

Step 2: Write your confirmation message

Your confirmation email should be short and direct. The email should also confirm their transaction.

In the next section, we’ll review how to write your email and what elements are needed for each type of confirmation.

Step 3: Create your confirmation landing page, aka your “thank you page”

Setting up a landing page is an important part of the confirmation email setup. Why? Because it lets people know that their information was received. It establishes a good first impression by thanking them for their order or for signing up to your email list. And it directs people to check their inbox for more information.

AWeber’s free and paid plans let you specify a custom confirmation landing page, or you can use AWeber’s default confirmation page. You specify your confirmation landing page within the signup form settings for the signup form that triggers the page.

Here’s what this looks like within an AWeber account.

Landing page settings in AWeber account

Here’s the custom thank you page that you saw the link to in the image above. It’s very simple, but it lets new subscribers know their information was received and what they should do next.

Example of a thank you landing page

Related: How to create a landing page in 8 steps

Step 4: Set up your confirmation success page

This is the page a new subscriber sees after they’ve confirmed their email. The success page is only needed with an email confirmation.

Here’s an example of what a success page looks like:

Example of a confirmation landing page

Your success page can look however you want it to look. It can be hosted on your website, or you can set it up so people go to your Facebook page or your TikTok profile after their email address is confirmed.

AWeber customers can also personalize their “success page” with each new subscriber’s information (like with the subscribers’ first name for example) or with whatever other information that was requested in the sign up form. 

Personalize success page in AWeber account

Step 5: Set up your automation

By automating your email, you can connect with your subscribers immediately and automatically. (Plus, save your time!) And with the correct writing strategies, your emails will be compelling and sound human, instead of robotic.

How to write a confirmation email

At its core, a confirmation email is just that what it sounds like. Its purpose is to “confirm” that you received their information or order. But depending on the type of confirmation email, your email will be structured differently. 

A common element each email should have is a “thank you.” It’s important to let your customers know you appreciate them. This could be included as a headline or in the first sentence.

Here’s how to write the rest of your confirmation emails:

Order confirmation

Your order confirmation email should contain one or two sentences to include a thank you and information about when their order will ship. This could be as simple as “We will send you another email as soon as your order ships.”

See how Cometeer starts off their confirmation emails.

Example of a top half of a confirmation email from Cometeer

People who place an order online will often save their confirmation email so they can reference it later. So make it easy for them to find the information they may be looking for, which should include:

  1. an order number that can be referenced
  2. a list of what they ordered
  3. a summary of their contact details including the shipping address. 
  4. a link to track their order status 

See the full Cometeer email. This very simple approach is all you need for an order confirmation email.

Confirmation email showing each element that should be included

Booking confirmation

Provide the details of what was booked including:

  1. the name of the person
  2. confirmation number
  3. the date(s) and time if relevant of the reservation
  4. location
  5. any other relevant information

You may also want to consider a message regarding changing their reservation or adding contact information.

Tock at Elske, a restaurant in Chicago, adds a section for their cancellation policy and questions at the bottom of their confirmation emails. 

A restaurant in Chicago, adds a section for their cancellation policy and questions at the bottom of their confirmation emails

Registration confirmation

Start your registration confirmation email off with the event name and date. You can also add a convenient “add to calendar” button. This makes it easy for people to add the event to their calendar, increasing the chances they attend the event.

See how VentureBeat structures their webinar confirmation email:

Top half of registration confirmation email from VentureBeat

Subscription confirmation

It’s important to have customers verify their email address. It’s essentially having the customer say “yes, I want to receive an email from you,” twice. This helps you improve your delivery rate and get higher email engagement.

Your copy can be as simple as “Please confirm your email address”. And have a call to action with “Confirm your email”. That’s it, no need to overthink this email. More details about you can be provided in your welcome email.

This email from Zencastr leaves no doubt what action they want subscribers to take.

Zencastr email subscription confirmation

8 awesome confirmation email examples

1 - Chipotle

Confirmation email example from Chipotle

Why it’s awesome:

Chipotle’s subscription confirmation email, also known as a confirmed opt-in, explains why subscribers are receiving this message and exactly what they should do. 

2 - AWeber

Subscription confirmation email from AWeber

Why it’s awesome:

In the confirmed opt-in email for our AWeber Blog Newsletter below, we tell subscribers about the benefits of being on our list (free blog posts, courses, and ebooks!). This helps to improve the conversion rate of our confirmed opt-in email.

Once subscribers confirmed their email, it’s time to officially welcome them to your email list.

3 - American Airlines

American Airlines Booking Confirmation Email

Why it’s awesome:

American Airlines doesn’t overdo the email with text. They keep it simple by just providing the essential information.

4 - Allbirds

Order confirmation email from Allbirds

Why it’s awesome:

Feel free to keep your confirmation emails on brand, like Allbird with their unique way to thank “ewe” (clever).

5 - Codeverse

Event confirmation email example from CodeVerse

Why it’s awesome:

Your confirmation emails may be saved and referenced at a later time, so include any and all relevant information. Codeverse does this well by including the date, day, time, participant, and location.

6 - BEE

Subscription confirmation email example from BEE

Why it’s awesome:

BEE is clear and upfront - your subscription will not be activated until you confirm your email. This will help make sure a high delivery rate and a more engaged audience.

7 - DoorDash

DoorDash email example with countdown timer

Why it’s awesome:

DoorDash sets the expectation up front with a countdown timer on when you can expect your order to arrive. They also provide a link to track your order along with a confirmation of what was ordered.

8 - Hipmunk

Email confirmation from Hipmunk

Why it’s awesome:

If you need more incentive to confirm your email address, Hipmunk includes a list of cool things you can do in your account.

Help writing confirmation emails

Need a little help or inspiration figuring out how to write your emails. We’ve got you covered with our Free What to Write Guide. 

AWeber's What to Write lead magnet

Get started with your confirmation emails! Create your FREE account with AWeber today, and change the way you send emails forever.

The post How to write confirmation emails your audience will love appeared first on AWeber.


New AWeber Updates and Feature Releases

Permalink - Posted on 2022-06-30 13:00

Dynamic RSS before and after

Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you.

All Recent AWeber Updates

Jump directly to an update:

06/30/202212 Social Icons to Add to Emails and Landing Pages
06/24/2022Google Analytics 4 Tracking on Landing Pages
06/21/2022Auto Newsletter
05/10/2022Shopify Sales Reports
04/29/2022Etsy Sales Reports
04/07/2022New Look for the Message Editor
03/22/2022Quick Actions Menu
03/22/2022Keyboard Shortcuts
03/09/2022Dynamic RSS Feeds
12/15/2021PayPal Sales in Reports
11/05/2021Newsletter Hub
10/27/2022Helpful 404 for Unpublished or Disabled Landing Pages
10/25/2021Consolidated and Sortable Reports
10/25/2021Location Data in Reports
10/03/20217-day Black Friday Campaign Template
09/17/2021Make Your Landing Page A Homepage
09/13/2021Quarterly Recurring Payments
09/09/2021Direct-to-Payment Links
08/30/2021Buy and Connect Custom Domains

12 Social Icons to Add to Your Emails and Landing Pages

Adding social media icons to your emails and landing pages is one of the best ways to get your subscribers to visit your social media profiles, and to get more engagement for your social media content.

Most people add these icons in the footer of their emails, like this:

Facebook, Twitter, Instagram, YouTube, and LinkedIn icons at the bottom of an AWeber email.

That’s why we offer 12 icons (with 4 new ones added recently). Just paste your social link into the social element and the icon will appear.

What icons are available?

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest
  • TikTok
  • Patreon
  • Twitch
  • Discord
  • Tumblr
  • Generic link (default)

Here’s what social icons can look like in your emails and on landing pages

Branded colors

Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest in branded colors.
Twitch, Discord, Patreon, TikTok, Tumblr, and a link icon in branded colors.

Black

Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest in black.
Twitch, Discord, Patreon, TikTok, Tumblr, and a link icon in black.

White

Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest in white on a gray background.
Twitch, Discord, Patreon, TikTok, Tumblr, and a link icon in white on a gray background.

How to add a social icon to your email or landing page

Adding social icons to your emails and landing pages is quite simple. Follow these steps:

1. Drag the social element into the email or landing page where you want your icons to appear:

A GIF of dragging the social element into your email.

2. On the right side, remove the social channels you don’t need, and start adding all of your own.

A GIF of removing several pre-set icons and adding a TikTok link which automatically shows as TikTok.

Here’s what your final sidebar might look like:

Accounts set up for TikTok, Twitch, Tumblr, and YouTube.

3. Now, design your social icons.

  • Left, center, or right aligned
  • Small, medium, or large
  • Branded, black, or white
A GIF designing the icon sizes, alignment, shape, and color theme.

That’s it! Save and review your email or landing page to make sure the links work and you’re good to go.


Support for Google Analytics 4 in the Landing Page Builder

Are you using Google Analytics 4 to track sales and web traffic? Good news, if you have landing pages built in AWeber, we now support Google Analytics 4!

Simply plug your Google Analytics code into the proper field and you can track all the traffic coming from that page in your Google Analytics account.

What is Google Analytics 4?

Google Analytics 4 is a new property from Google that helps you better understand how people use your website. Here’s what’s new in Google Analytics 4:

  • It includes your customer journey
  • Data is based on events instead of sessions
  • Cookieless measurement
  • Direct integrations with media platforms
  • And much more!

Why should I start using Google Analytics 4?

You are probably already using Google Analytics 4. If you’re using the standard Universal Analytics, it’ll stop receiving data on July 1, 2023. So, before July 2023, you should start thinking about migrating your analytics account.

A Gif showing the navigation to page settings, tracking, and the Google Analytics ID in AWeber.

Track Sales from Your Shopify Store

In addition to Stripe, PayPal, and Etsy, you can now also see all of your Shopify store’s sales directly in your AWeber account. Track your sales against your email marketing campaigns to see what drives the most sales. Then, over time, continue to check your reports so you can do more of what works.

You can see your Shopify sales in three places:

1. The dashboard sales chart

A dashboard widget showing sales, which includes Shopify sales.

The AWeber dashboard report, showing total sales of over $6k for the past month.

2. Individual subscriber activity

Shopify sales shown as a list item under a subscriber.

A screenshot of the individual subscriber showing a Sale action item.

3. The ecommerce report

Shopify purchases in the Sales tracked over time report.

The AWeber sales tracked over time report showing general sales day over day.

Use your reports to make more sales

The best way to improve your marketing is by tracking what works — and there’s no better way to tell what works than seeing your sales.

Send emails with your newest releases, popular products, and discount codes. Then, keep an eye on your sales and track when your customers tend to buy — and what they’re buying.

Once you find the days, times, discounts, and products that drive the most repeat sales, you can send your customers the emails they want, when they want them.

How to find your Shopify sales

If you already have your Shopify store connected, you can log in and check out your reports. Or if you use Shopify and you haven’t set up the integration yet, get connected now.


Track Sales from Your Etsy Store

You can now see all of your Etsy store sales directly in your AWeber account. Use this data to improve your email marketing and make even more sales.

If you’re an AWeber customer and you have the Etsy integration set up, you can now see your Etsy sales data in three places within your AWeber account:

1. The dashboard sales chart

An AWeber dashboard widget showing sales, which includes Etsy sales.

2. Individual subscriber activity

Etsy sales shown under a subscriber who just got an email.

3. The ecommerce report

Etsy purchases in the sales tracked over time report.

You can use this information to see which emails triggered the Etsy sales, to identify trends of  what’s working in your emails, and to see how your store is doing.

The benefits of seeing your Etsy data in AWeber

Understanding your existing customers is key to making more sales on Etsy. Conservatively, you are three times more likely to sell to an existing customer than to a new one

Email is an excellent way to sell to people who have already bought from you. One Etsy seller and AWeber customer reports that 50% of their sales are made from sending regular emails.

Testing, tracking, and looking at your email reports is the best way to understand what your customers want to see in your emails. Once you find the times, cadence, and content that drives the most repeat sales, you can send your customers the emails they want, when they want them.

How to find your Etsy sales in AWeber

If you already have an Etsy account connected, you can log in and check out your reports. Or if you have an Etsy store and you haven’t set up the integration yet, get connected now

Skip a step: When you connect your Etsy store to AWeber, your Etsy customers will automatically be added to your primary list in AWeber.


A Fresh New Look For The Message Editor

The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions.

What’s new?

Element navigation on the side

The “move,” “copy,” and “delete” buttons are in a new place.

A GIF showing the copy, delete, and move options in the editor from the bottom and left side to the right side.

You’ll no longer see blue and black boxes surrounding the row / element you’re working on. Instead, you’ll see a light gray line on the right side of your element. The row will have a light blue box surrounding it only if you are directly working on that particular row.

In the new version, you have to hover over the section to see the move, copy, and delete options.

Check out what changed:

Before

The old message editor with the row selected and copy and delete at the bottom.

After

AWeber message editor

With fewer visual distractions, you can get your next email sent faster than ever.

Headers in the paragraph element

We’ve combined the Header and Paragraph elements so you can now create headers directly within the paragraph element.

Check out what changed:

Copy-and-paste from a separate document in seconds

Do you draft your emails in Google Docs? Microsoft Word? Apple Pages? Somewhere else? It’s extremely easy to copy those email drafts and paste them directly into the AWeber message editor.

GIF of copying and pasting an email message from a Google Doc into your message.

Try out the message editor today — updates included — and let us know what you think.


Quick Actions Menu and Keyboard Shortcuts

You can now navigate around your account with just a few keystrokes! The new Quick Actions Menu gets you where you need to go in seconds — with two clicks or without ever leaving the keyboard.

What is the Quick Actions Menu (aka the Quick Menu)?

The Quick Actions Menu is a popup menu with shortcuts that bring you directly where you need to go within your AWeber account. Want to create a new message, add subscribers, or review your campaigns? You can get directly there quickly using the Quick Menu.

The menu will also show you keyboard shortcuts that you can use to get around your account even more easily.

Pulling up the Quick Menu

Simply click on “Quick Menu” in your side navigation or select command (⌘) + K on your keyboard.

Then use one of the three ways you can use the new Quick Menu to move around your account.

  1. Keyboard shortcuts
  2. Scroll the Quick Menu
  3. Search the Quick Menu

Keyboard shortcuts

In the Quick Menu, a shortcut keystroke is listed next to each action. For example, “Create a message” is associated with “Shift + M.”

That means, typing “Shift + M” will immediately direct you to create a new message, as shown above.

These keystroke shortcuts will only work when you are on a dashboard screen. Once you’re in the message or landing page editor (or within the search function of the Quick Menu) “Shift + M” will simply work as a capitalized M.

Learn them all and move around your account like a pro (saving tons of time in the long run).

Here’s a list of the keyboard shortcuts:

Get the printable PDF of all AWeber keyboard shortcuts.

Scroll the Quick Menu

You can scroll through to see options like “Go to messages,” “Create a landing page,” and more.

Scrolling through the Quick Menu, with actions Go to messages, Create a message, Go to campaigns, Go to subscribers, and more.

Click on one of these options and you will be brought to the appropriate page. So, for example, if you choose “Create a message,” you’ll find yourself in a new drag-and-drop message with the most recent template you chose.

Search the Quick Menu

Do you know exactly what action you want? Search for it instead of scrolling. Using the top search bar, you can search for keywords like “message” or “landing page,” and also non-direct keywords like “email” and “support.” 

The Quick Menu will still get you where you need to go.

Searching the Quick Menu for support, email, and report.

Watch a demo

What shortcuts would you like?

This is just the beginning of the Quick Actions Menu. Is there an action you take every time you log in that you’d like to see on this list? Let us know by filling out this feedback form.


Dynamic RSS: Fresh Content From Your Feed On Every Send

An RSS feed is a simple URL that includes updates from your website, podcast, YouTube channel, Etsy store, etc. You can use RSS feeds in AWeber to create lists of your recent updates without needing to copy and paste text or upload images.

Now, the RSS element can do something even better — it will update dynamically (in real time). That means no matter when you send your email, only the most recent information will be included.

Here’s what changed:

GIF showing the before and after of the RSS feed element in AWeber. After includes a "Dynamic feed" option to display the most recent content when your email is sent.

What is a dynamic RSS feed?

“Dynamic” (vs “static”) means something updates according to pre-set circumstances — in this case, the circumstance is when your email is sent.

So, before when you added the URL for your static RSS feed, it would pull in the most recent posts, videos, or products as of the moment you added the RSS feed to your email (or clicked refresh). With a dynamic feed, it pulls in the most recent posts, videos, or products as of the exact moment you send the email.

For example, if you have published a blog post between the time you created the email and the time it’s sent, the new blog post will still show up in the email you send! Cool, huh?

Don’t have your own RSS feed? Try using a dynamic RSS feed generator like SnipRSS to create one with content from other sources that you want to share.

How to use dynamic RSS to send better emails

What’s the essential difference between dynamic and static feed updates? Dynamic feeds update automatically.

That means, the best way to use them is with campaigns — your automated emails.

So here are three ways to start using Dynamic Feeds today.

1. Include your recent blog posts in a welcome email

You should be sending welcome emails to your new subscribers.

And now you can add your newest blog content to your welcome emails without any extra work. 

How? Add the dynamic feed element to one or more of your welcome emails, pop in your blog’s RSS feed, and choose how many posts to show (I recommend at least three so your new subscribers can check out your stuff).

Here’s what it could look like in your emails (new subscribers would always see the most recent posts from your blog):

An example of the AWeber Newsletter including recent blog posts about email marketing.

2. Include your recent YouTube videos in a welcome email

Do you create videos on YouTube? Why not send a welcome email with your most recent YouTube content, too?

You can add your YouTube channel URL to the RSS element to bring up your recent video content. Add your video feed to the same email as your blogs, or maybe a different welcome email.

Here’s what your YouTube feed would look like in an email, again always with the most recently published videos:

An example of the AWeber Newsletter including the most recent YouTube videos from our channel.

Note: Want to include just a playlist instead of every video? Add your channel and playlist information to this URL and add it to the feed element:
https://www.youtube.com/feeds/videos.xml?playlist_id=[YOUR PLAYLIST ID HERE]

3. Send weekly (or monthly) Etsy updates in minutes

Email is known for making you an average of $38 for every $1 spent. Since your email list is full of people who already know you, like you, and have maybe even purchased from you, emails are essential for new Etsy sales.

So send a regular email, either weekly/bi-weekly or simply when you have a bunch of new stuff in your store.

With the dynamic feed, it’s pretty simple too. Design once, copy your emails, and send when you know your store has new products uploaded.

Here’s how:

  1. Design an “updates” email to represent your store. You want it fairly generic — so it makes sense no matter which products you add.
  2. Add your Etsy store into the dynamic feed element and choose what information you want to add.
  3. Each time you want to send a new email, copy the most recent email, review it for any small changes you might want to make, then schedule or send it. This should only take a couple of minutes.

Your regular emails could look as simple as this and still drive new sales:

An example of the most recent products from an Etsy store that sells candles, embedded side-by-side in an email update.

How to add a dynamic RSS feed to your emails

1. Create a new draft Message or open an existing Message. 

2. Drag and drop the RSS element into your email:

Dragging the AWeber RSS element into an email.

3. Then, add an RSS feed or simply your YouTube account or your blog’s URL into the sidebar.

You’ll be shown one or more feed options:

Plugging https://blog.aweber.com into the AWeber RSS feed element and seeing feed options.

4. Choose “Dynamic Feed” as your Feed Type.

Feed Type: Dynamic Feed or Static Feed (radio options).

5. From here, you can edit how you want your feed to look.

Choose the number of feed items, layout, color, category, and what you want to show — image, description, author, date, etc.

A GIF showing the options for dynamic feeds — categories, layout, order by date, text color, and display options.

Once you have your feed how you want it, you can send or schedule your email — or add it to a campaign.

Try out dynamic feeds and let us know what you think!

How are you going to use the dynamic feed option in your emails? Try it out and let us know how it went.


Updated Reports: A Faster and Easier Way to Get Useful Data

Reporting is the #1 way to help you improve your email marketing. By looking at reports, you can determine which emails are working, who your customers are, who’s signing up, and even which days of the week are most effective.

The information to help guide your success should always be useful and readable in a glance — wherever you are.

Recent updates mean our reporting does just that — in three main ways:

  • Graphs and charts are easy to read quickly
  • You can check reporting on any device easily
  • Consolidated reports contain information that helps you write better emails

What’s new in AWeber reports?

Your reports are now faster to use and easier to understand.

Check out what’s new:

  • A brand new map shows your audience’s location on a local and global scale
  • Larger and simpler reports help you understand your data at a glance
  • Sortable tables help you identify trends and find the information you need
  • Consolidated reports and easy access to filters and actions show the the information you want and need, without distraction
  • All reports work on any of your devices — no matter what they are

We hope these updates will help you write better emails and make more sales.

What can I do with this new reporting?

Graphs and tables are pretty — but their power comes from the information they can provide you. So what are some easy takeaways you can get in a glance?

Identify your best performing content

Well, for starters you can identify successful emails — maybe due to better content or calls to action (CTAs) — from higher-than-normal click rates.

For example, this “Opens over time” chart for October shows a broadcast that is sent weekly. A similar number of people open this email each time it goes out, resulting in fairly similar-sized spikes.

A screenshot of the AWeber reports view showing opens over time with 4 spikes in the graph, one for each week in October.

The “Clicks over time” chart for the same time period and list has more and higher spikes in early October than later. This could indicate that the broadcast sent in early October seems to have had a more compelling offer than the others.

A screenshot of the AWeber reports view showing clicks over time with large graph spikes in early October and smaller ones later in October.

Use data like this to determine what kinds of content, deals, and CTAs best resonate with your audience, and send more emails with what they like.

Identify location trends quickly

The location map offers a snapshot of big picture worldwide countries data, as well as states and cities. Check it every once in a while to see where — literally — your audience is located.

The location map shows the whole world, but with the cursor hovered over the U.S., you can see the to 17 states and the number of subscribers in each state.

There are a couple of things you can do with this data. 

Identify success: Did you recently attend an event in person in another city? You can take a look and see if your brand is spreading by word of mouth, which would show as more subscribers in that particular city.

Speak in your audience’s language: Do you have a lot of customers in a country that doesn’t speak your native language? You may want to avoid complicated language that doesn’t translate well. Or segment users and send everyone an email in their language.

Send marketing emails based on location: Notice you have a bunch of new subscribers in California? Create a segment of California-only subscribers and send them a hyper personalized email with references they’ll understand and even a personal discount code.

All in all, knowing the location of your subscribers helps you recognize them as people instead of simply numbers. 

Check your reports!

We recommend checking your data using these reports at least once a week to see if you can glean any useful information, identify trends, and help you to create a better email strategy that makes more sales.

Note: Did you love the old reporting system? It’s still available. When you’re in your reports screen, simply click “Back to Classic Reports” in the upper right corner and you’ll be brought back to our legacy reporting view.


7-day Black Friday Campaign Template

Black Friday and Cyber Monday drive more sales for most companies than any other time of the year. Customers have their credit cards out and are looking to spend — as long as they get a deal.

You don’t even have to sell Christmas presents to get Black Friday sales. If you sell an online course or services, you can still offer a sale and leads who have been on the fence about buying are likely to make the plunge.

But, ugh. Writing all those emails to get attention in peoples’ inboxes? That’s a lot of work.

Not anymore! We built a 7-day campaign template so you can send emails and get those sales without much work. This is how it starts:

Campaign overview for the Black Friday campaign template, starting with a tag applied and including 3 messages.

Starting with a lead-up the Saturday before Black Friday, and ending with a Cyber Monday promotional email — this campaign has your week covered. It includes dynamic content for personalization, brand new header designs, and a lot of pre-written copy. But they’re your emails — make any adjustments you need.

It’s completely free to use with any AWeber account.


Helpful 404 for Unpublished or Disabled Landing Pages

What’s a 404? 404 error or 404 not found is a common error in sites across the web. It generally happens when you click a link, but there’s no page associated with that particular link — which can happen for various reasons.

For example, if you have created a landing page using AWeber’s builder, but haven’t published it yet (or have unpublished it) the link associated with that page will show a 404 error.

Did you know that 404 pages can be designed? Well, we’ve designed ours to explain why the page didn’t load. Plus, it has useful information on how to create an appealing landing page that makes you money. Here’s how it looks:

Landing page 404 starts by saying "It looks like this page isn't active yet" then gives more useful information and tips.

The landing page builder is included in every AWeber account.


When you sell products in emails, social media, or other places online, often you want to link directly to a purchase pop-up instead of a product landing page. 

Think about it: Your email likely already serves as a sales page — with a product image, description, and price. Sending your potential customers to a landing page where they have to click “Buy now” again means potentially losing out on sales.

Now, if you sell using AWeber ecommerce + Stripe, you can link directly to your sales page’s order form pop-up. When the customer clicks, they’re immediately directed to enter their credit card information. No distractions.

Here’s how it works for your customers:

GIF showing a direct to payment pop up directly from an email

Ready to use the link? Once you have a product set up in your AWeber account, click “Order Form” and then click to copy the Order Form Link. Simply paste it in your email or anywhere else you’re promoting your sale.

Tip: Get new products set up in minutes and start selling from anywhere using this direct-to-payment link. After the purchase, you can redirect customers to another site or simply a thank you page.


Charge Quarterly Recurring Payments

You may already offer subscriptions and payment plans on your landing pages — to make purchases easier and bring in regular income. Now, in addition to charging weekly, monthly, or yearly, you can also set recurring payments on a quarterly basis.

Coaches and instructors may have new, in-depth content every three months, rather than monthly. Now, they can charge clients on a quarterly basis — matching the content release. Coaches can also offer quarterly payments for a course, with a discount off their monthly rate.

Service providers may find themselves in a similar situation. If your projects take several months to complete, quarterly retainers may suit your business model better than monthly ones.

Even podcasters and paid newsletters can use quarterly payments — by offering a three-month recurring ad spot, charged 4 times a year. 

Do quarterly payments make sense with your business model? Offer one to your clients now with Aweber ecommerce.


Make Your Landing Page A Homepage

Don’t have a website? No problem! You can now easily set a landing page to be your homepage — aka the main page of your new website.

Here’s how: Set up a landing page you want to use as a homepage. In the page settings — under the domain settings — toggle “Set as homepage” to on.

Setting up a landing page as a website home page

Your homepage will be accessible at [YOUR ACCOUNT].aweb.page or [YOUR ACCOUNT].aweb.page/home. For example, financialbiz.aweb.page.

Or, you can buy or connect a domain easily, directly in your AWeber account. Then you can set up your landing page to show at your domain. 

For example, if you bought or connected the domain myfinancialbiz.com, your landing page — actually, your new website — will be accessible at http://myfinancialbiz.com/.

Ready to get your homepage live? Here’s a plug-and-play template that can become yours with a couple of headlines, images, and buttons:

plug-and-play template with a couple of headlines, images, and buttons

The post New AWeber Updates and Feature Releases appeared first on AWeber.


Email shouldn’t be boring: How to create a horoscope generator within an email

Permalink - Posted on 2022-06-28 17:45

How to create a Jinja text rotator or horoscope generator within an email

The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it.

A lot of people think you can’t replicate those bits of delight in an email; but at AWeber we know that’s not true. We’ve built our templating language in a way that lets you create all sorts of exciting dynamic and personalized elements for your audience.

I’m going to show you how to create a horoscope that will be randomly generated for each of your subscribers whenever you send them an email. You don’t have to be a programmer to learn how to do this, it’s just a few simple lines of Jinja (that’s the templating language we use in AWeber).

What are we making today?

We’re going to create a horoscope for your subscribers that has two dynamic sections so your subscribers will get a randomly generated prediction with every email you include this in.

The two sections are:

  • A section where we tell someone what type of day it’s going to be (good, bad, strange, etc).
  • The end of the horoscope where we tell them something they should avoid doing today.

Here’s what it’s going to look like:

What the Jinja-coded horoscope generator will look like in an email.

Setting up your horoscope generator

To start, pull a text element into your message (you can do this as an existing text element if you want, I just prefer to have it in its own element to make it easier to manage).

Now open Source view in the text element.

How to use AWeber's text element so you can add custom Jinja code to your emails.

Write or paste the following block of text into the Source view window and hit “ok”.

{% set horoscopeDayType = [

  “A good day”,

  “A bad day”,

  “A grand old time”,

]%}

{% set horoscopeActivity = [

  “feeding the ducks”,

  “finally finishing that time machine you’ve been working on”,

  “writing too many letters to too many editors”,

]%}

<p>Today is going to be {{ horoscopeDayType | random }} as long as you avoid {{ horoscopeActivity | random }}.</p>

When you click to preview your message, you’ll see your random horoscope. When you switch back and forth between edit and preview mode you should get a re-generated horoscope.

How does this Jinja horoscope generator work?

Let’s look at each of the sections of code we dropped in.

{% set horoscopeDayType = [

  “A good day”,

  “A bad day”,

  “A grand old time”,

]%}

This is an array, or collection, of phrases that will fill in the first section of the sentence:

“Today is going to be {{ horoscopeDayType | random }}.”

If you want to add new items that might get pulled, just add another line:

  • Make sure that your new text is wrapped in quotation marks
  • Make sure each line ends with a comma after the closing quote
{% set horoscopeActivity = [

  “feeding the ducks”,

  “finally finishing that time machine you’ve been working on”,

  “writing too many letters to too many editors”,

]%}

This is the array that is filled with items that randomly get pulled into the second part of the sentence:

as long as you avoid {{ horoscopeActivity | random }}.”

Finally, we have the bit of code that actually defines what shows for your subscribers.

<p>Today is going to be {{ horoscopeDayType | random }} as long as you avoid {{ horoscopeActivity | random }}.</p>

AWeber uses the Jinja “random” filter to randomly select one of the items in the “horoscopeDayType” array for each of your subscribers.

How to use Jinja's random filter to make text rotate within an email message.

That’s all there is to it! Now you know how to make an array of text and randomly show one of the items from the array in your message. And you’ve put those principles to use to build a dynamic horoscope generator.

These same principles can be used to add weekly quotes, your favorite recommended links, random product recommendations, or to introduce some variety into your email introduction.

In a future tutorial, I’ll show you how to make even more dynamic horoscopes that use randomly selected sentence structures to add more variety to the types of horoscopes your audience might get.

The post Email shouldn’t be boring: How to create a horoscope generator within an email appeared first on AWeber.


The importance of actively listening

Permalink - Posted on 2022-06-23 14:58

how to get customer feedback header image

Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.  

Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience. 

There are often multiple ‘right solutions’ to the challenges your audience faces over the course of any day. You are far more likely to discover and deliver the best ‘right solution’ when you directly ask for feedback and actively listen to what your audience has to say about you, your product, or your content.

The information you receive is a gift. One that provides you with all you’ll need to refine your offering.

Engage to inspire engagement

Don’t be afraid to be bold and engage fearlessly. You don’t know what you don’t know. Audience listening and engagement can come in many forms - social media, surveys, and even a/b split testing results. Regardless of the space your business occupies, there are simple questions you should ask to inspire and spark a conversation with your audience:

  • If you’re providing a service, ask directly what your customers hope to achieve, and why.
  • If you’re selling a product, gauge customer satisfaction and ask how you can add value or improve it. 
  • If you’re delivering content, ask your audience what they’d like to see you create. 

As soon as you develop a clear understanding of your audience’s expectations or goals, you can refine your approach to deliver more. 

One of AWeber’s Core Values is: “Invite feedback. Listen to what others say about us”

At AWeber, our team consistently captures customer feedback across multiple channels and queues including in-app surveys, user interviews, social media communities, or review websites. Of course, our support channels are a gold mine of user sentiment, too.

Our Email Experts in Customer Solutions always have their radar up. If a visitor mentions or even hints at a desire for specific functionality the team is quick to probe to gain a better understanding about why it’s important to them. We document that whole experience so that our product development teams can reference and consider as we prioritize what to build next. 

Many of our recent releases and enhancements were inspired from conversations our team has had directly with our audience. No feedback is wasted. In fact, we’ve built tools to make it easier for you to see exactly what resonates with your audience to inform and inspire what you offer next. 

Three ways to get feedback from your audience using AWeber

Sentiment surveys

Using Sentiment Surveys in your email is a great way to ask specific questions and get real-time feedback. Do you want to get feedback about how much people like or dislike an email, or a section of one of your emails? You can ask them to assign a numeric score and segment your results, like this:

Sentiment surveys like this let you quantify how your subscribers feel about your product or service, or how they feel about different topics.

Have a ‘yes’ or ‘no’ question you want an answer to? Use an email survey template.

Even a simple yes or no survey in an email is a great way to collect feedback from customers.

Split testing

Make no mistake, this is a feedback tool. Testing multiple versions of your marketing emails, tracking opens, and examining link clicks allows you to hone in on what resonates most with your readers. Varying your subject lines, images, or content to identify exactly what your audience wants to see and how they prefer it packaged, is essential to success.

Split-tests are a way to collect customer feedback.

Feedback at the form

On any sign-up form, you can ask multiple choice questions to allow people to choose from preset answers.

Using custom fields, you can associate and assign folks a specific tag based on the answer they select. This allows you to segment, target, and engage with people based on that feedback you’ve received. Also, for more detailed responses, you can ask open-ended questions and provide folks a text field to reply. 

An example of a sign up box that uses custom fields and tags to collect information about new subscribers.

Take Action

Collecting this data from your customers and audience is a rewarding practice, but only if you use the data they give you. To be a successful ‘active listener’ you must retain, reflect, and respond through action. 

Make sure the feedback you’re provided informs improvement where needed and reinforces your confidence in doubling down on the areas where people are responding favorably. Thank your audience simply by delivering value and making a positive impact on their lives.

The post The importance of actively listening appeared first on AWeber.


Get more eyes on your latest content with auto newsletter

Permalink - Posted on 2022-06-21 17:12

Publish new YouTube video -> Automatic email notification -> More views and engagement

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? 

It’s even more frustrating when you talk with your biggest fans and they haven’t heard about your new thing because Youtube, Facebook, Twitter or others decided your post shouldn’t show up in your followers' feeds. These are the people who want to know when you have something new to share.

Instead, let email automation do its job: Share your newest content with your fans via email and stop letting social media algorithms decide your fate.

Now, with Auto Newsletter, you can! An email is sent to your audience whenever you publish something to your: 

  • YouTube channel
  • Etsy store
  • blog
  • podcast
  • or anything that has an RSS feed

The email that’s sent can be designed however you like, and it will automatically include your latest content.

Want to send a weekly or monthly digest instead? No problem! Auto Newsletter does that, too.

How does Auto Newsletter work?

Auto Newsletter is an automatic email that gets sent whenever new content is added to an RSS feed. 

What is an RSS feed? Essentially, an RSS feed is a web page that includes a website, YouTube channel, or podcast’s content — updated in real-time. But this web page is meant for computers to read, not humans.

So, for example, when you publish a new blog post, your RSS feed will also update with the post content and information about it like the title, images, and author.

Related: Save Time and Increase Productivity with RSS Feeds

Here’s how RSS feeds work with your Auto Newsletter:

  1. Check feed. You choose how often to check for new content (hourly, daily, weekly, monthly). 
  2. Send email. When something new appears — a YouTube video, blog post, podcast, Etsy product, etc. — a new email is sent automatically.
  3. Subscribers get new stuff. The email will go out to your subscribers with your newest content.
  4. You do nothing. Yep, that’s right. You don’t even have to think about it.

Pretty cool, right? 

You can offer weekly and monthly digests of your content with Auto Newsletter, too. The campaigns will go out on a set schedule with the newest content from that week.

Plus, any auto newsletter can be added to an existing campaign. So, say you have a welcome campaign. Include an email with your newest blog content on day 3 without having to update it manually.

What’s the benefit of sending automated newsletters with your new content?

Maybe you email your audience regular newsletters. Or, you have an awesome welcome campaign set up. And you’re wondering — why would I add a new content notification into the mix?

Well, there are five reasons to set up an automated email for your content.

  1. Get more views, downloads, and eyes on your content
  2. Get more value out of your work
  3. Get an early boost in the algorithms
  4. Control the connection with your audience
  5. Save time

1. Get more views, downloads, and eyes on your content

These days, marketing is a grab for people’s attention — even the people who know and love your content are regularly distracted by YouTube suggestions, advertisements, and pop-up ads. They expect you to let them know when you’ve created something they may like.

Most people won’t remember to seek out your new thing.

By remarketing to your current audience, you have the best chance of having someone click through to see your newest video, blog post, or podcast. And they're also the most likely to consume it.

Don’t forget, it’s way easier and more affordable to market to current fans than to introduce yourself to someone completely new. Auto Newsletter allows you to do just that.

2. Get more value out of your work

Let’s face it — you work hard on your content. It’s time to get more back from what you put into it. 

Don’t depend solely on an algorithm to put the thing you worked hard on in front of people. Just like you’d promote a YouTube video on your Instagram feed or post your newest blog post on Twitter — it’s time to send everything out to people’s inboxes (without adding yet another task to your to-do list).

There’s a reason larger companies promote their new stuff via Twitter, Instagram, Facebook, and email. Because it makes their investment of time go further.

3. Get an early boost in the algorithms

A big factor in the way algorithms rank your content is how many people watch, listen, or read in the hours immediately after you’ve published. (“Algorithms” = fancy word for computers looking at your stuff.) 

It’s a real make-or-break time. And you can boost the algorithm by telling your fans about your new content first. With a bunch of people hopping on your content early, you can actually drive more attention and success overall when the algorithm decides “yes, this is something everyone wants.”

4. Control the connection with your audience

Whether you create YouTube videos, podcasts, or blog posts, you are dependent on an algorithm to bring in new viewers. Which is scary.

What if the algorithm changes? What if you get banned or dinged because of confusing rules? What’s the real risk of depending solely on one platform for your business to succeed?

By creating and growing your email list and regularly engaging with your fans, you can recapture some control and create a backup plan for your channel.

5. Save time

Auto Newsletter is fully automated: You set it up once, and it continues to send your newest stuff forever, with no extra work on your part.

If you wrote a short email and included your new blog or video, it would probably take at least 15 minutes. That doesn't sound like too much, right?

Well, what if you put out two pieces of content per week? That’s at least a couple of hours a month, just on sending emails alone. That doesn’t include social media, responding to comments, or of course the time you spend creating.

The more you can do to automate tasks like this, the more time you’ll have to create, or to clock out early, or spend with your family and friends.

Okay, you get the general benefits of this email automation tool. But let’s talk specifics. There are a few types of content creators who stand to benefit the most. Anyone with a YouTube channel, a podcast, a blog, or an Etsy store can get a lot of mileage out of Auto Newsletter.

How to get more views on your YouTube channel with an automatic newsletter

YouTube views on a video go up from 10 to 894.

The YouTube algorithm is tough. You can spend days, weeks, or even months recording video, hours editing, and then click publish and… nothing. A few views but not nearly enough to help you go viral.

But there’s a trick. If you get more views in the immediate hours after you publish, the algorithm will favor your videos. That’s why it’s easier for more popular YouTube channels to have their content go viral.

So, notify the fans who already like and subscribe to your channel about your new content! How? With Auto Newsletter.

Here's what they'll see:

An email showing a new video from the AWeber YouTube channel.

With a pre-built signup page, it's easy for your fans to opt into your email notifications. Once they do, you can send them automatic emails every time you publish a new video, so they can watch it straight away.

So what are you waiting for? Start collecting emails and send YouTube notifications today!

How to get more podcast downloads with an automatic newsletter

Creating a podcast is a lot of work. Between finding guests, recording, editing, and publishing, creating a podcast can take hours… days… weeks!

And then it’s live and you just hope your subscribers listen. But while some fans are refreshing their apps daily waiting for your newest episode, most aren’t. You usually have to wait for them to come across your podcast.

So, ask them to sign up for regular notifications. They’ll know what’s in your latest episode and — similar to liking and subscribing — fast downloads and listens can help you in the Apple Podcasts algorithm.

As you build your email list, you can also include ads in your footer and send other announcements. Expand your podcast's impact on your business.

The AWeber podcast in a Gmail inbox.

How to get more blog traffic with an automatic newsletter

By far the most common use for Auto Newsletter is an automatic blog notification. 

Are you sending out regular newsletters with your newest blog content? Skip the weekly project and automate new notifications instead.

Shortly after you publish your new post, a notification can go out to your audience or customer base. 

Or, if you are more likely to send a weekly or monthly newsletter, offer a Friday digest instead. Send out your newest posts automatically, letting people know what you’ve published.

Here's what it could look like:

An example of an automatic blog notification newsletter

An automatic newsletter is useful for journalists, bloggers, and business owners. No need to write an email on top of your blog post — let your original piece do the talking.

Show off your newest Etsy products with an automatic newsletter

Got an Etsy store? You can let people know about new products in your store automatically or weekly, with no extra work.

Set up an email to send automatically when you add new products to your store.

This powerful email-on-publish can allow you to:

  • Sell new products faster
  • Alert your biggest fans to products with limited inventory
  • Get more clicks on your store (hack the algorithm)
  • Save time by promoting new products without extra work

Check out this example of a simple promotion for a new product from The Next Gen Artist who makes wooden cat figurines.

An example of an auto newsletter triggering an email for a new product on an Etsy store

Just think — a new notification to your biggest fans and previous customers every time you add a new product. The sales potential is huge!

Three ways you can use Auto Newsletter today

New YouTube video notification

...or blog post / podcast. This is the best way to get eyes on your content as fast as possible. Here's how to set it up.

Step 1: Set up a page where your YouTube followers can sign up to receive the notifications. Use this template or any from our landing page template gallery. Make sure you include a sign up form on the page and tag it with something like "youtube-newsletter." Then publish the page.

GIF showing auto newsletter set up

Step 2: Set up an automatic newsletter campaign by clicking Campaigns -> Create a campaign -> YouTube newsletter. Set the campaign to trigger from your form tag (e.g. auto-newsletter). Add your YouTube channel in the Check Feed to "hourly."

GIF of setting up the RSS campaign to trigger on tag auto-newsletter, a YouTube channel feed, then check hourly.

Note: "Hourly" is just how often we check the feed — your emails will just send if there's a new video, not hourly.

Step 3: Click in the email to design it. Add your YouTube channel to the feed element in the email and update the copy with anything you'd like it to say.

It can be as simple as the below design, or you can add your own logo, colors, social handles, and other design elements:

Example of an auto newsletter email from NatGeo

Once you have your email set up how you like it, activate the campaign.

Step 4: Start promoting your YouTube newsletter on your video, in your channel's description, and on your About page. Include a link to your sign up landing page and get fans signed up.

That's it! With the campaign active, everybody with this tag will receive an email whenever you publish a new video to YouTube. No extra work from you.

Weekly content digest

Do you have a blog, YouTube channel, and a podcast but just want to send out one weekly newsletter? You should create a weekly digest.

A digest has tons of benefits: You'll be sending regular emails to your subscribers with new content, you'll get more page views, downloads, and YouTube views, and it completely takes a task off your plate (writing a weekly newsletter).

Here's how to set it up:

Step 1: Set up an automatic newsletter campaign by clicking Campaigns -> Create a campaign -> Blog Newsletter. Choose a new tag (like weekly-digest) then set the campaign to trigger from it. Note: Don't choose a tag you currently use.

Add your blog, YouTube channel, or podcast RSS in the Check Feed. Set it to "Weekly" and choose a time and date.

GIF showing how to set up the email automation for the auto newsletter

Step 2: Design your email to include any new content you put out. Drag the RSS element in to the email for each feed — blogs, YouTube channel, etc.

Here's an example using the email template "Amelia."

GIF of searching for Amelia the template and then replacing the RSS feed with a YouTube channel.

When the design is set, activate the campaign.

Step 3: Add the weekly-digest tag to any subscribers who you want to start receiving this campaign. That could include a list or segment of your current subscribers and/or adding the tag to a current form.

That's it! Your weekly digest will now be sent with the new content you published that week.

Send monthly blog post updates after your welcome emails

Do you have an awesome 5-10 step (or more) welcome campaign set up? Worried you don't check in with subscribers often enough after that?

You can set up your Auto Newsletter to send forever after your welcome emails. Plus, you don't even need to build a new automation. Simply drag the feed element into the existing campaign.

GIF setting up auto newsletter to send forever after the welcome email

Step 2: Design your email to include any new content you put out. Drag the RSS element in to the email for each feed — blogs, YouTube channel, etc.

Once you have your email design how you like it, re-activate the campaign. Then, you'll be sending regular emails to your subscribers forever, after welcoming them!

How to set up your Auto Newsletter

Ready to send automatic emails for your YouTube channel, podcast, blog, and/or Etsy store? Great! Let’s get started.

We want your success stories

Auto Newsletter is included in all AWeber accounts, so set yours up today. Need an account? You can get started for free.

Tell us how you used Auto Newsletter for your business! We will be choosing a few lucky customers to feature in our YouTube channel, talking about their success. If you’ve had success, let us know in the comments. 👇

The post Get more eyes on your latest content with auto newsletter appeared first on AWeber.


Best fonts for emails: How to make your emails look great and easy to read

Permalink - Posted on 2022-06-14 20:32

best fonts for emails - header image

Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention? 

We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand. Plus, we’ll give you an expert’s list of email-friendly fonts. Read on to learn the basic principles of typography for your emails.

Why fonts matter

People usually spend about 10 seconds looking through brand emails. Besides a catchy subject line and attention-grabbing imagery, typography is one of the critical elements users notice about your message. To make the most of these 10 seconds, it’s crucial to use the best fonts for emails that you can.

Email-friendly fonts that render correctly in all the major email providers will make your messages easier to read. Fonts can also affect the tone of your company’s message. 

Here are two principles to follow so your emails have the same vibe as your company, look great, and are easy to read:

Align your font with your brand

Did you know that fonts can be professional, casual, technical, etc.? It’s true! Choosing a font that represents your company’s voice and style is crucial — and not just on your website. In your emails, too!

If you don’t know where to start, choose a font that complements your visual branding. It will make your messages feel more familiar and help you gain trust with your audience, leading to better engagement. 

Make it easy to read

If your emails are hard to read, they’re less likely to be read. Legible fonts help readers scan your email, identify key points, and make quick sales decisions. 

Even something as minor as italics can affect your emails' readability. Research shows that people need 50% more time to read italic font styles in contrast to regular typefaces.

plain versus italic reading speed

Serif vs. sans-serif fonts

There are two major types of fonts to consider when designing your messages: serif and sans serif. 

Serif fonts are equipped with a small tail or “serif” at the end of every symbol. The most common representatives of this family are Times New Roman and Georgia.

Sans-serif fonts come without such a “tail.” The most recognizable examples of these fonts include Arial and Helvetica.

serif vs sans serif

15 email-safe fonts

The best fonts for emails can be viewed properly across all email providers. Whether your customers use Gmail, Apple Mail, Yahoo, or Microsoft Outlook, these fonts will look the same. 

Here’s a list of email-safe typefaces that will look consistent, no matter which email client your subscribers view them in:

1. Arial

this is what the typeface Arial looks like

Font family: sans-serif

Arial’s soft curves make this typeface look less stiff. It may not be the perfect match if you require something extra special, but it’s a fantastic option for users looking for a classy font to complement their emails. 

2. Helvetica

This is what the typeface Helvetica looks like. Helvetica is one of the best fonts to use in emails.

Font family: sans-serif

This trendy font is an excellent pick for catchy titles and slogans. But its letters are placed close together, making it tough to read for longer texts. 

3. Times New Roman

This is what the typeface Times New Roman looks like

Font family: serif

Well, you are definitely familiar with this one. Times New Roman is a default option safe to use anywhere. Because of its narrow letters, we recommend you apply this typeface to headings only. You can also combine it with edgy imagery to develop a mix of traditional and trendy styles. 

4. Verdana

this is what the typeface Verdana looks like

Font family: sans-serif

Verdana was designed for low-resolution screens. With its wide low-case letters, the font is an excellent pick for email body copy. 

5. Courier New

Courier New is one of the best fonts to use in emails.

Font family: slab-serif (a form of the serif typeface)

This font has an authentic typewriter-like appearance. It’s more suitable for screenwriting and manuscripts, but Courier New can be a nice match for your emails if it aligns with your niche.

6. Tahoma

Tahoma is one of the best fonts to use in emails.

Font family: sans-serif

Designed for on-screen use, this typeface has the same length of its upper and lower case characters. It resembles Verdana, but Tahoma has narrower symbols and tighter letter spacing.

7. Georgia

Georgia is another one of the best fonts to use in emails.

Font family: serif

You've probably seen Georgia in newspapers or books. It’s a perfect option if you want your content to look official and trustworthy. You can also use it for longer emails as its wide-spaced characters provide a high level of legibility.

8. Palatino

example of palatino font

Font family: serif

This sophisticated font with thin lines was made for titles and ads. Palatino makes it easy to read longer text passages combined with visual content.

9. Trebuchet MS

example showing trebuchet font

Font family: sans-serif

Equipped with subtle curves, this typeface will give your email an artistic touch. Its decorative features don’t look distracting, but we still recommend you use Trebuchet MS for short copy as it’s crucial not to overload your readers.

10. Geneva

example showing geneva font

Font family: sans-serif

This traditional font with a modern twist is an enhanced interpretation of Helvetica. Its thin lines and elegant appearance make Geneva look great in email body copy. 

11. Helvetica Now

example of helvetica now font

Font family: sans-serif

Released in 2019, it’s an excellent choice for those looking for a contemporary and stylish option. 

12. Futura

example of Futura font

Font family: sans-serif

We have an absolute classic here for you. Designed in 1927, Futura is one of the best fonts for emails. It will help you grab your readers’ attention in no time. Its great readability enables people to process longer passages much faster. 

13. Public Sans

Public Sans font example

Font family: sans-serif

A stylish font with thick lines. It was developed for the U.S. to ensure their online resources delivered a unified visual message. 

14. Calibri

Calibri font example

Font family: sans-serif

This attention-grabbing and elegant typeface with rounded stems and corners is one of the most legible options for your messages. Whether you want to use it for CTA buttons or for an email body, Calibri will give your words more impact. 

15. Jam Grotesque

Jam Grotesque is one of the best fonts for emails. It's modern, easy-to-read, and distinctive.

Font family: sans-serif

Looking amazing both in print and online, this outstanding font combines a captivating style with legibility. A great choice if you want to add a special touch to your emails.

These are the best fonts to use in emails

Avoid custom fonts in emails

You might be tempted to use custom fonts to accentuate your style or hold readers’ attention. In any case, it’s vital to remember that if a particular email client doesn’t support your custom font, it will be substituted with a default typeface. 

  • Gmail — Arial;
  • Microsoft Outlook — Calibri;
  • Apple Mail — Helvetica.

Here’s how a font can look when an email client doesn’t support it, or “render” it correctly:

This is an email with the custom “Great Vibes” font for the heading and the regular Arial font for bullet points:

How the font Great Vibes looks when it "renders" - or appears - correctly. The best fonts for emails will look good no matter what email client you view them on. Custom fonts don't always work.

Here’s how it renders in Gmail:

How the font Great Vibes looks when it "renders" in Gmail

Here’s how it renders in Outlook:

How the font Great Vibes looks when it "renders" in Outlook

Here’s how it renders in Apple Mail:

How the font Great Vibes looks when it "renders" in Apple Mail

Sometimes, email clients may render a custom font correctly. You never know which fonts will be replaced with the default ones and which will render correctly. So, you need to test them.

Email typography best practices

Size matters 

An unsuitable font size can ruin an email campaign. An overly large typeface will look oppressive and disarranged. A tiny font will make recipients squint to read it. We recommend choosing 22-28 px for headings and 14-18 px for an email body for both web and mobile users. Don’t forget to send yourself test variants to make sure they look appealing and display properly. 

when you're choosing the best fonts for emails, consider font size as well as styling

Use bold font to emphasize key points

But, don’t make your content messy by combining bold, italic, and underlined font styles. 

This distracting text is bold, italicized, and underlined.

Usually, a single font style is just what you need, but you can use bold if you want to make certain phrases pop. Still, don’t underline anything in your email and avoid applying italic typeface because of email accessibility issues. 

Use contrasting colors

Contrasting colors make for attention-grabbing and easy-to-read emails.

Make your emails accessible to color-blind readers by avoiding red letters on a green background. 

Stay away from white text on a gray background. We suggest sticking to black or dark gray colors on a white background and a white font on a black background. 

Don’t underline links

Underlined links distract dyslexic recipients and make it challenging for them to read your emails. Instead, make your links bold. Readers will understand that they need to click or tap on it to get more information. 

an example of text that's linked but not underlined

(Source: Email from Really Good Emails)

Choose two font colors only

Use colors to reflect your branding, and don’t combine more than two font colors in your emails. By including just two colors, your text will be more readable and clean.

Looking to draw readers’ attention? Try a bold font instead of more colors.

Sometimes using the best fonts for emails means using colors and styling carefully. Try using bold rather than adding more font colors.

(Source: Email from AWeber)

Left-align all text 

Left-align your messages to make them easy to scan. If your audience includes customers speaking a language with right-to-left alignments like Persian, Urdu, or Arabic, you can right-align your emails to suit your recipients' needs.

Final thoughts on the best fonts for your emails

Using legible and eye-catching fonts will make your email stand out from the crowd of competitors and bring value to your audience. Once your message is opened, the proper font style becomes one of the main factors that persuade recipients to continue reading. 

With our list of the best fonts for emails and how to use them, you can create appealing and responsive messages in no time.

The post Best fonts for emails: How to make your emails look great and easy to read appeared first on AWeber.


Don’t let your Discord community evaporate

Permalink - Posted on 2022-06-09 16:34

Don't let your Discord community evaporate - offer a newsletter digest

Would you rather watch or listen to this post? We've got you covered.

Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It's probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact. But its incredible popularity can be one of its biggest curses. Sometimes there’s so much activity it can become overwhelming.

Take my community for digital artists. The initial launch was a roaring success. I saw a wave of passionate, interested people join the community and immediately get involved. They shared ideas, promoted the project, joined us live on livestreams, and generally just got along famously.

But then life happened. Time passed, they joined other interesting discords, life kept rolling and their Discord notifications only increased.

As your community grows, so does the noise. Folks tend to be in multiple discords and the red dot notifications can quickly become overwhelming.

A number of my early members experienced this burnout and eventually needed to take a break. Sometimes those breaks look like leaving Discord for weeks at a time, and sometimes it looks like muting channels they're not actively involved in.

When those members were ready to get back into the community, I heard over and over that it seemed like there was far too much to catch up on in the various channels and threads of conversation. Some people decided to not even try.

That meant that I had effectively lost contact with some of my earliest advocates. I couldn't talk with them, tell them about the latest content, or get their feedback about what I was thinking of next.

That’s the catch-22 with Discord. The more active your discord is, the easier it is for members to get burned out and eventually bounce.

One solution to this is to create specific channels for things like announcements, but that can end up adding to the overwhelm and notification fatigue.

So what’s a community manager to do?

Enter our good old friend email.

There are two problems I wanted to address with my community:

  1. Actively engaged people felt like they were missing important information even though they were in the mix chatting.
  2. Folks taking a break from Discord felt like too much happened while they were gone for them to re-enter the community.

I solved both problems with a simple weekly digest email so folks could keep track of what was going on even if they didn’t open Discord.

My process:

  1. When I create or notice an important Discord conversation, I add it to my draft email for the upcoming digest.
  2. Once a week, I send the email.

That’s it. Stick to that simple formula and you won’t feel any additional content creation burden. It’s just copy and paste.

Now my community has the Discord for those who want the hustle and immediate feedback, and the newsletter for folks who want to stay in the know without the noise.

They also get the benefits of all of the great search, filter, and sortability of their email inbox for managing their communication with me.

Have you tried using a newsletter to summarize your community’s activity on Discord or another platform? Tell me about it in the comments.

This post builds was inspired by this Twitter thread. Please jump in and let me know what you think.

https://twitter.com/clickpop/status/1450618550218067970?s=21

The post Don’t let your Discord community evaporate appeared first on AWeber.


Why Are My Emails Going to Spam?

Permalink - Posted on 2022-06-08 15:40

Why are my emails going to spam header image

If you've put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam. 

Why would anyone do that, right? You're a good sender. You're not... a spammer!

But even good people can get their messages marked as spam. So let's help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder.

What is spam?

Spam is any email sent to someone who did not sign up to receive it. Spam is sometimes also called “unsolicited bulk email” or "junk email."

Incredibly, almost half of all emails sent are spam. This means that email service providers (like Yahoo! and Gmail, for example) have a challenge: Sort through billions of emails every day and decide which emails people would actually want to see in their inboxes. 

Inevitably, mistakes do happen, though the algorithms are pretty accurate. But sometimes perfectly legitimate emails get sent to the spam folder. 

Here's why your emails might get categorized that way.

1. You're sending emails your subscribers didn't sign up for

This can happen in several different ways. 

  • You've changed the topic or the content of your emails so much that you're not sending what your subscribers originally signed up for.

    Say you're a vegan food blogger, and the email sign-up box on your website says, "Get weekly tips to be a better vegan chef." Then, after you've been blogging for a few years, you decide you're now all in for cheese. All you want to write about is cheese.

    If you start sending emails about cheese to people who signed up for vegan cooking tips, they're going to be unhappy. They may mark your emails as spam because they didn't sign up for cheesy emails. They signed up for emails about vegan cooking.

  • You've added people to your email list who did not expressly sign up for your marketing emails.

    Say you're a freelance web designer, and you've got a bunch of past and present clients. You decide to launch an email newsletter (great!). But then you add all your past and present clients to your newsletter list.

    Some of those clients — whether they like your work or not — may mark your emails as spam. It's not personal; they just never actually expressly said "please send me your newsletter." If you just start sending them your newsletter, they're not going to like that.

    This used to happen a lot when people would just assume all their LinkedIn contacts wouldn't mind if they were added to an email marketing list. Bad news: People did mind. Many emails were sent to the spam folder.

  • Some of your subscribers don't remember signing up for your email list.

    Maybe you've never added anyone to a list they didn't ask to be on. Maybe you've never significantly changed the topic of your emails. Maybe people just don't remember ever signing up for your list.

    This can happen, too. Especially if you haven't mailed to your list in a really long time (a "long time" could be even a month ago). People just forget.

    One way to overcome this "forgetting factor" is to include a little snippet of dynamic content in your emails that explains where or how people signed up to your list.

 

2. You aren't using confirmed opt-in

"Confirmed opt-in" (also called "verified opt-in" or "double opt-in") is basically a way to double-check that people want to be on your email list. It does require your new subscribers to click a link to confirm their address, but it's also a way to screen out bots, people using bad email addresses, and other issues.

A confirmed opt-in email is a message that’s automatically sent to people who fill out your sign-up form. It asks them to confirm they want to join your list by clicking a link or button in the message.

Here's an example of a confirmed opt-in message. The subscriber is not actually subscribed until they get this email AND click on the "confirm my subscription" button in the email. 

Worried about your emails going to the spam folder? Switch to confirmed opt-in and you'll get better inbox placement.

Email service providers are more likely to deliver your emails to the inbox if you use confirmed opt-in. Using confirmed opt-in also keeps spam robots off your email list. Spam robots are automated computer programs designed to find sign-up form code on your website and submit fake information to join your list. 

Using confirmed opt-in is an excellent way to maintain a "clean" list — it prevents a lot of problems before they can ever happen. So if you are having trouble with your emails going to spam folders, switching from single opt-in to confirmed opt-in could help get more of your emails into subscribers' inboxes, rather than in their spam folders. 

For more information about confirmed opt-in, see our blog post, Best Practices for Double Opt-in, or watch this video on how to avoid the spam folder. This goes into detail about confirmed opt-in, and how to set it up in an AWeber account. 

https://www.youtube.com/watch?v=fqvBctUN3aU

3. Your emails' sender information is missing or inaccurate

Sender information is the name, email address, and reply email address you send from. 

If you want your subscribers to get your emails, it's very important to get your sender information right. Your sender information matters to your subscribers — they want to know "who is sending this email to me?" 

It also matters to email mailbox providers. They want to know "who is sending this email to this inbox? How can we verify that this is a legitimate sender?

So here's how to make sure all the parties involved recognize and accept your emails:

  • For humans: Use a consistent "from" address and name.

    This includes both the email address and the from name you use in the emails you send your subscribers. Try to pick an easily recognizable from name that everyone will recognize immediately. Then stick with it.

    Sender names are very visible, especially in mobile view. They're actually more prominent than subject lines, as you can see here:

Want to keep your emails out of the spam folder? Make sure your sender information is authenticated and your sender name is easily recognizable.
  • Stay consistent with the from email address you use in your emails.

    Ideally, use a custom domain in your email address (so mary@marybakes.com rather than mary@gmail.com or mary45339@gmail.com). Then stick with it.

    This doesn't mean you can't ever change your sender name or email address. Just try to do it as little as possible.
  • Also for humans: Make sure your sender email address is valid.

    Have you ever seen an email from a company that has a little note saying "do not reply to this email," or "replies to this email won't be received"? Don't do that. People should be able to reply to your emails. They can't reply if your sender email address isn't valid. This can be frustrating, and can lead to people just marking your emails as spam simply because you're just giving them a poor experience.

    Solution: Invite communication. Don’t stop at using a good from address; invite subscribers to give you feedback and contact you on social media. People like talking to people, not businesses. If you ever need to change your from line, make sure you let your subscribers know.
  • For email mailbox providers like Yahoo! and Gmail: "Authenticate" your sender information.

    It's critical for email clients to be able recognize your emails as being from a legitimate source. You can do that by:
    • DKIM (DomainKey Identified Mail)
    • SPF (Sender Policy Framework)
    • DMARC – requires you to already be using DKIM and SPF
    • Sender ID


This is especially important if you're using a custom email address like contact@yoursite.com or susie@yoursite.com.

If you're an AWeber customer, see our Knowledge Base article, What's Email Authentication? How does it apply to me? That article will walk you through exactly what you need to do to authenticate your emails, step by step. Depending on which sender email address you're using, this can be as easy as just clicking a checkbox. We'll show you how to do it over chat, phone, or via email if you're not sure what to do. 

  • Include a physical address in your emails.

    The FTC's CAN-SPAM law requires that you add a physical address to all "commercial" emails (which includes newsletters and marketing emails or email updates).

    This is easy to do and is usually one of the first steps any email service provider will have you do when you set up your account.

    And here's what a physical address will look like in your emails:
CAN-SPAM law requires you to include a physical address in every commercial email you send.
Not including a physical address can cause your emails to go to the spam folder.

For more information about including a physical address in your emails, see our blog post, How to Include a Physical Address in Your Emails Without Revealing Where You Live.

4. You're mailing to a purchased list

Never, ever buy an email list. Ever. 

It might take time and it might take work, but always grow your email subscriber list yourself. 

Purchased email lists, no matter who you buy them from, will always perform badly. Often, very, very badly. The people who are on these lists did not expressly ask to get your emails, and so when they get your emails, they're going to mark them as spam. 

Purchased lists might seem like a shortcut to success, but they're actually only a detour away from success. And not only will your results be terrible, but if your email service provider finds out you're mailing to a purchased list, they could ban you from using their service. That might sound harsh, but any reputable email marketing service has to protect its sender reputation. They cannot risk that reputation by letting their users mail to purchased lists.

5. You're using list building tactics that don't work well for building high-quality lists

There are many ways to build an email marketing list. Some of them are more effective than others. Some can appear to be effective (as in they get you lots of subscribers fast), but then end up not being so effective, because the subscribers you got aren't really interested in your emails. 

This can happen a lot if you're building a list through contests or giveaways. People will say "sure — I'll sign up for your email list," but they're really only signing up for the giveaway or to win the contest prize. Once they're on your list, they may never open your emails. Or worse: They may mark your emails as spam rather than bothering to unsubscribe.

Using ads to build an email list can also create problems with disengaged subscribers.

Here’s a workaround for this: Tag new subscribers from any of your major list-building efforts. The tags can show you later on if your list building tactic generated engaged, quality subscribers, or if it just got you a bunch of people who were clicking on a great ad or who were hoping to win a contest prize.

6. You're using misleading subject lines

It’s good to have a catchy subject line, but only use subject lines that accurately represent your emails. This includes subject line tricks like putting a “Re:” in front of the subject.

This video about how to create great email subject lines can help you write better subject lines without ever having to just cheap tricks or inaccurate statements. 

https://www.youtube.com/watch?v=NnhQw4SlrkM

Also check out these blog posts for ever more subject line inspiration:

If subscribers can’t find the unsubscribe link, they may just mark the message as spam to save time. 

According to CAN-SPAM law, all commercial emails are required to have an unsubscribe link. But some less-than-reputable senders have devised ways to hide or obscure unsubscribe links. 

To make sure your unsubscribe links are easy to find:

  • Make sure the linked text says "unsubscribe."
  • Don't make it hard or impossible to read the unsubscribe link by changing the link's text color or changing it to have a tiny font size.
  • Use a "one-click" unsubscribe link. Making people log into an account or go through lots of steps to unsubscribe is frustrating. No one has the time. If you make it hard for people to unsubscribe, they may just mark your emails as spam because that's the fastest way to stop the emails. 

Here's an example of an unsubscribe link that requires people to log in and "adjust your email preferences." Don't do this. Just let people unsubscribe instantly.

Wondering why are my emails going to spam? Simple things like making it hard to unsubscribe could be contributing to the problem.

8. You're not maintaining your list as well as you could be

This is a less serious mistake than other things we've mentioned earlier, but if you haven't removed inactive subscribers from your email list for a while, that could cause more of your emails to be sent to spam.

"Inactive subscribers" would be any subscriber that hasn't opened an email from you in a certain amount of time — say within the last six months. Some email senders feel six months is too short a timeframe, so you can use twelve months, but we recommend six months. 

If you use AWeber, you can find and then remove inactive subscribers easily. Or you can call, text, or email us and we'll do it for you. 

If you don’t want to delete all of your unengaged subscribers right off the bat, try sending a re-engagement series to get their attention. However, don’t try to reengage your unengaged subscribers forever. At some point, just let them go (they aren’t making you money anyway).

The algorithms that decide whether emails will go to the spam folder or to the inbox are quite sophisticated. And the companies that use those algorithms don't like to share every aspect of how their algorithms work — they don't want to give spammers any clues.

But one of the things we do know about how spam algorithms work is that the links in your emails matter. A lot. More than most senders realize. 

On a scale of 1-10, with ten being "absolutely do not ever do it" and one being a "meh — try to avoid it,"  using link shorteners is a 7 according to AWeber CEO Tom Kulzer. He explains, "There’s almost never a good reason for including link trackers in an email... particularly when sending from an email service provider. Your ESP is already tracking clicks for you, so there’s no reason to layer more tracking on top of it from yet another domain that impacts your reputation."

Tom says another bad link practice to avoid is using "naked" links like "https://www.example.com." His advice: Embed the link instead.

"Since sending the visible https://www.example.com/ is going to end up getting rewritten to a tracking link and then the visible text and the linked text don’t go to the same place, mailbox providers can frequently flag those messages as phishing emails or higher risk."

Want to know more about link shorteners and other things that can cause email messages to be sent to the spam folder? Listen to this podcast interview with Tom on the Hustle & Flowchart Podcast.

https://open.spotify.com/episode/5RUrA4kt5tbYdXGMggMxw7
How to Ensure Your Mailing List Sees Your Emails

How to keep your emails out of the spam folder

Congratulations - you now know quite a lot about email spam. You’ve got enough information to keep your emails out of the spam folder and hopefully out of Gmail’s promotions tab, too.

Now it’s up to you to apply this knowledge to your list. Given all the things we’ve covered here, what are you most likely to implement? Leave a comment and tell us what you plan to do.  

The post Why Are My Emails Going to Spam? appeared first on AWeber.


How to effectively brainstorm in a remote environment

Permalink - Posted on 2022-05-26 16:22

How AWeber does remote brainstorming feature image

One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm. So much good creative work comes from people putting their heads together, identifying problems to be solved, and coming up with ways to solve them.

Historically at AWeber, we had done this by swinging by someone’s desk, or catching them in a common space and working things through on a white board. How could we maintain this free-flowing innovation when people weren’t in the same physical space (or even the same time zone)?

It turns out it’s easier than we thought it would be. We ended up finding the parts of in-person brainstorms that worked best and combining them with the principles that make asynchronous communication so transparent, clear, and inclusive.

Here are a few tips for brainstorming with a remote team.

Always start with documentation.

Whether you’re going to be brainstorming synchronously or asynchronously, documentation is necessary to make sure people have shared goals and understand their role. Your first step should be to create a document that lists:

  • The goal of the brainstorm. 
    Are you trying to solve a problem? Identify what is causing a change in your user behavior? Create a new feature?
  • Relevant documentation.
    It’s helpful to share things like user research, conversations with users, and data about user behavior. Share these with your teammates before the meeting.

  • The agenda. 
    We have a team policy of declining agenda-less meetings (and think you should too!). The lack of an agenda makes it much more difficult for team members to prepare and results in less effective meetings.

These meeting notes are also where you close the loop and share the ideas and outcomes from your brainstorm. Having this doc is the single most effective way you can increase transparency and participation around your early stage thinking about a problem.

Gut check whether you need a meeting at all.

I’ve been surprised by the number of interesting ideas we’ve been able to come up with and refine asynchronously. Ask yourself a few questions before you schedule a meeting:

  • Are you “starting from zero?” 
    You’re at the very early stages of identifying a problem or are in the freewheeling early stages of proposing solutions.
  • Do you need stakeholders to get aligned on a contentious issue where there’s likely to be disagreement?

  • Is your issue time sensitive?
    For example, if you’re in the middle of an outage or have a tight deadline.

If the answer to any of these questions is “yes,” then you’d probably benefit from a meeting. Live brainstorming sessions can be more effective at resolving differences, can spur more creative ideas (given some constraints), and can speed up resolutions to time sensitive issues.

Otherwise, consider sharing the docs you created with relevant reviewers and asking them to share their ideas on the page.

Narrow your focus.

When you’re brainstorming solutions, some constraints encourage creativity. For example, we want to make sure it takes as little time as possible for people to send an email to their audience. When we ask “how do we make the process faster” there are all sorts of ways that we could solve that problem from better user education, to improved design, to changes to our message editor. This level of abstraction can be helpful for identifying opportunity areas, but it isn’t super effective at actually finding actionable ways to make improvements.

If instead we pick one of those problem areas and really dive in, we end up with a much more focused set of ideas we can actually implement. We did this recently by asking ourselves where the friction was in the text editing portion of our message editor. Because we focused on that one issue, we came up with all sorts of ways to save people time writing their messages that we’re actually doing!

Keep meetings short.

The longer the meeting, the more opportunity to get distracted or tune out.

Keep meetings small.

Be ruthless when setting your list of brainstorm attendees. Video calls tend to be more draining and difficult to focus on than in-person meetings. The more people you add to your call, the less any single person will have to contribute, giving them more opportunity to tune out and frankly waste their time.

How should you decide who to add to your brainstorms? Invite:

  • The most knowledgeable people about your subject area.
  • People who will be involved in implementation.
  • Folks you’re developing who could learn a substantial amount from the experience.

Proactively call on participants for feedback.

The loudest voices will have an outsized impact on your brainstorming for the simple reason that they’ll talk the most. To make sure you’re getting perspective from everyone, periodically ask folks who are quieter what their opinion or idea is.

Don’t stop there. To avoid groupthink, ask the quieter people to explain their ideas so everyone doesn’t end up just repeating what the louder voices are saying.

Record your meeting and synthesize afterward.

Writing down notes and outcomes is essential to having brainstorming sessions that actually result in action. However, note taking during a meeting can slow down discussion and lead to distraction. Instead, record your meeting so everyone can participate fully and listen back afterward, summarizing and grouping relevant information.

The world feels like it’s sped up exponentially in the past few years, and that doesn’t look to be changing. It’s important to have methods for idea generation that really work in our increasingly remote world. The things I mentioned have really worked for us. What’s been working for you?

The post How to effectively brainstorm in a remote environment appeared first on AWeber.


How to Include a Physical Address in Your Emails Without Revealing Where You Live

Permalink - Posted on 2022-05-24 21:15

header image for how to include physical addresses in emails without revealing your home address

Adding your business's — or your own — physical address to all your emails is a required step when you set up your first email campaign.

It makes some people a little nervous. "What if someone comes to my house?" 

Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine.

But first, let's explain why you have to include that physical address.

CAN-SPAM law and physical email address

Everybody hates spam emails. (Especially us!) And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwanted emails we all get in our inboxes. 

The U.S. anti-spam law called CAN-SPAM was enacted in 2003. It set up a number of requirements and restrictions on sending emails, one of which includes the physical address requirement.

The Federal Trade Commission (FTC) describes this requirement as follows:

Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.

Here's what a physical address would look like in the footer of an email.

An example of a physical address in the footer of an email.

Every email you send to an email marketing list has to have a physical address included in the email footer. 

There are usually a lot of questions about this, so let's cover the most common ones:

Can I use a fake address to get around the CAN-SPAM Act?

  • Do NOT do this. You risk a $46,517 fine per violation — per subscriber — if you violate this rule. And yes — people really have had to pay fines like that. And they had to pay them for each email in violation of the Act.
  • Even if the Feds don't come after you, if your email marketing service finds out, they could ban you from ever using their service again. Email service providers (like AWeber) make their living by providing a spam-free, CAN-SPAM-Act-complaint service. They have dozens of checks and triggers in their systems to shut spammers down fast.

Are there alternatives if I don't want to include my physical address? 

Yes. You can use a business address. The business address you use could be:

  • A post office box (a P.O. box)
    The United States Postal Service offers mailbox rentals for as little as $4.67 a month.
  • A physical mailing address through a business that provides them
    Google "get a physical mailing address" and you'll have plenty of options to choose from. Often these are a bit more expensive than a U.S. post office box, but they may come with additional services. 
  • A virtual mailbox
    These can be an attractive solution if you're in the middle of a move, living abroad, or if the idea of having to go to the post office to check your mail every so often is not appealing.
    Virtual mailboxes typically offer mail scanning services, so you can see what's been delivered to your mailbox without having to actually open it yourself. Then, if there is a piece of mail you want, the service will forward the mail to you wherever you are.
    These services can be helpful because they also accept packages, and they won't give you a P.O. Box. Some companies won't ship to a P.O. box, so consider that as well. 
  • A business partner's mailing address
    Clearly, you'll want to get permission before you use someone else's physical address in your emails, but in some circumstances you can use a business or an organization for your mailing address. For instance:
    • If you're a teacher, you may be able to receive mail at the school you teach at. 
    • If you're an artist or a crafts vendor, you may be able to receive mail at the gallery or at the events center where you have a booth. 
    • If you're a local farmer or food company and you sell at your local farmer's market, they may be able to receive mail for you.
    • If you have a relationship with a studio or recording space, they might accept mail for you. 
    • If you use a co-working site or a shared office space, they will often accept mail for their clients.

Don't abuse this suggestion, but keep your eye out for opportunities. Always ask permission first. There are post office regulations around accepting other peoples’ mail. You may also need to fill out a USPS Form 1583, “Application for Delivery of Mail Through Agent.” 

If CAN-SPAM is only a U.S. law, do I have to abide by it if I'm based in a different country?

Yes, you still have to abide by CAN-SPAM. Any email service provider that's based in the United States will be bound by the CAN-SPAM Act, for starters. So again, your email service provider will act as a first-line of defense enforcer of the CAN-SPAM Act. 

Does having a physical mailing address in emails help with deliverability?

Yes. Some email clients (like Yahoo, Gmail, Outlook, etc.) will crawl through the content of any email they receive. If no address is found, the email may just be sent to peoples' spam folders. Because... if there's no address, it looks like spam. 

One last reason to include a physical address in emails: It’s good business

Getting great results from email marketing often comes down to one thing: Trust. If your subscribers trust you, they'll open and click your emails. If they don't trust you, your emails' engagement rates will be poor and you'll get a lot of unsubscribes.

There are many ways to build trust, but including a postal address in email footers does make you and your emails seem more legitimate to subscribers.

For that reason (as well as all the legal stuff), you really need to include a postal address. Get a mailbox or a business address if you have to, but don't try to circumvent this rule. 

Extra credit: Include your phone number as well. And if you're a local brick and mortar business, include your office hours. 

The post How to Include a Physical Address in Your Emails Without Revealing Where You Live appeared first on AWeber.


How to Grow Your Email List with Social Media: 10 Experts Share Their Best Tip

Permalink - Posted on 2022-05-19 16:16

how to grow your list with social media header image

Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other? 

We say they can amplify each other. Big time. And so do ten of the top social media experts. 

We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now.

These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works - the same tactics these influencers have used to grow their audiences to hundreds of thousands of followers and email subscribers.

Keep reading for email list growth tips from:

  1. Mari Smith, on how to grow a list with Facebook groups
  2. Andrea Vahl on how to get more subscribers with Facebook ads
  3. Sue B. Zimmerman on how to build an email list with Instagram bios
  4. Jenn Herman on how to do list building with Instagram direct messages
  5. Estelle Keeber on growing your list with Instagram Stories
  6. Kate Hore-Lacy on how to get more subscribers with LinkedIn events
  7. Mandy McEwen on how to build a list with LinkedIn featured links
  8. Leah Neaderthal on how to attract subscribers with LinkedIn with multiple calls to action
  9. Madalyn Sklar on how to build a list with Twitter’s Media Studio
  10. Meagan Williamson on how to get more email subscribers with Pinterest image pins

Mari Smith on how to grow a list with Facebook groups

261K followers on Facebook
Use a Facebook group, linked to your Facebook business Page, and ask for email addresses before allowing members to join. 

While this strategy doesn't create 100% conversion, you can certainly generate a solid number of qualified opt-ins. (Some group owners do make the email question required before entry). I like to ask three questions to better gauge people's interest in joining my group and how I can best serve them. 

These are the questions for joining my popular Mari Smith's Social Scoop Facebook group with 20k members. You're welcome to make your own version of the questions!

  1. On a scale of 0-10, how much do you struggle with marketing on Facebook? [0 = not at all, 10 = constant struggle]
  2. If you could win a 30-minute consult with Mari, what would you ask?
  3. Would you like to receive my *free* Facebook marketing guides to help boost your business? Please write your email below. You’ll be added to my weekly Social Scoop e-zine as well.

Then, I use a third-party software called Group Funnels, coupled with Zapier, to automatically add member details to my marketing platform. Group Funnels is a Chrome extension that populates Facebook Group Membership Questions into a Google Sheet. And, just in case you're concerned that Group Funnels is GDPR compliant, it is. 

Of course, you'll need to promote your Facebook Group at every opportunity and ensure there's plenty of value and engagement. But, this group also serves as your powerful top of funnel component! 

Facebook groups are a great way to grow your list with social media. Just set up questions before you accept new people into the group, with one of those questions being their email address. Mari Smith shares an example here of how to ask in a way that makes people more likely to give their email address.

Want more ideas on how to grow your email list with social media, including Facebook? Check out our recent video and blog post, How to Build (and Grow) Your Email List with Facebook

Andrea Vahl on how to get more subscribers with Facebook ads

11.7K followers on Facebook

If you are trying to grow your email list with targeted leads then Facebook and Instagram ads are the PERFECT way to do it. But I have found that you really need to test several things in order to get the best cost per lead.  

Here are some of the things you can test to get better results from your Ad Campaigns.

1.  The type of lead magnet.  A checklist, an ebook, a webinar, or recorded training can all be great lead magnets and deliver very different cost per lead.

2.  The audience targeting.  Test different keywords, as well as Lookalike Audiences (an audience like one you already have such as your current email subscribers).

3.  Images.  Images are what catch people's eye and a good image should give you at least a 1% Link Click Thru rate to get people over to your website to sign up for your list.

You can see in these results that the Checklist gave us the best cost per result and the free Magazine and Script webinars were a little more expensive.  

Testing is how you get your lead cost down and when you know how to effectively grow your list consistently, your business will grow, too!

Andrea Vahl shares the results from some of the Facebook ads tests. Facebook ads are one of the most-used ways to grow your list with social media.

Not sure what your lead magnet should be about? Find out How to Create a Lead Magnet in Less Than a Day (That Actually Works).

Sue B. Zimmerman on how to build a list with Instagram bios

147K followers on Instagram

To grow your email list with Instagram, consider it in your everyday account strategy and make subscribing as easy for users as possible with automation tools. 

Start with using a clear call to action in your Instagram bio. Your bio, when crafted right, can eliminate the need to build or maintain a website - which is a major win for small businesses. Make your CTA short and sweet because there are a limited number of characters allowed. Use compelling language that inspires a viewer to take action. Consider including the problem you solve or the desire you fulfill with your product or service in the call to action statement. This will help spark their excitement and get them to take the next step. 

Here’s an example that is in my bio right now: “Free Copy + Paste Resource: Create 10+ Days of Posts”. 

Sue B. Zimmerman recommends using your link in bio (with a great description) to get more subscribers.

Consider using a tracked link through Google Analytics or bit.ly in the bio so you have a strong understanding of where your traffic is coming from. These metrics help you understand the results of your efforts.

I find many business owners shy away from marketing their email list consistently, but this is a mistake. Speak about free resources to entice people to join your list weekly. Post about it all of “The Instagram Expert Neighborhoods”. This is a phrase I’ve coined that speaks to the different areas of Instagram; Posts, Stories, Live, and Reels. 

Different users will have different content preferences and hang out in different “neighborhoods,” so consider posting in all of them to get the greatest exposure.

Finally, consider trying out automation tools to make subscribing easier for your community. We use Manychat’s Instagram Direct Message automation so a viewer can become a subscriber with more ease. Direct Message automation can be triggered by comments on Posts, Lives, in Stories, and more. It offers a unique experience and sparks increased engagement on the platform, which helps account reach and performance overall.

Jenn Herman on how to do list building with Instagram direct messages

26.6K followers on Instagram

One of my favorite tactics for email list building on Instagram is to tease an upcoming newsletter in a post and then ask for a DM to get the link to subscribe.

For example, if you have a news section in your newsletter and there were five news updates, you could list two of these in your Instagram post and say: "Get more on these updates plus the other three big news updates in this week's newsletter. Not subscribed yet? Shoot us a DM here on IG and we'll give you the link to quickly subscribe and you won't miss any of these updates."

Instagram direct messages are a proven way to build an email list

This works because you're still giving news, updates, or valuable information to your audience but you're inviting them to sign up if they want it "all". And because the link in bio tactic is so common, and most people still have to navigate there and around your site to sign up, the direct message (DM) approach is fresh and personalized.

Once they DM you asking for the link, you can personalize with a quick hello and even mention their name before dropping the subscribe link.

I've been using this tactic in my business for the last few months and seen a big uptick in newsletter signups as a result. And my audience loves the chance to say hi and have a quick conversation in the messages which helps build the loyalty around their signup too.

See how to get started with personalization fast with this 2-minute video.

Estelle Keeber on to grow your email list with social media and Instagram Stories

9.2K followers on Instagram

Stories are a really untapped feature that are also a great tool for building your email list through creating groups of warm leads. 

Stories are only visible for 24 hours so these are the perfect opportunity for you to be casually throwing in your opt in and making it fun with some stickers or gifs. 

Using the polls sticker: Think about the problem that your freebie or opt in solves. Think about the pain points that your audience has and then talk about it across a few daily stories. At the end of your stories use the polls sticker to ask if anyone feels the same or if anyone needs help with x,y,z. 

The people who engage with your polls will then become your warm leads. Look at your results and send a direct message to each person saying “Thank you” for voting in the poll, “here is your free…” and add the link to your opt in. 

use poll stickers to grow your list with social media

Obviously each person, business, and audience are different so it’s about tailoring your opt in to serve them. But regardless of what business or niche you are in...creating warm leads and sign ups via stories is a no-brainer and one of the easiest ways to grow your email list.

Instagram is currently working on even more cool story features and stickers that are about to drop to help with engagement so there has never been a better time to be sharing your brand message and building your list via Instagram.

Kate Hore-Lacy on how to get more subscribers with LinkedIn events

36.7K followers on LinkedIn

It's sooo easy to create (or promote) your event using “LinkedIn events”, enabling you to increase your email list and fill your webinar (free). 

My first LinkedIn Masterclass I had 754 people say YES to attending and I increased my list by over 500 people in just over 2 weeks. Here's how you can do it too:

  • Create an event by clicking on the "Create an event" button which is located on the left-hand side of the "home page".
  • Upload a banner with the ‘benefit rich’ title of your Masterclass. Then, simply fill out the details on the event page. Importantly make sure to add your landing page URL in the “ticketing website” section, this allows you to collect peoples’ emails.
  • Once the event is live, you’ll see you have the option to "invite connections". You can filter who you want to invite by location, job title or industry (allowing you to get really targeted)! LinkedIn allows you to invite 1000 of your contacts per week. 
  • Once people have clicked YES to attend, (if they haven't signed up on the ticketing website.) Send a direct message to attendees letting them know, their next step is to register (at the ticketing page URL), so they can receive masterclass reminders, attendee bonuses, and the replay." This step ensures you get the most signups off LinkedIn and into your email list!

“LinkedIn Events” offers a simple, effective way to build a targeted email list - that’s also… FREE! :)

LinkedIn events are a proven way to grow your list with social media.

Like events? Want to learn even more about how to grow your list with social media? Then you should sign up for our premiere list-building event, happening now: The List Building Challenge.

Mandy McEwen on how to build a list with LinkedIn featured links

31K followers on LinkedIn

LinkedIn is an excellent place to grow your email list. In fact, it’s one of the main channels I’ve used to grow my LinkedIn Insiders newsletter. There are a variety of ways that you can leverage LinkedIn to grow your subscriber base. 

The first way is really simple, yet hardly anyone is taking advantage of it -- The featured links section in your LinkedIn profile. LinkedIn allows you to add multiple featured links to your profile, within your About section and also your Experience section. 

When you add a link to your newsletter sign-up page to your Featured Links in your About section, it shows up prominently on your profile. This allows all of your profile visitors to quickly learn about your newsletter where they can easily click through to sign up. 

Here’s what it looks like on my profile: 

how to grow your list with social media on LinkedIn with featured content

In addition to adding your newsletter sign-up page to your Featured Links section, you can also add a hyperlink to the very top of your profile thanks to this brand new feature LinkedIn just rolled out.

Right below your location at the top of your profile, LinkedIn allows you to add one external hyperlink. Use this hyperlink to direct people to your newsletter sign-up page. It looks like this:

how to grow your list with social media on LinkedIn with the right bio

Simply click the pencil button to edit your profile, scroll down, and you’ll see where you can add a link. 

You can also mention your newsletter in your Cover Story video. 

LinkedIn allows you to record a 30-second Cover Story video that anyone can access by hovering over and clicking your profile photo. This is a prime opportunity to introduce yourself, your services, and entice people to sign up for your newsletter.

This is one of my favorite LinkedIn profile features, yet very few people are taking advantage of it. Mainly because they don't know it exists! Or it could be that they are camera shy. So when you do this, you are going to instantly stand out. 

Simply go to your LinkedIn mobile app, head to your profile, click on your profile photo, and you will see an option to add your Cover Story video. 

Leah Neaderthal on how to get more subscribers on LinkedIn with multiple calls to action

10.8K followers on LinkedIn

One of the easiest ways to grow your list with social media is by including more than one way for people to take action depending on their level of familiarity with you.

We often forget that everyone who sees you in their feed is at a different stage. Some are seeing your name for the first time, and for those people, offering a lead magnet is the right next step. Others may have seen your posts for months and may be ready for a conversation.

Offering multiple calls to action is a way to meet people where they are on LinkedIn and build your list consistently.

Want to grow your list with social media? Use social media to promote your lead magnets and "freebies." Then ask people to DM your with their email address to sign up for the freebie.

Madalyn Sklar on how to get more email subscribers with Twitter’s Media Studio

97.1K followers on Twitter
Twitter is a fantastic platform for building your email list. The key to making it successful at generating subscribers is to actually PROMOTE your list regularly. You can't just assume people will find your email list sign-up on their own and join. You need to actively communicate the value of being on your list and provide them with an easy way to sign up. And one of the best ways to do that is through Twitter’s little-known secret, Media Studio.

Media Studio allows you to post a video tweet that has metadata and a call-to-action opt-in link. This is one of my favorite strategies for getting more people to sign up for my email list.

The metadata is in the form of a bolded title of up to 70 characters and a description of up to 200 characters. This is in addition to your regular 280-character tweet. This extra content is located below the video and is a great feature that gives you the ability to really pack a punch and help you build your email list. This extra copy allows you to entice other Twitter users, giving them the chance to see why your email list is the place to be.

I share this tweet every week during my popular #TwitterSmarter Twitter chat. It’s been a great way for me to increase my email list through a free opt-in training.

How to use Twitter's Media Studio to grow your email list with social media.

Here’s how it works.

You need access to Twitter’s Media Studio. Go to Twitter.com on a browser, click on “More” in the navigation, and then “Media Studio.” 

Some people report they do not see Media Studio in the navigation. If that’s the case, you should be able to access it through Twitter’s Ad platform. Once in, go to “Creatives” in the navigation to access. If you do not have an ads account, you can easily set one up. You will be required to put a credit card on file but the beauty is you do not have to purchase ads in order to use this feature. 

Once you’re in Media Studio, click “Upload Media” to add a video, and then go to the settings and add a title, description, and call to action link. Now it’s ready to go. Click on “Tweet,” type up to 280 characters, and then either schedule for later or tweet now. That’s it!

Meagan Williamson on how to get more email subscribers with Pinterest image pins

125K followers on Pinterest

Tapping into the hidden gem that Pinterest is as a passive email list builder is not something you want to neglect. As a search engine, Pinterest has the ability to help you grow your email list passively for weeks, months, even years to come if you optimize your content for your audience. 

Here's how to get started today: 

Update your landing page for your lead magnet offer to be a medium to long form "sales page" - assume visitors don't know your offer or who you are. 

This helps convert Pinterest users who aren't sure if they will sign up [yet!]. Create standard, static image Pins that have a clear mockup of your freebie and have a clear text overlay that speaks to your audience. Remember, your copy should clarify your message. Who is it for? What will they get? How will it help? Have a clear call to action or call to value 'button' on your Pin. 

To grow your audience and therefore get more eyes on your lead magnet, create regular new idea Pins that address problems that your lead magnet solves. Leverage video, add copy for clarity and ensure you are optimizing for keywords on all your Pins. This will help you tap into this magic email list growing platform. 

Here’s an example:

Ready to grow your email list with social media?

If you can try out even a couple of these tactics to grow your email list with social media, you'll start seeing results. So which one will you start with first? Leave a comment below and tell us how it goes.

Want to join a community of people who are also growing their list with social media? Sign up for AWeber’s free List Building Challenge. (You’ll need an AWeber account to join, but that’s free, too!)

The post How to Grow Your Email List with Social Media: 10 Experts Share Their Best Tip appeared first on AWeber.